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Avinash Chandra

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According to Warren Buffett, public speaking skills can Improve Your Business & Net Worth by 100%. In this article, I will share how to improve public speaking skills.

Many years ago, legendary investor Warren Buffett realized that he’d never make a lasting impact if he didn’t learn and apply this one skill effectively.

Today I am going to share how you can build public speaking skills that changed my and Warren Buffet’s life.

Learning and practicing this skill can make you an authority in your field, help improve your career, and even help build your business!

When practiced enough & done right, It will even make you rich and earn the respect of the world.

At the end of this blog, I am going to share with you a downloadable template with scripts and real-life examples of people who did it successfully. This will make it very easy for you to learn and practice this awesome skill.

How Warren Buffet Learned the art of Public speaking 

As a young man, Warren Buffet was not the successful investor that we know him to be today. In fact, he was an introvert who was not keen on reaching out to other people.

However, he soon realized that to make a lasting impact in life, public speaking is one trait that he will have to master.

To hone his skills and make an impact, he then decided to sign-up for a Dale Carnegie public speaking course.

But when the day came, he did not show up.

Just like the rest of us.

However, some months later he again came across an advertisement for the very same course. So, he enrolled again.

But this time he paid in advance.

And he showed up.

https://youtu.be/AcrU74cEZCQ

What is public speaking?

Public speaking is an act of speaking face to face to a live audience with the objective to educate, entertain or influence. Public speaking is live to an audience. Both the speaker and audience are present during the interaction in person.

Benefits of public speaking

Public Speaking is the one skill that can change your life. I can confidently say it has changed mine!

Learning to hold attention and communicating effectively will make you a better leader. Your public speaking skills will not only improve your confidence but will also help you build authority in your business or career.

What is public speaking skills?

Public speaking skills refer to the ability of an individual to effectively address an audience in person. Public speaking skills come in handy when you are speaking in front of a group of people.

An individual’s ability to educate, entertain or influence an audience to meet certain objectives successfully is called public speaking skills.

How to develop self-confidence and improve public speaking skills

So without wasting any time I am now going to tell you the 6 action steps you can take to improve your public speaking skills.

Step #1 Write something EVERY DAY!

Tim Ferris is a New York Times bestselling author who interviews successful people who have made a mark in their respective fields. When asked which was the most common habit of successful people, Tim replied that 80% of his guests practiced journaling their thoughts and ideas in some form or the other.

Writing down your thoughts, ideas, and even fears every day is a very helpful practice.

When the time comes to express your thoughts verbally and publicly you will be surprised by the clarity and confidence this exercise will give you.

To inculcate the habit of journaling, you can start by writing your everyday thoughts and ideas in a diary or notebook.

And once you feel confident at expressing your thoughts, try engaging on conversational social media platforms such as Twitter, Linked In, and even Facebook groups.

Step #2: Learn from the LEADERS & the LOSERS.

First and foremost you need to know what good communication looks like. Watching speeches online is a great way to learn public speaking with effective communication. Ted Talks are a great place to start.

Remember when you do your research that there are excellent and mediocre people in every field.

Seek out both.

Learn from the excellent speakers what to include in your own scripts. And learn from the worst what blunders to avoid. This is called inverted thinking. Looking at the worst possible outcome can actually help you avoid it.

Now If you are too busy to research or want to avoid wasting your time looking at every tom, dick, and harry’s video in the sea of youtube videos out there then I have a gift for you.
I have done the research for you and have made a list of the excellent and the horrible speakers and put in the names and the links in a sheet. And I am going to give you this sheet which is going to save loads of your time. So watch this video to the end. Ok?

Now when you see these speakers deliver, listen to them and make notes.

Components of a Speach

Try to analyze the impactful speeches. You can learn what works and what does not work.

Every speech has an introduction, a body, and a conclusion.

Introduction

And here is what you should look out for IN THE INTRODUCTION:

1. How did the speaker grab the attention of the room?
2. Did they start with a relevant question that the audience identified with?
3. Or did they lead with a personal story?
4. Or maybe they kicked off the speech with a factual shocking statement?

Body of the Speech

And now, here is what you should look out for IN THE BODY OF THE SPEECH

1. How did they present their opinion?
2. Did they simplify his arguments?
3. Did they use personal stories to make a connection with the audience?
4. How often did they pause midway? Why did they do that?
5. Did they use any visual aid to convince the listeners?
6. How often did they use metaphors, analogies, and symbolism to add clarity and simplify complex thoughts and ideas?

The conclusion of the speech

And finally here is what you should look out for IN THE CONCLUSION OF THE SPEECH

1. Was their conclusion clear, concise, & memorable?
2. Did they connect it back to something in the introduction or simply drive home the main point of their presentation?
3. Did they include any call-to-action and did it inspire you to take action?

Body language in public speaking

Observe the speaker’s non-verbal or body language as well. Here are some things you should pay attention to:

  1. Eye Contact
  2. Posture
  3. What do they do with their hands during the speech?
  4. If they made a mistake, how did they recover from it?
  5. What kind of clothes did they wear?

Some speakers seem naturally talented. However, no matter how easy it looks, they have no doubt put in hours of practice into their talks.

And you, my friend, will need to do the same.

Step #3: Observe successful communicators around you

Watching established leaders & speakers is good. But at the end of the day, we will need to apply what we learn in our daily life with our peers and colleagues.

We are not looking to give speeches to them but we want to learn and practice being more effective communicators.

Is there a person who is friendly with everyone?

Someone who is an absolute favorite of the bosses and colleagues alike? Someone, you want to be like? If yes, then observe them.

See how they approach people and how they approach a topic.

  1. Observe if their body language is open and welcoming. Do they smile often?
  2. How do they grab attention and converse in a group?
  3. Notice their confidence and way of standing. A confident posture can impact how people see you and perceive you.
  4. How do they excuse themselves from conversations?
  5. How do they communicate when they are annoyed or upset? Do they raise their voice to dominate the conversation? Or do they remain calm?

Study the confident communicators around you. Pay attention to how they navigate complex situations and the words they use to explain complicated ideas.

Step #4: Record Yourself Speak

Enough learning! We have now reached the action-taking stage.

It’s time to make your first speech to the camera and record it.

You can try answering questions. Refer to the topics or questions you wrote in your journal in the very first step.

But let me warn you, the first time you might need to take even 50 retakes.

However, don’t give up just yet. Once you complete the first recording, it just gets easier and easier from there.

I promise.

Doing this regularly on a daily basis will soon skyrocket your confidence and put you on the path to being a spellbinding speaker.

Step #5: Start Outreach

Reach out to 1 new person every week.

Suresh Venkateshwaran, my boss in my former marketing manager life, once told me that the fastest way to get what you want is by getting to know the people who are doing what you want to do.

Recently I reached out to David Aaker the God Of branding for MBA students and was really ecstatic to get a reply from him especially among so many others I am now in touch with.

Putting yourself in front of other people will help you become good at the following things.

  1. It will force you to do your homework and prepare an interesting introduction.
  2. You will become a better listener.
  3. You will be ready and comfortable to talk about your own values, experiences, and future plans.
  4. Your written communication will improve.
  5. You will successfully learn outreach communication & networking

Now the chances are that the people you get in touch with are very cautious of who they reply to. So this exercise will force you to get your outreach message right.

Linkedin is a great platform to start your outreach efforts. The platform will limit your message to 300 words for any new connections you make. This will force you to become precise and make every word count.

Step #6: Teach To A Group

Volunteer to teach whenever you can.

Teaching other people anything will make you an authority in that subject and give you the confidence to speak publicly about it.

I have taught everything from digital marketing, SEO to online advertising to new joiners, and experienced the learning journey of team members of my now 6-year-old digital firm.

Even today, I take out 3-4 hours every week to mentor team members.

I even teach my clients the basics of advanced strategies in branding, advertising, sales and distribution, and more.

Here’s what you get if you teach others:

  1. You become an authority in your subject
  2. You develop the confidence to speak anywhere to any number of people about it.
  3. Learn to create engaging lesson plans
  4. Become an excellent communicator and speaker.

Look for ways to teach around yourself. Maybe in your community or even at your workplace, where you can offer to mentor new joiners.

Conclusion

If you look around, most successful people you know will be excellent communicators. Unless of course, you are a tech genius!

But for the rest of us, we need to build authority and effective communication skills for life.

So implement these 6 action steps and become an effective communicator and a spellbinding public speaker.

Now let me come back to the promise I made at the beginning of this video.

Here is the downloadable template to research and learn public speaking in an easy and quick way.

I hope that you found this video a useful addition to your endeavor to improve your personal and professional potential.

Please write in the comments how you plan to use this video and the template.

Write in the comments if you liked this video and write even if you have any negative feedback. I try to read and reply to every single comment in my blogs.

Finally, If you found this useful, then click the subscribe button below and hit that bell icon to keep getting more such actionable guides from me.

You will always learn something about running a sustainable & profitable business. So keep watching this channel.

FAQ

  1. What is public speaking in Hindi?

    सार्वजनिक भाषण (Public speaking) शिक्षित करने, मनोरंजन करने या प्रभावित करने के उद्देश्य से लाइव दर्शकों के सामने आमने-सामने बोलने का एक कार्य है। सार्वजनिक बोलना दर्शकों के लिए लाइव है। वक्ता और श्रोता दोनों व्यक्तिगत रूप से बातचीत के दौरान मौजूद रहते हैं।

  2. What is public speaking?

    Public speaking refers to the art of speaking to a group of audience face to face. However, with the changing times, the need for a public speaker to be face to face with the audience has diminished. Instead, you can be speaking to an audience on a digital communication channel like Zoom or making a video for social media platforms like Youtube or Instagram.

    In its true essence, public speaking is a way of communicating your message to an audience in an organized manner. Public speaking is often performed to entertain, persuade, share information, or to influence an audience. Public speaking is an art and comes naturally to some people. Though like any other form of art, it can be learned by practice and following best practices.

  3. How to be confident in public speaking?

    To communicate your message effectively to an audience, you need to exude confidence. Here are a few tips to ensure that you appear confident during public speaking.

    1 Maintain eye contact with the audience:
    Looking people in the eye while speaking to them is crucial. In a public speaking setup, you must look at all sections of the audience. Eye contact of over 5 seconds is not appreciated. Try to make small contacts with more people.

    2 Use gestures:
    Body language is a huge part of public speaking. Using your hands and gestures shows that you are confident with the subject matter. Do not fidget or cross your hands – it shows a closed personality with inhibitions.

    3 Use the stage:
    The best of public speakers move around the stage. They use the space provided to them and own it. Standing at one place and narrating a speech is not the best practice for public speaking. However, if you are given a podium, then standing at it is imperative.

    4 Facial Expressions:
    Your body and face is your weapon when influencing people on a stage. To command the room, you need to use all the arsenal available in your armory. Your facial expressions must match with what you are saying. Adding a bit of dramatics will only help your cause.

    5 Voice Modulation:
    Narrating your point of view in a monotone will just bore the audience and make them unreceptive. Use voice modulation to engage the audience with your message. Try to keep the same volume of voice at the beginning and end of sentences. Do not allow the message to be lost with a shallow and timid voice. Instead, command the room with a strong voice and engage them with timely modulations.

  4. How to overcome the fear of public speaking?

    Public speaking is a nerve-wracking job. However, there is a way to master the skill and speak with confidence in front of large audiences. Here are a few tips to get over the nerves and be the best at public speaking.

    1 Ace the topic:
    Having an in-depth knowledge of the subject and topic prepares you for any unexpected questions and cross-questions. A better understanding of the topic also ensures that you do not get derailed from the issue, and in case you do, you can quickly get back on the right path.

    2 Plan ahead:
    Well before the day of the speech, have a plan in place. Structure your ideas and thought process. Carefully plan out any other accompanying props or aids that you want to present, like an audio or video clip. Having a well-structured plan will help calm the nerves and combat fear.

    3 Practice is the key:
    Practice makes a man perfect! Practice as much as you can. Start by practicing in front of a mirror. Once you are fluent with the subject matter, practice in front of a camera. Record your dry run and try to bring in changes to improve your body language and other attributes. Lastly, practice in front of friends and family and ask for constructive criticism.

  5. How to improve public speaking?

    Public speaking is a skill that you can hone over time. Improving public speaking skills is a step-by-step process. You can ace the skill of public speaking by following the simple steps.

    1 Practice, practice and practice some more:
    Practice is the sure-shot way of acing your public speaking session. Practicing will help you identify your follies and work on them. Go over your notes over and over again. Once you are comfortable with your speech, record yourself or take suggestions from your peers. Constructive criticism goes a long way in working on oneself.

    2 Know your audience:
    To be an effective speaker, it's crucial to craft the speech based on your audience. After all, your address is for the audience and not for you. Knowing the audience helps you prepare a speech that is relatable and easy to understand. Audience demographic information will come in handy in picking the tone of speech, choice of words, level of information, and organization pattern.

    3 Use practical tools:
    The attention span of humans is minimal. To keep the audience engaged, try to keep the speech a mixture of light and heavy topics. Use humor to keep the audience engaged. Short stories and anecdotes come in handy in keeping the public interested. Using audiovisual clips and presentations can help you keep the audience engrossed.
     

  6. Why is public speaking important?

    Public speaking may seem not so important, but it can sometimes be the deciding factor for your career development and business growth. It can influence your relationships too. Here are a few reasons why being an effective public speaker is essential:

    1 Make you a leader:
    Having good ideas is essential. Communicating those ideas effectively to the market leaders and others is even more critical. Possessing public speaking skills will make you a leader and help you advance in your career. Even as an employee, being able to communicate clearly will ensure rapid growth. Public speaking is the best way to put your ideas across and make an impact on the listeners.

    2 Improve knowledge base:
    When you prepare to give a speech, you need to study the topic in depth. Even though it is not your point of view, you have to explore all the sides and their arguments. To be on the top of your game, you are required to study the topic's political, economic, historical, and cultural influence. Researching a topic in detail helps you improve your knowledge base. The need to communicate your study material effectively ensures that your understanding of the subject is on point.

    3 Accelerate career growth:
    Public speaking makes you an effective salesperson. Even if you are not in the sales vertical, aren't we all selling ourselves as a product. Either you are a business owner or a working professional, selling your skills is essential to climb the ladder of success. Public speaking is vital to market yourself and grabs the new client, the next promotion, or a new job opportunity.

  7. How to develop self-confidence and improve public speaking?

    Developing confidence is crucial to becoming an effective public speaker. Lack of confidence can often be the death of a good speech. These are a few ways in which you can work on your confidence and become the best public speaker.

    1 Write down your achievements:
    It is easy to feel less confident when you feel like an underachiever. Making a list of all your achievements will help boost your confidence. Keep the list close to yourself and keep adding your accomplishments; this will help you stay motivated and enhance your confidence.

    2 Recognize your strengths:
    Every individual has their own set of strengths and weaknesses. Recognizing your strengths will keep you on the up and up. Though to become the best version of yourself, work on your weaknesses. The steady growth in your personality will amplify your confidence.

    3 Confidence is the driving force of a good speaker.
    To improve on your public speaking skills, you must have an in-depth knowledge of your topic. You need to practice your notes and try to get some feedback from family and friends. Enrich your speech with visual and audio aids to make it engaging.

  8. What are public speaking skills?

    Public speaking skills refer to the skill and talent of addressing and captivating an audience. The audience can be known or unknown. The audience can be virtual or physical. As long as you are addressing a group of people, it falls under public speaking skills. Public speaking skills enable you to communicate your ideas, thoughts, and messages clearly to a big audience.

    The reason for your address could be varied. The purpose of your speech can be to influence, entertain, persuade, or just to share information. People with good public speaking skills tend to become influential leaders and excel in personal life too.

  9. How to improve public speaking skills?

    Public speaking skills play a vital role in the advancement of career, improvement of confidence, and betterment of interpersonal relationships. Following tips will help you bring out the orator in you.

    1 Practice and perseverance:
    All influential leaders and politicians who deliver speeches effortlessly prepare their speeches well in advance for the occasion. Having a set game plan can help you boost your confidence and structure your address in the best possible way. Advance preparation ensures you get a lot of practice. Practice, in turn, will encourage you to make some tweaks that suit you the best for delivering your speech effectively. Ace the speech with perseverance and look for feedback from your loved ones.

    2 Play to your strengths:
    Record yourself while giving the speech and even during the practices. By observing yourself, you will identify where your strengths and weaknesses lie. It is crucial that you play to your strengths and work on your weaknesses as a public speaker. For instance, if you have good comic timing – try to include small funny stories in your speech to captivate the audience.

    3 Use props wisely:
    Props like a PowerPoint presentation, audio clip, or audiovisual clips go a long way in explaining the speakers' point of view. However, excessive use of these props makes the audience less engaged and can make them feel disconnected. Smart and sparse usage of props can help you put forward your point more efficiently and make you a better public speaker.

  10. How to speak in public?

    There is no denying the fact that speaking in public is a tricky affair. The challenging task of public speaking can be won over by following these simple but effective tricks.

    1 Have in-depth knowledge of the topic you are preparing to speak on. Cover all perspectives and sides of the topic for good objection handling.

    2 Practice your speech several times. Practicing in front of a mirror or a camera and a group of friends will help you enhance your public speaking skills.

    3 Your speech should not seem like a monotone lecture or a rant. Keeping it conversational and fun is important. Try using anecdotes, short stories, and humorous puns to keep the audience engaged.

    4 Do not shy away from eye contact. Limit your eye contact with one person to 5 seconds max. Use the stage and move around so that the audience on every side of the stage must feel included & addressed in your speech.

    5 Being authentic is important. The new digital age is more about authenticity than propaganda and images. Bring your authentic self on the stage and stay true to your personality.

    These simple and actionable steps will help enhance your skills as a public speaker.

  11. How to develop public speaking skills?

    To master the art of public speaking, you must ace the 3 Ps of public speaking. The 3Ps of public speaking are – Prepare, Practice and Perform.

    1 Prepare:
    Having a sound plan and preparation is crucial to deliver fluently in front of an audience. Your practice and notes should include your main idea, flow, and other tools and props that you intend to employ. Dive deep in research and understand the topic in and out. The greater your understanding of the topic, the better will be your speech.

    2 Practice:
    Once you are all set with the flow of your speech, go over your notes over and over again. Practice your address in front of the mirror. Once you get the hang of the material, try recording yourself when you speak. Recording your speech will lend you insights into your body language and facial expressions. After making corrections after recordings, take your speech to your friends and peers and do a dry run. Take their feedback and perfect all aspects of your speech.

    3 Perform:
    By now, you know your material and have practiced it well. It is time to shed the fear and walk on the stage with confidence. Command the room by maintaining a small eye connection with most people in the audience. Keep an open body language, play to your strengths and use the stage to the fullest.

  12. What causes fear of public speaking?

    Fear of public speaking is called Glossophobia.

    Glossophobia roots in past experiences or the fear of being judged or embarrassed in front of a large audience. Fear of public speaking often stems from fear of rejection as well. As students, if you faced rejection or had a bad experience at public speaking – the chances are that you are scared of public speaking.

    Most people face Glossophobia when asked to speak on the spot without preparation. The fear also arises when you overestimate the stakes of public speaking and expressing your ideas with people.

    The best way to win over the fear of public speaking is practice. Don't back down from public speaking, and take up every opportunity to stand up and voice your thoughts. Being upfront and facing the situation head-on will help you win over your fear of Glossophobia.

  13. How to become more confident in public speaking?

    The best of speakers feel their nerves trembling right before taking the stage and giving a speech. It's less about how to become more confident and more about how to exude confidence. Looking confident and delivering a flawless speech should be the target.
    Here are a few tips that you can follow to look confident and give a flawless speech:

    1 Be extremely well prepared. It's crucial that you have a deep understanding of the subject.

    2 Keep a clear thought process. Make notes of what you want to present and cover all the points you want to touch.

    3 Imagine a positive scenario. Place yourself in the situation you are going to be in and only bring positive thoughts to mind.

