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Avinash Chandra

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Ever struggled to find specific content, service, or a web page on a website? When people usually don’t find what they are looking for in the dropdown menus, they turn to sitemaps for guidance. Sitemaps help website visitors navigate through your website as well as help search engines and crawlers discover web pages on a website. Wondering what is a sitemap, well read on. In this article, I will also share with you info on HTML and XML Sitemap Generators.

Most SEO experts know about Sitemaps and XML Sitemap Generators as it can help your website rank higher for relevant keywords. Want to know how that happens and how you can generate a sitemap?

Read on.

What is a sitemap?

A sitemap is a file containing all the important information about images, videos, and web pages on your website. It keeps you and search engines like Google, updated with the recent changes on the website. A sitemap helps search engines discover every inch of your website.

As we know, search engines like Google, Bing sends crawlers all over the internet to go through websites. When spiders visit a website containing thousands of web pages, they can’t go through every webpage. A sitemap helps Google bots identify web pages that you think are important to scan these web pages intelligently.

Types of sitemaps in SEO

Sitemap XML, HTML sitemap, Visual Sitemap, Image Sitemap, and Video sitemap are the few types of sitemaps your website needs for better visibility on search engines.

Types of Sitemap in terms of audience

Depending on who is the intended audience, one can divide sitemaps into two types:

  1. The sitemap for Humans: HTML Sitemap
  2. The sitemap for Search Engines and its crawlers: XML Sitemap

More about the two below soon in this article.

Types of Sitemap in terms of Resources or content on a website

This type of sitemap is needed only for search engines and their crawlers. Needless to say, this sitemap is in machine language called Extensible Markup Language (XML), and therefore it is known as XML Sitemap. In XML sitemap you create separate sitemaps depending on the type of content available on the website. Below is the type of XML Sitemap:

sitemap xml example
XML Sitemap Example

XML Sitemaps primarily have two types.

  1. Index Sitemap (This is the sitemap of various types on index a website have)
  2. URL Sitemap (This is essentially the actual webpages or URLs on the webpage that is accessed by humans)
XML Sitemap Example
XML Sitemap Example

Sitemap Index XML can further be divided into 3 different categories.

  1. Webpage sitemap (commonly known as XML sitemap in the SEO community)
  2. Image sitemaps (This is the sitemap of all the available images on the website and their URL’s)
  3. Video sitemaps (This is the sitemap of videos embedded on the website and their details). Image sitemap and Video sitemap help Google find and understand the image and video content hosted on web pages on your website. They increase the chances of the website ranking higher in Google’s image and video search results.
  4. Post Sitemap (This is the sitemap of all the blogs available on a website)
  5. Product Sitemap (If yours is an eCommerce site, the Product sitemap have the URL of all the product pages)
  6. Post Category Sitemap (This is the sitemap of all the available post categories)
  7. Post tag Sitemap (This is the sitemap of all the available post tags on the website)
  8. Product Category Sitemap (This is the sitemap of all the available product categories)
  9. Product tag Sitemap (This is the sitemap of all the available product tags on the website)

Why do we need a sitemap

A website contains different types of information on its web pages. Different kinds of sitemaps help crawlers to read this information efficiently.

Here is a deep dive into the different types of sitemaps you should look into.

XML Sitemap

An XML sitemap is a specific format to encode information on the website. This format makes it easy for search engines to read the information on your websites.

If you have a large website containing thousands of pages, it’s essential to know which of these pages are crucial. The important URLs should be the pages which Google bots should crawl as Google only allows the scanning of a limited number of pages on a website. XML sitemaps help crawlers identify these web pages.

Apart from a list of URLs, sitemap XML also contains additional information such as how frequently the web page’s content is updated and more such information. This tells Google’s website bots to crawl a particular page more often as it contains updated content.

XML Sitemap Example
XML Sitemap Example

HTML sitemap

HTML sitemap contains the visual representation of the website structure similar to an XML sitemap. The only difference between them is that HTML sitemap is easy for humans to understand while XML sitemap is machine-friendly.

HTML sitemaps list the most important pages of your website. With the help of visual representation, it portrays a clear hierarchy of the website. It also increases the understanding of the locations of page content for search engines.

