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domain authority

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Have you ever googled the keywords related to your brand, and seen some other company rank for them? You must be wondering why they get on top of Google’s search results. Well, one reason for that can be that they have a better domain authority and page authority. So, what is domain authority and page authority, and why are they important?

These terms have gained a lot of relevance of late in the world of digital marketing. Domain authority can be described as a metric that measures a website’s or domain’s chances to rank on search engines. And, page authority can be described as a comparative metric that predicts how well a particular page will rank on SERP.

They are both considered as important factors in measuring your ranking strength.

Let us discuss in detail what each means and why you should pay attention to them.

Authority matters!

Have you ever wondered what can bring your brand to the top of SERPs? Well, better domain authority and page authority can help you achieve what you wish for. Let’s delve deep into these two concepts one by one. Stay here. Keep reading!

What is domain authority?

Domain authority (DA) is a search engine ranking score that predicts a website’s ability to rank on search engine result pages. Domain authority ranges from a score of 1 to 100. The higher the score, the higher the ranking of your website. Domain authority as a concept was developed by Moz.

Domain authority can be used for comparing websites. This way it is used as a comparative metric. Domain authority is also used for tracking the strength of your website over time. It is a good indicator of the scale and quality of your site. Also, a strong domain authority can attract more organic visits to your site.

Basically, a domain authority can give you a quick insight into a domain’s value as a link. It helps you to identify the value of a site in terms of its quality. Domain authority gives you an idea of how likely a site can outperform other sites.

What is a good domain authority?

  • Domain authority score is affected by factors like external links and inbound links. For example sites with a large number of high – quality external links are at the top of the domain scale. On the other hand, small businesses and websites with fewer inbound links have lower domain authority scores. New websites, generally, start with a DA score of one.
  • But having a high DA score should not be the only goal. You can keep a track of the DA scores of your competitor websites. Using the information, you can aim to have a higher score than them. Thus, a domain authority can be best used as a comparative metric.
  • There is no specific number for good domain authority. There aren’t definite “good” or “bad” DA scores. A domain score of 55 may appear bad while a domain score of 85 may seem good. But this is not true. Having a score closer to 100 does not mean a good DA. Domain authority is more of a comparative metric.
  • Example: Suppose, all your competitors have DA scores between 40 and 50. Then, your aim should be to achieve a domain authority score between 55 and 60. This will help you have a higher ranking in search results for your website.

What is domain authority in SEO?

The concept of domain authority has gained a lot of relevance when it comes to SEO and SERPs. The higher your domain authority, the better are your chances to earn a higher search engine ranking.

It can be said that your domain authority is a good way to measure your SEO techniques and efforts. Domain Authority can help you compare the strength of your website to your competitor’s site. It will also allow you to judge the overall performance of your website.

Domain authority can be regarded as the best SEO solution. One of the points that you need to keep in mind is that you should always leverage your page authority in SEO into something efficient so that your potential customers are attracted to your website. Your page authority also has a role to play here.

How to increase domain authority of website Fast and quickly?

There are many ways through which you can increase your domain authority. Increasing your domain authority can increase the possibility of a higher ranking of your website. Do you want to increase your domain authority? Well, all you need is a good strategy.

  1. Focus on identifying a good domain name
    • You should always choose a domain name that is relevant to your website. Example: If you have a bakery shop named “Sara’s Bakers”, you can use the keyword baker or Sara’s in your domain. It should be easy to remember so that visitors don’t face difficulty returning to your site.
    • If you already have a domain, make sure to renew it for at least three to five years.
  2. Quality content is your key to ultimate growth
    • SEO is important for your domain authority. You have to write unique and quality content to achieve a good DA score. So, you have to optimize all your on-page code including your image alt tags and title tags.
    • You can use GIFs and videos to make your content more attractive. Try to keep your articles lengthy and informative. Make proper use of synonyms.
  3. Concentrate on your on-page SEO
  4. Feature high-quality links
  5. Remove all the toxic links on your site.
    • You should always go through your link profile carefully. Look out for any backlinks that have a low-reputation and have the potential to hamper your status. If you find any bad link, you should remove it immediately.
    • Get rid of toxic links that can block your growth.
  6. Your internal linking pattern should be strong.
    • Not many are aware of the fact that internal linking plays a vital role when it comes to improving your domain authority. Now, internal links direct visitors to what they are exactly trying to find. So, internal links tend to enhance their user experience.
    • Your internal links will prevent your visitors from leaving your site. With the help of internal links, they will find it easier to switch from one information to another.
    • In a nutshell, internal links make it easier for search engines to index your website.
  7. Make your website mobile-friendly.
    • Owning a mobile-friendly website is indispensable. This is because mobile searches are generally more when compared to desktop or laptop searches. This is because mobile phones are handy. If your website will be mobile-friendly, your visitors will be more satisfied.
    • Not possessing a responsive website may have a negative impact on your overall domain authority score.
  8. Build your page speed and improve your web vitals
    • Your web page speed plays a crucial role in improving your domain authority. You should always focus on improving your web page speed. It will make your user experience better. Moreover, it will also give you better sales, leads, and signups.
    • So, start building your page speed today.

Follow the above relevant points and gain command over a better domain authority. These points can, certainly, help you improve your domain authority.

Domain Authority Checker Tools

If you want to measure the domain authority of your website you can use various domain authority checker online tools. Below is a list of some popular tools:

  • MOZ domain authority checker
  • Ahref domain authority checker

If you are doing competitor analysis and want to do bulk analysis. Below are some bulk domain authority checker tools:

What is page authority?

Page authority (PA) can be described as a score that is developed by MoZ. The page authority suggests how well your page will rank on the search engine result page. The page authority score ranges from 1 to 100.

It must be noted that page authority is a comparative tool. It does not involve the notion of ‘good’ or ‘bad’ score. The page authority depends on the quality of your page’s link profile. If you gain enough strong links, your page authority may reach the level that you want.

Let’s dive deep into the concept of page authority.

What is a good page authority score?

Many people have been curious regarding the concept of good page authority. To know about a good PA score, you also need to understand what constitutes a good page. The main factors concerning page authority are the authenticity and validity of your page.

The page authority score is made up of combined metrics and each of the parts have a relevant effect on the score. Therefore, you should comprehend the fact that page authority works best as a comparative metric instead of an absolute score. It does not necessarily have a ‘good’ or ‘bad’ score.

How to increase page authority?

If you need to attract a decent amount of traffic to your web pages, it is essential to possess the best possible search engine ranking. And if you want to rank, you would be needing a better page authority.

Let’s try to understand the facts that can help you increase and improve your page authority. Please stay here:

It is important to know your competitors.

  • There can be numerous pages that are ranking higher than yours. And this is, certainly, because they have better page authority. It is very essential to figure out what they are doing to get at the top. You need to adopt similar strategies while projecting your uniqueness. You can click the top-ranked results for the keywords you want to optimize for.
  • You’ll get to learn what kind of content your competitors are using or what are their sources or how long is their content. Once, you can figure out these things, you will be able to determine what you should focus on to attain a better page authority.

Try to build links to the pages you wish to optimize.

  • Did you know, link building is the cornerstone of good SEO? It is indispensable for building a strong page authority. Try to increase the number of backlinks to your pages. You can always reach out to other websites for a backlink. You can consider adding your pages to local directories and also claim ownership for listings.
  • Another way would be to try to create popular content that people want to engage with. For instance, list articles, infographics, and videos. Try linking to reliable sources within your content. Search out for mentions of your web pages or products. You can also consider writing guest posts for other websites.

Your content is your game changer.

  • You should always focus on creating high-quality content. Your content should never be repetitive. It’s a universal fact that people want to link to such content that helps them dig deep into a specific topic in which they want proper comprehension.
  • Therefore, you should always try to come up with relevant content through which your reader can attain maximum satisfaction. The length of your content matters too. Try to keep it as detailed as possible.

Quick tips to enhance your content

  • The readability and visual appeal of your content matter. One thing that you should always keep in mind is that your website should be mobile-friendly. Try to use visuals that are informative and can make your content look interesting.
  • You should be using subheadings, bulleted or numbered lists, and break up your content to make it more scannable.
  • Try to select fonts and background colors that are pleasing to the eyes. You can also use block quotes to mark relevant points.

Also, keep promoting your content as it will provide you with a better chance to earn more links. You can always reach out to influencers and bloggers to showcase your content.

Get rid of bad links.

  • You must understand the fact that not all links can help you improve your page authority. You readers might judge you on the fact that you use bad links. So, avoid it at all costs.
  • Now, before linking to your page, any content creator will search you and your site. If they will get to learn that there are links to your site that have low-reputation, they may not give you backlinks. This way you can lose the advantages of having good links to your site.

Keep in mind the above-mentioned points and you are set to progress towards increasing your page authority. Start working on the key points today!

Page Authority Checker Tools

If you want to measure the page authority of your webpage you can use various page authority checker online tools. Below is a list of some popular tools:

If you are doing competitor analysis and want to do bulk analysis. Below are some bulk domain authority checker tools:

Page authority vs Domain authority

To compare page authority and domain authority, we first need to get an idea of ‘authority’ as a concept. Now, authority is defined as the qualitative measure of any web property that affects the property’s overall visibility and search engine rankings.

Now, when it comes to defining page authority, it can be said that it measures the ranking strength of a single page. On the other hand, a domain authority measures the ranking strength of the entire domains or subdomains. However, it must be noted that the metrics are calculated using the same methodology.

Let’s delve into both of them separately! Read on!

Different strategies related to Domain Authority

There are numerous ways that you can utilise to improve your domain authority. You must note that it is not feasible to increase your domain authority suddenly. It takes some time. Some useful tactics can help you improve your position gradually. Let’s have a quick look at them:

  • Try to create lots of high-quality content on your site. You can also try a strong internal linking structure for that.
  • You should make sure to earn multiple high-quality inbound links that should be associated with both external source authority and link relevance.
  • Make sure to remove any kind of bad links that are pointing to your website or any of your pages.

It is essential to give yourself some time as domain authority increases slowly and steadily. But once your domain authority has increased, you will gain a higher chance of ranking for relevant search queries.

Strategies related to page authority

Let’s dive into some of the ways that can influence page authority:

  • You have to make sure that the content which you select for your page is highly relevant, detailed and also 100% original.
  • Your web page should be completely functional and optimized for SEO.
  • Make sure that your page includes internal linking properly.
  • Also, you need to ensure that no bad links are pointing to your page.

Did the strategies for domain authority and page authority look similar? Well, as a matter of fact, all the rules that apply to domain authority can also be applied to page authority. It’s just that on the page authority, it is on a smaller scale.

Domain authority and page authority enjoy a mutually beneficial kind of relationship. If you build more links to your individual pages, it will raise your domain authority. And, when your domain authority rises in general, it will increase the page authority for your individual pages.

Both domain authority and page authority hold relevance but it can be said that your domain authority deserves more attention. This is because it is a long time investment. Try to build your brand overall.

Conclusion

To summarise, I would like to say that you should focus on both page authority and domain authority to bring your brand into the limelight. Both of them are equally relevant. After all, different parts make a complete whole. It’s time to get both your essential parts in place to build your brand and progress towards growth.

It’s time to boost your authority! Long live your authority!

FAQs

  1. What is domain authority and why is it important?

    Domain authority can be considered as the most appropriate representation of search results. It can be said that there is a direct relationship between higher DA scores and better rankings. Also, domain authority is a way of measuring how well a particular website will rank on search engines. A lower DA score means that a website is weak. In a nutshell, it can be described as an authority that measures the predictive ranking strengths of domains and subdomains.

  2. What is a good domain authority?

    Domain authority is said to be scored on a scale of 1 to 100 and this involves using an algorithm that is designed by MoZ. Generally, a DA score between 40-50 is considered as average. A score between 50-60 is considered as good and above 60 it is considered to be excellent. However, it must be noted that possessing a score closer to 100 does not mean a good domain authority. You must comprehend the fact that domain authority is a comparative metric. It cannot be particularly ‘good’ or ‘bad.’

  3. What is page authority and why is it important?

    Page authority can be explained as a score that offers suggestions on how well a particular page will rank on a search engine page result. Page authority involves the data concerning one particular page. Page authority is important because a page with higher PA scores has better chances of ranking when compared to other web pages in the same arena.

  4. How do I increase page authority on my website?

    There are multiple ways to improve and increase your page authority. Some of them are learning about your competitors in a better way, creating high-quality content, getting rid of low-reputation links, building new links to the pages you are trying to optimize and many more. These factors can help you increase your page authority scores.

If you are looking for authoritative control over the Internet with your own name and space. Your Domain name is your identity- an identification subset that puts up your select space out there. So what is a domain name, if that is a question in your mind then read on.

Domain Names are very important if you are thinking of building your own website. Domain names are formed by certain rules and guidelines laid over by the Domain Name System (DNS). If you have a name registered in the DNS, yours is a Domain Name.

Domain Names are used for networking and setting up your address purposes. Domain Names also represent your IP address (Internet Protocol)- the personal computer that is accessed for the DNS setting, the webserver that is hosting your website or as a matter of fact any other service-connected / communicated via The Internet.

“In Q2 2019, 357.4 million Domain names have already been registered.”

Verisign
Domain Name Sold in The World as on Q2 2019

What is a Domain Name?

Your website’s name that you pick is your Domain Name. It is an official address which can be used to access your website.

Your website is tracked with your IP address on which your website’s server is located, the IP address is a series of numbers. It is very difficult to remember the number series, thus domain names were formulated to make the entire process easy and accessible.

Your Domain name is anything that is a combination of numbers and alphabets/words. It can be used in any combination of Domain list provided such as .com, .net, .co.in.

Your domain name should be registered before usage. Domain names must be unique and no two websites can have the same domain name.

Fully Qualified Domain Name

A complete domain name for a computer or a host on the Internet is called Fully Qualified Domain Name. A Fully Qualified Domain Name would consist of a hostname and a domain name, for example, www.brandloom.com – here, brandloom is the domain name and www is the hostname. This is an example of an FQDN!

Domain Name Registration

If you are interested in this part, then it means that you already have a name in mind for your website. To search if that particular domain is available as a domain name you need to head to a domain name registrar such as GoDaddy.

How to do Domain Name Search

Time needed: 1 day.

How to do Domain Name Search Availability

  1. Choose a Domain Name

    To reach the registration process, you will first have to figure out the name of your domain. Make sure it is compelling, easy, relative to your brand concept and unique.

  2. Choose a TLD appropriate to your business or industry

    You will have to find out then what TLD do you want your site to be. TLD or Top Level Domain is a part of your domain name that comes at last- .com, .net, .co.in and various other TLDs are available depending on your requirement and availability of the domain name.

  3. Choose a Domain Name Registrar

    You will then have to find a suitable registrar to register your domain name on the web hosting server for your website’s registration and accessibility.

  4. Go to the site of Domain Name Registrar online

    Open the site of your preferred domain name registrar or search for one online. You can also choose GoDaddy or Name.com or Domain.com for the same.
    Find out about the list of most suitable registrars here.

  5. Enter your preferred domain name in the search box.

    Find domain name availability on your web registrar’s search bar to check if your desired name is available or not. You will also find suggestions in lieu of the name if the name of your choice is not available. Enter your preferred domain name along with preferred TLD such .com or .in or .cn or .net.

    popular domains for sale in the world

  6. Click Search

    The Moment you will click search the registrar will start scanning the database and will show you the availability of your preferred domain name. If the domain name is available it will also show you a buy button. if not it will show some more options with other TLD’s.

  7. Look for alternative Domain Name Suggestions

    There are many web hosting servers that would give you ample name suggestions to work out with. You just have to keep a theme in mind and an example of what exactly it is that you need your name as to be.
    You can look below in the article for some domain name generator websites under the section “Domain Name Generator”.

  8. You can use Random domain name Generator

    Getting a domain name has become quite tricky. You will get name suggestions on some web registrars like GoDaddy as well but you can always use name generator tools available online for free. Here are some cool random domain name generators for you:
    – Shopify
    – NameBoy
    – Domain Puzzler
    – NameMesh

  9. Choose the Domain Name you Like

    You can choose the appropriate domain name from the above or if you are not happy with the options available you can do an alternate search until you are satisfied.

  10. Choose the price you want to pay

    You can totally check your domain name availability on various web host’s websites, you just have to type in the name you have in mind in the search bar and you will see the costs of related to different extensions.

    If you are looking for cheap domain name registration here is how to buy domain name cheap. The best cheat way to get a fairly cheap domain name is to first tab on a name that you think would suit your website’s identity. Search it on the search bar of the web registrar. Some of them will show you the available options plus suggestions of a cheaper name instead.

  11. Create an account and buy your preferred domain name

    To buy the domain name, you need to create an account with the domain name registrar and pay for the domain name. Charges for domain name varies from TLD to TLD. For example .com domain names will be available for US$10/year and .in domain might be available from US$ 1.5 to 3/year.

  12. You are the proud owner of a domain name.

    Now you are a proud owner of a domain name.

FAQ’s

What is Domain Name System in Computer Networks

The Domain Name System (DNS) is a hierarchical and decentralized naming system for computers, services, or other resources connected to the Internet or a private network. It associates various information with domain names assigned to each of the participating entities. (Source).

It is an Internet’s equivalent of a phone book that maintains a directory of domain names and translates it into Internet Protocol (IP) addresses.

Domain Name System is necessary because domain names are easy for people to remember, unlike computers or machines which accesses websites based on IP addresses.

What is a Domain Name Registrar?

A domain name registrar is a company that allows you to purchase and register domain names as well as the assignment of IP address for those domain names.

All domain name registrars are accreditated by ICANN (Internet Corporation for Assigned Names and Numbers), a non-profit organization responsible for managing domain names.

Domain names make the internet easy to use for everyone. Without domain names, you’ll have to enter long strings of numbers called IP addresses to visit websites.

Domain names solve this problem by allowing websites to choose addresses using easy to remember words, for example, brandloom.com or google.com.

The most popular and searched for a website is for domain name registration is GoDaddy. Find the Domain Search link here.
Simply write the name that you have in mind in the search bar and results will be displayed of availability.

How to get a Free Domain Name Registration?

Though you will encounter many online ads and emails promising free domain name registration in India, however just like everything else in life there no such thing as free domain name registration.

Wondering why, because every domain registrar is required to pay a minimal fee to ICANN for every registration.

