However, before you start your journey of an amazing learning with me, let me share how it all started for me.
I was always fascinated with brands, and particularly with those which formed a deep connection with consumers. Even before I started my graduation, I was clear this is where I want to build my career. Well, in India, such a career was a strict no-no, as parents always wanted to see their children become a Doctor or an Engineer.
But, somehow I saved my life and became an engineer only to find that I needed more. Finally, I found my calling. I studied and pursued a career in marketing, which I have thoroughly enjoyed so far.
While studying, I started gravitating towards Digital (so called Cyber marketing way back in 1999). The desire to learn more led me to demand my Alma mater, MDI, Gurgaon to start a course on Cyber Marketing.
However, studying digital marketing was one thing and using it was another. It took me several years to actually use it for a marketing campaign in 2006. For the last decade, I have been using it in some or other form on the job and while trying my ventures.
During my journey, I learned a lot about brands and how technology can enable the amplification of brands.
I helped several established brands, and startups find their mojo in last 5-6 years. BrandLoom was a culmination of that approach. However, with limited time in hand, I started feeling that there is a lot, that everyone can benefit from. Therefore, this blog and a battery of online courses.
On this portal, I will enable you to build skills and capabilities to meet Consumers demands. You will be able to grow your revenue and profit by improving operational performance, deliver your products and services more effectively & efficiently.