    4 Master control breathing so that you do not mumble your words. Make your speech clear and easy to understand.

    5 Speak at a pace that is easy to understand. Speaking fast will not serve the audience well. Enunciate each word with precision and control. Mumbling is never a good idea.

    6 Always be in control of your body language. Maintain eye contact with the audience. Give all the members of the audience attention. Use the stage and establish authority.

  14. How to gain confidence in public speaking?

    Confidence in public speaking cannot be gained overnight. You will have to tirelessly work towards becoming a good orator. The shortcut way of becoming confident is by gaining appreciation.

    1 You will be highly appreciated if you give speeches that make an impact. Here are a few tips to make an effective speech and win a round of applause:

    2 Make your speech interactive. Address your audience by maintaining steady eye contact. Ask them questions and make them feel involved.

    3 Use stories and examples which resonate with your target audience. Giving reference to the 70s show wouldn't go well with gen z. Find a pop culture reference that will crack up your audience.

    4 Tell short stories during the speech. Stories are a great way of making yourself likable.
    Starting your speech with a strange fact or a question is smart. It intrigues the audience and keeps them engaged.

    5 Keep a positive outlook and smile. Smiling will tell your mind that you are happy. It will help turn the anxiety into excitement.

    6 Strike a power pose before entering the room. A power pose is where you take up space and hold your hands and legs away from yourself. It makes your mind confident and relaxes the body too.

  15. How to get into public speaking?

    The skill of public speaking should preferably be introduced from early childhood.

    Participating in debates, declamations, recitation competitions prepares children for public speaking. It also facilitates in eradicating the fear of stage.

    Though, if you are an adult looking to develop public speaking skills – you must start small.

    1 Speak in family functions. A family function setting allows you to speak in front of an audience without the fear of getting judged or embarrassed.

    2 Try teaching a small group of students in any field that you excel at. Teaching small groups will help you interact with an audience from a position of power. It will also mean you will have to prepare interactive and fun sessions to keep the students engaged.

    3 Interact with people in gatherings. Speaking up and sharing your ideas among friend groups boosts your confidence. It will also give you a sense that you are commanding the room. People with such attributes are often liked by all too. This will give you an opportunity to build interpersonal relationships.

    4 Take up the opportunity to give presentations in your workplace. GIving presentations and presenting ideas will further prepare you to become a good public speaker.
     

  16. How to overcome stage fright and fear of public speaking?

    Stage fright and Glossophobia combined can wreak havoc for someone who is trying to inculcate the skill of public speaking. Here are a few helpful tips and tricks :

    1 Focus on the contribution you will make by giving the speech. If you think about your fear and negative scenarios, the chances of a mishap are more.

    2 Shift your focus to calming and reassuring situations. Fill your mind with positive thoughts and experiences.

    3 Practice ways to calm your nerves. Device ways that best suit you. You might be a meditation person or a yoga person, or a deep breathing person. Find the practice that suits you the best and act upon it before the speech.

    4 Try to limit your alcohol and coffee consumption before the big speech. Consumption of these drinks can make you jittery.

    5 Be natural while giving a speech. Don't try to be someone else. Being authentic is appreciated. Trying to be someone else will only deter your confidence and make way for follies.

  17. How to speak in front of the public?

    Every speaker has an individual approach when it comes to public speaking. However, there are a few things that all speakers follow, and you can try too to boost your confidence.

    1 Be Authentic:
    Being real and authentic is what gets you a round of applause. If you are nervous, tell the audience that it is your first time and you are super nervous. In situations like these, the audiences connect with you better and try to make the speech a whopping success for you.

    2 Befriend your Audience:
    Your audience is not your enemy. They are there to support you and listen to you. Considering your audience-friendly will help you speak freely. Even though your audience is filled with strange and new faces, considering them your allies will only improve your performance.

    3 Visual aids to the rescue:
    Humans are visual animals. We enjoy props that we can see. Using a presentation, audiovisual clip, or just props to make your point will give you some breathing space. It will also engage the audience and make your speech a power packer.

    4 Solid Contingency Plans:
    In a live situation where you are relying on electronic devices – you must have a fail-safe. Make a contingency plan! This will ensure that if the situation goes sideways, you as a speaker will still thrive.

    5 Personalize your script:
    If you go on stage and dump facts, people will easily get bored and distracted. It is recommended that you use anecdotes and short stories to personalize the script and connect better with the audience.

  18. How to start public speaking?

    Every task is best performed with practice. If you want to become a public speaker, you must practice and start small. Start taking up every opportunity which forces you to speak to an audience. The opportunity can be as small as speaking to a group of friends or sharing ideas with a group of colleagues. Grabbing such opportunities will help you reach the point where you will be able to command a whole stadium.

  19. What are the 7 elements of public speaking?

    The seven elements of public speaking are:

    1 The speaker:
    Speaker is the one talking during a public speaking event. The stage wouldn't be set without the speaker.

    2 The message:
    Message is the information presented by the speaker in his speech. The message is judged on three basic attributes – content, style, and structure.

    3 The audience or receiver:
    The speaker must always gauge his audience. The speaker must have some details about the demographic he is speaking to. Knowing your audience will help in crafting content that is easily perceived by the audience.

    4 The channel:
    When the speaker is talking on stage, audiences listen to things more than mere words. The audience observes the non-verbal and visual channels as well. The audiences notice if you pay attention to all members of the audience or are focused on a few. They notice if you are making eye contact or not. Audiences observe your confidence level. Avoid fidgeting, and focus on your content.

    5 Feedback:
    Feedback is the most important part of public speaking. It may come in the format of people asking questions, clapping when there's a gap, laughing at a joke, or even yawning while you speak. It is essential you pick up these clues and tweak your content to the audience's interest.

    6 Noise:
    Noise can be any kind of interruption or discomfort that you face as a speaker. Noise can range from poor acoustics, bad ventilation, unwarranted temperature, or visual obstruction between the speaker and audience. Noise can be internal as well. It can be your discomfort, need to run away, or your internal critic giving you a hard time.

    7 The situation or place:
    The situation or place of the speech is one of the most important parts of the elements of speech. It can be a deciding factor in your success. It's recommended to visit the place of the speech beforehand. Visiting and coordinating the situation, i.e., the lighting, temperature, and seats, can immensely boost your confidence.

  20. What is the art of public speaking called?

    The art of public speaking is also called oratorship or oratory. Though public speaking is often considered an art, it really is a skill. A skill that can be acquired, learned, practiced, and perfected over time. If you want to develop the skill of oratorship and want to speak fluently in front of large audiences, here are a few helpful tips:

    Always prepare your ideas well. Don't save time on research and be well prepared with subject matter and notes.

    Find an angle that you resonate with. If you speak on a subject or angle you do not feel strongly about; your speech will look bland and without an authentic point of view.

    Instead of drawing out a speech, make a structure. Follow the structure, and don't miss out on touching all the points you want to address.

    Practice your speech multiple times to ensure a perfect flow.

    Use props to make your presentation more interactive and engaging.

  21. What not to do when public speaking?

    Glossophobia – fear of public speaking – is common in people around the globe. Here are a few things you should avoid while speaking to audiences:

    1 Not creating audience-oriented content:
    When you are public speaking, it's crucial to remember that the message is for the audience. The speech you are presenting should use the words and references your audience is accustomed to. Every target group has a different set of language, vocabulary, and slang they are used to – using the same will communicate your idea better. It will even make the audience comfortable and more perceptive.

    2 Keeping low energy:
    Maintaining low energy while speaking is the biggest no-no! You must speak with energy and enthusiasm. Even though the topic is serious or morose, your tone should exude passion. If you do not feel strongly about the topic, your audience will easily get bored. From your tone, it should be loud and clear that you care about the topic.

    3 Data Dumping:
    If you have researched your topic well, you will have a lot of data to share with your audience. However, it's up to you how much data you want to give out. Mix the data with your insights. If you spit statistics, the audience will lose interest easily. Secondly, if you could find data, so can the audience. They are listening to you because they want to know what insights you have drawn from the said data. So, don't fret and share your inferences openly with your listeners.

How to start your Social Media Journey: Planning & Execution Steps to Successful Social Media Marketing

For every business – small or large and even individuals, presence on social media is important and critical for long-term success.

You can use social media platforms to spread your brand value proposition. Social media can truly help you build your brand and business.

So, if you are planning to start your social media journey, here is what you can do:

Public Speaking: The One Skill Warren Buffet Recommends you to Posses

Step 1: Clarify your social media goals

Based on your business and marketing objectives, you can clarify your social media goals. Social media presence can help you build your brand awareness, increase traffic to your website or store, drive sales and even enhance your employability. So choose wisely. Do not commit the mistake of choosing everything. Otherwise, you will achieve nothing.

Step 2: Choose the type of content that can help you achieve your goals

Now that you have your goals clear, it’s time to choose the type of content that you will be posting on social media platforms. Content can be varying or a mixture of whatever you feel speaks to your target audience and resonates with your brand.

You can post about yourself, your blogs, product information, your brand values, your strengths and so much more.

To ensure what suits you the best, sit down with a pen and paper and let your ideas flow.

Step 3: Cerebrate your content buckets

Once you have identified your goals and the kind of posts you want to create, it’s time to strategize your content. When you streamline your content with your goals, you would identify that a pattern emerges. This pattern will help you identify your needs and categorize the content. Make content buckets or content categories based on these patterns.

Step 4: Choose your priority social media platforms based on your skills and your target audience

The next crucial step is to identify which platform suits your goals the best. If you offer HR solutions or run a B2B business, LinkedIn is your best bet. If you sell products and have a business that sells visually appealing products, Instagram and Pinterest are the way to go. If you are into the tech business – adopt Twitter.

Secondly, you need to consider what is more convenient for you?

If you are planning to be on Instagram but written content best suits you, then sorry but that is not a good match! Opt for a platform based on your convenience and your target audience presence.

The easiest way to select the social media of your choice is to identify where your audiences spend their time. If you offer services to youngsters, Instagram, TikTok are popular platforms. However, your efforts will topple if you are active on Instagram and TikTok and your TG is 40+. Analyze your target audiences and platforms they are most active on.

Step 5: Choose your Brand Voice and Social Media Style

By now, you have many aspects figured out. These aspects will help you determine your voice. If your TG is young and Hip, slang and new words will help you connect with them. If your TG is elderly, choosing a serious and informative tone will please them. So pick your tone based on your TG and the platform you will be posting on. Do not forget that your tone must resonate with your brand identity as well!

Step 6: Be conscious of the Platform Algorithm

Now that you are all set to post – set realistic goals for yourself. Platforms promote content based on their algorithms. To gain a following on Instagram, you must post at least twice a day. Facebook will promote your content if it’s in long-form and helps the reader stay on Facebook for long. Trending on LinkedIn is easy with just 3-4 posts in a week. So create content based on platforms’ algorithms and your capabilities.

Step 7: Create a social media plan

To stay atop all your social media posts, create a plan and stick to it. Make a document and write down all your findings and plans. This will help you and your team to follow the plan and reap the best benefits.

Step 8: Create Original Content. Be Authentic. Speak your Mind

The last thing to keep in mind is to always stay authentic. Authenticity is all the rage these days, hence the birth of influencer marketing. The new generation “likes to keep it real”. Authentic and first-hand content will help you gauge more audience.

Step 9: Communicate and Engage with users

The best aspect of social media is that it gives real-time feedback. You will receive suggestions, compliments, complaints, reviews, and much more. You should engage with your audience. Appreciate their interaction and try to resolve their issues, if they present you with a problem. Being interactive helps increase engagement and builds a positive brand image.

Step 10: Communicate your opinion of trending topics

Plan ahead with your social media posts. But still, keep in slots for the latest trends. Platforms like Instagram promote your content if you are using their latest features and indulging in new trends. If you see a trend that resonates with your brand, jump the wagon and grab the opportunity!

 

In a world where brick-and-mortar stores were becoming passe, the pandemic has made them more irrelevant. All businesses have slowly moved to online platforms. If you are looking to start your own business, here is how to Start an eCommerce Business in India.

E-commerce businesses are booming these days. Starting an ecommerce business is easy – if you have a step-by-step plan and you implement it carefully.

Before we discuss how to start an ecommerce business, it’s essential to understand what is an ecommerce business.

What is an ecommerce business?

Ecommerce which is short for electronic commerce is the business of buying and selling products over the internet. The term “ecommerce” has been restricted to buying of products, but in general, it can be any transaction made over the internet.

Did you know?

  • The first online sale was made on 11 August, 1994.
  • The first product that was sold was a CD of the Band Sting.
  • It was sold through a website called “NetMarket”.

Since the first purchase, the ecommerce market has been ever-expanding. There are multiple platforms, enterprises, small businesses, entrepreneurs, and freelancers who offer products and services on the internet.

In 2020, the global ecommerce business industry was worth US$4280 billion. Projections say the industry is set to expand exponentially and hit around US$6388 billion in 2024.

It is clear from the growth rate of the ecommerce market that it presents lucrative opportunities for smart businessmen. However, starting your own business will introduce you to many challenges.

How can you navigate these challenges effectively? Let’s dive deep into how to start an ecommerce business.

How to start an ecommerce business in India

Entering the ecommerce space and selling products and services used to need some heavy lifting. It required team collaboration and knowledge of coding to build a website. The times have changed and now any individual with a passion, idea, plan, and product can explore the space and start a business online.

Steps to create an ecommerce business

Here is your step-by-step guide on starting an ecommerce business and building an ecommerce website.

Step #1: Research and identify your niche for the best ecommerce business ideas

A basic task like going out for dinner takes a lot of research. We look up restaurants, locations, ambiances, types of foods, and consumer reviews. Starting a business is not so different. Once you have decided that you want to start an ecommerce business, you need to be nose deep in research.

You need to ask yourself:

  • What will I sell online – is it a physical product or a service?
  • Will it be a product, package, or subscription?
  • What will be my source or raw material?
  • What is my target audience?
  • Who is my competition?

Eyeing the competition and learning from them is highly recommended. Be it a success story or a failure story or the biggest faux pas of the century- it is a learning experience for you. Analyzing your competition will lend you insights on why they are doing well and how you can attract customers.

The ecommerce space is vast and provides immense opportunities to all. This easily translates into a greater competition. To have an edge over the competition you must identify a niche for your business. Your niche will attract customers and ensure retention. It will also help you in attracting the right talent to help you grow.

Bonus tip

If you are unable to decide what product to sell, try to capitalize on your strengths. To sustain a long-term and healthy business you must focus on product ideas that interest you and will help you stay motivated.

The next step in your endeavor to “How to start an ecommerce business” is formulating a business plan.

Step #2 Crafting an ecommerce business plan

A business plan is practically a roadmap for your business. A business plan will include all analysis, research, study, financial plans, and marketing plans that you have devised for your business.

A well-defined business plan will help you see what can be the best course of action for your business or online store.

The basic structure of a business plan includes:

  1. Executive Summary
  2. Company description
  3. Market Analysis – SWOT analysis
  4. Management and Organization
  5. Product and Services
  6. Customer base
  7. Marketing and Advertising plan
  8. Logistics and working cost plan
  9. Financial Plan

Once you have all this intensive research in hand and a well-defined business plan, it will become easy for you to plan your next move. It will also help you evaluate your idea. A business plan can come in handy for recruitment, partnership, and attracting investments.

Step #3 How to set up an ecommerce business

The setting up of the business part is a multi-step process. For setting up a business, each step should be planned and executed carefully. These steps are actions that will help you come one step closer to start building your store.

Step 3.1 Select a name for your online ecommerce business

Your brand name or business name is its identity. The name will define what your consumers, investors, and potential employees will perceive from your business. So, choosing a catchy, memorable, and appropriate name is a must.

Takedown all the best ideas and stick with the one that just clicks! Do not forget to run the name by google to ensure that no one else is using the same name. Once you are sure that the name of your choice is unique and apt – register it.

Step 3.2 Design a logo

A logo is as important as the name of your business. Your clients will come to identify and resonate with you based on your brand logo. The logo should be creative and match the tone of your business. A logo grabs the attention of potential customers, makes you recognizable, sets you apart from the competition, and helps build customer loyalty.

Your brand logo should be true to your brand identity. If you are a fun brand, you can go for bold colors and funky lettering. . If you are a serious brand, your logo can be minimalistic with strong colors and bold fonts. Remember, your logo should be designed such that it speaks to your target audience.

Step3.3 RegisterDomain for your online ecommerce business

Ideally, your domain name should be the same as your business name. Though in case it is not available, try to secure a domain name that is easy to spell. It should relate to your business.

For instance, your business name is Vikas’ Sports Accessories and the domain name VikasSportsAccessories.com isn’t up for grabs, try something like SportsAccessoriesByVikas.com

Step 3.4 Select a business structure

Business structure refers to the ownership pattern of the business. Here are some common structures which are recognized and followed:

  • Sole proprietorship
  • Partnership
  • Limited Liability Company
  • Corporation

If you do not register your business as an LLC or corporation, the MCA ( Ministry of Corporate Affairs) automatically considers it to be a sole proprietary business or partnership.

It’s highly recommended that you opt for the later two business structures. If you are ever sued or are unable to pay back your debts, in the case of a sole proprietorship, your personal assets are at risk. In the case of LLC, your personal assets are free from the purview of the court. If you incorporate your business as a corporation or LLC, you can also avail of some tax benefits.

Step 3.5 Register your ecommerce business

Now that you have a name, a logo, a domain name, and a business structure – it is time to register your business and make it official. You need to fill out the appropriate paperwork laid out by the MCA. You can either fill it out on your own or take assistance from a lawyer. Get your Employer Identification Number

Next up is obtaining your EIN or Employer Identification Number. The EIN will allow you to open a business bank account and file for taxes. It will also help you gain tax benefits and buy assets for your business. Your EIN is similar to your Aadhar number, it’s a unique identification number for your business and allows you to file for important paperwork. You need to obtain an employer identification number irrespective of your plans for hiring employees or not.

All these steps have turned your ideas into a business. They have also changed you – you have become a business owner now from a mere person with a plan!

Step #4 Build a Website for your online ecommerce business

All the steps you have followed up till now mirror the steps required to open a brick-and-mortar store. Now as an ecommerce business, you must build your own website. The website will be the face of your business, so it should speak volumes about your brand.

Your website will also be the first impression your customers get of your brand. Try to make the website interactive, engaging, and interesting. Multiple websites help you build your online store without the hassle of coding. Here are a few famous and tested business favorite options you can choose from.

These websites come with customizable templates. They are easy to use and ensure results. Make sure to categorize your product pages for easy navigation.

However, if you are going to set up a custom-coded ecommerce store, you must ensure that your customers have the best brand experience with it. In order to ensure that it has all the necessary elements and information needed to engage a customer, it is best to talk to a good digital marketing agency to create a website and maintain it.

Step #5 Learn about SEO

You can make a wonderful website and it would still not attract customers if it’s rotting on 3-4-5th pages of search engines. Your website needs to rank higher on search results to be visible to your potential customers. You need to learn about SEO and implement best practices to ensure that your business ranks.

Hiring a digital marketing firm is a smart move as SEO can be complicated. A digital marketing firm will help your business take off and 10X your traction with the target audience.

Step #6 Market your ecommerce business

Being on top of your game is just not enough. Your product and services are top-notch – but still, you need to be visible to gain customers. Opting for social media marketing and running paid advertisements on Google, Pinterest, Facebook, Instagram, Linkedin, Twitter based on your product is crucial. Running social media campaigns will ensure targeted marketing and a swift rise in brand value.

Conclusion

Starting an ecommerce business has never been easier. There are obvious advantages of an online business to brick and mortar stores. It’s cheaper to start, it is functional 24*7 and its outreach is much greater. Not to mention, online stores reduce your carbon footprint greatly,

It’s much easier and affordable to expand the business making it all the more worthwhile for young entrepreneurs.