Every renewal and every purchase is also accounted for. Thus, you can only receive free domain names, if you are in the mood to purchase a web hosting plan from the hosting company. Here you can receive a domain name for free with the package.

Or you can look into free website making tools like Wix who provide you with free domain names too!

How to Create Free Website with your own domain name?

You can create your own free website with your own domain name with the help of some website builders. Here are some website builders that you can explore further:

– GoDaddy: GoDaddy offers 30 days free trial along with excellent editing options with 24*7 support.

– WordPress.com: Offers hundreds of plugins along with many templates of the website available both free and paid, More than 75 million sites are built on WordPress.

– Weebly: Weebly is excellent for first-timers. It is user-friendly and has some amazing built-in marketing tools.

– Site123: Site123 offers free images gallery along with SEO tools.

– SiteBuilder: Sitebuilder has a free Blog Add on and offers a free custom domain along with drag and drop Editor.

How to Buy a domain name in India?

You can buy a domain name from anywhere in the world. The only prerequisite is that you generally need to have a credit card or a paypal account. These two payment gateways are acceptable with almost all website vendors.

How to Buy a Domain name from Google?

You can totally buy a domain name from Google at a not so pricey price. Your domain name says a lot about you and you must carefully pick a name. Google Offers domain names at a range starting from $12. You can then create a site from one of those Website Builders, you can check out Wix for free website building.

How to create a Domain name?

To create a domain name, you must first have a name in mind. Don’t know yet? Do not worry, web registrars like GoDaddy provide you with suggestions in relation to the keyword that you put in.

Once you check the availability of the domain name, look out for a Web Host. It doesn’t matter if you do not have one. You can always get your domain name parked by the web registrar on a temporary website.

The domain name is registered by a web registrar to ICANN for official registration. Some web registrars do not charge any money for this, but you will have to pay some minimal amount for a good website!

Who owns a domain name?

Many people would want to know as to who owns a particular domain. You don’t even have to know the exact domain name, just type in some keywords and the answer will be shot back at you with relevant information.

Simply go to https://whois.net/ and type the domain name. You will receive results in less than a second. You will see the name and the contact details of the registrar and when was the website created, email & phone number, domain status etc.

How to identify Creative Domain Name Ideas?

To find an apt domain name for your website, you will have to clear the clutter first. Do not seek help from many sources, it will confuse you. You should first draw a brand picture in your head and then start searching for names, this way you will have a direction as to where to head.

You can also choose from the unconventional method of contrast, a name that has absolutely no meaning whatsoever in relation to your brand identity, but you weave a story connecting the dots. Be creative!

What is a Domain Name Server?

It is very simple to understand the need for Domain Name Server or DNS, it acts as a directory of words and number. People generally have trouble remembering Internet Protocol (IP) addresses and computers work well with numbers.

So your domain name is basically for your memory benefits and identification amongst the Internet world. These domain names are converted to IP addresses by DNS for the computers to locate the website you are looking for.

Which are the first 10 Domain names registered in the world?

The first 10 domain names sold in the world were:
– symbolics.com -15/03/1985
– bbn.com – 24/04/1985
– think.com -24/051985
– mcc.com – 11/07/1985
– dec.com – 30/09/1985
– northrop.com – 07/11/1985
– xerox.com -09/01/1986
– sri.com – 17/01/1986
– hp.com – 03/03/1986
– bellcore.com – 05/03/1986

What was Sex com domain name sale price?

Sex com domain price was US$13 Million. The domain was sold in Oct 2010. Way back in 2006, the earlier owner of sex.com sold it for US$12 million. (source)

Which are the most expansive domain names in the world?

Here is a list of the top 10 most expensive domain names, according to the Domain Name Journal: (source)
– Sex.com, $13 million
– Fund.com, $9.99 million
– Porn.com, $9.5 million
– Diamond.com, $7.5 million
– Slots.com, $5.5 million
– Toys.com, $5.1 million
– Clothes.com, $4.9 million
– Vodka.com, $3 million
– Candy.com, $3 million
– Shopping.de, $2.86 million
– CreditCards.com, $2.75 million

What is the meaning of domain?

Domain meaning in the computer world is very simple. An area or a territory set aside in your name in the Internet world. A Domain basically is bought by a web registrar which acts as your personal space for the creation of your website or email accounts or both. A domain has its own personalised name that is used to distinguish it from other domains in the Internet world. It is important that you choose your domain name very accurate and unique as a good domain name is perhaps the first marketing tactic that you shall be using. Websites are associated with IP addresses which are very difficult for humans to decode and remember, thus domain names create feasibility in this context.

What is a Domain Name?

A Domain name is the unique name of your domain/would be the website or email account or both. It is very important that you think of your domain name very intricately as there are many players in the world of Internet out there. A domain name is basically the human-friendly approach to remembering the addresses of websites. Domain names can be purchased by web registrars like GoDaddy, Bluehost.

What does domain authority mean?

Domain Authority is developed by Moz to check the search engine ranking of a particular website, especially on Google SERPs. The Ranking that is developed depends on various factors like root domains, backlinks etc. The Ranking developed is developed also on a logarithmic scale which means that it would be easier for a website to reach from 30 to 40 than to go from 50 to 60.

What is map a domain meaning?

A feature wherein you can use multiple accounts to point to our primary hosting account. It can be mapped anywhere, say into your blog page.

What does domain name server mean?

Domain Name Server (DNS) is online domain directories. DNS translates the domain name into Internet Protocol (IP addresses). Domain names are easy for people to understand and remember, however, the computers need their own numeric access which is the IP address.

What does the active directory domain services mean?

Developed by Microsoft for Windows domain network, Active Directory is a directory service. Included in most of the Windows Server Operating Systems, active directory is only in charge of centralised domain management.

What does it mean to park a domain?

When you keep your website creation on hold, a temporary webpage is seen by any visitor who looks for your domain name. Buying a domain and keeping it on hold for some time is basically what Park a Domain means. You can learn more about any domain that fascinates you, it would not mean that you can have it but you can find real stories behind these domain names!

What are the various types of domain extensions meaning?

● io domain meaning- Originally assigned for British Indian Ocean Territory, this domain is a rage with startups today due to the availability of easy and small names.
● in domain means- .in is the Internet country top-level domain for India. It was developed in 1989 and is under NIXI.
● org domain meaning- Operated by the Public Interest Registry and one of the originally developed generic domain name, .org is truncated by the term organisation.
● xyz domain meaning- A top-level domain name that was proposed to be the new generic TLD came out on 2014.
● com domain meaning- There are 51 million domain names under the .com registration. It is one of the most recognised presence on the Internet.
● co uk domain meaning- The Internet Country top-level domain for the countries of the United Kingdom and Northern Ireland. It is one of the most popular TLD’s out there.
● to domain meaning- Internet Country code developed for the kingdom of Tonga. The government sells its ccTLD to any interested parties.
● edu domain meaning- Institutions having an affiliation to any US institution for higher education can use this domain name.
● ac domain meaning- An Internet Country code ccTLD for Saint Helena, Ascension and Tristan da Cunha.
● cc domain meaning- An Internet country code ccTLD for Cocos (Keeling Islands) in Australia.

What are the various types of Domain names Available today?

Eminent domain meaning– Eminent Domain is a right that can be exercised by any government due to the context of its superiority to take up any private domain for public usage. It is of international law in the UK whereas in the US, it is of Federal and state governments.

Global domain meaning– As the name suggests, if you aspire your website to have the first look as global- go for a global domain. It is self-explanatory and it shows that you are more forward-looking. A Global Domain would connect you to an international audience in a go and the fact that many scripts and special characters understand the terminology of Global makes it a universal domain by logic. Find your global domain name here! (https://go.global/)

Space domain meaning– Space Domain Name is for enthusiasts and the passionate artists out there. If you are ready to carve your presence online, get a space domain. It is mostly for self-starters who are definite about spreading creativity and are keen on sharing their talents with the outside world. Find your Space domain name here! (https://get.space/)

Live domain meaning-
Live Domain is one of the top-level domains (TLD) in the domain name system on the Internet. If you host live streams on your website, go for Live Domain. However it is not restricted to live streaming only, bands and groups often get a live domain to pass information about their tours and performance dates.

Work Domain meaning– It clearly means that anything related to employment, a new space for business domains to stand out. Find your work domain here! (https://in.godaddy.com/tlds/work-domain)

Business domain meaning– Sometimes your business needs a special recognition and that you can achieve by Business domains like .ads, .company, .biz, .corp etc. It also makes you preferential in Google’s object-oriented searches. Find your Business domain here! (https://www.enom.com/domains/business-domains)

Multi-domain meaning– A multi-domain means that you can host more than one domain on your website. For instance, if you have 5 websites, you can get a multi-domain website instead of one hosted under one roof. Find your multi-domain here! (https://www.digicert.com/multi-domain-ssl/)

What is Premium domain meaning?

Premium Domain Names are short, easy to remember and end with popular extensions like .com. They cost a tidy bit much but have a high traction value.

What does Top-level domain mean?

Top-level domains are the last segments of the domain name. The part that comes after the dot ‘.’, like .com, .co.in, .eu etc. There are two types of TLDs- generic and country-specific.

People want quick solutions these days. Can your business show up at the exact time when your local customer is searching for a service or product related to your industry? Well, a good-structured local SEO can help you do just that and help you reach your customers fast, when they want and wherever they want.

In local SEO, you perform keyword research that involves local elements which implies that you target local keywords. This means that it is more beneficial if you own a small business. It helps promote and inform the local prospects about your business or brand.

Basically, when one person is utilizing local SEO strategy, it means that he/she is trying to attain a high rank in the search engine result pages for, specifically, local searches. As there are few competitions at the local level, a good local SEO can help you drive more footfalls or enquiries or calls. If you can narrow down your area efficiently, you will face less competition.

What is Local SEO

In simple words, local SEO can be described as the process of optimizing your online presence to attract more traffic from relevant local searches. The most common tasks associated with local SEO are finding local keywords, optimizing your business profile and your NAP (Name, Address, Phone Number) citations.

Local SEO is also known as local search marketing. Local search marketing includes a set of various techniques and skills that can be used to increase your online presence among your local customers.

How does the local SEO work?

Local SEO generally works like a normal Google search. The only thing that makes it unique is that it uses a different set of ranking factors to ensure a high rank in the local search results. Here is a list of ranking signals for local SEO:

  1. The most important aspect involves the location of the person who is performing the search.
  2. Next comes your NAP citations (Name, address and Phone number)
  3. Google My Business listing is also important.
  4. The keywords that are utilised in Google My Business profile.
  5. The keywords that are used in online reviews.
  6. Google map star rating for your business.
  7. The number of shares gained on social media
  8. Quality of online reviews

How to do local SEO

If you want to Local SEO then location pages are a must for your website.

If your business has more than one location, creating more then one local pages is a must for your website. Location pages provide your audience with your name, address, phone number, business descriptions, customer testimonials, business hours and more such information.

One thing that you should take care of is that you should never duplicate content across multiple location pages. For every single location, you should create a locally descriptive ‘About Us’ page. This will help you fetch bonus points if you’ve already added a Google Map to your website on your respective location page.

1 Try Optimizing your Google My Business Listing

Did you know Google My Business has a central role to play when it comes to local search? If Google verifies your business as genuine and authentic, it can reward your business with a sidebar space in Google local search. Yes!

To make sure that you are optimized for Google My Business, you should try to use google posts within your account, motivate your customers to share reviews online and also respond to reviews, mentioning your location.

2 Try creating local content like a pro.

High-quality content is an important factor when it comes to enhancing your local SEO. You should always try and write about local industry news to attract the local audience. Try to concentrate on content that goes beyond what your company offers.

Focus on getting your business well acquainted with your city or area.

3 Your website should be mobile-friendly.

Local search and mobile search are interlinked. Generally, people use mobile phones to look up for reviews, find directions to your location or look for contact information.

Concentrate on points that can make your site mobile-friendly. Make sure that your website loads very quickly. Try to use bigger fonts that are easy to read.

4 Your NAP should be consistent.

It is essential to set up your Name, Address, Phone Number online. This makes it easier for people and search engines to find you. Make sure that the NAP is included as crawlable HTML text on your site. Also, you should avoid including the NAP within an image.

5 Relevant inbound links are a must.

If you want to boost your local SEO, getting quality inbound links is essential. It tends to increase your domain authority. Inbound links inform search engines that you’re a legitimate company.

You can obtain inbound links through partnerships, guest blog posting and many more ways. You can sponsor a webinar by promoting something local and building relationships with influencers.

6 Link building is an important factor that affects your local SEO.

Concentrate on optimizing your URL, title tags, headers, meta description and content. Whenever you create a piece of content, you should optimize it for search engines by using high-volume keywords in the URL, header, meta description and the content body. Try to come up with content focusing on the geographical area where you are located.

7 Understand the importance of citations.

It is very important that your mentions are made sensibly. If you manage to build citations on genuine websites and good listing directories, you can enhance the value of your local SEO.

Try to ensure that the citations about your business are 100% genuine and accurate, especially the NAP. Also, you should make sure that all the duplicate listings are removed from the listing directories.

Sounds good? Focus on building a good local SEO that can boost your business.

How to Leverage a Local SEO strategy

If you have a business that operates on a regional level, then local SEO can help you improve your ranking on the local SERPs. It helps you market your brand, products and services to local leads and customers. Want to learn what local SEO strategy can help boost your business? Have a look at the points listed below:

1 Try fetching regular reviews from happy customers.

This motivates your potential local customers to connect with you. Want to know how to ask customers for reviews? Follow these easy steps:

  • You can send a post-purchase email or text and ask customers to write a review.
  • Or you can respond to existing reviews where you can thank your reviewers.
  • You can also ask the customer for a review after the purchase has been done.

2 You should also try optimizing for voice search.

You can optimize for how people ask questions while speaking into devices. Generally, people use long-tail keywords when doing voice searches. Therefore, you should try to create your SEO content in a more conversational tone.

3 Always use relevant local keywords

Always try to create content that includes relevant local keywords. Get an idea of relevant keywords that are popular for your geographical region. Include those keywords in your site’s meta description, copy and URLs. You can mention region-specific landmarks and hotspots in your content.

4 Create location-specific pages

If your business is located in more than one area, you should focus on creating a location-specific ‘About Us’ page.

5 Leverage business directories

You can take advantage of online business directories. Include your accurate business name, address and phone number. You can also provide a backlink to your website.

Follow these easy tips and take an initiative towards creating a better local SEO strategy today.

Benefits of local SEO

There are multiple benefits of local SEO :

1 Greater visibility with local SEO

  • When you list your business online, it will appear when any user within your local area makes a search related to it. This helps you increase your visibility in Google Maps and local search results.
  • For instance, if you run a cake shop and someone in your vicinity needs a cake. He will search for ‘cake shop near me’ or maybe ‘cake shop nearby.’ When your business is already listed, you can expect your listing to appear.
  • Local SEO strategy helps you compete with other local businesses. When you do your local SEO the correct way, it helps you rank above your competitors on local SERPs.

2 Local SEO marketing can generate more leads and sales

  • Local SEO strategies can help you attract your potential lead and boost your conversions. Local SEO can help you appear in front of many customers.
  • Also, you will be able to analyse your conversions appropriately.

3 Build your business reputation with a local SEO campaign

  • You can utilize a creative local SEO campaign to build your business reputation. You can engage and interact with your potential customer by providing them with the best offers and services.
  • You should know how to take advantage of your business listing in the most effective ways possible.

4 Gain better website traffic local search engine optimization

  • When your business shows up in local search results, more people visit your website.
  • One essential thing that you need to keep in mind is that your website should be mobile-friendly. As most of the local searches are made from mobile, it becomes important for your site to be mobile-friendly. This ensures better customer experience and motivates your customers to stay on your site for a longer time.

Sounds nice? Craft your local SEO strategies today and earn great profits for your business.

Local SEO management

Have you been struggling to increase your local traffic? Worry not! Local SEO strategies can help you mark your presence online in better ways.

DO’S OF LOCAL SEO

1 Always use geo-modified or local keywords.

  • When you search for a specific service in your area, Google detects your geographical location either through GPS or IP address of computers. It will show you only those results that are close to your location. Therefore, it becomes essential to stay at the top of your local search engine results.
  • Attaining a higher rank becomes easy when you use geo-targeted keywords or local keywords in your local SEO strategies. You should focus on optimizing your on-page SEO to ace the proximity factor better than your competitor.
  • Proximity is highly relevant when it comes to local search engine factors. Let me take a hypothetical example to explain this better. So, suppose, you own a cake shop in Park Road, you can use geo-modified keywords like ‘cake shops near Park Road’.

2 Motivate your clients to write positive online reviews about your business.

  • Reviews are an important part of local SEO marketing. Positive reviews can help you earn greater profits for your business. The way customers talk about your brand on the internet makes a lot of impact on your reputation.
  • There are chances that your potential customers will browse through your reviews before availing your services. Therefore, it becomes important to ask for positive reviews from your clients. Good reviews help you generate more traffic to your site and boost your conversions.

3 Local citations are a must for Local SEO

  • Local citations help Google and other major search engines know about the physical existence of your business. Basically, it is the online mention of your business name, address and phone number. Make sure that you have provided the right information in the Google My Business profile.

    When you have an accurate phone number, address and business name, Google believes that you are a reliable platform and worth-mentioning.
  • Appropriate and accurate citations can help you target your potential local customers in a better way. Local citations can provide you with a better ranking, reputation and revenue.

DON’TS OF LOCAL SEO

1 Never add a wrong category in your Google My Business profile.

  • Never ever overlook the importance of GMB categories. Google adds and removes categories regularly. Make sure that you add the most relevant category to your business for local SEO.
  • It is your primary category that gives you better ranking power. Be careful while choosing it.

2 Never over-stuff the footer with zip codes.

Adding city or zip code as keywords in your footer is now an old-fashion trend. Earlier, many site owners used to stuff location-based keywords in the footer to rank in local search pages. But then, Google came with an update to penalize the sites that attempted to manipulate the results.

Keep the above-mentioned points in mind and you are set to go. Craft your local SEO plan today!

Conclusion

Building your local SEO is like climbing a mountain. It is a bit difficult and time-taking process. But once you reach the top, you gain the best sense of satisfaction. Every effort counts. Take a step towards your peak of business growth today!

Good luck to you!