This makes it easier to find pages that are difficult to find on a website’s navigation menu.Use HTML sitemap generator to create HTML sitemap online. Here is an HTML Sitemap Example.

html sitemap example
HTML Sitemap Example

Visual sitemap

Creating a visual sitemap is the first step of website development. It’s a blueprint of the structure of the website. It provides you with a clear understanding of the organization of content and guides you through the website’s navigation options.

What is Sitemap XML role in SEO?

Search engines’ primary function is to display the most relevant results for the search query. They use crawlers to identify, organize, and index information on the internet. XML Sitemaps make it easier for these bots to read the content of the website.

Sitemaps promotes a better way of handling and organizing URLs. It is more necessary to have a sitemap for your website in some situations. For example, if you have a website with thousands of web pages and a large number of external links. This situation is ideal for using a sitemap as compared to a website containing only a handful of web pages and few external links.

As a single website can contain multiple sitemaps, it is easier to handle different website sections individually because of it.

So, do all websites need to create an XML sitemap?

The honest answer is, not really.

Criteria where XML Sitemap is a must

But, definitely go for proper sitemaps if your website meets the following criteria:

  • Large website – If you own a website with many web pages, then there is a high possibility that Google web crawlers will miss out on scanning some essential web pages. A sitemap will help you in this department as it will help crawlers identify important URLs of your website.
  • Isolated web pages – Web pages that are not linked to each other in a website are a matter of concern if you want Google bots to crawl your website. Because the web pages are not interlinked, crawlers don’t have the resources to look through each of the website’s web pages. Sitemap helps ensure that crawlers don’t overlook some of the essential pages on the website.
  • New website with few external links – Google favors quality external links because it shows that the website has reliable and updated content. Google spiders usually crawl web pages by following links from one page to another page. If you don’t have any external links, then the bots’ ability to visit your page is restricted.
  • Rich media content- Media sitemap or video and image sitemap helps Google understand where media content is located on the website. It also helps websites appear in Google’s video and image search results.

How to create a sitemap?

Decide which pages are to be crawled and indexed on your website before creating a sitemap. Creating a sitemap is not a complex process.

Many online XML Sitemap Generator websites help you create an XML sitemap with ease. Websites built on CMS such as WordPress will require a dedicated plugin like Yoast SEO to create a WordPress sitemap.

To create a Yoast SEO sitemap, you must install the Yoast SEO plugin in WordPress. There are many other WordPress sitemap plugins available to choose from.

Free Sitemap Generator

If you are looking for a free online service for creating a sitemap, then many websites provide that option. Free sitemap generator provides service with conditions such as the number of pages should be less than 300.

Free Visual Sitemap Generator Online

Well, a visual sitemap is something I recommend much before you start developing your website. It is a hierarchical diagram which serves as the blueprint of your website.

Just like you need a blueprint before building your house, you need a visual sitemap for your website. If you do not plan it well, you will get caught in the labyrinth of URL, keywords, and whatnot. Here are a few free visual sitemaps generator tools online:

  1. Octopus
  2. GlooMaps
  3. PowerMapper
  4. Visual Site Maps

HTML Sitemap Generator

HTML Sitemap is nothing but a separate web page with links to all the internal pages of a website. It is like a Table of content or an index of a book. Please note that this page is critical for the success of a site as this is also indexed by search engines. Here are few HTML Sitemap Generators:

  1. My Sitemap Generator (Link)
  2. Simple Sitemap for WordPress sites (Link)
  3. PrePostSEO

XML Sitemap Generator Online

Several xml sitemap generator tools are available. Here is a list of some of them:

  1. Yoast XML sitemap generator for WordPress
  2. Free Online Generator (Link)
  3. My Sitemap Generator (Link)

Conclusion

After reading this blog you must have a fair idea of what sitemaps are and how to create a sitemap for your website. Keep yourself updated on similar topics through our website.

Sitemaps give great visibility to search engines. You can even notify Google of the changes you made to your sitemap. Images, videos, and external links all can be easily read and organized by a sitemap. Google bots travel from one link to another, this is how they discover web pages. Sitemaps prove useful here as they highlight important pages for a website with fewer external links. It’s a boon to creating a sitemap for your website as it is one of the most effective SEO strategies.