Here we have listed out for you important steps that you can follow to start your ecommerce business today! The earlier you start the greater edge you will enjoy over your competition. It’s crucial for you to identify the defining factor – the unique selling proposition of your business.

For all of you wondering how to start a small ecommerce business in India, this piece is like gospel. You can follow it step by step and ensure a successful head start.

FAQ

  1. How to run a successful ecommerce business?

    To run a successful eCommerce business you must follow a set of rules. You can call them the golden handbook for a successful eCommerce business.

    The steps include:

    Putting the focus on the user: When you start a business it is very common for the owners to focus on what they want to do or what they want to offer. However, the important question is what the client wants and is looking for? You must make the consumer the hero of the story. They should be the driving force of your business. If your business model is consumer-centric – you are set to succeed.

    Don't underestimate the power of Social Media: Social media has become a powerful weapon in advertising. It also gives businesses a great opportunity to reach the right client. Targeted marketing is most efficiently practiced by social media platforms. You must build a presence on the platform that matches the tone of your business the best and promotes your products and services.

    Make the website Mobile Friendly: These days most consumers are browsing your website on a mobile device. It's essential that your website is mobile-friendly and easy to navigate. A consumer-friendly UI will ensure that your consumers stay on your website for a longer period of time.

    Have a strong SEO game: Search engine optimization refers to a bunch of practices that help you gain more traffic by making your website more visible and easy to find. By following the best SEO practices you ensure increased traffic, improved customer retention, and greater visibility. All these translate into better revenue!

  2. What is the future of ecommerce business in india?

    The ecommerce businesses are ever-expanding. The pandemic has ensured a hasty move from brick and mortar stores to online stores. The space is ever-growing, the sooner you start an eCommerce business the greater advantage you will enjoy over your competition.

  3. How to start up an eCommerce business in India?

    Starting an ecommerce business has never been easier. You must follow these steps to turn your ecommerce dream into reality.

    – Research and identify your niche
    – Make a business plan
    – Focus on brand identity and choose a name, logo, and tone for your business.
    – Register for a domain.
    – Select a business structure
    – Register your business with the Ministry of Commerce
    – Get your employer identification number
    – Build your website
    – Market your products and services.


Ever struggled to find specific content, service, or a web page on a website? When people usually don’t find what they are looking for in the dropdown menus, they turn to sitemaps for guidance. Sitemaps help website visitors navigate through your website as well as help search engines and crawlers discover web pages on a website. Wondering what is a sitemap, well read on. In this article, I will also share with you info on HTML and XML Sitemap Generators.

Most SEO experts know about Sitemaps and XML Sitemap Generators as it can help your website rank higher for relevant keywords. Want to know how that happens and how you can generate a sitemap?

Read on.

What is a sitemap?

A sitemap is a file containing all the important information about images, videos, and web pages on your website. It keeps you and search engines like Google, updated with the recent changes on the website. A sitemap helps search engines discover every inch of your website.

As we know, search engines like Google, Bing sends crawlers all over the internet to go through websites. When spiders visit a website containing thousands of web pages, they can’t go through every webpage. A sitemap helps Google bots identify web pages that you think are important to scan these web pages intelligently.

Types of sitemaps in SEO

Sitemap XML, HTML sitemap, Visual Sitemap, Image Sitemap, and Video sitemap are the few types of sitemaps your website needs for better visibility on search engines.

Types of Sitemap in terms of audience

Depending on who is the intended audience, one can divide sitemaps into two types:

  1. The sitemap for Humans: HTML Sitemap
  2. The sitemap for Search Engines and its crawlers: XML Sitemap

More about the two below soon in this article.

Types of Sitemap in terms of Resources or content on a website

This type of sitemap is needed only for search engines and their crawlers. Needless to say, this sitemap is in machine language called Extensible Markup Language (XML), and therefore it is known as XML Sitemap. In XML sitemap you create separate sitemaps depending on the type of content available on the website. Below is the type of XML Sitemap:

sitemap xml example
XML Sitemap Example

XML Sitemaps primarily have two types.

  1. Index Sitemap (This is the sitemap of various types on index a website have)
  2. URL Sitemap (This is essentially the actual webpages or URLs on the webpage that is accessed by humans)
XML Sitemap Example
XML Sitemap Example

Sitemap Index XML can further be divided into 3 different categories.

  1. Webpage sitemap (commonly known as XML sitemap in the SEO community)
  2. Image sitemaps (This is the sitemap of all the available images on the website and their URL’s)
  3. Video sitemaps (This is the sitemap of videos embedded on the website and their details). Image sitemap and Video sitemap help Google find and understand the image and video content hosted on web pages on your website. They increase the chances of the website ranking higher in Google’s image and video search results.
  4. Post Sitemap (This is the sitemap of all the blogs available on a website)
  5. Product Sitemap (If yours is an eCommerce site, the Product sitemap have the URL of all the product pages)
  6. Post Category Sitemap (This is the sitemap of all the available post categories)
  7. Post tag Sitemap (This is the sitemap of all the available post tags on the website)
  8. Product Category Sitemap (This is the sitemap of all the available product categories)
  9. Product tag Sitemap (This is the sitemap of all the available product tags on the website)

Why do we need a sitemap

A website contains different types of information on its web pages. Different kinds of sitemaps help crawlers to read this information efficiently.

Here is a deep dive into the different types of sitemaps you should look into.

XML Sitemap

An XML sitemap is a specific format to encode information on the website. This format makes it easy for search engines to read the information on your websites.

If you have a large website containing thousands of pages, it’s essential to know which of these pages are crucial. The important URLs should be the pages which Google bots should crawl as Google only allows the scanning of a limited number of pages on a website. XML sitemaps help crawlers identify these web pages.

Apart from a list of URLs, sitemap XML also contains additional information such as how frequently the web page’s content is updated and more such information. This tells Google’s website bots to crawl a particular page more often as it contains updated content.

XML Sitemap Example
XML Sitemap Example

HTML sitemap

HTML sitemap contains the visual representation of the website structure similar to an XML sitemap. The only difference between them is that HTML sitemap is easy for humans to understand while XML sitemap is machine-friendly.

HTML sitemaps list the most important pages of your website. With the help of visual representation, it portrays a clear hierarchy of the website. It also increases the understanding of the locations of page content for search engines.

This makes it easier to find pages that are difficult to find on a website’s navigation menu.Use HTML sitemap generator to create HTML sitemap online. Here is an HTML Sitemap Example.

html sitemap example
HTML Sitemap Example

Visual sitemap

Creating a visual sitemap is the first step of website development. It’s a blueprint of the structure of the website. It provides you with a clear understanding of the organization of content and guides you through the website’s navigation options.

What is Sitemap XML role in SEO?

Search engines’ primary function is to display the most relevant results for the search query. They use crawlers to identify, organize, and index information on the internet. XML Sitemaps make it easier for these bots to read the content of the website.

Sitemaps promotes a better way of handling and organizing URLs. It is more necessary to have a sitemap for your website in some situations. For example, if you have a website with thousands of web pages and a large number of external links. This situation is ideal for using a sitemap as compared to a website containing only a handful of web pages and few external links.

As a single website can contain multiple sitemaps, it is easier to handle different website sections individually because of it.

So, do all websites need to create an XML sitemap?

The honest answer is, not really.

Criteria where XML Sitemap is a must

But, definitely go for proper sitemaps if your website meets the following criteria:

  • Large website – If you own a website with many web pages, then there is a high possibility that Google web crawlers will miss out on scanning some essential web pages. A sitemap will help you in this department as it will help crawlers identify important URLs of your website.
  • Isolated web pages – Web pages that are not linked to each other in a website are a matter of concern if you want Google bots to crawl your website. Because the web pages are not interlinked, crawlers don’t have the resources to look through each of the website’s web pages. Sitemap helps ensure that crawlers don’t overlook some of the essential pages on the website.
  • New website with few external links – Google favors quality external links because it shows that the website has reliable and updated content. Google spiders usually crawl web pages by following links from one page to another page. If you don’t have any external links, then the bots’ ability to visit your page is restricted.
  • Rich media content- Media sitemap or video and image sitemap helps Google understand where media content is located on the website. It also helps websites appear in Google’s video and image search results.

How to create a sitemap?

Decide which pages are to be crawled and indexed on your website before creating a sitemap. Creating a sitemap is not a complex process.

Many online XML Sitemap Generator websites help you create an XML sitemap with ease. Websites built on CMS such as WordPress will require a dedicated plugin like Yoast SEO to create a WordPress sitemap.

To create a Yoast SEO sitemap, you must install the Yoast SEO plugin in WordPress. There are many other WordPress sitemap plugins available to choose from.

Free Sitemap Generator

If you are looking for a free online service for creating a sitemap, then many websites provide that option. Free sitemap generator provides service with conditions such as the number of pages should be less than 300.

Free Visual Sitemap Generator Online

Well, a visual sitemap is something I recommend much before you start developing your website. It is a hierarchical diagram which serves as the blueprint of your website.

Just like you need a blueprint before building your house, you need a visual sitemap for your website. If you do not plan it well, you will get caught in the labyrinth of URL, keywords, and whatnot. Here are a few free visual sitemaps generator tools online:

  1. Octopus
  2. GlooMaps
  3. PowerMapper
  4. Visual Site Maps

HTML Sitemap Generator

HTML Sitemap is nothing but a separate web page with links to all the internal pages of a website. It is like a Table of content or an index of a book. Please note that this page is critical for the success of a site as this is also indexed by search engines. Here are few HTML Sitemap Generators:

  1. My Sitemap Generator (Link)
  2. Simple Sitemap for WordPress sites (Link)
  3. PrePostSEO

XML Sitemap Generator Online

Several xml sitemap generator tools are available. Here is a list of some of them:

  1. Yoast XML sitemap generator for WordPress
  2. Free Online Generator (Link)
  3. My Sitemap Generator (Link)

Conclusion

After reading this blog you must have a fair idea of what sitemaps are and how to create a sitemap for your website. Keep yourself updated on similar topics through our website.

Sitemaps give great visibility to search engines. You can even notify Google of the changes you made to your sitemap. Images, videos, and external links all can be easily read and organized by a sitemap. Google bots travel from one link to another, this is how they discover web pages. Sitemaps prove useful here as they highlight important pages for a website with fewer external links. It’s a boon to creating a sitemap for your website as it is one of the most effective SEO strategies.

FAQ’s

  1. How to add sitemaps to google?

    Remember that Google's crawler checks the sitemap of a website only the first time they crawl it and when they are notified about any changes made to the sitemap.

    Carry out the following steps to submit your sitemap to Google Search Console.
    1. Sign in to the Google search console.
    2. Find the property for the domain you want to submit a sitemap for into the sidebar.
    3. Click on 'Sitemaps' under the Index option.
    4. Add your sitemap URL under the 'Add a new sitemap' option.

  2. What is an XML sitemap generator?

    Free and paid versions of XML sitemap generators are available online. Create a sitemap online with the help of these sitemap generator tools. Online sitemap generator lets users create, submit and update sitemaps quickly and easily. Free sitemap generators offer limited services such as only a limited number of pages available for each sitemap or report a few broken links. Other features are unlocked only when you get a subscription.

  3. How important is a sitemap for SEO?

    Sitemaps are an essential step in the process of SEO. Having a sitemap can drastically increase organic traffic because they make it easier for Google to discover your websites' web pages. This helps tremendously as Google ranks websites as well as web pages.

    If you have an eCommerce website or a web page which are dynamically created, then sitemaps are essential.

    Similarly, suppose your website has a large number of web pages, media, and external links. In that case, you need a sitemap to organize and highlight important web pages for crawlers to go through.

  4. How to create an HTML sitemap for a website?

    A sitemap is a blueprint of a website that helps search engines find, crawl, and index all website content. Sitemaps tell the search engines which pages on your websites are important.

    There are few steps through which you can create an HTML sitemap for your website.

    Step 1: Review the structure of your page- The first step is to have a check on the existing content on your website and see how it is structured. Have a look at the sitemap template and figure out how your page should look like on the table.

    Step 2: Code URLs-  Now that you have figured out the importance of the page and the importance of the site structure. To code URLs, you have to start by formatting each URL with XML tags. Then add corresponding code for each URL like location, last changed, changes frequency, the priority of page.

    Step 3: Validate the code- There is a tool called “Sitemap Validator Tool” with the help of this tool you can point out errors in your code. For example, if you have forgotten to add an end tag, it can be identified quickly and fixed.

    Add a sitemap to the root and robots txt- Locate the root folder of your website and the sitemap filter to this folder.

    Submit your website- Now the sitemap has been created and has been added to your site's file, submit them to the search engine. To do this you need to go through the “Google search console”.

  5. How to submit a sitemap to google?

    Google is a preferred search engine. If you have not added your website to google then follow the below steps. Sign in to google search console.

    – On the sidebar select your website.
    – Click on sitemaps.
    – Remove the invalid or outdated sitemaps if there is any.
    – Enter ‘sitemap_index.xml’ in the ‘add a new step’ field to complete the sitemap URL.
    Click to submit.

  6. What is a sitemap in SEO?

    A site map is a blueprint of your website which helps search engines find, crawl, and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important. There are four types of sitemaps.

    Normal XML sitemap- It is usually in the form of an XML sitemap that links to different pages on the website.

    Video sitemap- It is specially used to help Google understand the video content of a page.

    News sitemap- It helps google find content on sites that are approved for google news.

    Image sitemap- It helps google to find all the images hosted on the site.

  7. How to add sitemap in WordPress?

    Follow the steps given below to add the sitemap in WordPress. Log in to your WordPress website after you have logged in you will be on your dashboard.
    – On the left-hand side, you will see a menu. On the menu click on SEO.
    – The SEO setting will expand providing you additional options. Click on ‘General’.
    – Click on the ‘Features’ Tab.
    – Toggle the ‘XML sitemaps’ switch.
    – Click ‘save changes.

  8. How to create a sitemap in WordPress?

    Just follow the few steps and your sitemap will be ready in a matter of few seconds.

    Install and activate the All in One SEO plugin- The first step is to add the all-in-one SEO plugin to your website. Go to plugins from the dashboard and click on ‘Add New’. Now lookup all in one SEO in the search bar and click on install now. After the plugin is installed, click on ‘Activate’ and you will see an option on your site’s dashboard panel.

    View enabled sitemap in All in one SEO plugin- The best part of the All in one plugin is that the sitemap is enabled by default. But to double-check if the sitemap is enabled, go to All in one SEO sitemaps from your WordPress dashboard. Then go to the ‘Enable sitemap’ option and make sure that the button is toggled on.

    Verify your website's sitemap- After the sitemap is enabled, you have to verify the website's sitemap. To do this you can just click on the ‘open sitemap’ button. After clicking on the button, you will see an index page for your sitemap. By default, All in one SEO will create sitemaps for your post, pages, and categories.

  9. How to create XML Sitemap?

    Some CMS generates a sitemap for you. These are automatically updated when you add or remove pages and posts from your site. If your CMS doesn’t do this then there’s usually a plugin available which does. Steps to create an XML sitemap are given below:

    To install Yoast SEO, log in to your WordPress dashboard.
    Go to plugins ‘Add New’.
    Look for Yoast SEO.
    Click on ‘Install Now’ on the first result, then ‘Activate’
    Go to SEO > General > features. Make sure the ‘XML sitemaps toggle is on.
    You should now see your sitemap (or sitemap index) at either yourdomain.com/sitemap.xml or yourdomain.com/sitemap_index.xml.

  10. How does a sitemap look like?

    A sitemap or XML sitemap is a file that contains a list of all the important pages of a website. The reason for having all of them stored in one file XML sitemap is that it helps crawlers to find all the pages in one place, instead discovering them through a internal linkA sitemap contains various tags in it. This is how a sitemap looks like.
    <?xml version=”UTF-8”?>
    <urlset xmLNS=”https://www.sitemaps.org/schemas/sitemaps/09”>
    <url>
    <loc>https://www.example.com/</loc>
    <lastmod>2021-04-07</lastmod>
    <changefreq>daily</priority>
    </url>
    </urlset>

  11. What is sitemap generator?

    A sitemap is basically a list of URLs that describes the website’s sections and pages. The most common sitemap is the HTML-formatted one, but XML sitemaps are also common. Others such as text sitemaps are currently not so common but still useful in some cases.
    A sitemap is supposed to ensure that the users and search engine bots find specific content irrespective of location on the website. Naturally, websites are crawled periodically by bots but this is unpredictable. Furthermore, there is no guarantee that even during the crawling all the pages will be identified and indexed by search engines.

  12. How to create a sitemap using Screaming Frog SEO spider?

    Screaming Frog is a popular XML sitemap generator which we will use as an example of how to use a sitemap generator tool online.

    1. Open up the SEO spider and type in the website you want Google to crawl and click on 'Start.'
    2. Go to XML sitemaps under the Sitemaps option after the crawling process reaches 100%.
    3. Select the pages you wish to include from your website.
    4. Exclude pages from the sitemap which are duplicate pages or URL with two session ID's e.t.c
    5. Select the last modified date option to include the date when you last updated the XML file.
    6. Choose a priority for each URL which will help the search engine to identify the values of URLs.
    7. Select images to include in the sitemap, such as a logo or social media icon e.t.c.
    8. If you want to indicate how frequently you will be updating your web page, then there is an option available for that property.
    9. Click 'Next' to generate the XML sitemap.
    10. This XML sitemap generator can also be used to update your sitemaps after modifying the files in the sitemap.

YouTube is a video giant that is home to a diverse range of content. The platform today is brimming with videos that make it necessary for creators to create an identity, promote YouTube videos, and not get lost in the clutter. Here is how to promote YouTube videos free

However, promotions can sometimes get overwhelming and even costly. Here’s a guide that will help you with the promotion of YouTube videos for free and make your job easy.

How to Promote YouTube Videos Free?

This is a question that is asked by many but only a few have managed to get a solution. There are several ways to promote youtube videos for free. However, promoting your content can be a daunting task. Here are a few tips and tricks:

1 Curate intriguing Titles to promote youtube video free online

Titles are an important part of your presentation. They either make or break a video and its performance. Therefore, it’s imperative to craft a title that is engaging and tells the viewers what the video is about right from the time they see it.

An important point to note: do not create titles that are misleading! It not only creates a bad impression but also lowers the chances of viewers returning to your channel. Make sure to incorporate the necessary keywords in your title and keep it crisp and compelling.

2 Make SEO your Best friend: One of the easiest ways to promote a youtube video

As technical as it may sound, SEO (Search Engine Optimisation) is one of the easiest ways to get your videos to rank higher. YouTube today is the second largest search engine that provides answers to several questions and queries just like Google. Therefore, it’s important to optimize your videos in terms of tags, titles, descriptions, keywords, and more.

To bubble up to the top, it’s important to abide by some of the key practices of YouTube SEO:

  • Descriptions: In addition to adding keywords in your titles, it’s important to sprinkle your description with essential keywords as well. Make sure to give it some personality that reflects your style.
  • Tags and Categories: Both of these allow YouTube to get a better understanding of your content and makes them easily accessible to search engines
  • Engagement: Videos with high engagement (likes, comment, share) tend to rank higher in search.

While writing anything mentioned above, make sure to give it your touch that makes people resonate with you and your content. Do not just add keywords for the sake of it but add them where they are required.

3 Personalize your Thumbnail: best way to promote your youtube video

Creating a custom thumbnail is one of the easiest ways to promote your YouTube video effectively. Your thumbnail describes your content and tells people what the video is about in a snap. YouTube generally tends to take a screenshot from the video for a thumbnail. Sometimes, it may not be an appropriate snap that would do justice to your video.

Personalizing your thumbnail makes your video appealing and also dictates your dedication and professionalism. You don’t have to be all fancy while creating a thumbnail, being consistent with a particular theme, font or style would also do the work.

4 Promote Youtube Video by being Consistent

Video content today is reigning social media when it comes to performance and engagement. Therefore, you are required to be consistent with both your videos and promotion. Make sure to update other social media platforms like Facebook, Instagram and more every time you upload a new video. This will not only attract new viewers but also act as a reminder for the existing ones.