FAQs

  1. What is local SEO?

    Local search engine optimization can be described as a strategy that helps your business or brand be more visible in local search results. It can be defined as a subset of SEO that focuses mainly on optimizing a site so that it can be found in local search results. Local SEO can help you promote your products or services to your local prospects. In a nutshell, local SEO can be defined as a practice of optimizing your website to increase your traffic or potential leads. Local SEO is a great strategy that can help you boost your business.

  2. How to do local SEO?

    There are many ways to build your local SEO. Maybe, you can start with optimizing your website. Focus on creating a contact page wherein your name, address and phone number are accurately mentioned. Consider adding a map on your site and enrich it with testimonials. Also, try creating local content. Work towards link building and collect online reviews. Building citations is also an important part of local SEO. You can even focus on optimizing for voice search. Also, always optimize your site for mobile. Take a step towards building your local SEO and attract more traffic to your business.

  3. What is local search marketing?

    Local search marketing can be defined as anything that you practice online to promote your physical business. It can also be called local SEO or local search engine optimization. Local search marketing is extremely beneficial for a small business. It can help your business transform into a top local household word in your geographical space. Local search marketing includes a set of multiple techniques and skills that can be utilized to increase your online presence among your local customers.

Anchor texts have gained much relevance when it comes to the process of improving search engine optimization. This article covers the important aspects related to anchor text in detail. Ready to explore and learn?

 

Anchor Text Meaning in SEO

Anchor text is the visible and clickable text in a hyperlink that links a webpage to another webpage. As per SEO best practices anchor text should be an integral part of your SEO strategy.

For the best SEO results, the Anchor text should also be relevant to the page you’re linking to, rather than a generic text.

On general sense, Achor Text is characterised by the blue, underlined text links on a webpage. This is the most common web standard, although it is possible to change the colour and underlining through HTML code.

What is anchor text on a website?

Anchor text is the visible and clickable text in a hyperlink. It is used to link one web page to another and it usually appears as a blue underlined text. It is also known as link label, link text or link title. Anchor texts are, basically, keywords that lead us to the content of the targeted site. it provides information about the link’s destination.

anchor text example
Anchor Text Example

Here is an example of an anchor text.

<a href= “http://www.example.com ”>cheap cake<a>

Here ‘cheap cake’ is the anchor text for the link.

Anchor element “a”

An anchor element tag is the letter “a” surrounded by angle brackets. <a>

Both the opening and closing content is required. The content between the anchor tags makes up the anchor source.

Types of anchor text

There are many anchor text types or variations. Following is a brief description about each one of them.

1) Exact match –

Anchor text is the exact keyword or phrase that a page wants to target. For example, suppose you are Bakers.com, and you sell cakes. You are trying to get a ranking for the keyword “cheap cakes.” So, when you set up your anchors, an exact match anchor would be “cheap cakes”.

2) Phrase match –

anchor text contains the keyword for which a page wants to rank. For example, “best cheap cakes”.

3) Partial match –

Anchor text has all the words but not in the form of an exact phrase. It has the primary keywords, but there’s little variation as well. So, your anchor would be something like “cheap de la cakes”.

4) Branded –

Anchor text is the name of a page’s brand and is totally unrelated to the keywords that the page is trying to rank for. In your case, the branded anchor would be “Bakers”.

5) Naked URL –

Anchor text is totally raw and the same as it would appear in a browser. These are naked link anchors. It’s just the URL. Example, “bakers.com/cheap-cakes”.

6) Random –

Anchor text is a generic and unspecific phrase which lacks the keyword. It is completely unrelated to the page you’re linking to. For example, using phrases like “click here”, “visit website” etc.

7) Image links –

Anchor text is an image which works as a link. There’s an alt tag. Suppose you have a picture of a vanilla Bakers cake. The alt tag that you will use will be “vanilla Bakers cake”.

Importance of Anchor Text in SEO

Anchor text plays an important role in influencing your ranking. It gives a strong idea to the search engines as well as your audience about the page you’re linking to. Anchor texts should be contextually relevant. It also gives credibility to the page you’re linking to. Anchor text is very important while developing a link building strategy. It can also initiate documents and link to various documents.

Best SEO practices for anchor text

Anchor text is one of the ranking factors for SEO. Here is a list of good anchor text strategy for SEO

  1. Make sure anchor words are relevant – relevance is the key. Pick anchors are important for the link. It helps in creating a positive experience for your audience. Avoid using random words for anchors.
  2. Wise distribution of anchor text – there should be a proper ratio between all anchors.
  3. Short anchor text – it should be relevant and without too many words. Search engines might find long anchor text difficult to understand.
  4. Format links properly – it should be a convenient process for the users to spot the link. You should try including colourful links which can be easily differentiated from the rest of the text.
  5. Surrounding text is important – your audience might read the surrounding words around your anchor text. So, you must avoid using the same anchor words throughout the text.
  6. Branded anchor text – they are more relevant when it comes to getting a higher rank for your page.

Strategies related to anchor text that must be avoided

  1. Don’t use the URL of the page as the anchor text.
  2. Avoid using generic terms like ‘click here’, ‘this’, ‘read more’ etc. They don’t provide enough ideas to search engines on what the linked page is about.
  3. Avoid using text that is not connected to the content of the linked page.
  4. Try to avoid using exact match keywords.
  5. Avoid low-quality links. Concentrate on the links that matter.
  6. Avoid earning links from toxic sites.

Anchor Text Internal Links SEO

Well, generally Internal links connect your site content and give Google an idea of the structure of your website.

Internal link anchor text gives a sense of the topic or keywords the source page is trying to target. Internal linking with appropriate Anchor Text helps Google understand the intent of such a page.

Anchor Text Ratio for SEO

Anchor texts should be based on the type of link. You need to build links the way they are intended. Now, you don’t need a perfect natural ratio of various types of anchors. There’s no need of always linking to brand names.

For your homepage SEO, your backlink profile should break like this:

  1. 80% to 90% should fall in the Brand, Natural and URL anchor.
  2. 10% should fall in the key phrases mixed into anchor categories.
  3. 5% falls in the exact match anchor category.

Inner page profile

On your inner page, this is how your anchor text profile should break down:

  1. 35% to 45% should fall in the key Brand, Natural, URL category.
  2. 50% to 60% should fall in the key phrases mixed into the anchor category.
  3. 10% should fall in the exact match anchor category.

You need to understand what you want to target. You should try to create a natural distribution for your anchor text scheme.

Anchor Text and the Google Penguin Update

On September 23, 2016, the face of SEO changed when Google released its Penguin update. This update penalises those websites that use exact match anchor text too frequently. However, according to the update, it should be below 50% exact match anchor text and, in some cases, even below that. Therefore, it is convenient to use a mix of different anchor texts

Anchor Text Over Optimisation

Anchor text over optimisation can easily be avoided by following certain rules. Keep in mind these simple steps and all your problems will be gone.

  1. It is very important to link out to websites that you trust.
  2. You can link to a website using the brand name.
  3. Try to use a variety of anchor text types.
  4. Review your link profile properly. A profile with only exact match keywords is not preferable.

Anchor Text Generator Online

Gaining access to anchor text generators is relevant for SEO. They are tools that give you the ideas for building links to your site. Focus on tools that will make your search engine optimization results better. Following is a list of some of the tools that might help you in improving your anchor SEO:

1 Google Analytics

It is free to use and easy to set up. It helps you in creating powerful reports. Your website ranking efforts improve this way.

2 Google Webmaster tools

It is one of the most important tools and is absolutely free. It shares with you a wide variety of keywords that people will ultimately search for. There’s a section which focuses on links. There are other sections like crawl errors, sitemaps, robot.txt.

3 Google Keyword Planner

You can come across the best keywords in your niche through this tool. You can also create AdWords campaigns quickly and easily.

4 SEOJet Anchor Text HTML Code Generator

It is an anchor text generation software. It looks at your backlink profile and gives a personalized plan in order to succeed in Google.

5 Linkio

It provides its users with an effective plan based on the data it discovers. It helps you in knowing the best anchor text in order to improve your anchor SEO.

6 WooRank: Anchor Text Checker Tool

It has the ability to create a customised report in a very less time. It informs you about your top priorities and provides a good geodata.

7 Mozbar

It provides you valuable insight into domain authority, link analysis and search result rankings. It can help you to improve your website SEO to a great extent.

8 SEOWorkers tool

This is a very effective analysis tool because it helps you to plug a website URL and it also generates a quick report for you. It provides ample supply of data.

9 Remove’em: Anchor Text Over Optimization tool

This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over-optimization. If you find that you are over-optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove backlinks that are using that specific anchor text.

These tools will, certainly, help you in improving your rankings in the search engines.

Conclusion

Anchor texts have always proved to be important for improving SEO for any website. Just make sure that you use relevant anchors because that will send positive signals to Google’s crawlers.

As mentioned earlier also, improve your variation strategy. Follow the simple steps and you are ready. Your anchor text strategy will grow and that will boost your SEO.

What are you waiting for?

FAQ’s

Digital marketing has turned the game of marketing upside down. It’s not that old businesses are failing and shutting down because they’re old. That is why you need one of the best digital marketing agencies in Mumbai for your business growth.

It is only because they can’t or refuse to give up traditional methods of marketing and adopting what works now.

In this competitive world, companies do not shy away from flaunting their witty sense of humour and creativity to market their product.

To match up, you need to up your game and outline a concrete digital marketing strategy.

Best Digital Marketing Agencies in Mumbai for Business Growth

A GOOD digital marketing company makes sure you get noticed in the crowd and get you the market share you deserve. Creating a brand isn’t any different from raising a child.

You have to add your values, your vision and your mission to your business. It needs to have a voice, a style (sometimes, swag) and its own identity.

Here are 20 digital marketing companies in Mumbai that will help you get closer to your marketing goals.

1 BrandLoom

If you want to take your brand to the next level, you need a marketing strategy that feeds an entire digital ecosystem. And nobody does this better than BrandLoom.

Headquartered in Gurgaon, BrandLoom is also building a strong presence in Mumbai because they are offering their clients tailor-made solutions that work for them, instead of blindly following trends.

BrandLoom takes a holistic approach towards building your brand, making sure that you achieve sustainable growth.

Having a robust design-based approach, BrandLoom is a full-scale digital branding and marketing agency that offers you everything from counselling to digital services.

With them, you can avail services like :

  • SEO
  • Website building
  • Content marketing
  • Social media marketing
  • Brand building
  • Logo designing
  • Visual branding
  • App development
  • Experiential marketing
  • Affiliate marketing
  • Guest blogging.

Their team brings years of experience to the table, having worked with brands from diverse sectors, and clients like Casio, Tata, Hero Cycles, Hero Motors, Groversons, Valvoline, Wipro, Jubilant Industries, Medicover and many, many more.

2 iProspect

To survive in the present competitive world of business, it is crucial to be customer-centric. iProspect is one digital marketing agency in Mumbai that is 100% client-centric and always LISTENS to you.

They will listen to you, with patience about your business requirements. They will not teach you how to handle your business.

They’ll only help you in scaling it digitally and won’t stop until you reach your marketing goals.

With one of its offices in Mumbai, iProspect is a multinational digital agency. In addition to the digital services, they offer:

  • Affiliate Marketing
  • Conversion Optimization
  • Structured Insights and Data Feeds

Some big brands they are associated with are Essilor, GoAir, HDFC Bank, Max Life Insurance, Aegon Life, Ashok Leyland, Bombay Dyeing, Fossil, HDFC Life, ICICI Bank, ICICI Prudential, Metro Shoes, PayPal, Phillips, Saavn, SBI LIfe Insurance, WildCraft, Standard Chartered and many more.

3 Aimax Provider

If you want to rule in the e-commerce sector and wish to own a proficient e-commerce sector, Aimax provider is the go-to digital company. They are leaders when it comes to e-commerce web designing and has offices in Mumbai and Bangalore.

Their expertise lies in advanced e-commerce solutions, CMS, along with digital marketing solutions.

No matter how competitive the industry is, they will make sure your online presence is felt in the digital world. They’ll also help create a demand for your products in the real world.

Few clients they have served are Toyo Engineering, mySPOGA, Bilkish, KTCS and Chindalia.

4 Antigravity

Ordinary or standard isn’t their style! Antigravity believes in strategising mind-blowing digital solutions and creatives that would surpass your marketing needs and expectations.

They proudly call themselves a one-stop-shop content agency. They create great creatives and credible content for you. They also help construct an ROI-driven plan to distribute the same across various platforms. They can also curate an exquisite branding strategy. Be it captivating videos, beautiful brochures, informative PDFs, or engaging social posts; they’re your ‘guy’!

Thinking about why you should trust them? Here are a few brands that are proud to be associated with them are Microsoft 365, ASUS, Reliance Digital, Garnet Lifestyle Homes, Digene, Acme Ozone, Actofit Fitness Wearables, Chevrolet, Plasto, Tata Housing and Housing.com

5 Asymmetrique

When techno-geeks join hands with creativity and marketing, brilliance is achieved.  Every person at Asymmetrique beholds experience and expertise in different areas like planning, production, creation & execution and analytics. When that level of mastery comes together to create, be assured something groundbreaking would be formed the clients.

SEM, SMM or content creation, they put their 100% in everything they do. Their service isn’t limited just to this. They also guide you in understanding consumer behaviour, consumer motivations, customer segmentation and consumer sentiment analysis. If your business is in its initial years, they help you figure out with brand psychology, colour psychology, market research and competitor mapping.

6 Social Beat

Social Beat is a team of dependable and proactive digital marketers and creators that offers pro digital solutions. They cater their full-circle digital services to the sectors of real estate, banking and finance, retail, e-commerce and healthcare. Additionally, Social Beat can help you create engagement-driven influencer marketing campaigns, interactive video and multilingual content. This is undoubtedly your one-stop solution for all your marketing needs.

Based in Bengaluru, Chennai and Mumbai, a few of their select clients are Finolex, Bewakoof.com, Casagrand, Anmol Showcase and Tata Mutual Funds.

7 Bartle Bogle Hegarty

With a dominant presence globally, Bartle Bogle Hegarty has it1s one arm functioning in Mumbai. They offer high-quality quantifiable results that will make your brand more than merely being notices. Businesses need to understand that gaining a digital presence isn’t something that can be done overnight.

It takes a LOT of time to create a BUZZ for business, and your business needs to be ready for the buzz! If you create one post that goes viral, but if your social channels or website lack VALUE to offer to the prospective customers, that viral post is of no use.

BBH makes your website, your social platforms and other channels of communication you choose (like emails) ready for the slightest attention you tend to receive. You will not regret giving BBH a chance to carve out a digital plan for you.

Who have they worked with previously? They have bagged projects by Audi, Nike, Civic Nation, Absolut, Mentos, Seamless, Tap Portugal, Uber, Chrome, Abbot Swoon, Next, BookMyShow, Marriott, Volvo and Playstation. Impressive, isn’t it?

8 Ethinos

There was a time when marketing was all about unwelcomed ‘announcements’ and telling customers that your product also exists. With the paradigm shift, it is about engaging with your customers and building a rapport. Ethinos Digital Marketing understands this and well-equipped to provide you with 360-degree marketing solutions. No matter which sector your business belongs to, they offer world-class digital services like:

  • Search Engine Marketing (Organic SEO and Pay Per Click)
  • Search Engine Marketing
  • Content Marketing
  • Mobile Marketing Services

They also look after the aspects of branding along with design, marketing through email campaigns and mobile marketing.

The long list of clients they have on their side includes CapGemini, The Times of India, Toyota, Accenture, Wipro, WNS, Sonata, Ambuja Cement,!DEA, NDTV, CRISIL and GoDaddy.

9 Fruit Bowl

Given their name, the motto Fruit Bowl stands by is ‘Survival of the Freshest’. Interesting, isn’t it? With their headquarters in Mumbai (HQ), they have spread their wings in Bhopal, Indore, Bangalore, Delhi, Hyderabad and Pune. Guess what; they also have an international presence in France and Boston! Along with the essential digital marketing solutions, they also cater services like:

  • Web Design and Mobile Development
  • Media Planning and Buying
  • Online Reputation Management
  • Experiential Marketing, Lead Generation
  • Customer Relationship Management
  • Public Relations requirements.

Curious who they’ve worked within the past? They’ve worked with Reliance Energy, Reliance Securities, Reliance Infrastructure, Mahindra EPC, musafir.com, RBL Bank, Kelvinator, Pepperfry.com, fabindia, Donear, BOX8, Siyaram, and Hopscotch.

10 AdHut Media

A digital media company that LOVES to play with data and learn through insights. This strategy helps them curate a bullet-proof digital marketing plan according to your needs and requirements. Be it leads, conversions, brand awareness or traffic, no matter what your expectations are from the campaign you want to run, AdHut ensures results. Regardless of what metric you use to measure progress, their data-driven approach will always keep you two steps ahead in the digital battle.

AdHut Media has previously worked with Exide Life Insurance, Green Decor, AuthBridgeOnline, Sound Of Music, Vendure Wellness and Hot India Deals.

11 Mediapasta

Mediapasta is a professional, dedicated and a winning digital marketing agency. They are always on their toes to deliver paramount solutions. Currently operating in Mumbai and Gurgaon, Mediapasta makes sure that they are inevitably updated about the latest digital marketing trends. Their hands-on (and years of) experience in this field is what makes them an expert. They also provide online digital marketing training at a competitive cost.

They’ve managed to impress clients like BebeIndia, Blisspa, Planet Conversations, HRFAST, TDF Jewellery, ForexSP, etc.

12 Kinnect

Looking for an agency that integrates traditional marketing principles with need-of-the-hour creativity? Social Kinnect is the answer! This Mumbai-based agency has 8 years of experience using which they use to assist you in becoming the brand that you wish to be. Apart from the 360-degree services, this vibrant team of enthusiastic professionals also offers:

  • High-quality video production services
  • Influencer or outreach campaign services.

They also provide you with ROI-oriented insights on campaigns executed, which is extremely helpful when it comes to learning areas of improvisation.

Their client portfolio includes brand names like Tata Capital, HDFC Bank, FBB Online, Converse, Bharti AXA, Amazon TV Fire Stick, Amazon Echo, Hotstar Premium and Sony Liv.

