Tools of the Trade
(My Best Digital Marketing Tools and Techniques)
No matter where you are in your online progress, there are amazing digital marketing tools and techniques that can save you dozens of hours per week. Automation of key marketing activities saves me money and will save you thousands of dollars on pricey freelancers.
The trick is to knowing the right tools at the right stage.
What you get from me
- I will help bring you special deals on software. so that you don’t end up with unused software and unnecessary bills while you wait for your annual account to run its course.
- My commitment to you is that I will always go first. I will continually explore what’s needed to build an online business.
- I keep experiment with what works and what doesn’t. So I can report back to you what you need (and when you need it) to create a profitable business or help in career progress.
- My first priority is always providing valuable information and resources to help you create positive changes in your life and I will only ever link to products or resources that fit within this purpose.
KEYWORD RESEARCH & SEO TOOLS
Use Google Ads keyword tool to identify keyword phrases that your prospective audience might be using on Google search engine. With this tool you can identify appropriate search phrases for your SEO and content marketing campaigns.
SEMRush is an ultimate Google keyword tool. It works well as Google keyword traffic tool and let you find traffic for each and every keyword. for Keyword Research. It also helps you with Google keyword research for both SEO and SEM.
Keyword Tool is a free alternative to Google AdWords Keyword Planner tool. It helps you generate keywords from autocomplete of Google Web search, News, Images & Videos. It is a good Google keyword suggestion tool and also gives keywords for YouTube, Bing, Amazon, eBay, App Store also.
Prepostseo features a variety of different SEO tools that can help you increase your website’s ranking in the SERPs. You can use domain tools to check your site’s ranking scores such as Moz rank, Alexa rank and Domain Authority. You can also use content optimization tools such as the grammar checker, readability checker and plagiarism checker to make your content SEO-friendly before publishing it online.
BEST DIGITAL MARKETING ANALYTICS TOOLS
Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.
Fanpage Karma is an online tool for social media analytics, monitoring and competition benchmarking. It helps you engage fans better and reach a growing community in the social networks. Fanpage Karma provides valuable insights on posting strategies and performance of social media profiles like Facebook, Twitter or YouTube.
Digital Marketing Tools / Blogging tools
GOOGLE CLOUD HOSTING
Premium managed WordPress hosting, powered by Google Cloud. Lightning-fast load times, 24/7 expert support, and scalable for mission-critical sites.
CLOUD HOSTING
Premium managed WordPress hosting, powered by Google Cloud. Lightning-fast load times, 24/7 expert support, and scalable for mission-critical sites.
Cloudways is a Managed Cloud Hosting Platform. I recommend this as a platform to all my clients. In fact we are hosted on cloudways!
Digital Ocean (DO) is an easy-to-use cloud computing platform of virtual servers (Droplets) and object storage ( Spaces). It is designed for developers and for those who want to setup a server of their own and need an unmanaged server.
WORDPRESS HOSTING
Premium managed WordPress hosting, powered by Google Cloud. Lightning-fast load times, 24/7 expert support, and scalable for mission-critical sites.
Bluehost provides Optimized wordpress Hosting for Fast, Secure blogs. This is the reason Bluehost of the preferred blogging tool. Bluehost does everything for a blogger and make wordpress websites secure, easy to use, and extremely fast.
SiteGround provides managed WordPress Hosting. Their services are engineered for speed. SiteGround provides security and designed for wordpress websites.
WPEngine provides exclusive hosting services for WordPress website. Needless to say it is one of the most preferred blogging tools. If you are an non-technical and aspiring blogger WPEngine could provide you powerful technology and support system.
WEB HOSTING (SHARED / VPS / DEDICATED)
Inmotion provides variety of website hosting services. It supports various open source programs such as WordPress, Joomla, b2evolution, & PrestaShop. Inmotion is capable of supporting small to big businesses through its VPS hosting and Dedicated Servers.
Hostgator provides variety of website hosting services. It is capable of supporting small to big businesses through its Cloud services, VPS hosting and Dedicated Servers.
BEST PAYMENT GATEWAY IN INDIA
Payment Gateway for Web & App, Email & SMS Invoicing, PAY Button, Excel Plugin & more. Payment Gateway Trusted by lakhs of Merchants. Accept Cards, Netbanking, Wallets & UPI. 100% Payment Security. Go Live in Minutes. 110+ Payment Modes. Free Payment Gateway.