It is also important to ensure that your video graphics, video intro, channel art and more go hand in hand. If it isn’t, it makes your content appear all over the place. Make sure to follow a particular theme- colour combination and be consistent with it. It not only helps to create an identity but makes it easier for people to retain your brand.

5 Create better Engagement

Engagement is one of the most important practices that will help you rank higher. There are several ways through which you can create better engagement:

  • Conduct a giveaway or contest. It’s something that the viewers love to participate in and also results in excellent engagement.
  • Don’t be shy and ask your viewers for engagement. Simple practices like asking the viewers to give answers in the comment section or just to check out another video can lead to excellent engagement. Make sure to link your videos or provide an external link to your videos or site as a form of a Call to Action.
  • Live streaming is currently one of the biggest trends on social media. Going ‘live’ has become the new norm for content creators as it allows you to generate better interaction, provide insightful information and just be yourself.

6 Collaborate with other content creators

Collaboration is one of the effective tactics used by a majority of huge YouTubers. It opens the door to a whole new set of audience that is likely to subscribe since you’re collaborating with a creator that they like and trust. It’s important to partner with the right creator that works on the same line as yours which eventually makes you appear more authentic.

7 Promote video in youtube by creating Playlists

Creating a Playlist is important as it helps to collate all your videos in one place. Besides, it makes it easy for the viewers to easily navigate your uploaded videos. It aids in organizing your content, gives you the opportunity to add in more keywords, and caters to the user’s binge-watching tendencies with auto-play.

8 Make use of an Intro and Outro video

Creating an identity is an important aspect of promotion which you can achieve seamlessly with the help of an Intro and Outro video. An Intro video is usually 3-5 seconds that plays at the start of the video. An outro video plays at the end where you can mention related videos or ask people to like and subscribe to your channel.

9 Make use of Call to Actions- Best YouTube video promotion tactic

What is the purpose of a video if a viewer just views it and leaves without liking it or subscribing to a channel? YouTube offers several ways through which you can include CTA in your video and encourage the viewers to like, share and subscribe:

  • Host Mentions: This is a style wherein the host talks directly to the camera and tells people to either like, share, subscribe, comment and more. It’s an easy way to create better interaction and connection with the viewers.
  • Video Description: A video description is not just limited to providing information about the video. You can also add links to other related videos or your different social accounts. There are several things that you can mention in the description box that makes your video even more descriptive and detailed.
  • End Cards: These are like cards that usually appear at the end of the video and are clickable. You can add in other related videos from your channel which makes it easy for people to view.

10 Allow Others to Embed your Videos

When you upload a video, YouTube provides you with the option of embedding. You are required to allow others to embed your videos. This means that other people can publish your video or content on their channel or website. It is one of the best techniques to promote your video. Embedding allows you to gain access to a wider audience. However, an important thing you need to make sure of is that the publishers give you the credit for the video.

To get access to the feature, click on Video Manager, click on the chosen video, and under it, you will find an Edit option, click on it. Later, go on to the Advanced Settings and ensure that you have given access to the embedding option.

11 Make use of the best sites to promote YouTube videos free

Social media has gained immense popularity over the years and therefore it’s important today to cross-promote. There are several websites apart from YouTube that can help you promote your content. Promoting your content on different social media platforms reduces the chances of people missing your video and may also help in expanding your audience. However, it’s important to market your content in the right manner and at the right place. Here are a few answers to all your social media promotion queries:

11.1 How to promote YouTube video on Twitter?

With the right hashtag and words, you can promote your videos effortlessly on Twitter and might find a spot in the Twitter views. Make use of appropriate hashtags and make sure to add a link of your video in the post.

11.2 How to promote my YouTube video on Facebook?

You can announce the release of your video on Facebook via a post. A link that takes the viewers to your YouTube channel can be provided as well. There is also space for the video title, description, and additional content that can lead to better engagement and add better value. You can easily embed the link to your video on your Facebook page that allows viewers to view the video on Facebook.

11.3 How to promote YouTube videos on Reddit?

Reddit is an easy-to-use platform wherein you can just start uploading videos and tags. It’s the best site to promote YouTube videos. One important part of Reddit is the subreddits that are like sub-communities on Reddit. Search for subreddits that share the same interests or videos and actively participate. Comment, upvote, and downvote to generate engagement and interaction.

11.4 How to promote youtube video on Instagram?

Another budding place to gain maximum attention is Instagram. Make use of the right hashtags and also currently trending ‘Insta stories, Reels, Live streaming’ and more. This can be used to promote your content, yourself or both.

12 Create Appealing Series

The most efficient answer to the question ‘How to promote my YouTube video?’ is creating a series. It may be a weekly or monthly series, but it gives the viewers something that they can look forward to. If the viewers are aware that a certain topic will be discussed on a particular day, then there are more chances of them to subscribe. Make sure to discuss or give the users a glimpse of the next video that you will be posting. This will keep the interest intact and lead to better interaction.

13 Don’t Neglect Your Old Videos

Content creators usually make this mistake of completely forgetting about their former videos. They create a video; get some interaction done and then neve turn back to them. It is essential to re-optimise the old views and breathe some life into them as they aid in getting more views. However, there are very limited options to the changes that you can make in an uploaded video. But you can make changes to the following features of a video which include:

  • Thumbnail
  • Descriptions
  • Title
  • Tags

You can also upload your former popular videos that will keep the viewers visiting your channel over and over again. Popular videos that never go out of style usually involves- A guide, statistics, tips and tricks, tools lists and more. Such content has the potential to rank well, bring in more traffic and escalate SEO.

14 Promote your Video through Email

Promoting your video on social media platforms may be the new norm but nothing can surpass the charm of an email. It’s one of the best ways to garner maximum eyeballs to your content. You can promote your video by first curating a newsletter that defines and states the importance of your video. You can then mention how the video can be helpful and simultaneously link the video. You can link your video either by directing people straight to your YouTube page or by embedding the video in a blog post and then sending the blog to other people.

15 Promote YouTube video for free by building a Blog

It is essential to understand the importance of a blog. It can do wonders both for a business as well as a personal brand. Over the years, it has become very easy to embed a video which makes blogging even more rewarding. Blogs give you the opportunity to explain a particular topic in depth which sometimes might not be possible in a video. With the to-the-point titles, one can get an idea of all the topics covered. A blog helps to fill in the gap as search engines like Google sometimes find it difficult to understand videos in depth. You can easily add in your YouTube channel promotion video and provide further detailed information, which gives the audience the best of both worlds.

16 Leave Your Mark on Other Channels

Leaving your mark here essentially means dropping in a positive and helpful comment in other creators’ YouTube channels. This allows the YouTuber’s audience to notice your channel. Posting in a positive comment creates better engagement and also increases the chances of people viewing your channel and watching your videos.

This also enables to generate a better relationship with other content creators. A positive comment tends to leave an impact and definitely increases the chances of collaboration.

The best way to attract more audience to view your channel is to have an appealing Channel Icon. A channel Icon is present right next to your comment that defines you and your content. So make sure you have a professional and unique one.

17 Figure out what works for you

YouTube Analytics can help you gain insights and create an understanding of your audience. It allows you to understand how old your audience is, the language they prefer, the video style they enjoy and more. It’s important to keep a track and optimise your content accordingly.

The data present gives you first-hand information about your channel, your viewers and their preferences thus making it easy for you to comprehend what’s working and what isn’t.

18 Promote your channel too

Content creators often tend to focus majorly on the promotion of their latest videos via youtube video promotion service and more. However, the one important thing to keep in mind is that in addition to your videos, it’s essential to promote your channel as well. Look out for opportunities where you can promote your complete channel and videos too. This increases the visibility chances and also helps the video to rank higher on search engines like Google and YouTube.

Climb the ladder of search engines and rank higher with the above given points that help you to promote YouTube video for free and effortlessly.

When we use the word “Digital Marketing”, we are actually referring to online marketing efforts from a brand. Therefore, if you are asking what is Digital Marketing, here is your answer:

Digital Marketing is advertising messages delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers.

Though digital marketing started gaining popularity in the year 2000. In the last couple of years it has revolutionised marketing communication.

Global Digital Snapshot

GLOBAL DIGITAL SNAPSHOT INTERNET, MOBILE & SOCIAL MEDIA USERS
GLOBAL DIGITAL SNAPSHOT INTERNET, MOBILE & SOCIAL MEDIA USERS: Source: We are Social – Hootsuite Report

Today almost 50% of global population is connected to internet and mobile is driving connectivity at a rapid rate.

Adweek reported that, the consumer’s attention is shifting from television to mobile devices and social media.

As per Tubular Insights:

  • 87% millennials are inseperable from their smartphone
  • 92% millennials browse on other devices while watching TV programs
    • On the second device they are spending time on social networks

Needless to say brands of all size, startups and even individuals are exploring option to leverage digital marketing.

Free Digital Marketing Courses

DIGITAL MARKETING COURSE FOR PERSONAL BRANDING (2)

If you want to learn digital marketing and apply it to grow your career, you can get free access to my Digital Marketing course on  Personal Branding.

Or

DIGITAL MARKETING COURSE FOR BUSINESS GROWTH

If you want to learn digital marketing and apply it to grow your business, you can get free access to my Digital Marketing course on Traffic Building.

What is Digital Marketing?

In a real sense:

Digital Marketing is brand messaging (Advertisements) delivered through electronic channels such as Television, Radio, Internet etc. Electronic channels generate, store and transmit data in the series of the number 0 or 1.

Therefore, Digital Marketing can happen both Online and Offline.

WHAT IS DIGITAL MARKETING.
WHAT IS DIGITAL MARKETING.

If the above is true, then

Digital marketing existed ever since Guglielmo Marconi sent first wireless signals in 1896.

Isn’t that crazy!

However, the simple definition of digital marketing does not say enough about the practice of digital marketing in today’s world.

This meaning is useless as technology is just the enabler of digital marketing.  So let us understand what exactly digital marketing is?

What is Digital Marketing in Today’s Context?

In today’s context:

Digital Marketing is a set of interactive marketing promotion activities which are done online. These activities help an individual or organization reach its target audience and achieve its business & financial objectives.

Therefore when we say digital marketing, we are essentially referring to Online Digital Marketing.

The other form of Digital marketing is offiline digital marketing, which happens on other electronic devices such as Radio or Television.

I know you are not here to read about radio or TV, so I will spare you (though I have invested millions of dollors on Offilne Digital marketing during my career).

Online Digital Marketing meaning in detail

Going forward in this article when I say “Digital marketing”, I am actually referring to “Online Digital marketing”, as that is what you intend to read here, right?

1. Digital marketing is a set of marketing activities and not just one activity.

2. Digital marketing is Interactive and not just one way.

  • It enables two-way communication and is much more engaging compared to the other marketing methods.
  • Interactivity is what distinguishes digital marketing from advertising on Television, which is also electronic but not interactive.

3. Digital marketing happens online.

  • What it essentially means is that digital marketing activity is carried out on the Internet or telecom networks.
  • Though it happens online, it can empower both the virtual or offline world.
    • An example of Digital marketing in the virtual or online world is email marketing or social media marketing or search engine marketing. In the colloquial sense when we say digital marketing we refer to virtual or online marketing only.
    • An example of digital marketing in the offline world is the use of tablets to showcase product offerings at a retail store.

4. Digital marketing helps an individual or organization.

  • It is useful not only for large companies but also for individuals as well, unlike TV or newspaper advertising.
  • One can take advantage of digital advertising on small budgets as well.

5. Digital marketing helps reach and engage the target audience.

  • It is focused, and one can use multiple targeting methods to reach their audience.

6. Digital marketing helps achieve business and financial objectives.

  • It is measurable & ROI-driven.
  • It helps achieve business & financial goals.

Why Digital Marketing is a must

Today for most marketers, digital is no longer a wait and watch option. It is already pretty big.

Are you still doubtful?

Remember its not a question of IF you want to use digital marketing, rather its a question of WHEN will you take the digital leap. The earlier the better. Don’t be late.

Here’s why you need to adopt digital as part of your overall marketing strategy:

1. The digital landscape is going to be much larger in future:

  • More than 50% of the global population (3.8 Billion out of 7.5 Billion) is already on the Internet.
  • More than 68% of the connected audience (2.5 Billion out of 3.8 Billion) is already an active social media user on the mobile.
GLOBAL DIGITAL SNAPSHOT INTERNET, MOBILE & SOCIAL MEDIA USERS
GLOBAL DIGITAL SNAPSHOT INTERNET, MOBILE & SOCIAL MEDIA USERS
  • In India, its 35% population (462 million out of 1.3 Billion) is already on the Internet.
  • 79% of India’s population is already on mobile, and soon they will be on the internet with the disruption taking place in the telecom industry.
    • For less than US$ 2/month a user has access to almost 30GB of data every month.
  • An Internet-connected Indian is spending much more time on a digitally connected device (PC/tablet: 480 minutes, Mobile: 202 minutes) instead of TV (only 111 minutes).
  • 28% of Internet-connected Indians (137 Million) have purchased something online. This number is only going to grow as we go along.
2017 INDIA DIGITAL SNAPSHOT- WHY DIGITAL MARKETING IS IMPORTANT TODAY
2017 INDIA DIGITAL SNAPSHOT- WHY DIGITAL MARKETING IS IMPORTANT TODAY (Source HootSuite – We are Social)

2. Digital is empowering the world

With the evolution of Digital media, a consumer has access to the entire world’s information at their fingertips.

Now you are not the only one building your brand, your customer also has a say in your brand building exercise.

Therefore it becomes essential that you are out there talking and helping them. Because today’s consumers  want brands:

  • They can trust
  • That understands them and helps them
  • which provides them relevant and customized solutions

RELATED ARTICLE : Building Strong Brands & How Branding helps you build your Business?

3. Digital Marketing is measurable in real time

Apart from the above, please note that digital marketing is measurable in real time. This measurability allows a marketer to make changes and enhancements in the marketing approach and drive enhanced ROI for the business.

For example, if you have created TV advertisements, you will not know the results until the people-meter report is available from media monitoring services. Even if the data is available, you can not surely say that it was the advertisement that led to increase in sales.

However, if you are on digital, you will have the result of every marketing effort you make online almost instantly. You will be able to identify what is working for you and what is not.

4. Generates Real Business Leads

Businesses generate a significant number of leads on a daily basis. Most of the sales people always struggle with segmenting qualified or fake leads as one does not have any mechanism to differentiate the same.

However, when you generate leads on a digital platform, you can put your leads in a specific stage of the purchasing funnel. This kind of segmentation can enable sales to focus on advanced leads and generate better ROI for the business.

5. Helps you Connect the Dots

As a marketer, you have many marketing tools available to promote your business. It is a universal truth that there are always more opportunities for investing your money than what is available in your marketing budget. So how do you prioritise?

Most of my clients have this dilemma. Well, this is where digital allows you to identify what is working and what is not. As a marketing professional, you can detect and invest your resources accordingly.

Digital allows you to identify what is working and what is not.

With the attribution modelling, you can determine the steps a consumer take to buy your product & service and invest in the most important measures.

From the above, it is must be clear to you that digital marketing can create tremendous value for your business. It is an interactive medium, which can take several forms. So let us understand what the different forms or components of digital marketing are.

Below are my Digi10, the Ten components of Digital Marketing.  🙂

Digi10: The Ten Components of Digital Marketing

In the modern world, when we say digital marketing, we are referring to online digital marketing. Below are the most critical components of digital marketing:

  1. Websites and Mobile app
  2. Search Engine Optimization (SEO)
  3. Content Marketing
    • Which include Blogging, Video, Podcast, etc.
  4. Social Media Optimization (SMO)
  5. Search Engine Marketing (SMM)
    • Pay per Click (PPC) Advertising
    • Display Advertising
  6. Social Media Marketing (SMM)
  7. Affiliate Marketing
  8. Email Marketing
  9. eCommerce
  10. Digital Analytics

Critical Components of Digital Marketing

You might be wondering:

  • Ten parts are too much to handle.
  • How to prioritize if you are a start-up or a small business.
  • Where you will get best and sustainable returns with your limited marketing budget.

Here is the deal:

  • Depending on what your objectives are, you must prioritize where you invest your money.

However, to build sustainable and profitable digital ecosystem you must use and make use of the following components of digital marketing irrespective of the objective and size of your business:

  • A super fast loading and responsive website.
  • Business critical keywords optimised pages on the site.
  • Presence on the leading social media portals such as Facebook, Linkedin and Twitter.
  • Lead generation mechanism to identify, attend and engage prospective customers
  • Digital Analytics

Want to know the best part:

Most of the above you can deploy free of cost if you know the basic web technology.

And here is the kicker: If you don’t know all this, stay tuned here and I will teach you all of it.

Digital Marketing Plan: How to Do Digital Marketing

Digital Marketing plan is nothing but a marketing plan document that outlines how digital is going to help you achieve marketing and business objectives.

A Good digital marketing plan contains the following:

1. Strategic Digital Ecosystem Analysis

  • Analysis of Online Customers: Emerging online trends, behaviour and Sociographics; Technology drivers and their impact; Unmet consumer needs and Online segmentation (in terms of In-Market; Affinity, Behaviour and Contextual segmentation)
  • Online Competitor Audit: Audit of the main competitor’s presence online; their strengths and weaknesses; Online Brand salience; Traffic Analysis; Social Audit; eCommerce Audit.
  • Online Audit of Own Digital Ecosystem: Benchmarking against competition; Traffic Drivers; Conversion rates and Social Engagement.

2. Value Proposition caliberisation

  • What your business offers that is valuable to a customer segment?
  • Is there anything that falls in customer sweetspot?
  • Is there a need to create or reorient a capability?

3. The Ask

  • How digital will help you identify and connect with the clients seeking the value proposition that you are offering.

4. Setting and prioritising Digital Marketing Objectives

  • The specific and measurable results that are expected from digital marketing. These results could be in terms of Traffic to the website, engagement on social media, sales on eCommerce channels or even share of voice on search engines.

5. Target Customer online

  • Defined in terms of demographic, sociographic, Search behavior, Affinity and technology usage.

6. Digital Marketing Strategy

  • Digital marketing strategy outlines the components of digital marketing that will be at play. It includes:
    • Digital Channels that will be used to connect with the user. A brand can use search engines or social media or affiliate marketing or CPC or CPM advertisements.
    • Organic vs. Paid media composition: A good digital marketing strategy will always focus on sustainable investments with a larger share of organic traffic.

7. Digital Marketing Budget & Timelines

  • Defined in terms of budget deployment to different components of digital marketing and expected delivery out of it.
  • Timelines that define what you want to create in terms of execution of strategy and leading & lagging indicators in terms of result.

8. Measurement of delivery

  • Deployment and Measurement analytics tools to measure your customer activities on web, social, email and other channels.
DIGITAL MARKETING PLANNING FRAMEWORK

DIGITAL MARKETING PLANNING FRAMEWORK

Objectives of Digital Marketing

Now:

You know that goals or objectives are critical elements of a marketing plan. Goals help digital marketers define:

  • What do we want to achieve?
  • When do we want to reach there?

Objectives are specific targets you can have. However, what you must note here is that setting up clear goals for a digital marketing plan is not easy due to the following reasons:

  • The proliferation of digital channels: Marketers today have multiple digital channel options just like the consumer. This increases complexity and makes it difficult to connect with customers.
  • Intense Competition: Competition on digital channels is increasing making it difficult for brands to achieve their marketing objectives.

So what’s the bottom line?

For continued success with digital marketing, it is critical to define clear objectives and measure them regularly. Digital medium allows you adjust in real time. Put your digital marketing efforts to task to achieve your overall business goals.