13 Sharptech Media

Sharptech Media is a well-known digital marketing agency in Mumbai that offers tailor-made services to cater your every need. They help in:

  • Building brand awareness via display campaigns
  • Creating a dominating social presence
  • Building a strong domain authority through their matchless SEO techniques.

They also offer viral advertising, mobile marketing, email marketing services and much more. Their cost is affordable. They also have creative masterminds and artists on board to meet your 2D and 3D animation requirements.

Few of their top clients are Citi Bank, ICICI Bank, Axis Bank, Mahindra Telematics, Cipla, Krystal and The Times of India.

14 Zebra Digital

‘WOW’ is the reaction you’d give when you see the quality of work they deliver, and no, we are not exaggerating! Zebra Digital is a driven agency that will go that extra mile to make sure you get the online attention that your product deserves. They will help you scale your business at a constant pace through their adept growth hacking techniques in the various verticals of digital media. It is one of those agencies in Mumbai that you can blindly trust when it comes to all aspects of marketing and growth.

Zebra Digital has partnered with Domino’s, 3 Wise Monkeys, LIKE, Tedx MITP, PICO Capital and Workloft.

15 BrainCandy

One of the most efficient and result-oriented companies in Mumbai is BrainCandy. Be it launching a brand from scratch or scaling up an already established one, BrainCandy has got your back. They are a full-service digital agency that inspires you to aim higher. WIth their go-getter mindset, stay assured that they’ll deliver results. From social media marketing to SEO, content marketing to cost per click campaign management, they are experts of it all. You’ve got political ambitions? No worries! They are also open to taking on political election campaign responsibilities!

BrainCandy has boosted the digital marketing game for Maharashtra Lunch Home, VDP, Morning Care, Stichphile, 3E Holidays and many more.

16 BC Web Wise

At BC Web Wise, thorough market research is considered the pillar of a robust digital marketing strategy. Their approach towards success is revenue-oriented as well as customer-centric. Since its inception, they have been breaking the glass ceiling when it comes to reaching marketing goals. Their end-to-end digital prowess includes:

  • Social Media and Search Engine Optimization (Paid and Organic)
  • Affiliate Marketing
  • Video Production
  • Whatsapp Chatbot
  • Lead Generation
  • Mobile Strategy
  • Web Analytics and many more.

Companies that trust BC Web Wise are Park Avenue, Hero MotoCorp, Abbott Pediasure, ASUS India, Bajaj Nomarks, Pidilite Fevikwik, Aditya Birla Health, etc.

17 Webmaffia

Webmaffia helps you in building a robust social voice and makes sure it is heard. They accumulate insights from your past campaigns and curate a plan to help you climb up the digital ropeway. They help you create engaging and meaningful ideas that will leave a lasting impact. It is truly one of the winning digital marketing agencies in India. Services they offer include:

  • Campaign creative designing
  • Social Media Marketing
  • SEO
  • Video production
  • Website solutions
  • Content creation and marketing.
  • Mobile marketing

When it comes to content creation, they deliver original, authentic and credible content that would attract high traffic towards your landing pages. Through amazing content and effective content marketing strategies, Webmaffia will help you create healthy and loyal relationships with your customers.

In the past, they have paired up with Safola, Sab TV, Pastiwala, Integriti Clothing, NBA and many more.

18 Six Inches

Six Inches Identifies itself as a highly creative digital marketing and branding agency. This marketing company specialises in strategising proficient and profitable plans. With more than ten years of experience up their sleeves, they drive your business towards your goals. Over the years, they have learned, produced great results and evolved as a full-service digital company. Six Inches doesn’t just grow your business; they help you empower yourself. Through their SEO tips and tricks, they help you build a strong domain and website authority. Through their witty and engaging content on social, they create the vibe you want to create around your brand. With the old principles of marketing in mind, they take calculated risk-taking that’ll help your brand stand out.

They have successfully partnered with Kingston, Phillip Capital, Sparsh, HyperX, and the list goes on.

19 Brandwitty

Brandwitty is a trusted and a fast-growing 5-year old digital agency in India. Based in Mumbai, Brandwitty is keen to share the experience they’ve gained over the years. Their never-ending love for digital marketing keeps them producing groundbreaking results. They believe in 100% transparency and establishing a lasting relationship with their clients. Brandwitty understands how competitive it is out there in the digital world. But their young and innovative team is always ready to take on a challenge and produce unbelievable results. Services they offer are:

  • SEO, SMM and Content Marketing
  • Google Tag Manager
  • Email Marketing
  • Native Advertising
  • Lead Generation Campaign

Their clientele is Clear Trip, DHFL Property Service, Trip XOXO, Nahar Group, Integriti, Rustomjee and Lawman Page3.

20 A&B

In this digital world, while you need to be at the peak of creativity, your approach for progress needs to be data-driven. A&B knows the A to Z of digital marketing and only takes a deep breath once their client’s goals are achieved. Their client’s interests and expectations are their only priority. No matter how small or big your marketing budget is, they know how to make the most of it. It doesn’t matter if you’re a small business or a business tycoon, they make every penny count. Their exquisite set of digital skills include:

    • Influencer Management
    • Virtual Reality
    • Chatbox

A&B has served brands like Hindware, insider.in, EVOK, Headrush, Bacardi Weekender, Oberoi Mall, Bollywood Music Project and Myntra in the past

Conclusion:

While you might think if you can learn digital marketing on your own and implement in your business (Which is great, honestly), it is time-consuming.

Hiring a digital marketing agency for scaling your business would be no less than a profitable investment. You most definitely will reap the benefits and returns proportionate to your investment.

Digital agencies tend to study the changing trends in algorithm and patterns daily. They have tried and tested lots of marketing tips and tricks. It is tough to know for sure what will work for sure.

These digital agencies in Mumbai have analysed and understood what might work in the digital world.

If you are starting to work in the field of search engine optimisation, or are building your website, or are writing online content, you have undoubtedly come across the term “backlinks.” In simple words, backlinks are links outside your website that link to your website. While they may seem inconspicuous, getting backlinks to your site is of prime importance and a big factor in determining your website’s rankings in search results.

What are backlinks?

how to create dofollow backlinks generatorSimply put: backlinks are created when one website links back to another. They are also known as “inbound links” or “incoming links”. When another website hosts a link that redirects to your web pages, it means a backlink for your site has been created.

Acquiring backlinks is an important part of SEO techniques, as getting featured on an external site means exposure to a wider audience and more clicks for your website.

Why are backlinks important?

Every website has a domain authority- which is a search engine ranking score that indicates how well the website will rank on search results.

It was developed by Moz and is widely regarded as a standard in determining a website’s status in search engine rankings and general trustworthiness.

A website with a high authority indicates that the site is not only more popular than its peers, but also that it is more authentic and reliable.

Backlinking is an important process that helps your website acquires higher domain authority. The more backlinks your website can get, the higher the domain authority it will have.

If you can manage to get backlinks from higher authority websites, it substantially improves your website’s rankings.

Backlinks are also important from the point of view of surfers or customers. When an external link is featured on a web page, it makes it easier for them to get more knowledge on a topic.

Links add to a customer’s surfing experience because they are transferred directly to other pages that contain relevant information.

Off Page SEO Backlinks Connection

For search engines, backlinks are crucial for determining a page’s importance and value. The more backlinks a page has the higher its popularity.

However, it is not purely determined by quantity today- website spiders have developed sophisticated algorithms that help them judge quality backlinks and determine the “true” value of a page based on how much relevant backlinks it has acquired.

Search engine spiders crawl blogs and anchor texts to determine the relevance of the backlinks they host, and if something triggers their spam responses, they will mark it as unsafe or spam.

Therefore, while doing Off-page SEO, it is considered important to seek backlinks from relevant and high domain authority sites.

How to get backlinks to your website?

As it has been said earlier, the more quality backlinks you acquire, the higher your website ranks in Google search results. However, getting quality backlinks is a time-consuming job.

Many website owners of SEO agencies go for buying backlinks because that ensures getting faster results. However, it may not be a viable option in the long run, and many website owners may not afford to do the same.

How to get Backlinks to your Blog

A good way to get backlinks is by guest blogging for other websites. If you write a blog post for another website, you can provide a backlink to your own website or a particular web page.

It does not have to be an overt link. If you have a good blog post on an interesting topic, you can hyperlink to the relevant anchor text portion. If readers find the topic interesting, they will click on the text and explore the website they are taken to.

How to get Backlinks for SEO

Of course, buying backlinks is always an option. There are many websites that are ready to host guest posts in exchange for a fee. You can write a blog for them and then provide relevant backlinks to your website.

But make sure to sort out matters related to payments before you post. Many websites host your links for free, but demand a fee for every click on the link. Others may demand a commission from the other site when a purchase is made by a customer after clicking on the link.

Backlink Generator Tool

There are many reputed companies that have excellent SEO backlink tools, many of which can be accessed for free. You can also try free trials of several tools to find out which one suits your needs best.

These backlink builder tools scan for websites that have relevant content with topics and keywords that can be linked back to your site.

It is a near impossible task to humanly seek out websites and blogs that can give you the opportunity to build quality backlinks. Backlink builder tools simplify the process and make it very fast to build high-quality backlinks to your site or blog.

SEO Backlinks: Things you should watch out to Get High-Quality Backlinks

Acquiring high-quality backlinks are an important part of a good SEO strategy. This is true for both websites that exclusively host content and those who sell products or services.

The first thing you must know is that backlinks from other websites will link back to your website, so make sure that your website is in good shape.

If you have a clumsy, unappealing website with pointless content, getting backlinks will do nothing to improve its rankings or building your reputation.

So before jumping into getting backlinks, make sure your website is something that people will like to look at and explore and is full of useful, snappy content.

However, whether you are hosting or acquiring backlinks, you must regularly check that the links in question are active and relevant. Regularly check for broken links and bad URLs, and take corrective actions as soon as possible.

If you are acquiring backlinks, make sure that the anchoring text for your link contains relevant keywords. Otherwise, Google spiders may take it as a sign of spamming and take punitive actions against your website and your search engine rankings will suffer.

How to create Backlinks for SEO

how to create backlinks for my website
How to create backlinks for SEO

Once you have made your website attractive and optimized, you can start looking for places that can provide yours with quality backlinks.

A good place to start would be to do competitive research on backlinks. If you see a rival website already ranking higher or getting more backlinks, look at what keywords and guest sites they are engaging with.

This may give you excellent pointers for what you ought to do to step up your SEO game.

Do your research- look for topics in your field which has performed well.

If you are an eCommerce website owner, look at topics or forums where you can pitch in a blog about the utility of your product, or an issue that your product can be useful in solving.

Then, write to the administrator of that website asking for the opportunity for guest blogging, or send a good article that contains links to your product or relevant web page.

How to Create Quality Backlinks

When you want a quality backlink, know about promoting it ethically and in relevant places. Look at options like geotagging so that you hook in more customers and get higher ranking in local listings.

Tag or link to other people or websites who you mention in your web post. Most website owners follow a “follow-for-follow” or “link-for-link” policy, so if you mention them, most likely they will link to your article from their own websites and promote articles that feature their brands.

How to get Quality Backlinks Fast

best places to get backlinks for website

What to keep in mind when acquiring backlinks

The first and foremost rule in this regard is to NOT SPAM external websites. Contact them in a way that appears authentic. If you choose to post your link in the comments section of an external website, there are high chances that it will be automatically be deleted.

Spamming blog comments is a common technique adopted by black-hat SEO agencies and spammers, and if you do the same, your website will incur a Google penalty and will be shut down slowly.

The other thing to keep in mind is to acquire quality backlinks over quantity. There are many shady websites that easily give backlinks and host a number of links, but they are of lower domain authority and have a shady reputation.

These are sites that are often nesting spots for virus, spyware and other phishing software. You can easily acquire backlinks from these sites, but if your website gets backlinks from these ill-reputed sites, Google will shut down your website or declare it unsafe.

Be careful when buying backlinks. SEO agencies should carefully vet websites before buying backlinks for their clients. They may end up buying from bad sites or broker an unprofitable deal.

Read out the documents carefully, do your research on the hosting sites and then figure out what blog content can naturally link back to your website or product.

Building quality backlinks is a crucial part of SEO. This is doubly important for small business owners, eCommerce providers and content writers who cannot afford big bucks for marketing their brands online.

So, make sure acquiring backlinks remains at the top of your priority list for ensuring your website ranks at the top of website search results.

Related Articles

Businesses always look for credible ways to share information. Any communication aims to get an advantage in the marketplace. Credibility comes from one on one relationship. Businesses achieve this with public relations via Press Releases.

Press releases are one of the earliest forms of business to consumer communication.

For almost 100 years, it was a way to pass on authentic business information. Thus, it became a major part of organizational and brand communication strategy.

But, a lot has changed in last decade with the evolution of digital media.

Today digital tools enable easy two-way communication. Businesses leverage websites, search engines and social media to disseminate information.

Even then press releases have not lost their advantage even today. As a business owner, it is still one of the best ways to share your innovations, updates & other business news.

What is Press Release?

Press Release is a written or recorded message from a business for its audience in the news media.

Organizations create these messages to announce something new or interesting. Companies share press releases by post, fax or e-mail with the editors and journalists.

A press release is also known as the “news release” or “media release” or “press statement” or “video release”.

Mostly, anything knowingly sent to an editor or a journalist of a news media is a press release.

To increase the odds of inclusion by the editor in his news, it is better to write a press release in a particular format. In this article, I will also share with you how to write a proper press release.

How to write a Press Release

To ensure coverage of a press release, you need to approach journalists in a particular manner.

You need to send a pitch along with 3-5 bullet points for context. Your pitch needs to communicate why this press release works for that particular news media.

Your press release must follow a particular format.

Press Release Format

The standard elements of a press release are as follows:

  1. Headline : It summarizes the news and catches the attention of the journalist and the readers.
  2. Dateline : Date of the press release and the city it is originating from. You must mention the embargo date if any. Embargo dates help a journalist understand your desired date of press release publication.
  3. Introduction : It is obviously the first paragraph of the media release. It must answer the 5W’s or Who, What, When, Where and Why.
  4. Body : Body text provides further explanation in the form of statistics, background etc.
  5. Boilerplate : A short descriptionon about your business that provides background information about the firm.
  6. Close : Symbol indicating the end of the press release.
  7. Media Contact Information : Name, phone number & email address of the public relations team.

PRESS RELEASE FORMAT
PRESS RELEASE FORMAT. Source: Wikimedia

Press Releases in the Digital World

Today Internet is revolutionizing communication between business and its audience. It has started influencing press releases as well. Press releases today are becoming more like a finished article.

They get coverage beyond news sites. Today, Coverage of press release is happening from many online-only publications. The Internet has given birth to several websites that provide coverage of press releases.

Some of these websites have become a force to reckon with. A few of the leading names are:

15 Tips on How to Write Press Release for a Digital World

Please consider what an excellent press release is. Creating and sharing a press release for the heck of it is not a good strategy.

Below are a few tips to help you write a press release for the digital world:

1 Newsworthiness:

Before you send out that news release, please consider if it is newsworthy. Have you considered what a journalist is looking for?

2 Why of the story:

It is important to consider: why are you sharing the release. Do include 5W’s of the press release as mentioned above.

3 Grab attention first:

Journalist gets several press releases in a day. Thus it is a must that you catch their attention first. To do that include most important information first in the story. Also, consider that journalist start editing press release bottom up. So if you put the crux of the story first, you have a good chance that it will be in the news.

4 Tonality:

You are creating a press release for the non-technical audience. Thus avoid usage of technical terminologies.

5 Use Correct Grammar and Punctuation :

Use a tool like grammarly, or simply edit your press release in a word processor which takes care of the basics.

6 Short is sweet:

Ensure that your press release is between 300-500 words max.

7 Create an interest:

Include an interesting quote, if possible.

8 Include images with suitable captions :

Images have better recall value than text. So if you can share relevant images, that’s a plus. Do remember to appropriately caption them.

9 Boilerplate:

Include a Boilerplate along with contact details.

10 Provide external & internal hyperlinks:

To add authenticity to the story. This also enables a curious journalist to do extra research.

11 Provide release in an editable word or pdf format

12 Pre-optimise for SEO:

Put in extra work to ensure that your press release is pre-optimised for search engines. Include appropriate keyword phrases you want to rank for.

13 Plan for digital leverage:

You can add elements that make it easier to leverage the digital tools. For example with the addition of an infographic or a video. Digital tools can also leverage the release.

14 Target the Right Media:

Research well before you reach out to a specific journalist. You press release should address their needs or area of interest.

15 Target Bloggers:

Do consider bloggers from your industry. Research what they are interested in.

How to promote news on Press Release sites

The Internet has made it easier for business to promote themselves through press releases.

It is no longer required to hire an expensive public relations agency. You can use some of the paid and free press release websites to submit your press release.

Here is the deal:

If you use some of these press release submission sites, you will get more traffic and SEO benefits.

To get the most benefit, you need to ensure that your press release is information rich and adds value to a reader. You can also use press releases to announce the launch of your eBooks or white papers.

Today Google considers you responsible for inbound links to your website. Thus, you need to choose only the best paid and free press release sites for press release submission.

Tips to choose Best Free & Paid Press Release Submission Sites

You can choose the Best Free & Paid Press Release Submission Sites with the following tips:

1 Check the credibility of press release Sites:

To test the credibility of press release site, you can use the following two metrics:

  • Moz Domain Authority
  • Majestic Trust Flow

2 Check the SEO Functionality of the press release sites:

Check if the site allows Search engine optimization. What functionality does it allow for SEO. You must check how many outbound links it allows,  the more, the better.

3 Check what Rich media elements you can add to the press release sites

Check if the press release site permits the addition of images or videos. If you have to pay for a press release site, it is better to use one that allows you to enter pictures or videos.

4 Their search positions:

Check out their position in search engines. Press release sites with better search positions have higher traffic. The sites with higher traffic will help you get more traffic to your website.

5 Do Follow vs No follow Links

Go for press release sites that provides do  follow links.

6 Press release sites inbound links

Try to find, how many inbound links these sites have. Higher the number of incoming links better would be the traffic.

Difference between Paid & Free Press Release sites

The primary difference between free and paid release sites is as follows:

1 Support for rich media:

Free press release sites only allow text-based news releases. But paid press release sites may enable you to include photos, videos, or HTML formatted content.

2 Distribution of Press release:

Free press release sites are just the repository of press releases, and a journalist may use them to acquire a piece of information.