Instamojo helps you setup a Payment Gateway in India for Free Online. With Instamojo you can collect Payments on your Website, Mobile App, via Social Media, eMail, SMS & more!
COMPETITOR AUDIT
Use SEMRush to built insights on your competitor. SEMRush is an amazing tool that can help you benchmark your SEO and SEM efforts with respect to your competitor.
Fanpage Karma is an online tool for social media analytics, monitoring and competition benchmarking. It helps you engage fans better and reach a growing community in the social networks. Fanpage Karma provides valuable insights on posting strategies and performance of social media profiles like Facebook, Twitter or YouTube.
BEST EMAIL MARKETING TOOLS
ActiveCampaign is among the best email marketing tools for a reason. With its digital marketing automation tools you can drive integrated email marketing campaigns based on behavioral data of your customers.
Use Aweber to create beautiful, professional-looking newsletters with powerful email marketing tools. Features include unlimited campaigns, drag & drop editor, autoresponder, subscriber segmenting, 700+mobile responsive templates, email marketing tracking with great email deliverability rates.
DIGITAL ADVERTISING TOOL
Use Google Ads keyword planner tool if you are planning to run paid campaigns to drive targeted traffic to your website. Google Ads is the Google keyword planner tool and helps you create search, display, video and shopping ads as per your business requirement.
REFERRAL PROGRAM
ReferralCandy is a referral program that enables eCommerce stores to reward their customers for referring their products or services.
SOCIAL MEDIA MARKETING TOOLS
Social Aider allows you to manage all your social media accounts from one dashboard. Social Aider is a budget-friendly social media management tool.
SOCIAL MEDIA MARKETING TOOLS
Use Wishpond to create powerful social media contests on Facebook, Twitter, Instagram and Pinterest. It can also create amazing landing pages and website pop-ups.
SOCIAL MEDIA MARKETING AUTOMATION TOOLS
AgoraPulse is a Social Media Marketing Automation tool for Facebook, Twitter, Instagram, LinkedIn, GooglePlus and YouTube. It has been designed to manage your private messages, comments and tweets on the go.
DIGITAL MARKETING AUTOMATION TOOLS
ActiveCampaign is among the most versatile digital marketing CRM tools. With its bouquet digital marketing automation tools you can drive integrated email marketing campaigns. As a CRM it enables yo to setup behavioral based automation campaigns.
SOCIAL SHARE ENABLER & COUNTER
Increase Social Shares & Drive Traffic with Social Warfare. A WordPress plugin that adds beautiful, lightning-fast social share buttons to your website or blog.
WEBSITE SECURITY CHECK
Sucuri provides website security, with specialization in WordPress Security. The Sucuri Security WordPress plugin is free to all WordPress users. It is a security suite meant to complement your existing security posture.
BEST AFFILIATE MARKETING TOOLS
Pretty Links is a must have wordpress plugin for bloggers. If you are looking for affiliate marketing tools free for shrinking, cloaking, tracking, organising, sharing and testing on your own domain and server, PrettyLinks is what you must have.
The Importance of digital marketing tools and techniques in the world today
Digital marketing is the most preferred approach used by marketers to get connected with their audience.
Digital platforms are being an important part of people life now a day’s which make digital marketing more powerful and approachable.
An efficient use of digital marketing, digital marketing tools and techniques can boost a business by increasing sales, reaching millions of people, and creating a brand image.
Digital marketing has enabled companies to provide 24×7 online customer supports to make customers feel valued.
Companies are establishing direct relation with customers through feedbacks, blogs, websites, and social media platforms.
They are getting regular feedback about the strength and weakness of their product and managing them properly.
Customers trust those companies who have a good social image and communication pattern.
Why Should You Pay Attention to Digital Tools and Techniques?
People are spending most of their time scrolling through social media, browsing information, watching movies, chatting, and many more.
Companies need to have a reliable and effective digital marketing strategy to stand out of the box and reach numbers of customers.
For which they need to understand the importance of digital marketing tools and techniques.
Proper use of digital marketing tools and techniques can help companies achieve their goals and increase profits.
I hope that the above mentioned paid and free tools will play an essential role in your digital marketing activities.
Summary
All of the above digital marketing tools and techniques are useful in digital marketing. Choosing the right set of tools can do wonders for your website. Companies who are well versed in these techniques and effectively use these tools have grown steadily.
So if you are the startup or a digital marketer looking for some free tools for marketing, above tools can help you little. Marketers have to pay for some of these tools but the results and revenue they get back justify their purchase.