Types of Digital Marketing Objectives

Business goals should be the primary objectives of digital marketing. Digital marketing goals should be defined in one of the following ways:

  • Reach out to new prospective customers and build traffic to digital properties
  • Increase overall brand awareness and Top of mind recall
  • Generate Leads for the Business
  • Support trial of a good or service and aid in information dissemination
  • Increase sales
  • Increase profit for the firm with repeat or incremental sales
  • Delight a customer by resolving their service issues

Whatever may the objective of your digital marketing strategy always remember that:

To be truly successful you need S.M.A.R.T objectives for your digital marketing strategy.

SMART is an acronym for the below:

  • Specific: Objectives of Digital marketing should state exactly what is to be achieved.
  • Measurable: Objectives of Digital marketing should be measurable with the available tools (online or offline)
  • Achievable: Objectives of Digital marketing should be realistic given the resources and market situation.
  • Relevant: Objectives of Digital marketing should be consistent and valuable for the business.
  • Time Bound: Objectives of Digital marketing should be set with a realistic timeline in mind.
SMART OBJECTIVES OF DIGITAL MARKETING STRATEGY
SMART OBJECTIVES OF DIGITAL MARKETING STRATEGY

Free Digital Marketing Courses

DIGITAL MARKETING COURSE FOR PERSONAL BRANDING (2)

If you want to learn digital marketing and apply it to grow your career, you can get free access to my Digital Marketing course on  Personal Branding.

Or

DIGITAL MARKETING COURSE FOR BUSINESS GROWTH

If you want to learn digital marketing and apply it to grow your business, you can get free access to my Digital Marketing course on Traffic Building.

What is Digital Marketing Strategy

Digital marketing strategy is a plan of action designed to achieve a long term marketing and business objectives online (with the usage of internet and telecommunication networks).

A good digital marketing strategy organizes all the components of digital marketing in such a way that the components support each other to achieve the desired strategic outcome.

A good digital marketing strategy helps achieve marketing and business goals. From the digital marketing perspective below are the three modified goals a business can have:

MODIFIED OBJECTIVES OF DIGITAL MARKETING STRATEGY
MODIFIED OBJECTIVES OF DIGITAL MARKETING STRATEGY

Engage with Prospective Customers

  • Reach out to new potential customers and build traffic to digital properties
  • Increase overall brand awareness, Top of mind recall leading to increased engagement online
  • Generate Sales
    • Generate Leads for the Business
    • Supports trial of a good or service and aid in information dissemination
    • Increase sales
  • Generate Referral
    • Positive word of mouth and recommendation leading to greater profit for the firm with repeat or incremental sales
    • Delight a customer by resolving their service issues
  • Have you noticed that the digital marketing objectives are all action oriented? A digital marketing objective is not fulfilled if it does not motivates a customer to take action. Unlike traditional advertising where a brand expects just

    As part of traditional marketing strategy, a brand expects just one action from the customer that is sales. However, in the digital marketing world, a brand expects achievement of several micro-objectives before a customer pays (which is the macro objective or the final goal really).

    But remember, trying to get all as a result of one digital marketing campaign is a recipe for disaster.

    Focus on the biggest challenge your business is facing and make its resolution as the primary objective of your digital marketing strategy and others could be your secondary business priorities.

    Brand Website: The most important pillar of Digital Marketing Strategy

    You might be wondering:

    Why the hell I am talking about a website here.

    When you hear about digital marketing the first thing which comes to your mind in Google, Facebook, Twitter, Instagram . . . . . . . . . whichever is the current flavour of the month when it comes to social media.  Most of us also think that when we talk about digital marketing, we are talking about these platforms. Therefore we believe that we need to have a presence on these platforms.

    What we forget is that all these platforms are a business and they decide the rules of the game. They pay attention to their website or mobile app and try to portray that if you are not there on their platform, you are nobody. What if they become irrelevant tomorrow.

    Remember Orkut? Nobody does. Not surprising if you don’t.

    Advertising on these platforms is not like TV advertising which leads to increase in brand awareness / Top of mind recall. Where in once your prospective customer is aware of your offering, distribution and retail promotion will lead to sales.

    The traditional advertising model does not work in digital.

    If you advertise on digital platforms like Google, Facebook and Twitter to build just the Brand awareness you are creating a captive audience for your competitor’s brands to tap into. Your competitors will target all your audience based on behavioral methods.

    Therefore TV like brand awareness campaigns does not work well for a brand on digital media. You need to do much more to get the sales and ROI for your business.

    This is where your website comes into the picture. Your website should be your leading Digital Marketing Pillar as has the following benefits over other digital channels.

    • Control: You have absolute control over your website, and you set the rules of the same on it.
    • Priorities: You can decide what will be the focus of your marketing strategy.
    • Messaging: Your customer get to hear the authentic voice of the brand
    • Connect: Your consumer can connect and talk to you directly. You have an unparalleled opportunity to delight the customer.
    • Segmentation: You will be able to segment your customer on the basis of his stage in the buying process and act accordingly.

    Brand Website Vision: to meet the Objectives of Digital Marketing

    To be successful, a brand needs to convert its website into a Digital Brand Commerce platform. This platform needs to inspire consumers to engage with the brand and help in co-creation. A Brand website is essentially a community of believers with a purpose.

    Digital Marketing Tools

    No matter where you are in your online progress, there are amazing digital marketing tools that can save you dozens of hours per week.

    Automation of key marketing activities saves me money and will save you thousands of dollars on pricey freelancers. The trick is to know the right tools at the right stage.

    What is a Digital Marketing Tool

    Digital Marketing tools help a digital marketer achieve marketing & business objective with ease and save hundreds of hour of work. Experts have created hundreds of digital marketing tool for every component of digital marketing.

    This is crazy: the good crazy!

    How on earth you can choose the best tool for a component of digital marketing. I know many marketers who spend hundreds of hours to choose a digital marketing tool.

    So here’s the deal:

    I will share tried and trusted digital marketing tools with you so that you can build your business with ease. Stay tuned to our digital marketing guides and tools of the trade.

    Below is the list of Digital Marketing Tools:

    • Websites and Mobile app
    • Search Engine Optimisation (SEO)
      • Google Search Console; Bing Webmaster.
      • Screaming frog, Wildshark SEO spider, WebBee.
      • Google Pagespeed Insights, Pingdom, GTMetrix.
      • Google Adwords, Searchmetrics, SEMRush.
      • Ahref, Moz
      • Yoast, WordPress SEO
    • Content Marketing: Which include Blogging, Video, Podcast, etc.
      • Blogspot, WordPress
      • Buzzsumo, EpicBeat, Content Ideator, TweetDeck, Nuzzel
      • Grammarly
      • Youtube, Vimeo, Instagram, Facebook, Linkedin
      • Blogmint,
      • Canva, Photoshop, Snappa
    • Social Media Optimisation (SMO)
      • Facebook, Twitter, Linkedin, Instagram, Pinterest
      • Quora, Yahoo Answers, Reddit
      • Buffer, Hootsuite
      • FanPageKarma, RivalIQ
      • ManageFlitter
    • Search Engine Marketing (SMM)
      • Pay per Click (PPC) Advertising
        • Google Adwords
      • Display Advertising
        • Google Adwords
    • Social Media Marketing (SMM)
      • Facebook ads Manager, Twitter ads, Google Adwords
    • Affiliate Marketing
      • ShareASale, Affiliate Window, Commission Junction, LinkShare, eBay Enterprise Network, Clickbank
    • Email Marketing
      • Aweber, MailChimp, ConstantContact
      • OptinMosnter, SumoMe
    • eCommerce
    • Digital Analytics
      • Google Analytics
    • Advertising networks
      • Google Adsense, GoSquared, Mention, SumAll, Visually
    • CRM

    RELATED ARTICLE : Top 10 Payment Gateways in India – Choose the Best for your Business

    Deploying Digital Marketing Tools

    You might be wondering:

    Which of the above tools are critical for the success of your business? So I am going to help you choose digital marketing tools that you should be using while deploying your digital marketing strategy.

    DIGITAL MARKETING STRATEGY FRAMEWORK BY AVINASH CHANDRA
    DIGITAL MARKETING STRATEGY FRAMEWORK

    Hope this helps. Let me know if you need any further info with Digital!

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    Frequently Asked Questions

    Q1 What is the degree of digital adoption across the sectors?

    Degree of Digitisation Across Sectors
    Degree of Digitisation Across Sectors

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    Have you ever googled the keywords related to your brand, and seen some other company rank for them? You must be wondering why they get on top of Google’s search results. Well, one reason for that can be that they have a better domain authority and page authority. So, what is domain authority and page authority, and why are they important?

    These terms have gained a lot of relevance of late in the world of digital marketing. Domain authority can be described as a metric that measures a website’s or domain’s chances to rank on search engines. And, page authority can be described as a comparative metric that predicts how well a particular page will rank on SERP.

    They are both considered as important factors in measuring your ranking strength.

    Let us discuss in detail what each means and why you should pay attention to them.

    Authority matters!

    Have you ever wondered what can bring your brand to the top of SERPs? Well, better domain authority and page authority can help you achieve what you wish for. Let’s delve deep into these two concepts one by one. Stay here. Keep reading!

    What is domain authority?

    Domain authority (DA) is a search engine ranking score that predicts a website’s ability to rank on search engine result pages. Domain authority ranges from a score of 1 to 100. The higher the score, the higher the ranking of your website. Domain authority as a concept was developed by Moz.

    Domain authority can be used for comparing websites. This way it is used as a comparative metric. Domain authority is also used for tracking the strength of your website over time. It is a good indicator of the scale and quality of your site. Also, a strong domain authority can attract more organic visits to your site.

    Basically, a domain authority can give you a quick insight into a domain’s value as a link. It helps you to identify the value of a site in terms of its quality. Domain authority gives you an idea of how likely a site can outperform other sites.

    What is a good domain authority?

    • Domain authority score is affected by factors like external links and inbound links. For example sites with a large number of high – quality external links are at the top of the domain scale. On the other hand, small businesses and websites with fewer inbound links have lower domain authority scores. New websites, generally, start with a DA score of one.
    • But having a high DA score should not be the only goal. You can keep a track of the DA scores of your competitor websites. Using the information, you can aim to have a higher score than them. Thus, a domain authority can be best used as a comparative metric.
    • There is no specific number for good domain authority. There aren’t definite “good” or “bad” DA scores. A domain score of 55 may appear bad while a domain score of 85 may seem good. But this is not true. Having a score closer to 100 does not mean a good DA. Domain authority is more of a comparative metric.
    • Example: Suppose, all your competitors have DA scores between 40 and 50. Then, your aim should be to achieve a domain authority score between 55 and 60. This will help you have a higher ranking in search results for your website.

    What is domain authority in SEO?

    The concept of domain authority has gained a lot of relevance when it comes to SEO and SERPs. The higher your domain authority, the better are your chances to earn a higher search engine ranking.

    It can be said that your domain authority is a good way to measure your SEO techniques and efforts. Domain Authority can help you compare the strength of your website to your competitor’s site. It will also allow you to judge the overall performance of your website.

    Domain authority can be regarded as the best SEO solution. One of the points that you need to keep in mind is that you should always leverage your page authority in SEO into something efficient so that your potential customers are attracted to your website. Your page authority also has a role to play here.

    How to increase domain authority of website Fast and quickly?

    There are many ways through which you can increase your domain authority. Increasing your domain authority can increase the possibility of a higher ranking of your website. Do you want to increase your domain authority? Well, all you need is a good strategy.

    1. Focus on identifying a good domain name
      • You should always choose a domain name that is relevant to your website. Example: If you have a bakery shop named “Sara’s Bakers”, you can use the keyword baker or Sara’s in your domain. It should be easy to remember so that visitors don’t face difficulty returning to your site.
      • If you already have a domain, make sure to renew it for at least three to five years.
    2. Quality content is your key to ultimate growth
      • SEO is important for your domain authority. You have to write unique and quality content to achieve a good DA score. So, you have to optimize all your on-page code including your image alt tags and title tags.
      • You can use GIFs and videos to make your content more attractive. Try to keep your articles lengthy and informative. Make proper use of synonyms.
    3. Concentrate on your on-page SEO
    4. Feature high-quality links
    5. Remove all the toxic links on your site.
      • You should always go through your link profile carefully. Look out for any backlinks that have a low-reputation and have the potential to hamper your status. If you find any bad link, you should remove it immediately.
      • Get rid of toxic links that can block your growth.
    6. Your internal linking pattern should be strong.
      • Not many are aware of the fact that internal linking plays a vital role when it comes to improving your domain authority. Now, internal links direct visitors to what they are exactly trying to find. So, internal links tend to enhance their user experience.
      • Your internal links will prevent your visitors from leaving your site. With the help of internal links, they will find it easier to switch from one information to another.
      • In a nutshell, internal links make it easier for search engines to index your website.
    7. Make your website mobile-friendly.
      • Owning a mobile-friendly website is indispensable. This is because mobile searches are generally more when compared to desktop or laptop searches. This is because mobile phones are handy. If your website will be mobile-friendly, your visitors will be more satisfied.
      • Not possessing a responsive website may have a negative impact on your overall domain authority score.
    8. Build your page speed and improve your web vitals
      • Your web page speed plays a crucial role in improving your domain authority. You should always focus on improving your web page speed. It will make your user experience better. Moreover, it will also give you better sales, leads, and signups.
      • So, start building your page speed today.

    Follow the above relevant points and gain command over a better domain authority. These points can, certainly, help you improve your domain authority.

    Domain Authority Checker Tools

    If you want to measure the domain authority of your website you can use various domain authority checker online tools. Below is a list of some popular tools:

    • MOZ domain authority checker
    • Ahref domain authority checker

    If you are doing competitor analysis and want to do bulk analysis. Below are some bulk domain authority checker tools:

    What is page authority?

    Page authority (PA) can be described as a score that is developed by MoZ. The page authority suggests how well your page will rank on the search engine result page. The page authority score ranges from 1 to 100.

    It must be noted that page authority is a comparative tool. It does not involve the notion of ‘good’ or ‘bad’ score. The page authority depends on the quality of your page’s link profile. If you gain enough strong links, your page authority may reach the level that you want.

    Let’s dive deep into the concept of page authority.

    What is a good page authority score?

    Many people have been curious regarding the concept of good page authority. To know about a good PA score, you also need to understand what constitutes a good page. The main factors concerning page authority are the authenticity and validity of your page.

    The page authority score is made up of combined metrics and each of the parts have a relevant effect on the score. Therefore, you should comprehend the fact that page authority works best as a comparative metric instead of an absolute score. It does not necessarily have a ‘good’ or ‘bad’ score.

    How to increase page authority?

    If you need to attract a decent amount of traffic to your web pages, it is essential to possess the best possible search engine ranking. And if you want to rank, you would be needing a better page authority.

    Let’s try to understand the facts that can help you increase and improve your page authority. Please stay here:

    It is important to know your competitors.

    • There can be numerous pages that are ranking higher than yours. And this is, certainly, because they have better page authority. It is very essential to figure out what they are doing to get at the top. You need to adopt similar strategies while projecting your uniqueness. You can click the top-ranked results for the keywords you want to optimize for.
    • You’ll get to learn what kind of content your competitors are using or what are their sources or how long is their content. Once, you can figure out these things, you will be able to determine what you should focus on to attain a better page authority.

    Try to build links to the pages you wish to optimize.

    • Did you know, link building is the cornerstone of good SEO? It is indispensable for building a strong page authority. Try to increase the number of backlinks to your pages. You can always reach out to other websites for a backlink. You can consider adding your pages to local directories and also claim ownership for listings.
    • Another way would be to try to create popular content that people want to engage with. For instance, list articles, infographics, and videos. Try linking to reliable sources within your content. Search out for mentions of your web pages or products. You can also consider writing guest posts for other websites.

    Your content is your game changer.

    • You should always focus on creating high-quality content. Your content should never be repetitive. It’s a universal fact that people want to link to such content that helps them dig deep into a specific topic in which they want proper comprehension.
    • Therefore, you should always try to come up with relevant content through which your reader can attain maximum satisfaction. The length of your content matters too. Try to keep it as detailed as possible.

    Quick tips to enhance your content

    • The readability and visual appeal of your content matter. One thing that you should always keep in mind is that your website should be mobile-friendly. Try to use visuals that are informative and can make your content look interesting.
    • You should be using subheadings, bulleted or numbered lists, and break up your content to make it more scannable.
    • Try to select fonts and background colors that are pleasing to the eyes. You can also use block quotes to mark relevant points.

    Also, keep promoting your content as it will provide you with a better chance to earn more links. You can always reach out to influencers and bloggers to showcase your content.

    Get rid of bad links.

    • You must understand the fact that not all links can help you improve your page authority. You readers might judge you on the fact that you use bad links. So, avoid it at all costs.
    • Now, before linking to your page, any content creator will search you and your site. If they will get to learn that there are links to your site that have low-reputation, they may not give you backlinks. This way you can lose the advantages of having good links to your site.

    Keep in mind the above-mentioned points and you are set to progress towards increasing your page authority. Start working on the key points today!

    Page Authority Checker Tools

    If you want to measure the page authority of your webpage you can use various page authority checker online tools. Below is a list of some popular tools:

    If you are doing competitor analysis and want to do bulk analysis. Below are some bulk domain authority checker tools:

    Page authority vs Domain authority

    To compare page authority and domain authority, we first need to get an idea of ‘authority’ as a concept. Now, authority is defined as the qualitative measure of any web property that affects the property’s overall visibility and search engine rankings.

    Now, when it comes to defining page authority, it can be said that it measures the ranking strength of a single page. On the other hand, a domain authority measures the ranking strength of the entire domains or subdomains. However, it must be noted that the metrics are calculated using the same methodology.

    Let’s delve into both of them separately! Read on!

    Different strategies related to Domain Authority

    There are numerous ways that you can utilise to improve your domain authority. You must note that it is not feasible to increase your domain authority suddenly. It takes some time. Some useful tactics can help you improve your position gradually. Let’s have a quick look at them:

    • Try to create lots of high-quality content on your site. You can also try a strong internal linking structure for that.
    • You should make sure to earn multiple high-quality inbound links that should be associated with both external source authority and link relevance.
    • Make sure to remove any kind of bad links that are pointing to your website or any of your pages.

    It is essential to give yourself some time as domain authority increases slowly and steadily. But once your domain authority has increased, you will gain a higher chance of ranking for relevant search queries.

    Strategies related to page authority

    Let’s dive into some of the ways that can influence page authority:

    • You have to make sure that the content which you select for your page is highly relevant, detailed and also 100% original.
    • Your web page should be completely functional and optimized for SEO.
    • Make sure that your page includes internal linking properly.
    • Also, you need to ensure that no bad links are pointing to your page.

    Did the strategies for domain authority and page authority look similar? Well, as a matter of fact, all the rules that apply to domain authority can also be applied to page authority. It’s just that on the page authority, it is on a smaller scale.

    Domain authority and page authority enjoy a mutually beneficial kind of relationship. If you build more links to your individual pages, it will raise your domain authority. And, when your domain authority rises in general, it will increase the page authority for your individual pages.

    Both domain authority and page authority hold relevance but it can be said that your domain authority deserves more attention. This is because it is a long time investment. Try to build your brand overall.

    Conclusion

    To summarise, I would like to say that you should focus on both page authority and domain authority to bring your brand into the limelight. Both of them are equally relevant. After all, different parts make a complete whole. It’s time to get both your essential parts in place to build your brand and progress towards growth.

    It’s time to boost your authority! Long live your authority!

    FAQs

    1. What is domain authority and why is it important?

      Domain authority can be considered as the most appropriate representation of search results. It can be said that there is a direct relationship between higher DA scores and better rankings. Also, domain authority is a way of measuring how well a particular website will rank on search engines. A lower DA score means that a website is weak. In a nutshell, it can be described as an authority that measures the predictive ranking strengths of domains and subdomains.

    2. What is a good domain authority?

      Domain authority is said to be scored on a scale of 1 to 100 and this involves using an algorithm that is designed by MoZ. Generally, a DA score between 40-50 is considered as average. A score between 50-60 is considered as good and above 60 it is considered to be excellent. However, it must be noted that possessing a score closer to 100 does not mean a good domain authority. You must comprehend the fact that domain authority is a comparative metric. It cannot be particularly ‘good’ or ‘bad.’