But, paid press release sites distribute releases to journalists.

3. Drafting support

Free press release sites do not provide any writing support. But paid press release sites may allow, SEO, grammar support etc.

Free press release submission sites

Some of the best Free press release submission sites are ( along with Site Majestic Trust Flow / Moz Domain Authority scores)

1) PRLog.org

https://www.prlog.org/

PAGE AUTHORITY DOMAIN AUTHORITY MOZ RANK
82.89 59.68 4.82

PRLog is my favourite free news release site. This service was started to support small, medium and large businesses and organizations in their online activities. PRLog offers the following services, most of which are free:

  • Press Release Distribution
  • Press Room Hosting
  • Business Directory
  • Job Listings
  • Expert Directory

You can submit free press releases on this site. It offers following services for submission:

  • Search engine optimized web page
  • PDF version
  • Selectable location, industry & tag listings
  • Video Press release
  • Spam protection on your email address
  • Links in the press release body

As for as news release distribution is concerned it offers following services free of cost:

  • Distribution to search engines
  • Numerous javascript, html & RSS feeds
  • Customizable realtime/daily/weekly alerts
  • Social media integration
  • Your own Press Room
  • Discounted distribution to news sites & journalists

2) PR.com

http://www.pr.com/

PAGE AUTHORITY DOMAIN AUTHORITY MOZ RANK
79.03 63.1 6.31

PR.com is another news release submission site, that you can use. Sme of the services on this site are free and some are paid. When you register with them, be careful and you will be able to create a free account with them.

This site also provides directory of businesses, products and services, a press release distribution service, job search website, and online publication of articles, reviews and celebrity interviews.

3) PR-Inside.com

https://www.pr-inside.com/

PAGE AUTHORITY DOMAIN AUTHORITY MOZ RANK
69.44 51.51 4.35

PR-Inside is another free press release submission site.

4) OnlinePRNews.com

https://www.onlineprnews.com/

PAGE AUTHORITY DOMAIN AUTHORITY MOZ RANK
59.04 51.67 4.81

This is another freemium service. To take advantage of its free press release service that will be live for 90 days, you need to ensure that:

  • There is only 1 Live URL In The Media Contact Area
  • Search Engine Optimized Title And Meta
  • Maximum 1 Submission Per Day is allowed.

5) PR4US.COM

http://www.pr4us.com/

PAGE AUTHORITY DOMAIN AUTHORITY MOZ RANK
21.64 25.34 4.45

PR4us is a free news release submission site.

6) free-press-release.com

http://www.free-press-release.com/

PAGE AUTHORITY DOMAIN AUTHORITY MOZ RANK
67.92 55.94 4.78

Though the name suggests that it is a free news release site, it is actually a freemium service.

Paid press release sites

Some of the best paid press release submission sites are ( along with Site Majestic Trust Flow / Moz Domain Authority scores)

PRESS RELEASE SITE DA PA MOZ ANK
PRNewswire.com 92 65 6.5
PRWeb.com 92 65 6.5
BusinessWire.com 92 67 6.7
MarketWired.com 78 53 5.3
Newswire.com 69 50 5
einpresswire.com 63 44 4.4
onlineprnews.com 62 49 4.9

How to promote your Business with Press Release sites

To promote your business with press release sites, please follow the steps below:

  1. Identify a Newsworthy information
    • This is what will make or break your first overture with news media. Ensure that your press release has quality information about your business.
  2. Write an attractive press release
    • Follow the steps above to write a good press release. If possible add infographic, Video and images to make it useful in many formats.
  3. Choose your free or paid press release site
    • Choose one of two free press release submission sites. You can choose a paid one as well if you have budgets.
  4. Post your press release on your chosen press release submission site.
  5. Set Google alerts for your press release keyword so that you can find an appearance of your press release in any media.
  6. Tweet and share your coverage on social networks to maximise its mileage.
  7. Reach out to select industry bloggers with the press release and ask them also to cover your story. If required offer them a unique perspective for a unique story.
  8. Create a running list of press release coverage on your website and your Linkedin page.
  9. Build a list of journalists and bloggers, who covered your story.
  10. Reach out to all them with a direct mail thanking them for their effort in covering the story. Continue to build a long-term relationship with them.

Summary

News releases could be a great strategy to promote your business with little or zero investment. It is up to you, how you leverage it.

Have you used press releases? How did it go? Pros? Cons? Drop your feedback in the comments.

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Free Article Submission Sites List

Web Page Domain Authority Page Authority Moz Rank
https://technorati.com/ 97.48 94.69 7.1
http://www.Textads.sourceforge.net 97.43 38.65 4.02
http://www.livejournal.com/ 94.08 85.01 6.68
http://ehow.com/ 92.37 68.79 5.91
http://www.Prweb.com 89.85 69.43 6.86
http://www.Sbinformation.about.com 89.07 65.31 5.01
http://www.ezinearticles.com/ 88.44 90.74 6.69
https://hubpages.com/ 88.38 90.18 6.52
https://seekingalpha.com/ 87.14 89.65 6.3
http://www.articlesbase.com/ 82.15 56.03 5.25
http://www.zimbio.com/ 81.86 59.16 5.18
http://www.Webreference.com 80.54 70.1 6.15
http://www.Webpronews.com 79.54 55.17 5.03
http://www.selfgrowth.com/ 77.3 60.71 5.64
http://www.Thewhir.com 72.72 60.61 5.27
http://www.Warriorforum.com 70.65 61.26 5.45
http://www.goarticles.com 68.68 70.11 5.35
http://www.goarticles.com 68.68 70.11 5.35
http://www.Ryze.com 67.82 60.22 6.2
http://www.articledashboard.com 62.51 53.61 4.84
http://www.ideamarketers.com/ 59.74 65.65 6.45
https://www.articlecity.com/ 59.02 53.94 5.05
https://www.articlecity.com/ 59.02 53.94 5.05
https://www.articlealley.com/ 58.1 53.93 4.76
http://www.bukisa.com/ 54.5 48.86 4.15
http://www.Uncoverthenet.com 53.9 45.52 3.42
http://www.Sierratimes.com 53.02 46.66 3.77
https://www.amazines.com/ 52.26 54.45 5.33
http://www.Submityourarticle.com 50.65 52.3 4.74
https://www.articlecube.com/ 50.57 51.23 4.9
http://www.articlecube.com/ 50.57 51.23 4.9
http://www.qarchive.org/ 50.22 41.9 3.58
http://www.selfseo.com/ 49.83 49.19 4.74
http://www.Work911.com 49.53 57.03 5.56
http://www.Smartbiz.com 48.09 43.1 3.25
http://www.articlerich.com/ 48.07 49.94 4.72
http://www.pubarticles.com/ 46.92 50.75 4.76
http://www.articlebiz.com/ 46.18 46.9 3.6
http://www.articlebiz.com/ 46.18 46.9 3.6
http://www.Sideroad.com 45.46 42.45 3.6
http://www.ukindex.co.uk/ 45.32 37.14 2.43
http://www.Thewebmasterblog.5gigs.com 45.26 36.45 2.96
http://www.Searchguild.com 45.03 42.7 3.97
http://www.Seniority.co.uk 44.77 38.98 3.36
http://acodez.in/write-for-us/ 43.81 33.17 5.22
http://www.Writingcareer.com 43.15 46.78 5.17
http://www.artipot.com 42.92 47 4.93
http://www.a1articles.com 42.88 46.13 4.22
http://www.upublish.info/ 42.38 48.07 4.33
http://www.Webs-best-directory.com 41.25 40.69 3.19
http://www.articleblast.com/ 41.23 45.9 3.73
http://www.streetarticles.com/ 40.33 45.63 4.51
http://www.articleclick.com 39.88 46.5 4.71
http://www.articlemarketer.com 39.4 47 3.87
http://www.basearticles.com/ 38.77 47.61 4.3
http://www.Storebuilder.co.uk 38.74 38.59 3
http://www.Website-promotion-ranking-services.com 38.56 37.42 2.96
http://www.earticlesonline.com/ 37.88 43.86 4.06
http://www.articlesxpert.com/ 37.72 47.12 4.3
http://www.Topten.org 37.44 45.06 4.59
http://articlestars.com/ 36.23 46.41 5.74
http://www.seoscores.com/ 34.4 31.45 4.15
http://www.articlecell.com/ 34.3 44.56 3.49
http://www.bwithyou.com/ 34.27 40.18 3.96
http://www.Weeno.com 33.95 42.88 4.56
http://www.Womans-net.com 33.9 42.03 4.24
http://www.Selfstartersweeklytips.com 33.86 29.46 3.37
http://www.Zongoo.com 33.34 39.03 4.82
http://www.Theezine.net 33.32 36.55 3.25
http://www.articleshub.org/ 33.3 34.29 3.96
http://www.articlebliss.com/ 33.27 43.12 3.81
http://genecast.com/ 32.48 36.6 3.93
http://www.articlepool.com/ 32.32 38.46 2.08
http://articlicious.com/ 32.18 40.78 5.94
http://www.Submityournewarticle.com 32.04 40.77 4.15
http://zine.logbet.com/ 31.98 20.99 2.96
http://www.article-treasure.com/ 31.63 39.47 3.88
http://www.Theselfimprovementsite.com 31.39 39.86 4
http://articles.org.in/ 31.3 31.14 4.42
http://www.mycontentbuilder.com/ 30.89 41.67 3.2
http://www.Tigrafix.com 30.71 37.27 2.96
http://www.Tips.com.my 30.05 39.11 3.08
http://www.Webhostsonline.com 30.05 37.58 2.96
http://www.myarticlehub.com/ 30.04 25.87 NA
http://linkgeneral.com/ 29.71 39.74 3.14
http://www.Webpromotionguru.com 29.68 37.46 2.96
http://www.Toupin.com 29.37 36.52 2.96
http://www.Settinglifegoals.com 29.32 36.4 3.42
http://freearticlespinner.com/ 29.03 36.9 3.75
http://www.Real-articles.com 28.82 36.69 4.23
http://www.article.seoindiaconsultant.com/ 28.09 1 NA
http://www.article.seoindiaconsultant.com/ 28.09 1 4.51
http://www.Webmastertraffictools.com 27.99 38.76 4.07
http://www.Promotiondata.com 27.89 39.44 3.43
http://advanceranking.com/ 27.39 38.09 3.68
http://www.articlemonkeys.com/ 27.25 35.67 NA
http://www.bestarticless.com/ 27.05 1 2.87
http://www.Upromote.com 26.99 36.06 3.25
http://www.Superarchives.com 26.94 33.22 2.96
http://www.Zonebot.com 26.85 33.61 2.96
http://www.article-book.com/ 26.46 37.59 3.28
http://www.articleswrap.com/ 25.95 32.58 4.69
http://www.Smallbusinesshowto.com 25.88 33.15 3.07
http://www.infoty.com 25.69 31.12 NA
http://www.article.gawaksha.com/ 25.46 28.7 NA
http://www.Xongoo.com 25.31 34.75 2.96
http://www.zigyasu.com/ 25.14 29.61 3.61
http://www.Sales-masters-world.com 25.1 34.28 2.96
http://www.yesarticles.com/ 25.02 30.97 1.8
http://www.article-biz.com/ 24.98 37.17 4.83
http://your-debtmanagement-articles.com/ 24.74 22.15 2.96
http://www.Stickyarticle.com 24.65 31.95 2.96
http://digitword.com 24.54 21.08 3.05
http://sarticles.in/ 23.89 30.64 3.3
http://www.articleshouse.com/ 23.56 23.61 4.01
http://www.ekum.net/ 23.53 1 NA
http://nupemagazine.com/ 23.06 29.49 4.52
http://www.thearticlesdirectory.co.uk/ 23.05 1 NA
http://www.Thewebcontent.com 22.97 33.19 4.38
http://www.articlespan.com/ 22.91 33.17 3.48
http://www.Thearticlezone.com 22.58 30.51 2.96
http://www.addmyarticles.com/ 22.56 29.52 NA
http://www.Williammcdermott.com 22.09 31.68 2.96
http://www.azaansdirectoy.com 21.84 1 3.05
http://www.palsra.org/ 21.56 27.68 2.87
http://www.purearticle.com/ 21.33 32.88 2.77
http://www.Ushopi.com 21.05 25.05 2.96
http://www.articles-digest.com/ 20.7 25.73 2.96
http://www.iarticleBeach.com 20.49 27.98 2.96
http://www.the-article-directory.com/ 20.49 31.35 2.55
http://anunciosgratislosangeles.com/ 20.46 29.24 3.75
http://articlelib.org/ 20.34 31.06 3.65
http://www.prstand.com/ 20.33 1 3.96
http://www.pro-pr.org/wp-admin/ 20.13 1 NA
http://www.24by7articles.com/ 19.17 31.58 4.01
http://www.Top1k.com 19 27.04 2.96
http://www.Scriptmenu.com 18.6 29.51 3.27
http://www.Traffic-advisor.com 18.12 29.02 2.96
http://www.articleblade.com/ 17.84 18.68 3.49
http://www.pranhub.com/ 17.78 1 3.93
http://seosubmitarticle.com/ 17.62 31.12 3.59
http://www.articlemania.net/ 17.51 1 NA
http://www.Thewebbpage.com 17.32 26.31 3.01
http://www.Webmarketmagazine.com 17.06 25.15 2.96
http://articletycoon.com/ 17 30.24 2.96
http://www.Xpressideas.com 16.59 28.86 3.35
http://2keep4ever.com/ 16.58 28.51 3.84
http://www.Top-web-marketing.com 16.26 29.26 4.44
http://www.Youcanlearnmore.com 15.57 29.47 3.59
http://www.Reliablearticles.com 15.51 24.95 2.96
http://textadtypers.info/ 15.24 22.02 2.96
http://www.articlesshare.com/ 15.21 22.64 NA
http://www.zinglu.com/ 14.83 22.77 NA
http://www.Submit-articles.biz 14.61 23.59 2.87
http://www.Timestreets.com 14.55 27.44 3.24
http://bournemouthpost.com/ 14.43 21.92 2.96
http://your-online-articles.com/ 14.27 24 2.96
http://www.Toparticles.net 13.86 24.58 2.96
http://www.Zerocostarticles.com 13.77 24.62 2.96
http://www.Thearticlegenie.com 13.22 26.14 3.07
http://www.articledeck.com/ 13.17 25.21 NA
http://www.Thearticlesyndicate.com 12.01 24.01 2.96
http://www.Submit-your-articles.com 11.53 25.72 3
http://www.socializearticles.com/ 11.49 1 NA
http://www.Webhosting-articles.com 11.45 25.57 3.05
http://www.Recommendedsite.info 11.14 23.93 2.96
http://www.Publish4profit.com 11 25.42 3.24
http://www.Solidbytes.com 10.96 25.49 3.3
http://www.Rapidarticle.com 10.24 24.04 2.96
http://www.Tc-sales.biz 9.58 21.82 2.87
http://www.Skillz4u.com 9.4 23.72 2.96
http://www.Rut-escape.com 8.52 23.62 2.96
http://www.Wordwidedirectory.com 8.52 23.62 2.96
http://www.Yournetarticles.com 8.46 20.9 2.87
http://www.Techauthor.net 5.59 21.16 2.87
http://www.ezinearticles.com/ 1 1 3.48
http://www.212article.com 1 1 NA
http://www.ezinemark.com 1 1 6.45
http//www.LydiasArticles.com 1 1 4.82
http//www.MailBiz.com 1 1 4.82
http//www.MainstreetMom.com 1 1 NA
http//www.Marcommwise.com 1 1 NA
http//www.Marketing-Seek.com 1 1 NA
http//www.MarketingSource.com 1 1 NA
http//www.MarketingTroll.co.uk 1 1 NA
http//www.Media13.com 1 1 NA
http//www.MisterArticle.com 1 1 NA
http//www.MorganArticleArchive.com 1 1 NA
http//www.My-Articles.com 1 1 NA
http//www.MyFamilyLiving.com 1 1 NA
http//www.MyFreeArticleCentral.com 1 1 NA
http//www.NeoArticle.com 1 1 NA
http//www.NewFreeArticles.com 1 1 NA
http//www.News-Money.com 1 1 NA
http//www.Niche-Content-Articles.com 1 1 NA
http//www.One-Sublime-Directory.com 1 1 NA
http//www.Personal-Finance-HQ.com 1 1 NA
http//www.PostArticles.com 1 1 NA
http//www.PowerHomeBiz.com 1 1 NA
http//www.PressArticle.com 1 1 NA
http//www.ProContentSite.com 1 1 NA

 

You have set up your website, and now you want to start blogging. A Keyword rank checker is your key to writing effective blogs and website content. But there are so many rank checkers and keyword ranking tools. Which one to choose? Fret not. We have you covered.

What is Keyword ranking?

Keyword ranking is one of the most crucial elements to watch in content marketing. Imagine your website sells a product, and you are writing about it. You have used certain words in your content that resonates with what the audience is searching for. These are the keywords—the gist of your content. Now, there may be a thousand sites that have the same product, so you have to choose the right keywords that will get you clicked on, in Google search.

How do we do that? We look at keyword rankings in SERPs. Keyword position or rankings shows where your site is ranked in search engine results for a keyword. This will directly impact your web traffic, lead generation and conversions.

We all know that we most probably click on the results only on the first page of Google search pages. So, our aim is to be on top of
the first page to boost the chances of our page being found. So, the higher you rank on SERPs, the better off your page will be.

Why do you need a keyword ranking tool?

You can use your intuition to find out a couple of keywords that are prominent to your site. Better yet, a keyword ranking tool
gives you accurate statistics of the search volume of each keyword. It will also tell you if you’re focusing on the right keywords for your website/product.

Good keyword tools help you with personalized keyword suggestions to enrich your content. Most often, the keywords that you assume for your content are generic and is used by everybody. So, if everybody is bidding on the same keyword, chances are a better website will score over yours.

It may not even be related to your genre of products. This is where you may need to ditch the popular keywords and find keywords that are truly relevant to your business (long-tail keywords).

For optimum traffic, it’s always best to capture and secure the coveted first top 3 positions in SERPs. For this, you will need to
know what your current position is and who has the best positions right now and do better than them.

How To Use Keyword Position Checker Tool

Most Google keyword position checker tools are very user friendly. But here’s a rough plan of how to get started on them. The steps may be slightly different for each platform, but you will get the hang of it easily.

Steps to use some of the Best keyword position Checker Tools

Step 1: In the tool, enter your URL (it may be your own or that of your competitor) on the “your domain” space provided. This is
the website whose position you would like to know.
Step 2: Select which search engine you want to check the keyword ranking. Most commonly used one is Google.com. You can also target based on the country of interest.
Step 3: Enter the keywords whose positions you want to check in the “keywords” space.
Most checkers allow up to 20 keywords per check.
Step 4: Once you’re done, click “Check Position” to start the process. In a few seconds, you will get the ranking of the
website and can know it’s position in SERPs.

How Does The Search Engine Position Tool give you the numbers?

When you run the keyword through the Google keyword rank checker tool online, it scans the search engine results for your keyword or keyphrase. The result will be shown as a list. Here, if it shows “1” in the results, it means the website (your’s or competitors’) that you entered sits in first the #1on Google in the selected country and device. This is our ultimate aim. But if it says “100,” it means you are in the hundredth position in search results and needs improvement.

Hooked?
Let’s find out about some of the best keyword rank checker tools online in the market. Here are our top picks.

Best Website Search Engine Ranking Checker Tools

  1. DYNOMapper Keyword Ranking
  2. SEMrush keyword checker
  3. SEO PROFILER
  4. AccuRanker
  5. Ahrefs
  6. SERPWatcher
  7. SERP’s Keyword Rank checker
  8. SEOCentro Rank checker

Read on to find out why we love them!

1 DYNO Mapper Keyword Rank checker tool

dynomapper best free google rank checker
DYNO Mapper

DYNO Mapper stands out as being the only software that has a visual sitemap generator and keyword tracking tool. It creates a sitemap of your website first. Then the DYNO Mapper’s keyword tracker automatically pull keywords used in your page. It allows you to track individual keywords phrases filtered by search engine and can target based on location as well.

DYNO Mapper has the bonus of being integrated with Google Analytics. Thus, it gives information on your internal links, content inventory and lets you do accessibility testing. By this, you can find out which pages are your highest ranking ones.

This information is crucial when planning your posts for the future. You can also depend on this data to tweak and edit existing content for higher rankings. If you are thinking of redesigning your site, a look at this data will be a game-changer.

Dyno mapper lets you keep a close eye on your competitor’s performance. This is important for you to keep up with current trends and ride over the competition. DYNO Mapper sends you notifications regularly on your site’s performance. The information includes sitemap comments, weekly or monthly content monitoring and daily keyword ranking.

Pros of Dyno mapper

  • Daily tracking capability
  • Ranking is available by device and location.
  • Can look into search volume and CPC
  • Weekly notifications and Rankings Graph

Cons of Dyno mapper

  • Customer service is a bit of a lag

2 SEMrush: Google Keyword Rank Checker Online

semrush free seo keyword ranking report
SEMRush

One cannot talk about keywords and SERPs position without a mention of SEMrush and its google keyword ranking tool. This software has been hailed as one of the top SEO keyword ranking tools currently available. It is a favourite among the SEO community because of its highly sophisticated options and accurate results. To check for keywords and your ranking for each of them, simply enter your website URL or the URL of a blog post that you have in mind. It will show you for which keywords you are ranking for right now.

The software supports both Google and Bing search. For Google, you can select Google Search based on your target geography also. It has search engine position tracking and keyword research with longtail keyword capability. The Keyword Magic Tool for keyword ideas and SEO writing assistance is a great help when blogging frequently. SEMrush is an easy to use professional software which may be a bit intimidating at first with a densely populated dashboard and many tools.

It offers you bonus capabilities like advertising research to know ad budgets and specific keywords. You can also do competitor research and traffic analytics on it.

Pros of SEMrush

  • Competitive organic research with competition website ranking, insight on what keywords they bid on and what display ads they use.
  • Prompts for related terms to a specific keyword.
  • You also get its estimated volume, historical trend of the volume and “difficulty” scores.

Cons of SEMrush

  • Keyword and traffic volume accuracy is a bit off.
  • Too many tools, but too little explanation of its capabilities.

3 SEO Profiler: Search Engine Rank Tracker

SEO Profiler seo keyword rank tracker
SEO Profiler

SEO Profiler is yet another popular and powerful keyword research tool. It is marked by an incredibly easy to use interface. It also integrates Google Analytics to make a more effective profile of your website.

SEO Profiler is best to keep a tab on your competitors and their keywords. This way, you can use them in your content to score better. The next best thing is that you get notified about keyword opportunities. It shows potential keywords that have not yet ranked 1, but can do so, if used well. This gives you an added edge over your competition. Since you were the one to assist the keyword in rising to popularity, you will have an added advantage in your site’s ranking and traffic.

Pros of SEO Profiler

  • Google, Yahoo and Bing Ranking Checks
  • Mobile Ranking Checks
  • Keyword Ranking Monitor with worldwide and city rank checking capability
  • Competitor Monitoring

Cons of SEO Profiler

  • No free trial

4 AccuRanker Google Ranking Tool

Accuranker keyword position tracker
Accuranker

The next best contender for keyword checker tools is the AccuRanker. It is a fool-proof paid keyword position checker. Unlike SEMrush, this one has a more intuitive and cleaner dashboard. It’s easy to get started on. Here, you can search for your keywords ranking on Google search and as well as Bing search and Yandex. AccuRanker is one of the few Yandex keyword monitoring tools and is very popular.

Accucheck allows for checking keyword position based on your target country or city. This is very important for businesses who are targeting a particular geographical location. You can even set more than one location on this software. The results here are fast and very accurate. The result page is also clear and brief in its data. This one is especially great for digital agencies because they show a preview of the result which you can screenshot and used to show the ranking to the clients.

You can start Accucheck by using their 14-day free trial. If you like it, choose from various plans based on the number of keywords you want to track.

Pros of AccuRanker

  • An intuitive dashboard that’s easy to navigate.
  • It is the most accurate rank tracker.
  • It gives the highest quality data for its low price.

Cons of AccuRanker

  • Even small batches of keywords can take time to process.

5 Ahrefs: Keyword Search Ranking Tool

Ahref seo keyword rank checker tool
Ahref

Ahrefs is another top dog in the SEO tools race. It is actually a pretty cool software with some great keyword ranking tools. The software has a lot of features. The best part is it automatically detects what keywords your page is currently ranking for. You can even specify ranking based on the country of your choice. Ahrefs lets you tracking the rank of your website as well as your competitor’s website. You can get a sneak at what external links your competition have and get to know their top pages and IPs.

Ahrefs is also well known for their excellent customer service. Keyword checkers can sometimes have effective tools, but you may not know how to use them. So good customer service is always appreciated.

What about the other great features? Ahrefs analyzes your site regularly and sends localized reports. Location is more important than you think. Many people don’t know that you’ll probably rank better in your country than worldwide. It also features alerts for backlinks, mentions, and new keywords. You have a site explorer to see search traffic, a keyword explorer for best results and a site audit for finding SEO issues.

Pros of Ahrefs

  • It has a clean design and is user friendly.
  • Shows you if you made it to ‘featured snippet’ or ‘rank ‘0″‘
  • You can add as many domains as you like.

Cons of Ahrefs

  • Inability to see the ranking evolution in the overview.
  • Expensive as there are no plans with less than 1000 keywords available.

6 SERP’s Google Rank Tracker

Authority Labs google search rank checker
Authority Labs google search rank checker

If you aren’t keen on putting money into rank checking, SERPs is a good and free Keyword rank checker tool. It not only shows the search engine position, but you can also know the CPC and search volume data for any keyword or phrase. You can also narrow down the keyword rank area by selecting the search engine location & also desktop or mobile device option of your choice. This tool can be used for checking one or multiple keyword ranking.

Pros of SERP’s Keyword Rank checker

  • It has a keyword generator and suggestions.
  • It shows keyword performance, market analysis and gives a keyword report.
  • Competitor keyword analysis capability.

Cons of SERP’s Keyword Rank checker

  • Low accuracy on keyword rankings.

7 GeoRanker: Best Website Search Ranking Tool

keyword tracking software Georanker
Georanker

It is one of the best keyword research tools for local businesses. As the name suggests, it is a completely local keyword ranking tool and may not have so much feasibility on the international realm.

It supports Yahoo, Bing and Google. You can also track your keyword ranking according to devices as well as for videos and images. The tool also provides backlink suggestions and reviews on the keywords that you are targeting.

Pros of GeoRanker

  • Localised keyword ranking capability
  • Supports Google, Yahoo and Bing

Cons of GeoRanker

  • History of fraudulent activity but is now given the all-clear.

8 SERPWatcher: Search Engine keyword Ranking Software

SERPWATCHER google seo ranking checker
SERPWATCHER

SERPWatcher by Mangools is another super cool keyword rank checker tool. It offers a relatively easy to use dashboard and lets you track keyword position for any domain. What’s more? You can track keyword ranking based on geographic location & devices(desktop and mobile) separately. All you have to do is insert the keywords, enter the ‘tracked domain,’ i.e., which domain you want to search for the keyword ranking. In the advanced options, you can pick the location and device preferences. Their paid plan lets you track more number of keywords. It’s not a hefty price to pay for the keyword tool that is easy to use and accurate.

Pros of SERPWatcher

  • Ergonomic design due to its limited features.
  • High discounts if you sign up for a yearly plan.

Cons of SERPWatcher

  • No featured snippet view.
  • No free trial available.

9 Moz Rank Tracker for Keyword Rank Monitoring

Moz search rank tracking software
Moz

Moz Rank Tracker comes from Moz, a leading SEO firm in the world. It has the advantage of having a very potent rank tracking tool. It can be used to track keywords on search engines like Google, Yahoo and Bing. Moz provides various reports on your site’s performance. As with many other keyword ranking tools, you can also find your rankings based global, countrywise and even at a local scale.

The most Moz rank tracker lets you compare ranks for different platforms(mobile or desktop). It gives you a heads up about issues on your site that can be detrimental to crawlers indexing your page.

Pros of Moz keyword ranker
– Compare results with competitors
– Prompts link building opportunities

Cons of Moz keyword ranker
– Very restrictive keyword ranking option
– Too many options in the interface making it difficult to remember which one to use.

10 Wincher Keyword Position Tracker

wincher search engine positioning software
Wincher Search Engine Positioning Software

Winter is another keyword ranking tool that is a favourite among the SEO folks. It allows you to monitor multiple keywords as well as domains. You can compare your website performance with that of your competition. It gives you an extra edge because if at any point the competitor ranks above you, they will send you a notification. This helps you to precisely analyse where you went wrong and what you should be implementing to improve your rank.

Another very useful part of Wincher is the Wincher plugin which can be used along with your content management system. If you are using WordPress or similar softwares, the plugin makes certain functions easy to access

If you are a Digital Marketing firm and have to present keyword research data to your client, Wincher has the option to give you analytic reports that can be obtained on a daily, weekly or monthly basis.

Pros of Wincher
– Notifies if your competitor outranks you.
– Wincher plugin makes content writing easier.

Cons of Wincher
– It only allows keyword ranking for Google

11 Advanced Web Ranking Keyword Position Tool

advanced best rank tracking software
Advanced best rank tracking software

The main advantage of this keyword ranking tool is the unlimited number of websites that you can track. This is unlike other tools where you have to choose a set number of competitors to monitor and let go of the rest.

Advanced web ranking is both available on desktop as well as a cloud-based tool. The tool also allows an automatic updation of reports which means if you have a report of your website performance, you can schedule it to be updated so that you don’t have to manually fill in the data. This is very convenient when you are presenting a business pitch/ updating your client on your digital marketing endeavours.

Pros of Advanced web ranking
– Can keep an eye on an unlimited number of sites
– Schedule the updation of website tracking reports
– Four different packages available

Cons of Advanced web ranking
– Not free

13.Woorank: One of the Best Rank Checker Tool

Woorank search engine ranking software
Woorank search engine ranking software

Woorank has a very clean dashboard which gives detailed technical information about your site. You can go to the review option to see your site’s ranking. You will also get feedback on your site performance and pointers on where you need to improve. It allows you to review your site ranking many times so that you can see how your changes have affected the ranking.

You can also monitor competitor URL and keywords that they are using. Woorank is great for writing content. It gives suggestions about the keywords to be used and also reminds you of the keywords you have been using that are now missing from your content. Apart from prompts, you can also manually add keywords to the tool to check its rank.

Pros of Woorank
– In-depth SEO analysis of the website
– Targeted keyword tracking according to geo-location
– Ability to track rank changes over time

Cons of Woorank
– Not free
– It only has a pro plan limited to one project or a premium plan at a hefty price difference.

14. Similarweb Page RankKeyword Tool

SimilarWeb ranking check software
SimilarWeb ranking check software

More than being a Keyword ranking tool, this one can give insights on your website traffic. Once you enter your URL, the tool will generate a report of your website based on your global and category wise ranking. The website has a colourful interface using graphs to represent the number of site visits you have got. This can be monitored from a week’s data to the last 6 months.

Similarweb gives information on the traffic and where it is coming from, which will let you use your keyword more efficiently. It is a great tool to keep competition at check. You can add competitors you want to keep an eye on and it will even suggest to you which other competitors you should be watching for better rankings. That’s one hell of a tool, isn’t it?

Pros of SimilarWeb
– Discover new competitors that you haven’t thought of
– Know exactly where your traffic is coming from

Cons of SimilarWeb
– A basic account cause $99 per month

15 Traffic Travis Google Rank Checker

Traffic Travis google ranking software
Traffic Travis google ranking software

This is a free desktop tool that you can use to keep track of your keywords and find their rankings. It has the ability to rank on the basis of location too. You can enter a URL, and get the ranking for the page and know the backlinks that are being used. It also has capabilities for you to research keywords and analyse your competitors’ performance.

A useful feature of this one is that, it gives you warnings if any of your pages are down in ranking or not ranking as well. One can say that Traffic Travis is an excellent SEO management software too, since it analysis your website automatically from time to time.

Pros of Traffic Travis
– The free version allows 500 keywords and 5 projects
– Loaded with features

Cons of Traffic Travis
– Cannot be used by Mac users

16 Cocolyze One of the Best Page Rank Checker

Cocolyze serps keyword rank checker
Cocolyze serps keyword rank checker

Cocolyze is a real performer among SEO tools. You can start with the home page by simply entering the keyword you want to find the ranking of. Once the initial setup is done, you will get a full overview of the position of the keyword in search engine rankings. It can also compare your website with that of competitors in ranking is also analysis all the SEO actions that have been taken on your page. It further gives you detailed advice on what is impacting your rankings. Cocolyze suggests how to use your keywords and SEO for better rankings. It is known for its simplicity, peculiarly useful tools and clarity of data.

Pros of Cocolyze
– Fast and reliable results
– Gives daily tracking of competitors page rankings
– It has an SEO value indicator which tells you why a keyword is more important than the other, even if it may be ranked lower.

Cons of Cocolyze
– Not free

Conclusion

By using these tools, you can easily track and know your keyword ranking in SERPs. This gives you an insight on how to target your audience better and meet objectives. Once you are armed with the right keywords and key phrases, you can start blogging. Here are some tips to keep your website performing well in the long run.

  • Regularly publish good quality and useful content.
  • Always do keyword research before you start writing.
  • Find and build high-quality backlinks.
  • Regular SEO audits on your website is essential.

It only takes a couple of minutes to search for keywords on the above tools. But the advantages they bring are too many. The trick is to think like the user or your potential clients. What would they be typing into Google? How do they get to your brand? What are they curious about? With keyword research and proper SEO, you can positively grab the front row seats in SERPs for the niche keywords that define your brand. Catering to a niche audience and using longtail keywords and keyphrases is the key to higher conversions.

Frequently Asked Questions

  1. How to check website keyword ranking?

    In order to check website keyword rankings please follow the below steps:
    1. Choose your keyword ranking tool and open it.
    2. In the keyword ranking tool, enter the URL that you want to check. It can be that of your website or your competitors’.
    3. Next, select the search engine on which you want to check the keyword ranking. Most ranking tools allow Google and Yahoo search engines. Some even let you specify the location you would like to target.
    4. Now, enter the keywords you are focusing on and click on “Check Position” to get the ranking of the website.

  2. How to find search engine ranking for keywords?

    You can use any search engine ranking tools given above to find the ranking of keywords. Simply enter the keywords (most ranking tools allow you to enter more than one keywords at a time) and the website whose ranking you need to know. You will get the results instantly.

    The ranking of ‘1’ shows that your website is ranking first in the search engine results page(SERPs) for that keyword. Make sure that the ranking tool is compatible with the search engine that you want to check the keywords on.

  3. How to track keyword ranking?

    You can search for the ranking of specific keywords for a particular website on the keyword ranking tools. The website that comes up as position ‘1’ is the top ranking site.

    Keyword ranker tools like Ahrefs lets you enter your keywords and your competitors' URLs after which they will regularly send you updates and tracking data so that you can look at the trend of your ranking for keywords as compared to your main competitors.

  4. How to check website ranking on google?

    It’s easy to check your page ranking on Google. Google Search console gives a descriptive idea of how your website is ranking for your specific keywords.
    1.Log in to your Google Search Console.
    2.Click on the name of your website if it has been loaded earlier. Or else, add your website’s URL by using the ‘Add Site’ option.
    3.Now find the ‘Search Traffic’ button on the in the sidebar on the left and then go to ’Search Analytics’.
    4.Here you will find impressions, clicks, CTR and your ranking for specific keywords of your choice.

  5. How to check keyword ranking online?

    If you are an amateur in SEO and website monitoring, you can start by checking your keyword ranking online to get a feel of it. You can check your keyword ranking by inputting your particular keywords and website URL to a keyword ranking tool. The easiest tools to use are AccuRanker and SERP’s Keyword Rank checker.

    But we definitely recommend getting on board an authentic and trusted keyword ranking tool for accurate results and watching the trend.

  6. Which are the best free keyword rank checker?

    DYNOMapper Keyword Ranking is the best keyword rank checker followed closely by SEO profiler.

    DYNO Mapper come with the advantage of being integrated with Google Analytics. This means you get information on your internal links, content inventory and can perform accessibility testing. Therefore you can find out which pages are your highest ranking ones and tweak your content accordingly.

    SEO Profiler is also a great platform to watch your competitors and their keywords to gain an edge over them.