    3. What is page authority and why is it important?

      Page authority can be explained as a score that offers suggestions on how well a particular page will rank on a search engine page result. Page authority involves the data concerning one particular page. Page authority is important because a page with higher PA scores has better chances of ranking when compared to other web pages in the same arena.

    4. How do I increase page authority on my website?

      There are multiple ways to improve and increase your page authority. Some of them are learning about your competitors in a better way, creating high-quality content, getting rid of low-reputation links, building new links to the pages you are trying to optimize and many more. These factors can help you increase your page authority scores.

    From the very start, the marketing department has been the brains and the brawns of any organization. Marketing functions include advertising, selling, and delivering products to the customer after understanding their unique needs. With the new day and age, traditional marketing has observed a paradigm shift towards digital marketing. Many new digital marketing agencies have come up to help companies keep up with changes and adapt. We have a list of the 20 best digital marketing agencies in India.

    From the very start, the marketing department has been the brains and the brawns of any organization. Marketing functions include advertising, selling, and delivering products to the customer after understanding their unique needs. With the new day and age, traditional marketing has observed a paradigm shift towards digital marketing. Many new digital marketing agencies have come up to help companies keep up with changes and adapt. We have a list of the 20 best digital marketing agencies in India.

    20 Best Digital Marketing Agencies In India

    This list is prepared based on the clients and the work of the digital marketing agency. The list doesn’t essentially rank the agencies, it just presents to you the best options available in India.

    Without further ado, let’s dive in deep and know better the digital marketing agencies in India. Here are the top digital marketing agencies to look at:

    1. BrandLoom

    Website :  https://www.brandloom.com/

    • About: Brandloom builds comprehensive brand plans and follows through to make a stellar brand identity. Brandloom takes pride in being the ultimate RoI-focused and data-driven digital marketing firm. Avinash Chandra is the founder and CEO of Brandloom. The company has been functional in India, the USA, and Canada. It is counted among the top 10 digital marketing agencies in India
    • Services Offered
      1. Paid Search Advertising
      2. Search Engine Marketing
      3. Organic Search
      4. Data and Analytics
      5. Conversion Optimization
      6. Social Media Management
      7. Social Media Marketing
      8. Web Analytics
      9. Search Engine Optimization
      10. Attribution Modelling
    • Noteworthy Clientele: BrandLoom hey have many clients but the most prominent of them are Tata, Casio, Valvoline, Hero cycles, Jubilant Agri and Consumer Products, Wipro, and many more.

     

    2. Webchutney

    Website: https://webchutney.com/

    • About: Webchutney is also a part of the Dentsu Aegis Network (DAN) and is famous for its creativity. They have a very progressive and hands-on approach. The company was founded in 1999 and is headed by Sidharth Rao. Their Services Offered are varied and have a reputation of out-of-the-box thinking.
    • Services Offered:
      1. Website design
      2. Mobile Marketing
      3. Social Media Management and Marketing
      4. Communication Design
      5. Media Buying
    • Noteworthy Clientele: Having a reputation for being highly creative, their most prominent clients are Flipkart, Microsoft, Airtel, Bacardi, Mastercard, RedBull, and PepsiCo.

    3.Ogilvy Public Relations Worldwide

    Website- https://www.ogilvy.com/

    • About: Ogilvy Public Relations Worldwide is a one stop shop for all your marketing related needs. They offer Services Offered in both digital marketing and traditional marketing. Ogilvy is a stalwart of marketing agencies and has stood strong since 1980 around the globe. The current CEO of Ogilvy Public Relations Worldwide is Stuart Smith.
    • Services Offered
      1. Brand strategy designing
      2. Advertising
      3. Customer engagement and commerce
      4. PR and Influencer Marketing
      5. Digital Transformation
    • Noteworthy Clientele: Ogilvy doesn’t make brand identity, it forms people’s thought process. Its most noteworthy clients are NASCAR, Tiffany & Co., IKEA, Philips, UPS, and Coke Zero.



    4.Sapient Razorfish

    Website- https://www.razorfish.com/

    • About: Sapient Razorfish is a part of Publicis Group and was founded in 2016. It gets its name from the merger of Razorfish and SapientNitro. The current CEO of the organization is Alan Wexler. It’s a big organization with more than 10,000 employees. Their work has won them many awards and accolades.
    • Services Offered
      1. Advertising and Branding
      2. Data Analytics
      3. Email Marketing and eCRM
      4. Emerging Media Management
      5. Search marketing
      6. Strategy and Planning
      7. Social Influence Marketing
      8. Digital Business Transformation
    • Noteworthy Clientele: Walmart, Samsung, Mercedes-Benz, McDonald’s, Apple Inc and Citigroup are all clients of SapientRazorfish.

    5.To The New Digital

    Website- https://www.tothenew.com/

    • About: To The New Digital Media is a relatively new digital marketing agency. Though, with successful campaigns and smart digital transformation they soon caught the eye of big names in the video broadcasting business. They stress the need for smart content marketing solutions. The company was established in 2008 and is being run successfully by Deepak Mittal.
    • Services Offered
      1. Product Engineering
      2. UI/UX development
      3. Cloud and DevOps
      4. MEAN Development
      5. AEM COnsulting & Development
      6. Drupal Development
      7. Digital Video Management
      8. Digital Marketing
      9. Analytics-led Marketing
    • Noteworthy Clientele: Their client base is more of a television and digital video based. Their prominent clients include VIACOM 18, ZEE TV, Amazon, ESPN, Times Internet and WatchWith.

    6.WATConsult

    Website- https://www.watconsult.com/

    • About: WatConsult is a reputed digital marketing agency under the Dentsu Aegis Network (DAN). WatConsult is famous for their social media consultancy Services Offered. They emphasize the need to connect with the audiences and make a strong bond using emotions. The company was founded in 2007 and the current CEO is Rajiv Dingara. WatConsult has won many awards and accolades for their visionary work.
    • Services Offered
      1. Mobile Marketing
      2. Social Media Management
      3. Social Media Marketing
      4. Search Marketing
      5. Digital Analytics
      6. Digital Video Production
      7. Social Media Audit
      8. Web development/ Web design
      9. Online Reputation Management
    • Noteworthy Clientele: Their social media consultancy Services Offered are hired by Fortune 500 countries. Some clients worth a mention are Vivanta, Peter England, Vero Moda, Apollo Hospitals, Cadbury and Himalaya.

     

    7.Reprise Media India

    Website- https://reprisedigital.com/

    • About: Reprise Media is not your regular advertising digital marketing agency. However, they have broken the walls of digital marketing by employing a mix of organic and paid media for engagement and driving traffic. Though Reprise isn’t your everyday agency, it’s giving a thorough competition to the digital marketing agencies in India. It was established in 2003 and is headed by Tim Ringel. Reprise Media is a big organization, employing around 4000 people. 
    • Services Offered
      1. Search Engine Marketing
      2. Search Engine Optimization
      3. Social Media Marketing
      4. Email Marketing
      5. E-commerce
      6. Strategy, Consulting. Creative and Innovation design and development
      7. Paid and Organic Social Media Management
    • Noteworthy Clientele: Reprise Media has a stronghold in countries around the globe. A few of their top clients are Sharp, United States Postal Services, Cathay Pacific, Honda, Hyundai, American Airlines, Raymour & Flanigan and Verizon.

     

    8.Quasar Media

    Website- http://www.quasar.co.in/

    • About: Quasar Media is part of the WPP group, which is a holding company involved in advertising, public relations, communications and much more. Quasar Media was established in 2005 and soon bagged big businesses as their clients. The current CEO of Quasar Media is Manish Vij. They have three offices in different cities of India.
    • Services Offered
      1. Digital Advertising
      2. Search Engine Optimization
      3. Search Engine Marketing
      4. Social Media Management
      5. Mobile and e-commerce solutions
      6. Media buying and planning
    • Noteworthy Clientele: Their clients appreciate their Media buying and Advertising Services Offered. A few noteworthy clients are pantene, Maggie, KitKat, Whisper, Wella, Siemens, Dolby, Honda and Twinings

     

    9.Mirum India

    Website- https://www.mirumagency.com/en/country/india

    • About: Mirum was formerly called Social Wavelength. They have a presence in 24 countries and take pride in calling themselves a borderless storytelling digital firm. Mirum ventures into Social media, Corporate blogging, and OEM. they have been functional in India since 2009. They have 2 CEOs who work in collaboration with each other.
    • Services Offered
      1. Digital Communication
      2. Digital Media Planning and Buying
      3. Social Media Presence Generation
      4. Marketing Automation
      5. Corporate Blogging
      6. Social Media Consulting
      7. Digital Data Analytics
    • Noteworthy Clientele: As they primarily deal in the OEM sector, their most noteworthy clients are Nokia, Nissan, Unilever, TVS, The Time Of India, LG, Havells, Godrej, Asian Paints, Apollo, HSBC, and Mother Dairy.

     

    10.Resultrix

    Website- https://www.performics.com/in/

    • About: Resultrix is a digital marketing agency based in India. It falls under the Publicis Groupe. Resultrix holds a great deal of authority in the field of digital marketing. Their UI and UX designs are famous for being interactive and engaging. They insist on being object oriented but in style. The company was founded in 2008 and is currently headed by Vidur Luthra. Resultrix won the IAMAI Digital Award for the Best SEM Campaign in 2013. 
    • Services Offered
      1. Search Engine Marketing
      2. Search Engine Optimization
      3. Interactive design development
      4. Social Media Management
      5. Social media marketing
      6. Data driven Analytics
      7. Mobile Marketing
      8. Affiliate marketing
      9. Programmatic Buying
    • Noteworthy Clientele: Big names like Corbis, Disney, Intel, Bing, Clear trip, The Economist, CitiBank and many more are associated with Resultrix.

    11.iStrat

    Website- https://www.istrat.co.in/

    • About: iStrat is a digital marketing agency in India. iStrat is a member of National Association Of Software and Services Companies (NASSCOM). iStrat offers a wide range of services. They lay stress on the news for high-quality research to achieve the desired marketing objectives. The company was founded in 1991 and is headed by Navneet Singh Sanghi. 
    • Services Offered
      1. Online Marketing
      2. Interactive Kiosks
      3. Digital Films
      4. Business Strategy and Process
      5. Instructional Design
      6. Communications Strategy
      7. Web design solutions
    • Noteworthy Clientele: A istart was started in 1991, it has bagged some big names in the business like Wikipedia, Google, Ranbaxy, MSN, Yahoo, Ask, NDTV and Moneycontrol.com.

     

    12.Pinstorm

    Website- https://www.pinstorm.com/

    • About: Pinstorm is a well-recognized digital marketing agency. They are functioning in the same vertical for a very long time and have achieved expertise in their niche of viral marketing. Pinstorm believes in an integrated approach to analytics and creativity. They highlight the need for content marketing. Pinstorm emphasizes the need to be a transformational agency and not just a social media manager. The company was established in 2004. It’s currently headed by Mahesh Murthy. 
    • Services Offered
      1. Digital Transformation
      2. Digital Marketing
      3. Social Media Management and Marketing
      4. Search Engine Optimization
      5. Search Engine Marketing
      6. Viral Marketing
      7. Integrated Advertising
    • Noteworthy Clientele: Their expertise lies in viral marketing and their clients are the ones with the most memorable advertisements and campaigns. The few top clients are Cafe Coffee Day, ICICI Bank, ET Now, and GQ.

    13.Foxy Moron

    Website- https://www.foxymoron.in/

    • About: Foxy Moron wasn’t started with the intention of being a big and leading digital marketing agency. It was started by a group of four friends with the intention of scoring well in a college project. The four founders are Pratik Gupta, Paritosh Ajmera, Suveer Bajaj and Harshil Karia. The agency has now turned into a medium size company employing around 500 people. The company was founded in 2008 and is running strong with offices in three cities.
    • Services Offered
      1. Social Media Marketing
      2. Social Media Management
      3. Search Engine Optimization
      4. Audio and Video Content Development and Production
      5. Online Reputation Management
      6. Public Relations
      7. Website development/ Web design/ Website design
      8. Mobile App Development
    • Noteworthy Clientele: As Foxy moron has a reputation of providing robust online marketing Services Offered, and hence has gained major houses as clients in a very short time. Some major clients of Foxy Moron are Aditya Birla Capital, Castor Oil, L’Oreal Group, SAB Miller Group, Discovery Channel, Burger King, Bennett Coleman Group, HOOQ, GoAir and Turner International.

    14.BCWebwise

    Website- https://www.bcwebwise.com/

    • About: BCWebsite is one of the top digital marketing agencies in India. They offer 360 solutions to all the internet related issues, varying from promotion to advertising services. They are famous for their result oriented efforts. It’s a medium sized organization with just under 200 employees. The company was established in 2000 and is headed by Chaaya Baradhwaaj.
    • Services Offered
      1. Web Design
      2. Web Marketing
      3. Social Media Management
      4. Social Media Marketing
      5. Media Buying and Planning
      6. Branding
    • Noteworthy Clientele: Due to its prominent internet media solutions, their clients have strong online presence. A few of their clients are Hero, Bharat Benz, Nutrela, Unicef, ICICI Prudential, Maruti Suzuki, Axis Bank and Park Avenue.

    15.Langoor

    Website- https://www.langoor.com/

    • About: Langoor is a dynamic and spunky digital marketing agency. They strongly believe in the amalgamation of innovation and creativity. It was established in 2009 and is headed by Venugopal Ganganna. Their campaigns always have technology as a central element. The organization offers employment to 500 people.
    • Services Offered
      1. Visual Design and Communication
      2. Web Design and Website Development
      3. Retained Web Services Offered
      4. Digital Marketing
      5. Campaign Strategy
      6. Social Media Management
      7. Social Media Marketing
      8. Google and Social Analytics
      9. Brand Creation
      10. Conversion Optimization
    • Noteworthy Clientele: The major clients of Langoor are Ford, The Body Shop, Epson, Wipro, Cisco, and MoneyGram.

     

    16.AdGlobal360

    Website- https://www.adglobal360.com/

    • About: AdGlobal360 is a dynamic digital marketing agency. Their expertise lies in running PPC Campaigns and emphasize on email marketing. They prioritize the need for highly-efficient landing pages. They have introduced state-of-the-art technologies of Call-tracking and Landing page optimization. Their clients are all praise and no remorse. AdGlobal360 was established in 2009 is headed by Rakesh Yadav.
    • Services Offered
      1. Social Media Management
      2. Social Media Marketing
      3. Search Engine Optimization
      4. Email Marketing
      5. Digital Marketing
      6. Online Reputation Management
      7. 360 Online Marketing
    • Noteworthy Clientele: The value added products of AdGlobal360 has helped it to stand out from the competition and gain major clients like Reliance Capital, Greenlam Laminates, Amity University, Coca Cola and Nestle.

    17.Xebec Digital

    Website- https://www.xebecindia.com

    • About: Xebec is a leading designer of over the top and beautiful digital campaigns for the clients. They started small in 1992 but soon grabbed the market share and now is one of the leading digital marketing agencies in India. Its latest CEO of the organization is Somya Iyer. Their beautiful and outstanding designs have won them many awards.
    • Services Offered
      1. Web Development or Website Design
      2. Advertising
      3. Search Engine Marketing
      4. Social Media Marketing
      5. Social Media Management
      6. Designing
      7. Mobile App Development
      8. Marketing Technology
    • Noteworthy Clientele: Xebec gained fast popularity. They are a small size organization with only 100+ employees, but the clientele they received was overwhelming. Some major clients of Xebec Digital are Cox and Kings, Maharashtra Tourism, Symbiosis University, Manipal University, Ramoji Film city, Indian Badminton League, Phoenix Market City and DLF.

    18.Social Panga

    Website- https://socialpanga.com/

    • About: Social Panga is one of the leading digital marketing agencies in India. They specialize in UI and UX designing. Their app development skills are well appreciated by the clients. The company is small in employee strength with less than 100 employees. It’s a fairly new organization and was founded in 2011. The organization is headed jointly by Himanshu Arora and Gaurav Arora.
    • Services Offered
      1. Social Media Marketing
      2. Social Media Management
      3. Mobile App Development
      4. Mobile UI/UX Design
      5. Web Design
      6. Email Marketing
      7. Brand Management and Communication
    • Noteworthy Clientele: The creativity of Social Panga has gained them clients like Nestaway, Myntra PayTM, MTR, Snapdeal, Titan, Tata Motors and Reliance Energy.

     

    19.iQuanti

    Website- https://www.iquanti.com/

    • About: iQuanti has a stronger clientele in international markets than in India. They offer a wide range of services and are famous for their search engine optimization. They have only one office in India which is in Bangalore. iQuanti is a medium sized organization with less than 500 employees. It was founded in 2008 and is headed by Vish Sastry Rachakonda.
    • Services Offered
      1. Social Media Management and Marketing
      2. Digital Experience Marketing
      3. Digital Strategy
      4. Mobile Media Agency
      5. Online Reputation Management
      6. Corporate Blogging
      7. Influencer Engagement
      8. Online videos Development
    • Noteworthy Clientele: The presence of iQuanti is strong in India and around the globe too. The major clients are ADP, Bloomberg, American Express, Staples and HomeEquity Bank.

    20.Phonethics.in

    Website- http://phonethics.in/

    • About: Phonethics is a brilliant digital marketing agency and expertise in web and mobile app development services. It was founded in 2006 and is headed by Saurabh Gupta. They lay stress on integrating analytical and creative sides of marketing.
    • Services Offered
      1. Search Engine Marketing
      2. Search Marketing
      3. Mobile Marketing
      4. Social Media Management and Optimization
      5. Web Development
      6. Mobile App Development
    • Noteworthy Clientele: The integrated system of analytics and creativity rose Phonethics.in to prominence. Their top clients are Nissan, GIA, Monginis, JetKing, Skoda Auto, SBI Life Insurance and YoyWeCan.

    Conclusion

    In the world of cutthroat competition, having a prominent brand identity and strong connection with the consumer is important. Agencies and companies, which deal with advertisement also tend to employ digital marketing agencies to give them an edge over their competition. Be it big media houses like The Economist or Prominent financial solution companies like HSBC, all have invested their funds in digital marketing agencies.

    If you are looking to rebrand your image, build a strong social media presence, automate your marketing solutions or just stay above the competition, it’s recommended that you work with a digital marketing agency.

    If you are a student, then starting your career with a digital marketing agency will present you with immense opportunities. The companies require people to work in different roles and collaborate with one another to form a mind-blowing campaign. The future of digital marketing is bright, and you might just end up being part of the next big thing.

     

    FAQ

    1. What does a digital marketing agency do?

      A digital marketing agency, in general, offers a wide range of services based on the needs of the customer. Their job description includes advertising, promotion, web design development, mobile application development, social media marketing and management, search engine optimization, and SEO-based marketing. In the digital age, it has become essential to be associated with a robust digital marketing agency to stay ahead of the competition and thrive in your vertical.

    2. Do I need to be associated with a digital marketing agency?

      With the changing day and time, it's highly recommended to be in the association with a digital marketing agency. They help you reach your target audience in a more effective manner, bringing in greater traffic and helping the business to grow and thrive. If you are still skeptical if you need a digital media agency, then know that even Microsoft, Google, and Amazon, still invest in digital marketing agencies.

    3. Is investing in a digital marketing agency recommended for a small business?

      As a small business, if you are tight on resources, you can try to make a digital presence of your own by being omnipresent on social media platforms and creating an effective landing page. If you are a small business with good resources, investing in digital marketing agencies is recommended to turn that small business to big in record time.

    4. How do I become a digital marketing agent?

      To start a career in a digital marketing agency you first must identify your niche and understand your expertise. Try to upskill yourself based on your research. There are multiple online courses available in digital marketing, social media marketing, SEO, UI/UX designing and content writing. Once you are all set with a skill set, apply to relevant jobs and soon you will become a digital marketing agent.