  7. Which are the best free keyword ranking tool?

    Google Search Console is the best free keyword ranking tools available if you want to check your own sites search position.

Canonical URL and canonical tag are the elements that help define the most important page among similar or near-duplicate pages on a website. The word canonical has its origin in the Bible. Canonical means secular rules and laws, and a standard for judgement in the theological sense. It was later used to tag the work of a writer which has been accepted as authentic. This makes sense in our context. In SEO, canonical tags help search engines understand the original page from among the duplicate pages of the same.

What is canonical tag?

The canonical tag is a piece of HTML code that is embedded in all similar, duplicate, near-duplicate webpages to point to the main or most important page among them.

What does it do? If your website has the same or similar content under different URLs, canonical tags help specify which of them is the important one. The pages will be indexed accordingly. The canonical tag is relevant for duplicate or similar content, and it points out the preferred content among them.

A canonical tag can be found in the HTML header of a webpage. It conveys to the search engines that there is a more important version of the page. The canonical tag is usually seen as rel=” canonical”.

What is canonical URL?

Canonical URL is the URL of the most important page among the many similar or duplicate pages. A canonical URL is inserted into all the similar pages’ HTML code via canonical tags to tell the search engine about its importance.

To understand better here’s a canonical URL example. Let us imagine that there is the main URL

https://bagsandbeauty.com.

A canonical tag example is given below. In its similar pages, will have a line of canonical tag HTML code as
<link rel=”canonical” href=”https://bagsandbeauty.com” />

This tells the search engine that the above link has more priority and weightage over the page that it is crawling now.

Why do we need canonical tags? Search engines are always crawling websites to find information that helps them rank pages and content. But if the search crawler is faced with two pages having the same content, it is at a dilemma. This causes the two pages to destroy each other’s rank, thereby resulting in an overall drop in ranking. It causes neither of the pages’ SEO content to be ranked.

Origin of Canonical tags

The canonical tag was set up in 2009 by Google, Microsoft Bing and Yahoo. By using canonical tags on similar pages, you can tell Google that the page pointed to has the original content and to give it more credit and SEO benefits.

What is the difference between canonical URL and tag?

A canonical URL is the URL of a page that Google finds to be the most representative of the information compared to duplicate pages on the site.

Canonical tags, on the other hand, is the HTML code that tells google that the canonical URL is, of course, the most critical page in the set of duplicates.

Why does a website need canonical tags?

When websites gain size, there are chances of having duplicates or near-duplicates pages of each other. Since this leaves the search engine in a fix about which of these URLs to rank and send the traffic to, you can select a preferred URL, called canonical URL.
Also, Google hates duplicate content. It makes it harder for it to know:

  • Which version of a set of pages to index
  • Which version has to be rank for relevant queries.
  • to consolidate “link equity” to one page or split them between multiple pages.

It affects your “crawl budget” too. Google will spend too much time crawling multiple versions of the same page when it could be discovering important content on your site.

Canonical URL and tags are not mandatory. Duplicate content on a website doesn’t always earn you a penalty. But if it is a spam or just in place to manipulate rank, Google will flag it. But many similar pages can bring down the overall rank for your page as the search engine doesn’t know which one to consider as a priority.

Why do websites have duplicate content?

So where is all this duplicate pages coming from? You may think that you haven’t created any duplicate pages, so why worry about it?

To the human eye, a page is one with some kind of content, and another page will have different content, that’s all. But for search engines, every unique URL is considered as a separate page.

For example, you may find your site as http://www.abcdef.com
But the crawlers may have reached your page through all of these ways:

  • http://abcdef.com
  • http://www.abcdef.com
  • https://www.abcdef.com
  • http://abcdef.com/index.php
  • http://abcdef.com/index.php?redir…

For us, it’s all a single page. But the search crawler sees them as multiple pages on your site. Even the smallest variations in the URL are counted as another page itself.

There are some legitimate reasons for duplicate page creation, especially for system-generated URLs. Let’s find out what they are:

  • Multiple URLs –eCommerce sites can have them from URLs created for filter options like price, colour, rating, etc.
  • Session ID URLs – These are automatically generated by the system. Also tracking URLs, breadcrumb links and printer-friendly versions are also system generated.
  • HTTP, HTTPS & WWW – Did you know that http://www.mydomain.com, http://mydomain.com and https://www.mydomain.com are distinct pages to the search engine? They are and are crawled separately.
  • Mobile URL – Similarly, a special URL (like m.mydomain.com) in the mobile version of your page is also a duplicate page.
  • Country URL – If you use multiple country-specific URLs, usually the content is very similar everywhere. This is also a similar page for the search engine.

The canonical tag here becomes very important to maintain your search ranking and to not sabotage it by crawling all the supplicates and losing steam on the main page.

What are the rules to add canonical tags?

Canonical tags are embedded in the HTML code, so they have to be done correctly. Here’s how:
• Use absolute and full canonical URLs. This has to include the full domain.
• Keep your text consistent. Choose whether you use a slash or just no slash at the end of the URL throughout.
• Cases matter: Don’t mix upper and lower cases. Use them consistently.
• Specify how Google has to handle parameters by Using Google Webmaster Tools or GSC.
• If you are using character codes, use them consistently. If not, don’t use them at all.

What is an example of canonical tag syntax?

Canonical tags are very simple to insert into the HTML code. Inputting the tag
<link rel=”canonical” href=”http://www.example.com/a-different-page” />
in your pages will canonicalise them.
You can also include them in the HTTP headers. This will look like:
<http://www.example.com/a-different-page>; rel=” canonical”

Know about some of the canonical tag generators

There are a couple of tools available online that helps you generate and insert the right canonical URL tag in every page of your website. They help to insert the correct canonical in your page that is automatically generated for each URL.

1. Google Tag Manager

This tool helps you develop and insert canonical tags and its variables in your pages.

2. Rel Canonical URL Code Tool

Rel Canonical URL Code Tool is another tool that helps in generating a rel=canonical URL code. This can be added into your HTML head and thereby lets search engines know the location of the original webpage.

Do you know some canonical URL checker?

There are also tools available for beginners to check if their canonical tags are correct.

Canonical URL Checker

Canonical URL Checker By sitechecker.pro is one. You can check a specific page for canonical URLs here.

Canonical Tag Checker

Canonical Tag Checker is also a great tool if you want to check multiple URLs. You can enter each URL separated by commas and check to see if your canonical tags are visible in all the pages where you’ve added them.

How to detect a canonical URL?

A canonical URL is visible in the source of a webpage. You can search for rel= “canonical” on the HTML code of your page to find them. Since it’s only visible on the page code, only search engines can see it and not users who are browsing.

What’s the difference between canonical tags and 301 redirects?

A canonical tag is visible only for search engines and not users. This allows users to remain on the URL. A 301, on the other hand, will redirect users and search engines as well. If you want the URLs to be accessible to users(of course, you do), then canonical tags must be used. In other cases, you can always redirect.
Also, redirected URL can’t be stored in your analytics, but canonicalised URL will be tracked.

When do search engines ignore the canonical tags?

Here we have listed some of the cases when search engines will override the canonical tags added:

Different content on canonical and canonicalised URL

If the content on the canonical URL and the canonicalised URL is different, Google will ignore the canonical tags.

Missing canonical tag

All pages on your site including the canonical page must have a canonical tag to prevent possible duplication.

Wrong canonicalised URL

If the canonical URL is not very similar to the canonicalised one, chances are Google will ignore it.

Multiple canonical tags

If there are multiple canonical tags on the same page and they are different, Google will ignore them both.

Canonical loop

A page canonicalised to a page that canonicalises back will be ignored by Google.

Unlinked canonical pages

Most canonical URLs are linked internally at least once as they are an important part of the site. If the canonical URL is not linked directly, chances are the canonical URL is wrong.

Redirecting canonical URL

If the canonical URL input redirects to another URL, then it is not a true canonical URL. These are often ignored by Google.

Broken canonical URL

Using an invalid canonical URL as expected will be ignored by Google but it will surely bring down the crawling efficiency.

Empty canonical tag

If the canonical tag does not include a URL, Google will ignore it.


How do you find your canonicalised pages?

To see the list of all pages with URLs similar to but different from the canonical URL specified in the canonical tag, go to Indexation > Canonicalized pages.
Here you will see a list of all your canonicalised pages along with their location and the canonical URL.

Pages without a canonical tag

To find pages without a canonical tag, you can go to Validation > Pages without Canonical Tag
Here you will see, an overall view of all your pages that are missing a canonical tag. It is best to add canonical tags to all your pages.

Unlinked canonical pages

There may be unlinked canonical pages in your website. You can find them at Validation > Unlinked Canonical Pages
DeepCrawl will follow any canonical URL. In case of any of these links being broken, then you can find them in the other error reports.

What is the best way to do Canonical tag?

Duplicate content is a bit hard to crack. You can browse the following tips to do canonical tag right.
Self-referential Canonical tags are good.
There is a common point of confusion about whether self sites have to be canonicalised. Yes. If your URLs are A, B, C that are duplicates of each other and A is the important page, you can put the tag pointing to A with the A URL.

Canonicalise your homepage

This is a pro-active step. Your homepage gets a lot of traffic, and you may have many duplicates. Many people may also link to your homepage. So to keep off trouble, remember to put a canonical tag on your homepage HTML code to establish authority.


Check your canonical tags

Bad code often causes a site to have a different canonical tag on every version of the URL. This completely beats the point of the canonical tag. Do spot checks often to make sure that the correct URLs are in place. These are especially needed for e-commerce and CMS-driven sites.

Don’t confuse the search engine

If you cause confusion in your canonical tags, search engines may avoid the canonical tag or interpret it wrong. This means, you shouldn’t canonicalise in a cascade. For example, don’t canonicalise page A to page B and then canonicalise page B to page A. It doesn’t make sense. Similarly don’t mix canonicalisation with 301-page redirects.

Canonicalizing near-duplicates

Canonicalization is usually done for very similar or duplicate pages with slight variation in content. But it is also possible to use the canonical tag on near-duplicates i.e., pages that have very similar content. But this is choppy waters, and one must be cautious while doing this. It’s generally okay to use canonical tags for very similar pages. These may be product page with a different currency, location, or changes in some small product attribute. You must know that non-canonical versions of a page are not eligible for ranking. That is, if the pages are too different, search engines may ignore the tag and crawl it anyway.

Canonicalize cross-domain duplicates

If you run different sites, you can use the canonical tag across all domains. For example, if you are a blogger who owns different sites, your same piece may be published across different sites. Here you can use the canonical tag to focus your ranking power on just one site, possibly the one that has a tighter SEO strategy. But in this case, by canonicalisation, the canonicalised sites are not ranked. Make sure this is okay with the purpose of your other websites.

Conclusion

It is understandable that most websites have duplicate pages. It doesn’t make sense for Google to crawl each of them and be stuck on which one to rank and where to direct traffic. Canonical tag SEO help bypass this problem easily and have search crawlers spend most of its time on the more relevant page among them. This is very important for ranking. Although Google rarely penalises for duplicate content, when search engines index all of your duplicate pages, it affects the relevancy of your page, and thereby affect how your pages rank. Thus canonicals help keep your page rank up and therefore gives you more traffic and ultimately helps to keep up your revenue.
If you haven’t canonicalised your site, have a look at the duplicate pages and decide on the right strategy to implement it.

Off page SEO is a technique that helps your website appear higher in search rankings. Off-page SEO is a type of search engine optimization that comprises of the myriad of techniques that SEO encompasses.

SEO is divided mainly to two: on-page and off-page SEO.  We have already talked about on-page SEO earlier, so let’s look at what off-page SEO does.

While on-page SEO optimises your site and its contents, off-page activities of SEO uses tactics off of your website to enhance your website’s authority. Off-page SEO is also known as “off-site SEO”.

It is the set of actions taken beyond the boundaries of your website that helps increase your rankings in search engine results pages(SERPs). 

The main factors that come to play in optimising off-site are the site’s relevance, authority, popularity, and trustworthiness. These help to improve search engine ranking and enhances user perception of the website.  

Off-page SEO accomplishes this by having other reputed websites or people on the internet linking or promoting your site. This will, in effect, “vouch” for the quality and genuineness of your content.

What is Off-page SEO

While on-page SEO tells search crawlers what your website is about, off-page SEO tells search crawlers how important and valuable your website is.

Difference between On-Page and Off-Page SEO

This can be best explained with an analogy. Imagine you bake delicious cookies. You can make them more inviting if they look better. This is the equivalent of on-page SEO. 

 But if you just bake them at home and no one knows about it, it won’t sell. You can place a sample of your cookies at a major supermarket or a stall at a football match so that people can taste your cookies and come back to you for more. This is what off-page SEO does. It draws attention to the great content you have on your website.

Off-page SEO shows search engines that your website is trustworthy, reliable, therefore getting us to the ultimate goal of often appearing on search results. The trust and authority of your website can be built in two primary ways, i.e., through quality links and reputation.

Off-Page SEO Activities

Every day, the search engine’s search algorithms and factors that account for ranking are constantly changing. And of all factors, it is widely believed that the relevance, trustworthiness, and authority given by a good off-page SEO is the leading factor that provides your website it’s ranking.

What are the benefits of doing SEO Off-Page Activities?

A successfully executed off-page SEO strategy will earn a lot of benefits for your website. They are listed below:

1 Hike in Rankings

A website with a higher ranking in the SERPs will mean that it can draw more traffic to the page.

2 Climb in Page Rank

Google founders Larry Page and Sergey Brin invented the page ranking strategy. Page rank is a number ranging from 0 and 10 that indicates the relevance of a website to Google.

It was a revolution as it was one of the major reasons why Google was so successfully showing the most relevant results to a search query. But today, it is only one of the 250 ranking factors that Google employs to rank websites. 

3 Enhanced exposure

Higher rankings translate to greater exposure. This is because when your rank is high, your website gets top positions in search. This means it gets more visits, more links, and more mentions on social media. It is a cascade effect which is why everyone is racing to get their SEO on point.

4 Mark of Trust

Now, Google is always one, no far too many steps ahead in the game. So they have introduced something called Expertise, Authority and Trustworthiness (E-A-T) for websites.

By this, Google gives ranking to websites based on their expertise and authority on a particular subject.

For example, if you are writing blogs related to augmented reality(AI), and you are becoming a subject expert by posting blogs continuously on this subject, and the Google algorithm knows that you are an expert in this area, you are ranked higher.

But Google doesn’t make it easy. It uses other trusted sites and authoritative webpages’ endorsement of your site as an indicator of your expertise.

It’s like you could be an expert in mathematics in school, but it is proved only when your teacher(a higher authority) declares you are are you truly recognized. Google looks at the type of incoming links to your webpage to gauge your page. This plays an important role in ranking and is, therefore, directly related to off-page SEO.

Best Off-Page SEO Techniques List [2020]

Here we have an off-page SEO checklist to tick off for higher rankings in search results.

1 Link building

The best way to show your website’s trustworthiness and authority is by getting links back to your site. When the search engine sees that your site is valuable enough to be associated to and therefore linked by another site, it reads it as a signal that your site is relevant and trustworthy. Thus it is important to build links as part of off-page SEO techniques.

One should also know that not all links have the same value. Linking your website with random site won’t get you the required result. How should you build your links? Links can be categorised into three main types, based on how they were earned. They are:

1.1 Natural links

It is one that requires minimum effort. You don’t need to do any extra work for this- the blogger himself includes them while creating the content. If you are a technology blogger and you add a link of your favourite phone brand, then its called a natural link.

1.2 Manually built links

You need to collaborate with clients or influencers to get this link. You can ask them to share the link to your website or even share your content, thereby earning you a link back.

1.3 Self-created links

These can be made by adding a backlink as part of an online directory, as a blog posts’ comment signature, or even in a press release with the anchor text. Since these are easier to do and practised extensively for good or worse, they are sometimes frowned upon by search engines. It is best to go easy on this practice. 

Search engines value links based on the following factors:

2 Linking to authoritative sites

It is more valuable if you can get backlinks from sites with higher authority. 

2.1 The Relevance of the content across sites

The links must come from pages that are relevant to your industry or brand. These links carry more value.

2.2 Number of links

One should always prefer links from sites with a large backlink profile. They carry a higher value. Good websites have a lot of backlinks, and we need to aim to link to these sites.

2.3 Anchor text of the link

If links have anchor text that is relatable to your content or services, then your page will have more value. Anchor text is simply a word or words that you click on to follow a link. By clicking on this word, you will be able to open the page or document linked. It is also called “link text.” Anchor text on a typical website has a blue colour and is sometimes underlined to distinguish it from the rest of the text. Anchor text is the context for any writeup.

It is both useful for search engines and as well as human users. It’s like the references at the end of a book. It gives you a detailed idea about a concept that is mentioned in the book, but its explanation is beyond the scope of the book. Search engines browse anchor text to find clues on what the linked page is about. This helps them index and rank the page. 

3 Guest Blogging

It is an effective off-page SEO technique as it helps build both links and reputation. When you write a guest post for a performing website, the site will often allow you to place a link back to your website. This can either be in the post or author bio. Thereby adding a site to your backlink profile. If your name and brand are featured on another website, it is good for building a reputation.

4 Internal Links

Internal links are the links from one page to another on the same domain. All websites use internal links. When strategically used, internal links can greatly boost a site’s ranking in the search engine results. Google also uses internal links to discover new content. If you put up a new web page and don’t link to it from any part of your site, the web crawler will be unable to find it. This is because the page won’t be on your sitemap, and they won’t have backlinks.

When Google searches for new pages, it tries some pages that it has already crawled first. It discovers other pages when it follows links from a known page to a new one. Thus if your page doesn’t have internal links, they will be orphan pages and have lesser chances of being found by Google. Also, pages with more internal links have higher PageRank. The number of internal links to a page is an indicator of the relative importance of that page among other pages of your site.

Most websites use a pyramid strategy for webpages i.e., the top of the pyramid is their homepage and following it are the next most important pages. These could be About us, Services, Contact etc. Under those comes the less important pages. They can be products pages and service centres, individual blog posts, etc. Internal links of topically-related pages are usually grouped together in a process called siloing.

5 Brand Mention Links

If your brand is already popular or growing, it is possible that many websites already have mentioned you earlier. A quick search for your brand name, product name, taglines or service keywords can help you find the sites that have already mentioned you. If they mention your brand but do not link back to you, you can get in touch with them and ask them to add a link.

6 Broken Link Building

There is a sneaky method where you can research link by looking at sites with broken links. In some cases, the links on a website may be broken because the resource or source has been taken down o removed. You can grab this opportunity to replace the broken link on their site with one of yours. Be sure that the website is relevant to the content on your blog.

7 Competitor Research

Research on your competition the same way as you would yours. You can look to your competitors and find out what sites have linked to them. By doing this, you can know where your competitors’ backlinks come from. You can find new and similar opportunities for your site to get backlinks from the same websites. If your competitor is mentioned on a website, it probably is a relevant website for your product to be backlinked to. You can reach out to the sites and pitch them on linking your brand.

8 Reputation Building

Links as above, tell search engines directly that your website contains relevant, useful, and high-quality content. You can also employ other techniques to show that your website is of high quality and genuine. A few non-link related reputation building exercises can also help your webpage rank better. Find these steps below. 

9 Business Social Media and Directory Profiles

An easy and mandatory step is to create your business directory and profiles across social media. Profiles over various trusted platforms confirm that you are a legitimate business entity to the search engines. These platforms let you backlink your webpage. If you have a physical store, get on the Google My Business page. This makes your brand appear as a prominent result in search.

10 Social Media Marketing

It is vital to make social media marketing an important part of your off-page SEO strategy. Keep active social media pages, create shareable content and add share buttons on all of your content. A thriving social presence signals authority and reputation. With the help of brand fans who spreads your content, it will drive traffic back to your site.

11 Influencer Marketing

Influencers are the new celebrities. They have a large following and collaborating with them can build your reputation as well. The influencer marketing strategy is to form relationships with influential people and big companies. Thereby you can invite them to share your content, website and promote your brand. Online influencers help SEO by being reputation drivers. They drive traffic to your site, hikes the overall mention of your brand online, all of which counts as authority for your brand.

12 Watch out for Unnatural Links

Backlinks are important to sustain your site’s ranking position. But off-page SEO does come with a price. There is no doubt that links can significantly affect search performance. But they can be positive or negative. But you don’t want to get into Google’s penalty at all since recovering from a penalty can be very difficult. Google used to be all about backlinks from high PR sites but not any more.

This is because many people have been sneakily placing link all over the internet but, the page doesn’t have much of traffic from users. So now Google is looking for more user optimisation on websites. It prefers sites that match user intent and have valuable content. The focus now is on the ‘purpose for using that particular phrase’ when people search rather than the actual ‘search phrases people use’. Therefore it is a more intuitive search. This is where mobile-friendliness, user-friendly layout, helpful content and genuine blogs prosper.

Conclusion

Off-page SEO is as important as on-page SEO. For successful SEO, you have to employ both SEO techniques. When link building, don’t take the easy way, but try to get links from hard-to-get and reputed pages. The more difficult it is to get a link, the more valuable it is.

Until recently, you could easily get a number of links and easily rank higher. Nowadays, you have to do better. What you have to do is, focus on link building after you make a great website. Do good promotion for it, get a couple of links from good places and everything will fall into place.

For a website to have a great online presence, get ranked at the top and to earn conversions from it, performing SEO is not an option but a necessity. Both on-page and off-page SEO have their own advantages and it is crucial that you do search engine optimisation on your webpage. It is only then can you expect to top search result ranking and maintain the position. Hope you enjoyed our off page SEO tutorial. If you have queries or concerns about your website, please get in touch with us at Brandloom.com. Good day!

FAQs

  1. What is the off-page SEO?

    Off-page SEO in simple terms tell search engines about the value and relevance of your website. It uses backlinks and reputation building techniques to achieve this. By doing off-page SEO, your page can rank higher in Google search results. Off-page SEO achieves reputation and trustworthiness outside the boundaries of your website.

  2. What is the difference between on-page SEO and off-page SEO?

    On-page SEO deals with the optimisation of your content. This means that you have to make the changes on your webpage itself so that you rise through the search engine results. After this, it is time for off-page SEO services. They entail establishing the presence of your webpage on other relevant platforms on the internet to boost your reputation and trustworthiness.

  3. What are some of the latest off-page SEO techniques?

    Google is always changing its search ranking strategy, so the best off-page SEO technique is to set up a high quality website and content and acquire links purely from valuable and reputed websites. Google today values user experience above all so make sure to optimise for user-friendliness.

  4. How to employ off-page SEO techniques for an e-commerce website?

    Ecommerce platforms can get backlinks from reputed and trusted sources to boost their trustworthiness. You can also get in touch with influencers to promote your content for off-page SEO. You have to ensure that you don't end up with inferior-quality backlinks which can hamper your search engine ranking.

  5. How can I make an off-page SEO plan?

    Once your on-page SEO is done, start with internal linking of all your pages. At the same time, associate with good brands, relevant webpages and highly reputed sites and you can ask them to promote your webpage Guest blogging can follow to get genuine backlinks. Once you have covered the basics, you can go into the detailed link building techniques for enhanced results. There are also off-page SEO tools available to guide you in optimizing your website.

If you are looking for information on WordPress.com vs WordPress.org. Then I am sure that you have decided on your business idea? Or maybe even your blogging niche? So now its time to bring your business idea to life. So there are two ways you can go to bring your business idea to life.

  1. If you have substantial capital and your business idea demands it, you can hire an experienced development team and get a custom website made from scratch. It can cost you anywhere from 3 to 20 lakhs.
  2. You can choose between many free and paid CMS (content management system). You can also go for free and paid ecommerce solutions. And frankly, your choices are unlimited.
    • You can choose between WordPress.com vs WordPress.org and use it to build your business. In this article, we will discuss how to choose between WordPress com vs WordPress org to help you choose one

I love & recommend WordPress.org because you can combine a blog with an ecommerce store. That too absolutely free. My recommendation is WordPress + Woocommerce

So you have heard of WordPress, right?

You must have! It is the worlds leading open source CMS under a GPL license (means absolutely free to use and modify)

WordPress is used by 62.0% of all the websites whose content management system we know. This is 35.2% of all websites.

W3Techs

What is WordPress

WordPress is an online Content Management System (or CMS). It is an open-source website creation tool written in PHP. It is one of the easiest tools for blogging and website creation available today. If you use WordPress to publish on the web, you are probably doing good because WordPress is a storehouse of many plugins that help make your content generate traffic and that gives visibility to your website.

Many famous blogs, music sites, news and media outlets and celebrities use WordPress to create their website. News outlets like The New York Times’ Blogs and CNN’s on-air personality blogs use WordPress too.

You can easily see a list of who all use WordPress on WordPress Site Showcase. You would be totally impressed to see how many big sites use WordPress for their site creation! WordPress is free and very user-friendly. You may have to pay some minimal amount for WordPress plugins if you want more features in your WordPress blog or website.

You can download WordPress for self-hosted installations from WordPress.org or you can use it as a hosted service via WordPress.com.

What is WordPress.com?

WordPress.com is a blogging platform. It is owned and hosted online by Automattic. WordPress.com is run on a modified version of WordPress which is an open-source piece of software used by bloggers. For registered users, this website provides free blog hosting for registered users and is a platform that is supported by volunteers all across the world.

WordPress.com was launched in 2005. No registration is required to read or comment on the blog that is hosted on the site (except if the admin chooses the feature). However Registrations are required to own and post a blog on WordPress.com which has both free and paid themes and features to be added like PHP plugins, customise theme CSS, write JavaScript, domain mapping, domain registration, ads removal, video uploads etc.

What is WordPress.org?

WordPress.org is a free, open-source content management system (CMS) based on PHP and MySQL. WordPress has to be installed on a web server. It can either be a part of an Internet Hosting Service or a network host. Localhost may also be used to install WordPress for single-user testing and learning purposes. The features of WordPress.org are:

Wordpress org Features
WordPress org Features
  • Customisable designs
  • SEO Friendly
  • Responsive Mobile Sites
  • High Performance
  • Management Specific
  • High Security
  • Powerful Media Management
  • User-friendly, easy and accessible

The difference between wordpress.com and wordpress.org

WordPress.org or self-hosted WordPress is the actual open-source WordPress software that can be downloaded and used from wherever you want. You will have to purchase your own web host, domain name and you shall be the administrator of the entire setup. This is an open-source software managed by the non-profit WordPress Foundation.

WordPress.com is one very specific implementation on WordPress.org. It is a “website as a service” built on WordPress.org software. You will have to let go of the basic flexibility and let WordPress.com handle everything and host your site too. ordPress.com is a for-profit business owned by Automattic which uses the WordPress.org open-source software.

what is wordpress org vs wordpress com difference
what is wordpress org vs wordpress com difference

WordPress com vs WordPress org

Therefore the biggest difference between WordPress.com and WordPress.org is who’s actually hosting your website.

  • With WordPress.org, YOU host your own blog or website. WordPress.org is where you’ll find the free WordPress software that you can download and install on your own web server.
  • WordPress.com, on the other hand, takes care of all of the hostings for you. You don’t have to download software, or select hosting, or manage a web server. With WordPress.com, it is very easy to create a website, it is almost just like creating an account online.
wordpress com vs wordpress org
WordPress com vs WordPress org

How to use WordPress.com

It is quite easy to use wordpress.com. You can simply head to the site and follow the instructions below to start creating your personal online space.

Time needed: 2 minutes.

How to do WordPress.com Login If you are a New user?

  1. Go to https://wordpress.com/ and click on the “GET STARTED” tab.

    www wordpress com sign up

  2. Enter your personal / Business details.

    Now you will be on page https://wordpress.com/start/user. Enter details relevant to yourself or your business. such as your email id, your desired user id and password and click “CREATE YOUR ACCOUNT”.How to create an account on WordPress.com

  3. Choose the type of site you need.

    At this stage, you can choose the kind of site you are you building. Please note that WordPress.com allow you to change the type of site that you can create. You can always add or change features later. You can create the following on WordPress.com
    1. Blog: To share and discuss ideas, updates or creations
    2 Business: Promote products and services.
    3 Professional: Showcase your portfolio and work.
    4 Online-store: To sell the collection of your products online. Please note that some purchase of plugins will be required here.Types of sites that you can create on WordPress.com

  4. Choose the type of Blog or Business site or Professional Site or online store that you want to create.

    Type of Blogs that you can create on www wordpress com after sign up

  5. Choose your Blogs name

    Choose your Blogs Name on wordpress.com

  6. Choose a domain name and buy it or select one that is free of cost.

    Buy a domain name on wordpress.com

  7. Choose a plan that works for you or go ahead with the free plan.

    Create a site on wordpress.com

  8. You are good to go. It might take a little time for everything to come up.

Time Needed : 0 days 0 hours 10 minutes

WordPress.com Own Domain Registration. You can easily register a custom domain and use it in place of your site’s current address. Your old address would still work. Domain Registrations are offered as part of the WordPress.com plans. But to avail this you will have to have an active plan on your site for registration. Every WordPress plan comes with one free domain registration. You can totally add as many additional registrations as you like, you will, however, have to pay a very nominal fee for each site that you add here.

  1. Go to Domains Page.

  2. Choose the blog at which the domain has to be added.

  3. Enter the domain name that you have to register in the search box.

  4. If that domain is available, it will show up below in a green box. Click Add. If there is non-availability, you will have to change the domain name.

  5. Add email to your domain

  6. Fill in the Domain Registration Information

  7. Choose if you want the contact information to be public or private.

  8. Make Payment to complete the registration and purchase a WordPress.com plan if you do not have one already.

  9. Update your domain as the primary domain on the Domains page.

How to use WordPress.org

Self-hosted WordPress website applications are very easy to install. There are many web hosts available that offer tools to automatically install WordPress. If you wish to install WordPress yourself, you might as well follow the famous 5-minute Installation explained below.

How to download WordPress.org?

WordPress is even easier after the Automatic Upgrade feature on WordPress! You should, however, keep a few things in your mind before Installing WordPress,
● You must have access to your web server (via FTP or shell)
● You must be able to create MySQL databases
● A Text Editor
● An FTP Client
● A web browser of your choice

You also have to do a few things before Installing WordPress. Begin your installation by:
● Check that your web host has a minimum requirement to run WordPress
● Download the most current version of WordPress
● Unzip the downloaded file to a folder on your computer
● Create a secure password for your Secret key
● Keep this webpage open so you refer to it while installing.

The Famous 5-minute Installation Guide to Self Hosted WordPress

For more detailed info about WordPress, visit here.
Step 1: Download the WordPress package in .zip format
Step 2: Create a database for WordPress on your web server. Create one for MySQL user too who will have all the admin access.
Step 3: This step is optional. Rename wp-config-sample.php to wp-config.php, then continue to edit the file and add your information in slots.
Step 4: Upload the WordPress files to a destination folder on your webserver
Step 5: Run the WordPress installation script by accessing URL in a web browser, the URL where you uploaded the WordPress files.

WordPress.org Login

First things first, you will have to install WordPress on your web server or localhost whatever your case may be. Then,

Step 1: To get access to the WordPress Dashboard you need to add /wp-admin to the end of the URL where you installed WordPress

Step 2: When you find your login page for WordPress you will see the login screen. Type your username and password that you created when you installed WordPress.

WordPress.org Widgets

WordPress comes with some free Widgets. If you need to more of them you will be able to instal them using the WordPress Plugin Directory. Access it from Administration plugins > Add New Screen. The Appearance Widgets Screen will give you all the explanations about the usage of all the Widgets.
You must, however, keep in mind that your theme supports the widget that you want to download. Check Widget Areas!
Step 1: Click on Appearance > Customize in the WordPress Dashboard
Step 2: To access to the Widget Customizing Screen click on the Widget menu in the Theme Customiser
Step 3: Click the down arrow of the Widget Area
Step 4: Click on “Add a Widget” button. You will see a list of available widgets
Step 5: Click on the Widget you want to add
Step 6: Preview your site and you will see the features from the new Widget
Step 7: Click on Reorder link and click up arrow and down to allow of each widget and click Done after the arrange operation
Step 8: Customise your Widget features, click on the down arrow in the right
Step 9: If you want to remove the Widget, click on Remove Widget from Widget’s Interface

Contact WordPress.org

To Sign Up, Visit https://wordpress.org/support/register.php

You will find WordPress forums here, https://wordpress.org/support/

Documentation of WordPress.org, find here https://codex.wordpress.org/Main_Page

Find WordPress Help here, https://codex.wordpress.org/Finding_WordPress_Help

WordPress.org Download Source. Find the Download Source of WordPress.org here.

Plugins WordPress.org: There are many plugins available on WordPress.org to add more features on your blog. These plugins range from free to paid too. Find out what plugins WordPress offers here.

FAQ’s

How to set up Google Analytics on WordPress.org?

Adding Google Analytics to your WordPress site is very important in many sorts, it tells you who visited your site, how did they visit your site and what have they been looking for.
There are some prerequisites to create this Plugin, however:
● A live WordPress installation running live
● Access to your site’s content through FTP
● A code or Text Editor
Create this Plugin follow these steps,
Step 1: Check for wp_head hook to check your theme’s header.php file
Step 2: Create a new file in your plugins folder
Step 3: Find your analytics tracking code from the Google Analytics site
Step 4: Add some code including the tracking code to your plugin
Step 5: Activate your plugin

What is the difference between WordPress.org and WordPress.com?

WordPress.org or self-hosted WordPress is the actual open-source WordPress software that can be downloaded and used from wherever you want. You will have to purchase your own web host, domain name and you shall be the administrator of the entire setup. This is an open-source software managed by the non-profit WordPress Foundation.

WordPress.com is one very specific implementation on WordPress.org. It is a “website as a service” built on WordPress.org software. You will have to let go of the basic flexibility and let WordPress.com handle everything and host your site too. ordPress.com is a for-profit business owned by Automattic which uses the WordPress.org open-source software.

How much does it cost to create a WordPress.com site?

WordPress.com is free until you seek some special feature or venture in their business plans. It ranges from 100% free to $25 per month. Free Plan of WordPress.com makes your website, A subdomain of WordPress.com, Display of WordPress.com ads and Storage space limit. With some recent changes, you can create your own domain and use the business plan for more features but it will still be limited.

How To Create a Website with WordPress.org?

To create a Website with WordPress.org, you will basically need-
● Domain Name
● Web Host
You can then install the self-hosted WordPress.org software on your own host. Some hosts even offer to pre-install WordPress for you so there is nothing that is left for you to process.

How much does it cost to create a WordPress.org site?

The costs of WordPress.org is divided into different categories,
Web Hosting- can be as cheap as $3-5 per month but can go up to $100 for performance orientation.
Domain Name- $10 per year to as high as it can get for a domain name
Plugins- To add more feature on your WordPress.org site you can add plugins that add essential features to your website.

Which is more flexible for users- WordPress.org or WordPress.com?

In WordPress.org you have a lot many options for personalisation. Its third party theme and plugin communities constantly push the plan and generate new updates.

Can you install Third-Party Extensions on WordPress.com?

The recent developments now enable business plan users who pay around $300 per month to have the ability to install various plugins and themes on their WordPress.com platforms. Since August 2017, WordPress.com users can work with third party installation same as WordPress.org users. For all others, WordPress.com is in a way limiting and lacks flexibility. If it is just a hobby that you are pertaining to WordPress.com would be just apt for your needs. However, if you are looking for something more substantial like a site- a platform that can be a business and one which you can truly make your own- you will find WordPress.org more worthy.

Can you install Third-party Extensions on WordPress.org?

Of course and each one of them. You have 100% of control over your own website and you can add as many features as you want to.

Which is more secure- WordPress.com or WordPress.org?

WordPress.com is a closed space where everything comes pre-secured, you don’t really have to worry about security, the system is locked down and you yourself do not have the authority to make your site vulnerable.
There are some WordPress Security Practices that you must definitely follow.

In WordPress.org however, you will have to be responsible for your own website and implement security plugins. There are many WordPress security Plugins and installations available that you should definitely look into handling security better with WordPress.org as the entire content goes on stake. WordPress.org also lets you monetise your site in any payment integration method you want to apply. WordPress.com is limited in that sense.

What is the cost of WordPress.org website?

There are various costs related to building a website. The major basic categories would be
WordPress Hosting
Domain name
Design
Plugins and Extensions
To get a website live on WordPress can cost you anything from 6K to 30K, it can go as high as you want it to be by additions of features on your website.

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