    With the advent of Covid-19 the world has adjusted to a new normal. More work spaces have become accustomed to work from home jobs. New avenues have opened up for the ones who are inclined toward working from home.

    Whether you are a woman looking to restart your career or a student who wants to make some extra pocket money- a work from home job can be the opportunity that you are looking for. Work from jobs are also a good option for people with disabilities or ailments, or senior citizens who wish to stay active professionally. There is something for everyone when it comes to work from home jobs.

    Maintaining a work-life balance is essential. With these tiring and competitive times, it has become challenging to have a good balance. Work from home jobs offers the opportunity to maintain a healthy balance in your professional and personal life.

    Read on to know what these opportunities are and from where to avail them.

    Why Opt For Work From Home Jobs

    Taking on work from home jobs is beneficial to both employer and employee. As an entrepreneur I am always looking for the best talent available, having a remote team gives me the freedom to hire the best talents from around the country. Video call (such as Zoom, Google Meet, Microsoft Teams) proves to be a wonderful tool to keep tabs on my team and check on their well-being.

    There are several surveys, which have found that the employees who work from home actually work their full work hours. The home environment boosts focus and results in greater productivity. Office workers at times take long breaks. (Source)

    As for the employees- they have a lower chance of burning out. They invest their time in their hobbies, and or enjoy the company of their loved ones instead of a gruelling commute. The stress levels of the employees working from home has been found to be much lower than their office going counterparts. (Source)

    Why Work From Home Jobs?

    There were times when people had to stand in long queues to acquire a job. But thanks to technology- you can now look up jobs that suit you and also apply for them. There are a plethora of jobs available if you are willing to work from home. These jobs pay well and help you maintain your work life balance.

    At times, people have to stay away from their families to work. It’s very common among people of young age. Living alone in a different city can come with its own set of challenges. For them, the opportunity to work from home may be beneficial.

    So, what are some of the jobs that you can do from home? We have rounded up a few options for you.

    10 Best Work From Home Jobs in India

    Once you have decided that you want to work from home, there are a bunch of options available online. In case you are looking for an internship, part-time or full-time job there are great opportunities available for all. There are multiple freelancing websites that offer the following jobs.

    To know which are some of the best work from home jobs in India, keep reading.

    1 Virtual Assistant Jobs work from home

    As a work-from-home virtual assistant, you will be entrusted with the job of replying to calls and emails, scheduling meetings, and maintaining a calendar. Anyone with a strong internet connection and basic knowledge of MS Office can apply for this job.

    Students with spare time can apply to gain experience of the work environment and make some extra pocket money. Women who due to some reason cannot leave their homes can apply for virtual administrative assistant work from home jobs too. This is one of the best genuine work-from-home jobs without investment and registration fees.

    2 Digital Marketing Work from Home Jobs in India

    Digital marketing has become an integral part of each and every marketing campaign. There are many firms that only rely on digital marketing to gain momentum in their business. 

    With such a boom in digital marketing, many companies have started their own digital marketing division. There are several other firms that are dedicated digital marketing firms.

    Someone with a degree in management or a specialization course in digital marketing can apply for work from home digital marketing jobs in such firms. It’s the responsibility of a digital marketing manager to develop and run a campaign for the client. They are entrusted with leading website development and oversee all customer-facing digital communication channels. 

    Digital Marketing jobs are easily available for work from home jobs. These jobs need dedication and are extremely well paying.

    3 Work from Home Graphic Design Jobs

    As a graphic designer your job will entail creating and assembling images and graphics for different forms of media like social media. You will be responsible for developing the products’ brand identity.

    Someone with a degree in graphic designing or one who has a sense of design and software skills of Adobe Illustrator, Photoshop, Indesign, Coral Draw. If you are a fresher or a student with less than one year experience you can easily get a salary of about 2lpa. This is one of the best freelance work from home jobs for women.

    4 Web Design Work from Home Jobs

    The work of web development requires the candidate to interact with multiple teams to put together the backend of the website and debugging of the code. You need to have strong coding skills. 

    Someone with a degree in software engineering or proven experience in coding can easily apply for the jobs of web developers. A bunch of freelancing jobs are available for web developers. Such jobs have flexible work hours and great earning potential. 

    5 Work from Home Content Writing Jobs

    A content writer’s job includes writing, creating and editing a wide variety of content for different platforms. The content should be relevant to the clients’ guidelines. They should be able to translate the brands’ identity and objective into compelling written content for the target audience.

    Content writing work from home jobs can be taken up by anyone who has a strong command of the english language (spoken and written). They need to have an understanding of basic Ms Office softwares too. This is one of the best work from home jobs available.

    The role mostly gives flexible work hours but tight deadlines. The candidate must have dynamic research skills because before writing thorough research is important. This is one of the best work-from-home jobs for women in India.

    6 Data Entry Work From Home Jobs in India

    Data entry is one of the most common work from home jobs available in India. Many companies in a wide range of industries including government and private look for data entry clerks. 

    The Data entry clerks are responsible for digitizing paper documents, transcribing call recordings and emails. To qualify for the work from home data entry jobs you must have proficiency in MS Office. 

    Students who have just completed their 10th can also apply for these jobs. If you are sitting at home and want to make some extra money, this is the job for you. Data entry is one of the best part-time work from home jobs in India.

    7 Work from Home Teaching Jobs as Online Tutor

    Online teaching or online tutoring is one of the best part-time work from home jobs. The demand for online tuition is ever-growing. The best advantage of this job is that you have a set client base, even if you have to move from one city to the other.

    Someone with a skill to teach and a strong internet connection can become an online tutor. The earning potential of this role is sizable. The work is mostly part time and freelance.

    8 Work from Home Translation Jobs

    In India, most people are multi-linguistic and know 3-4 languages. This proficiency of them can be put to good use in the role of a translator. A translator acts as a communication key between 2 people who do not share a common language. Therefore you can easily do translation work from home job.

    Translators help in official document translation too. A translator at times helps the clients get accustomed to each other’s cultures and traditions. A translator’s job has great earning potential. English, German, French, and Japanese are the most sought-after languages in a translator. English to Hindi translation work from home jobs are most sought after in India.

    9 Work from Home Social Media Jobs in India

    Social media managers are responsible for developing and executing the firm’s social media strategy. They are entrusted to monitor different social media platforms of the firm and devise a strategy for successful public participation.

    They also identify influencers who might resemble the company brand identity and engage with the audiences regularly. Someone with a specialization in social media marketing and online marketing can apply for social media manager work-from-home job.

    10 Work from Home Travel Agent Jobs

    A travel agent is mostly a freelance worker. A travel agent’s job is to tend to the incoming requests and make an itinerary for the client. The agent needs to look after the ticket booking and hotel booking of the clients in the given budget.

    In case of group travel, they are responsible for drafting service contracts and verifying them. They need to be a good communicator to build a rapport with the client and grow business. 

    Anyone with a will to work and a strong internet connection can become a travel agent. This is one of the best part-time work from home job.

    11 Amazon Work from Home Jobs in India

    Amazon is a large e-commerce company and they hire a large number of virtual employees for various phone- and email-based customer service positions.

    If you want an amazon work-from-home part-time job, you can apply for the job by going to www.amazon.jobs and clicking on “Remote Career Opportunities”. These could be the best part-time work from home jobs for moms.

    12 Offline Typing Work from Home Job without investment

    More and more businesses are looking for people who can help them with their day-to-day tasks. Offline typing jobs are one such opportunity where you can work from home without having connected to the internet all the time.

    How to Work from Home Effectively

    It’s true that working from home makes you more focused but it’s necessary to create a suitable environment for the same. If you fail to set a schedule and maintain an official environment you might end up losing on the clients and jobs.

    Here is how to work from home productively. Take advantage of a few trips and tricks for you to be the best version of yourself when it comes to working from home.

    1 Tidy Work Area and Staying Organised

    For optimum work performance you need to have a tidy and well designated work area. A proper table with a chair is a must. Sitting on your bed or sofa will make you lazy and might give you a painful back.

    Before starting your work for the day, being at the table with your required gadgets, diary and pen is important. Have a minimalistic and clean approach. If you have kids or a maid to tend to, set a schedule for them.

    2 Planning the day and Communication

    Before you start the day, having a set schedule is important. Have a task list or target list ready so that you can dive right in without any delay. Keep sufficient time reserved for any emergency or unforeseen work call.

    Switching between tasks is a major productivity killer. It’s better to concentrate on one job, see it through till the end and then move on to the next one. You need to shut down the urge to check the mail or indulge in non-important conversations.

    While non-important communication needs to be avoided, important and clear communication is a must. Your bosses should stay updated with your work progress and know that you are taking your work from home seriously. 

    If you are new to the job, ask for regular feedback. Communication is the key to performance.

    3 Technological Help

    To increase productivity and keep a sane mind, taking adequate help of technology is a prerequisite. You might be in the middle of your work and lose your progress due to a bad internet connection. 

    Having a strong wifi connection should be your go to move. Using communication tools like slack and video calling tools like google hangouts will help keep a healthy communication between the team.

    4 Best Productivity Measures

    To boost your productivity try to engage in the workflow. Your targets might take a hit while you are settling down. Do not fret, that happens with everyone. It takes a few days to get in your groove.

    Once you have settled in well, schedule the most challenging tasks in the morning. Try to take the important calls in the afternoon. As the day passes, you might get tired, so try things that work for you to boost your attention span.

    5 Deadlines and Distractions

    It’s easy to get comfortable in work from home jobs. Nevertheless, never forget, you are getting paid for it. Do not miss your deadlines. Staying committed to your work should be your top priority. Personal appointments and other homely chores should be kept at bay during the working hours.

    It’s easy to get distracted when working from home. Setting boundaries and ground rules with your family is important.

    Conclusion

    There is a wide variety of work from home jobs available in India. You must focus on understanding your potential and working towards it. Be it the job of graphic designer or data entry clerk, the working hours are mostly flexible. Freelancing websites offer a plethora of jobs, you need to choose what fits you the best.

    Finding a job is not the end but the start of your journey. You must take your job seriously and work towards the official goals. Maintaining a strong and healthy communication with your superiors is important. Keeping distractions at bay should be your target. Finding the right environment and productivity booster should be your prerogative.

    People want quick solutions these days. Can your business show up at the exact time when your local customer is searching for a service or product related to your industry? Well, a good-structured local SEO can help you do just that and help you reach your customers fast, when they want and wherever they want.

    In local SEO, you perform keyword research that involves local elements which implies that you target local keywords. This means that it is more beneficial if you own a small business. It helps promote and inform the local prospects about your business or brand.

    Basically, when one person is utilizing local SEO strategy, it means that he/she is trying to attain a high rank in the search engine result pages for, specifically, local searches. As there are few competitions at the local level, a good local SEO can help you drive more footfalls or enquiries or calls. If you can narrow down your area efficiently, you will face less competition.

    What is Local SEO

    In simple words, local SEO can be described as the process of optimizing your online presence to attract more traffic from relevant local searches. The most common tasks associated with local SEO are finding local keywords, optimizing your business profile and your NAP (Name, Address, Phone Number) citations.

    Local SEO is also known as local search marketing. Local search marketing includes a set of various techniques and skills that can be used to increase your online presence among your local customers.

    How does the local SEO work?

    Local SEO generally works like a normal Google search. The only thing that makes it unique is that it uses a different set of ranking factors to ensure a high rank in the local search results. Here is a list of ranking signals for local SEO:

    1. The most important aspect involves the location of the person who is performing the search.
    2. Next comes your NAP citations (Name, address and Phone number)
    3. Google My Business listing is also important.
    4. The keywords that are utilised in Google My Business profile.
    5. The keywords that are used in online reviews.
    6. Google map star rating for your business.
    7. The number of shares gained on social media
    8. Quality of online reviews

    How to do local SEO

    If you want to Local SEO then location pages are a must for your website.

    If your business has more than one location, creating more then one local pages is a must for your website. Location pages provide your audience with your name, address, phone number, business descriptions, customer testimonials, business hours and more such information.

    One thing that you should take care of is that you should never duplicate content across multiple location pages. For every single location, you should create a locally descriptive ‘About Us’ page. This will help you fetch bonus points if you’ve already added a Google Map to your website on your respective location page.

    1 Try Optimizing your Google My Business Listing

    Did you know Google My Business has a central role to play when it comes to local search? If Google verifies your business as genuine and authentic, it can reward your business with a sidebar space in Google local search. Yes!

    To make sure that you are optimized for Google My Business, you should try to use google posts within your account, motivate your customers to share reviews online and also respond to reviews, mentioning your location.

    2 Try creating local content like a pro.

    High-quality content is an important factor when it comes to enhancing your local SEO. You should always try and write about local industry news to attract the local audience. Try to concentrate on content that goes beyond what your company offers.

    Focus on getting your business well acquainted with your city or area.

    3 Your website should be mobile-friendly.

    Local search and mobile search are interlinked. Generally, people use mobile phones to look up for reviews, find directions to your location or look for contact information.

    Concentrate on points that can make your site mobile-friendly. Make sure that your website loads very quickly. Try to use bigger fonts that are easy to read.

    4 Your NAP should be consistent.

    It is essential to set up your Name, Address, Phone Number online. This makes it easier for people and search engines to find you. Make sure that the NAP is included as crawlable HTML text on your site. Also, you should avoid including the NAP within an image.

    5 Relevant inbound links are a must.

    If you want to boost your local SEO, getting quality inbound links is essential. It tends to increase your domain authority. Inbound links inform search engines that you’re a legitimate company.

    You can obtain inbound links through partnerships, guest blog posting and many more ways. You can sponsor a webinar by promoting something local and building relationships with influencers.

    6 Link building is an important factor that affects your local SEO.

    Concentrate on optimizing your URL, title tags, headers, meta description and content. Whenever you create a piece of content, you should optimize it for search engines by using high-volume keywords in the URL, header, meta description and the content body. Try to come up with content focusing on the geographical area where you are located.

    7 Understand the importance of citations.

    It is very important that your mentions are made sensibly. If you manage to build citations on genuine websites and good listing directories, you can enhance the value of your local SEO.

    Try to ensure that the citations about your business are 100% genuine and accurate, especially the NAP. Also, you should make sure that all the duplicate listings are removed from the listing directories.

    Sounds good? Focus on building a good local SEO that can boost your business.

    How to Leverage a Local SEO strategy

    If you have a business that operates on a regional level, then local SEO can help you improve your ranking on the local SERPs. It helps you market your brand, products and services to local leads and customers. Want to learn what local SEO strategy can help boost your business? Have a look at the points listed below:

    1 Try fetching regular reviews from happy customers.

    This motivates your potential local customers to connect with you. Want to know how to ask customers for reviews? Follow these easy steps:

    • You can send a post-purchase email or text and ask customers to write a review.
    • Or you can respond to existing reviews where you can thank your reviewers.
    • You can also ask the customer for a review after the purchase has been done.

    2 You should also try optimizing for voice search.

    You can optimize for how people ask questions while speaking into devices. Generally, people use long-tail keywords when doing voice searches. Therefore, you should try to create your SEO content in a more conversational tone.

    3 Always use relevant local keywords

    Always try to create content that includes relevant local keywords. Get an idea of relevant keywords that are popular for your geographical region. Include those keywords in your site’s meta description, copy and URLs. You can mention region-specific landmarks and hotspots in your content.

    4 Create location-specific pages

    If your business is located in more than one area, you should focus on creating a location-specific ‘About Us’ page.

    5 Leverage business directories

    You can take advantage of online business directories. Include your accurate business name, address and phone number. You can also provide a backlink to your website.

    Follow these easy tips and take an initiative towards creating a better local SEO strategy today.

    Benefits of local SEO

    There are multiple benefits of local SEO :

    1 Greater visibility with local SEO

    • When you list your business online, it will appear when any user within your local area makes a search related to it. This helps you increase your visibility in Google Maps and local search results.
    • For instance, if you run a cake shop and someone in your vicinity needs a cake. He will search for ‘cake shop near me’ or maybe ‘cake shop nearby.’ When your business is already listed, you can expect your listing to appear.
    • Local SEO strategy helps you compete with other local businesses. When you do your local SEO the correct way, it helps you rank above your competitors on local SERPs.

    2 Local SEO marketing can generate more leads and sales

    • Local SEO strategies can help you attract your potential lead and boost your conversions. Local SEO can help you appear in front of many customers.
    • Also, you will be able to analyse your conversions appropriately.

    3 Build your business reputation with a local SEO campaign

    • You can utilize a creative local SEO campaign to build your business reputation. You can engage and interact with your potential customer by providing them with the best offers and services.
    • You should know how to take advantage of your business listing in the most effective ways possible.

    4 Gain better website traffic local search engine optimization

    • When your business shows up in local search results, more people visit your website.
    • One essential thing that you need to keep in mind is that your website should be mobile-friendly. As most of the local searches are made from mobile, it becomes important for your site to be mobile-friendly. This ensures better customer experience and motivates your customers to stay on your site for a longer time.

    Sounds nice? Craft your local SEO strategies today and earn great profits for your business.

    Local SEO management

    Have you been struggling to increase your local traffic? Worry not! Local SEO strategies can help you mark your presence online in better ways.

    DO’S OF LOCAL SEO

    1 Always use geo-modified or local keywords.

    • When you search for a specific service in your area, Google detects your geographical location either through GPS or IP address of computers. It will show you only those results that are close to your location. Therefore, it becomes essential to stay at the top of your local search engine results.
    • Attaining a higher rank becomes easy when you use geo-targeted keywords or local keywords in your local SEO strategies. You should focus on optimizing your on-page SEO to ace the proximity factor better than your competitor.
    • Proximity is highly relevant when it comes to local search engine factors. Let me take a hypothetical example to explain this better. So, suppose, you own a cake shop in Park Road, you can use geo-modified keywords like ‘cake shops near Park Road’.

    2 Motivate your clients to write positive online reviews about your business.

    • Reviews are an important part of local SEO marketing. Positive reviews can help you earn greater profits for your business. The way customers talk about your brand on the internet makes a lot of impact on your reputation.
    • There are chances that your potential customers will browse through your reviews before availing your services. Therefore, it becomes important to ask for positive reviews from your clients. Good reviews help you generate more traffic to your site and boost your conversions.

    3 Local citations are a must for Local SEO

    • Local citations help Google and other major search engines know about the physical existence of your business. Basically, it is the online mention of your business name, address and phone number. Make sure that you have provided the right information in the Google My Business profile.

      When you have an accurate phone number, address and business name, Google believes that you are a reliable platform and worth-mentioning.
    • Appropriate and accurate citations can help you target your potential local customers in a better way. Local citations can provide you with a better ranking, reputation and revenue.

    DON’TS OF LOCAL SEO

    1 Never add a wrong category in your Google My Business profile.

    • Never ever overlook the importance of GMB categories. Google adds and removes categories regularly. Make sure that you add the most relevant category to your business for local SEO.
    • It is your primary category that gives you better ranking power. Be careful while choosing it.

    2 Never over-stuff the footer with zip codes.

    Adding city or zip code as keywords in your footer is now an old-fashion trend. Earlier, many site owners used to stuff location-based keywords in the footer to rank in local search pages. But then, Google came with an update to penalize the sites that attempted to manipulate the results.

    Keep the above-mentioned points in mind and you are set to go. Craft your local SEO plan today!

    Conclusion

    Building your local SEO is like climbing a mountain. It is a bit difficult and time-taking process. But once you reach the top, you gain the best sense of satisfaction. Every effort counts. Take a step towards your peak of business growth today!

    Good luck to you!

    FAQs

    1. What is local SEO?

      Local search engine optimization can be described as a strategy that helps your business or brand be more visible in local search results. It can be defined as a subset of SEO that focuses mainly on optimizing a site so that it can be found in local search results. Local SEO can help you promote your products or services to your local prospects. In a nutshell, local SEO can be defined as a practice of optimizing your website to increase your traffic or potential leads. Local SEO is a great strategy that can help you boost your business.

    2. How to do local SEO?

      There are many ways to build your local SEO. Maybe, you can start with optimizing your website. Focus on creating a contact page wherein your name, address and phone number are accurately mentioned. Consider adding a map on your site and enrich it with testimonials. Also, try creating local content. Work towards link building and collect online reviews. Building citations is also an important part of local SEO. You can even focus on optimizing for voice search. Also, always optimize your site for mobile. Take a step towards building your local SEO and attract more traffic to your business.

    3. What is local search marketing?

      Local search marketing can be defined as anything that you practice online to promote your physical business. It can also be called local SEO or local search engine optimization. Local search marketing is extremely beneficial for a small business. It can help your business transform into a top local household word in your geographical space. Local search marketing includes a set of multiple techniques and skills that can be utilized to increase your online presence among your local customers.

    We come across a lot of content on the internet in our day-to-day lives. But are they all worth a pleasant read? Do they all rank #1 in search rankings? Definitely, not! So, what do you think might be the reason behind their poor engagement or ranking? Well, there can be several answers to this. But today, we will talk about READABILITY and the use of TRANSITION WORDS, in particular, and their impact on rankings.

    So, what is readability? In simple means, it defines how clear a content piece is for reading and understanding. But let me tell you, readability has no direct relation with search rankings. But the fact that writing in simple and understandable language can get you more visitors, content with good readability can impact a page’s search ranking.

    Readability & Transition Words Analysis with Yoast SEO

    And transition words play a crucial role in improving the readability of any content. So, let us learn more about transition words and their role in SEO.

    What are Transition Words in writing?

    Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words.

    As Yoast says, “Transition Words prepare the readers for what’s coming”. Further, such words offer structure and organization to your sentence or a piece of content.

    To make it clearer:

    Using words like “Conclusion” in your content, the readers will get an idea that you’re concluding the copy. Similarly, using transition words like first, second, third, etc., will make them understand you’re summing up the things.

    Types of Transition Words

    • Enumerate: “also”, “in the first place”, “finally”, “in addition”
    • Comparison: “like”, “while”, “likewise”, “rather”
    • Emphasis: “even more”, “above all”, “certainly”, “the best”
    • Cause: “and because of it”, “due to”, “because”, “because of that”,
    • Ambiguity: “perhaps”, “seems”, “maybe”, “probably”, “almost”,
    • Conclusion: “therefore”, “to finish”, “in conclusion”, “therefore”

    We use most of these words because of the need to tell our story. However, many authors use a few of these words when writing, making their sentences long and difficult to read.

    Let us take some more examples to comprehend transition words better.

    Transitional Words and Phrases Example Sentences

    Adding transition words to your content changes the structure of your content, thereby making it easier to read and comprehend. Consider the following examples and see it yourself.

    1. Without transition words: I’m not a fan of Bollywood movies. I do love Hindi songs
      With transition words: I’m not a fan of Bollywood movies. However, I do love Hindi songs.
    2. Without Transition words: Garlic tastes good in every dish. It really highlights the flavour of tomatoes.
      With Transition words: Garlic tastes good in every dish. In particular, it really highlights the flavour of tomatoes.
    3. Without Transition words: Several factors contribute to success. Hard work is the most important.
      With Transition words: Several factors contribute to success. Above all, hard work is the most important.

    Transition Words List

    While transition words are mostly single words, readability tools like Yoast also consider certain phrases when rating your content. Some of these are:

    • Above all
    • All of a Sudden
    • As a matter of fact
    • As a result
    • At any rate
    • As can be seen
    • As has been noted
    • At first
    • As I have said
    • As long as
    • Even if
    • As much as
    • As soon as
    • Due to
    • As well as
    • Even more
    • Even so
    • For example
    • Even though

    However, one important thing to note here is, these phrases must be uses exactly as listed. If you insert any word in them, Yoast will no longer count these as transition words.

    Transition Words Examples Source

    Yoast SEO Transition Words Checker

    Yoast SEO plugin is certainly one of the most used SEO plugins for WordPress today. Besides providing with focus keyword analysis, Yoast SEO plugin also offers readability analysis.

    Let’s admit, writing good content doesn’t come naturally. However, plugins like Yoast acts as a great aid here. It helps you to improve your writing by giving valuable readability suggestions. This plugin, in particular, uses certain metrics to evaluate your content. And one metric that seems especially hard to achieve is the Transition word.

    The transition words checker in Yoast SEO judges whether or not you there are enough transition words used in your content. If at least 30% of the sentences in your content contain a transition word, it will approve of the text with a green bullet. Further, if the transition score is between 30% to 20%, you will get an orange bullet. But if it is below 20%, then you will get a red bullet.

    Transition Words in SEO: Why are they Important

    As said, transition words make it easier for readers to read and understand your content. In short, it improves the readability of your text. And as you know, readability is essential to SEO. While transition words don’t impact SEO directly, these are one of the key considerations for readability.
    Further, transition words play an important part in structuring your content. Well-structured content attracts readers to your website and contributes to SEO! How?

    The more ‘readable’ your text is, the more attractive people are likely to find it.

    This means readers will spend more time on your site. This is one of the metrics Google and other search engines notice when determining search rankings.

    Let’s understand the benefits with an example:
    Text A: Without transition words
    Today I woke up tired. I was starving. I had to prepare my meal. The dry cleaner had not returned my clothes. I couldn’t go out. I spent the entire day indoors, hungry.

    Text B: With the use of transition words
    I woke up tired AND hungry today. At first, I had to cook. The dry cleaner had not returned my clothes. Eventually, I couldn’t go out. As a result, I spent my entire day indoors and hungry.

    Can you see the difference? Did you feel the connectivity while reading both the texts? This is what the purpose of transition words – helping the readers to read and comprehend a text without having to struggle to relate.

    How to Improve your Use of Transition Words

    Using transition words in the text often seems daunting to the writers. While everyone uses them in some way, using them correctly is challenging. There are some writers who don’t use transitions like ‘but’, ‘and’, ‘or’, etc. Also, for most authors, using these words doesn’t come naturally. It is an art which needs practise and a couple of things to understand.

    Consider the follow things:

    1. Know the Transition Words

    To make use of something properly, you need to know and understand its meaning. The same concept applies to using transition words. Whether you are a native speaker or a non-native speaker, you could benefit from studying transition words. Just look up a list of these words and study their definitions.

    2. Understand the relation between your thoughts and ideas

    Authors who have a better idea of their text structure use more transition words effectively. For those who just start writing and then add transition words later, we recommend them to relate their thoughts and ideas first to structure their text. This will help them identify which transition words they need to use.

    3. Know how to apply transition words properly and in context

    This is simple! Just break your content into introduction, body, and conclusion. Make sure to understand the goal of every paragraph. Now, analyse your text on a sentence level. Look for opportunities where you could use transition words to add sense to your text. If you find it difficult to do so, try reading your content aloud and see what’s missing. You can also consider reading the work of other authors and see how they use transitions. And you’ll master the use of transition words soon.

    The Final Say

    Improving readability isn’t very difficult if you learn and apply them in your writing. Transition words are one of the ways to improve readability for users. If you want to keep your readers glued to your site and minimize the bounce rate of your site significantly, then creating engaging content is a good idea. And using transition words naturally in your text aids here. It could be hard, but you can still master it. So, study, understand and practice a lot. Just remember that an adequate understanding of your content and its structure will help you to find the best transition words, and place them as required.

    Do you still have any questions about transition words? Please feel free to share with us in the comments below and we are ready to help you.

    FAQ’s

    1. Can you provide a conclusion transition words list?

      Here is the list of conclusion transition words:
      1. Finally
      2. In a word
      3. In brief
      4. Briefly
      5. In conclusion
      6. In the end
      7. In the final analysis
      8. On the whole
      9. Thus
      10. To conclude
      11. To summarize
      12. In sum
      13. To sum up
      14. In summary
      (source)

    2. Can you provide a sentence transition words list?

      Below is the list of sentence transition words along with the logical relationship that it creates between the sentences:
      To Showcase Similarity:
      – Also
      – In the same way
      – Just as … so too
      – Likewise
      – Similarly

      Exception
      – But
      – However
      – In spite of,
      – On the one hand
      – On the other hand
      – Nevertheless
      – Nonetheless
      – Notwithstanding
      – On the contrary
      – Yet

      Sequence
      – First, Second……..
      – Next
      – Then
      – Finally

      Time
      – After
      – Afterward
      – At last
      – Before
      – Currently
      – During
      – Earlier
      – Immediately
      – Later
      – Meanwhile
      – Now
      – Recently
      – Simultaneously
      – Subsequently
      – Then

      Example
      – For example
      – For instance
      – Namely
      – Specifically
      – To illustrate

      Emphasis
      – Even
      – Indeed
      – In fact
      – Of course
      – Truly

      Place/Position
      – Above
      – Adjacent
      – Below
      – Beyond
      – Here
      – In front
      – Nearby
      – There

      Cause and Effect
      – Accordingly
      – Consequently
      – Hence
      – So
      – Therefore
      – Thus

      Additional Support or Evidence
      – Additionally
      – Again
      – Also
      – And
      – As well
      – Besides
      – Equally important
      – Further
      – Furthermore
      – In addition
      – Moreover
      – Then

      Conclusion
      1. Finally
      2. In a word
      3. In brief
      4. Briefly
      5. In conclusion
      6. In the end
      7. In the final analysis
      8. On the whole
      9. Thus
      10. To conclude
      11. To summarize
      12. In sum
      13. To sum up
      14. In summary
      (source)

    3. What is transition words meaning in Hindi

      ऐसे शब्द जो दो वाक्यों को जोड़ने में मदद करते हैं, जिससे उपयोगकर्ताओं को इसका संदर्भ समझने में आसानी होती है, उन शब्दों को transition words कहते हैं। But, and, therefore, so, आदि जैसे शब्द, सभी संक्रमण शब्द (transition words) हैं। संक्रमण शब्द पाठकों को आने वाले शब्दों के लिए तैयार करता है”। इसके अलावा, ऐसे शब्द आपके वाक्य के लिए संरचना और संगठन प्रदान करते हैं।

    4. what are transitional words and phrases

      Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

    5. what are transition words in writing

      Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

    6. what does transition words mean

      Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

    7. is yet a transition word

      Yes yet is a transition word. It helps us explain exception in our sentences.

    Digital competition is indeed at its rage. Today, every brand wants to be at the top. Each one of them is looking for proven SEO techniques that can help them be at #1. However, SEO professionals often overlook certain small tricks that can help to do so. Permalink is one such SEO tactic that can boost your SEO rankings significantly.

    Read on to know more.

    SEO Permalink Meaning

    The permalink is the complete URL you see in any browser. A permanent link or permalink includes the domain name (www.avinashchandra.com). Plus, it also comprises the slug, which is the part of a URL that suffixes the domain name. Permalinks make a URL easy to comprehend both for the users and the search engines.

    Let us understand it more deeply.

    What Is A Permalink

    The URL given below is a permalink.
    https://www.avinashhandra.com/blog/what-is-permalink

    Permalink is the complete URL of any website or a webpage. Just like you have a permanent address to your home or office, every page that is on the internet has a permalink.

    Best Permalink Structure for SEO

    A permalink constituent several things, including:

    • The domain name: the site’s name with extension. Simply, it’s everything before the “.com,”
    • The slug: everything after the backslash.

    Please note here that slugs are important in SEO and for permalinks. They tell web browsers and search engines how to index your site.

    Now, let’s understand how permalinks should be structured. Consider the below two examples of permalinks:
    Ex 1: Avinashchandra.com/blog/what-is-keyword
    Ex 2: Avinashchandra.com/post-id?=342ghfmiens

    Which of these URLs can you understand and remember?

    Definitely, the first one.

    A URL with a lot of random numbers and letters fails to attract visitors. Also, it isn’t even optimized for search engines.

    Permalink and Keywords

    Good slugs use keywords to describe webpages. Keywords, when added to the slugs, add immense meaning to them. This is because keywords tell the search engines and the readers, what’s on the webpage.

    Let’s consider the above example once again. The slug in the above permalink, i.e. “what-is-keyword”, the reader and Google will come to know that the page houses information about keywords and is targeting the keyword, “what is keyword”.

    Also, since keywords have search volume behind them, it helps your webpage to rank on Google. They’re also the virtual key that makes sure your content is found by the people you want to reach.

    Read more about keywords in SEO here.

    The Importance of Permalinks

    Permalinks are significant primarily for two reasons:

    • Usability: With permalinks, visitors who wish to visit your site can anticipate what your page is about. If it matches what they are looking for, they are more likely to visit it.
    • SEO: With permalinks, search engines get to know what your page is about. This helps them in indexing your pages and improves your chances of ranking.

    Permalinks – Major Considerations

    Always choose a permalink structure that matches your marketing goals. For instance, if your blog is a brand new one, it might make sense to add its publication date to the URL. But if, you are writing an article that has to stand the test of time, adding its publication date won’t make any sense. Instead, the date in the permalink could make the content look ‘old’.

    It is always a good practice using a simple and clear permalink structure. In most cases, adding the post name to the domain name usually makes sense. Hence, in WordPress, it’d be the /postname/ option. Further, in some other cases, appending a category will help create a hierarchy in the URL. However, one thing to consider here is, this could make your ULRs look too long.

    Why Should Permalinks Remain Unchanged?

    Once you’ve published a particular webpage or a post, you should not change the permalink for that page. This is because any external links arriving at the page or post will then point to a missing URL.

    If in case, changing a permalink on your blog becomes unavoidable, you must set up a proper 301 redirect. This will clearly tell search engines that your page or post has now moved to the new URL.

    To set up a 301 redirect, you can use a free WordPress plugin like Quick Page/Post Redirect. However, if you happen to change the permalink of an existing page without setting up a 301 redirect, it will generate, what’s called a broken link.

    And as you all know, broken links are bad for the SEO health of your website. It simply annoys a user when they click a link but are redirected to a page that “no longer exist”.

    Hence, broken links can lead to a high bounce rate with visitors constantly leaving your site one by one.

    Further, when search engines notice an increased bounce rate for your site, they will decrease your organic rankings accordingly. And if you’ve multiple broken links on your site, search engines will likely penalize your website as a whole.

    Using Permalinks with WordPress

    The default permalink for any post in WordPress isn’t optimized. It consists of slug comprising the date of your post, followed by its full name. Let us first learn how to create and edit permalink in WordPress.

    Creating or editing permalinks is a fairly simple process. You don’t need any technical skills or to install plugins to do so. Both of these methods involve just a few more steps.

    How To Create Permalink in WordPress?

    Time Needed : 0 days 0 hours 10 minutes

    1. Open Settings

      Go to your WP dashboard. Open the “Settings” section. You will now see a list of options with various subheadings.

    2. Click on Permalink

      From the list, click on the “permalink” option. On clicking, you'll be redirected to a new screen with some options listed on it. You can pick the options based on your preferences of how do you want your webpage to be indexed and searched on Google.

    3. Choose an option

      You can choose from
      – Plain — This option will just have your domain name and a default post identification number (just like you had a roll number in your class) in your Permalink. No other information will be included in the URL. This method is a good fit for those who are blogging for no specific audience.
      – Day and name — If you choose this option, the slug in your URL will be set to the publishing day and the name of your post. If you have multiple posts with the same name but want to differentiate them in some way (date here), this is the right option to go with.
      – Month and name — It’s similar to the previous option. Here, instead of the day, the month of publishing will be added to the slug. If you have a monthly column, for instance, “Favourites”, this is the ideal option.
      – Numeric — This option offers very little SEO value to your permalink. If you want to save your webpages numerically to see previous posts, you can go with this option.
      – Post name — If you want to make your URLs catchy, you can opt for this option. However, this isn’t very significant in terms of SEO. This is because Google focuses on keywords when it comes to ranking and not catchy titles.
      – Custom structure – This option allows you to customize your permalink. For example, if you want to add date followed by post name, you can put “/archives/%year%postname%/” in the textbox:

    Tools
    • Any WordPress scheme plugin

    Please note that a backslash (/) separates each custom structure. Further, each tag starts with a percentage (%) sign. You can get the complete list of all of the WP structure tags available. Some of these are hour, author, and category.

    How to Change Permalink in WordPress?

    If you want to change the permalink of an existing webpage or post, follow these steps:

    1. Go to your WordPress dashboard. Choose the page you want to edit the permalink for. You will see an EDIT button next to your permalink.
    2. Now, change the text to include the information you want, like your post title, SEO keywords, author, etc.

    How to Optimize your SEO Permalink?

    Optimizing permalink structure is one of the important SEO techniques. All your permalinks should be user-friendly and search engine friendly. Here are a few tips on how you can optimize the permalink structure of your blog to boost your search rankings.

    1. Keep your URLs short: Make sure to create shorter URLs. This is because neither your visitors nor the search engines prefer long URLs. Instead, they like short and meaningful permalinks. Keep your URL not more than eight words. The average URL on #1 page is only 59 characters long. Further, the same study also revealed how short URLs and titles could jump to the first page of search results in just 15 minutes.
    2. Use a keyword-rich permalink: As explained above, keywords in your permalinks help search engines understand the content on your page. But how to determine which keyword should you use to boost your SEO? Well, you can use tools like SEMrush to determine search volume stats for various keywords. Also, consider searching for long-tail keywords. Including the right keyword in your permalinks will help you see more organic growth.
    3. Avoid using dates in Permalinks: Most SEO do not consider adding dates to permalinks as helpful. Harsh Agarwal from Shout Me Loud conducted a test to study the effects of adding dates to the older content. He added dates on posts he published between 2008 to the present day. And the results were shocking! He immediately experienced a sharp drop in organic traffic.

    These were the pages that had been offering steady traffic rates for years. But immediately after adding dates to these page URLs, the traffic dropped down. It was clear that users were apparently finding more relevant and updated content. So, what’s the key takeaway here? Users look for content that is up-to-date and relevant. Hence, keep the dates out of your permalinks to enjoy more organic traffic and high ranking.

    Final Thoughts

    Permalinks are, no doubt, a major SEO technique when it comes to boosting traffic and ranking of your site. Since permalinks can determine the way Google and users will see your webpages, it’s crucial to structure them carefully. Keep the above optimization tips in mind.

    Preferably, set the URL structure from the get-go and stick to it. However, if you do change your mind later on, don’t forget to set up 301 redirects. And you won’t lose ranking and traffic.

    FAQ’s

    1. What is a permalink?

      Permalink is the complete URL of any website or a webpage. Just like you have a permanent address to your home or office, every page that is on the internet has a permalink.

    2. How to change permalink in WordPress?

      In order to change the permalink in WordPress take the following steps:
      1. Log in to your WordPress website. Once you login in you will in the Dashboard section of your website.
      2. Click on the ‘Settings’ tab on the left-hand menu items.
      3. The above step will open the settings tab. The expended settings tab will show you ‘Permalinks’ tab. Click on Permalink.
      4. This will open Permalinks settings. To change permalink Select ‘Post name’.
      5. Now Click ‘Save changes’.
      6. Use this tool to generate the correct code that you like.

    3. How to find WordPress page id when using permalinks?

      If you want to find the WordPress page id go to the backend of your WordPress site's page for which you want the id for. Just hover your mouse pointer over the Edit button located just under your post/page title next to your Permalink URL. Now you will be able to see the page id.

    4. What is the best permalink structure for SEO-WordPress?

      Here is what I recommend as the best permalink structure for SEO in a WordPress site:
      – Use simple permalink structure. An example would be: domain.com/postname or domain.com/blog/postname or domain.com/pagename
      – Prefer dashes over underscores
      – Remove stop words from permalinks (such as “about” or “is” or “are or “in”)
      – Avoid changing permalinks or permalink structure after publishing.
      – If for any reason is you have to change the URL structure set up 301 redirects from the old URL to the new URL using .htaccess
      – Use your focus keyword in your permalink if possible

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