FAQ’s

  1. How to add sitemaps to google?

    Remember that Google's crawler checks the sitemap of a website only the first time they crawl it and when they are notified about any changes made to the sitemap.

    Carry out the following steps to submit your sitemap to Google Search Console.
    1. Sign in to the Google search console.
    2. Find the property for the domain you want to submit a sitemap for into the sidebar.
    3. Click on 'Sitemaps' under the Index option.
    4. Add your sitemap URL under the 'Add a new sitemap' option.

  2. What is an XML sitemap generator?

    Free and paid versions of XML sitemap generators are available online. Create a sitemap online with the help of these sitemap generator tool. Online sitemap generator lets users create, submit and update sitemaps quickly and easily. Free sitemap generators offer limited services such as only a limited number of pages available for each sitemap or report a few broken links. Other features are unlocked only when you get a subscription.

  3. How important is a sitemap for SEO?

    Sitemaps are an essential step in the process of SEO. Having a sitemap can drastically increase organic traffic because they make it easier for Google to discover your websites' web pages. This helps tremendously as Google ranks websites as well as web pages.

    If you have an eCommerce website or a web page which are dynamically created, then sitemaps are essential.

    Similarly, suppose your website has a large number of web pages, media, and external links. In that case, you need a sitemap to organize and highlight important web pages for crawlers to go through.

  4. How to create HTML sitemap for website?

  5. How to submit sitemap to google?

  6. What is sitemap in SEO?

  7. How to add sitemap in WordPress?

  8. How to create a sitemap in WordPress?

  9. How to create XML Sitemap?

  10. How does a sitemap look like?

  11. What is sitemap generator?

  12. What are sitemaps in SEO?

  13. How to create a sitemap using Screaming Frog SEO spider?

    Screaming Frog is a popular XML sitemap generator which we will use as an example of how to use a sitemap generator tool online.

    1. Open up the SEO spider and type in the website you want Google to crawl and click on 'Start.'
    2. Go to XML sitemaps under the Sitemaps option after the crawling process reaches 100%.
    3. Select the pages you wish to include from your website.
    4. Exclude pages from the sitemap which are duplicate pages or URL with two session ID's e.t.c
    5. Select the last modified date option to include the date when you last updated the XML file.
    6. Choose a priority for each URL which will help the search engine to identify the values of URLs.
    7. Select images to include in the sitemap, such as a logo or social media icon e.t.c.
    8. If you want to indicate how frequently you will be updating your web page, then there is an option available for that property.
    9. Click 'Next' to generate the XML sitemap.
    10. This XML sitemap generator can also be used to update your sitemaps after modifying the files in the sitemap.

YouTube is a video giant that is home to a diverse range of content. The platform today is brimming with videos that make it necessary for creators to create an identity, promote YouTube videos, and not get lost in the clutter. Here is how to promote YouTube videos free

However, promotions can sometimes get overwhelming and even costly. Here’s a guide that will help you with the promotion of YouTube videos for free and make your job easy.

How to Promote YouTube Videos Free?

This is a question that is asked by many but only a few have managed to get a solution. There are several ways to promote youtube videos for free. However, promoting your content can be a daunting task. Here are a few tips and tricks:

1 Curate intriguing Titles to promote youtube video free online

Titles are an important part of your presentation. They either make or break a video and its performance. Therefore, it’s imperative to craft a title that is engaging and tells the viewers what the video is about right from the time they see it.

An important point to note: do not create titles that are misleading! It not only creates a bad impression but also lowers the chances of viewers returning to your channel. Make sure to incorporate the necessary keywords in your title and keep it crisp and compelling.

2 Make SEO your Best friend: One of the easiest ways to promote a youtube video

As technical as it may sound, SEO (Search Engine Optimisation) is one of the easiest ways to get your videos to rank higher. YouTube today is the second largest search engine that provides answers to several questions and queries just like Google. Therefore, it’s important to optimize your videos in terms of tags, titles, descriptions, keywords, and more.

To bubble up to the top, it’s important to abide by some of the key practices of YouTube SEO:

  • Descriptions: In addition to adding keywords in your titles, it’s important to sprinkle your description with essential keywords as well. Make sure to give it some personality that reflects your style.
  • Tags and Categories: Both of these allow YouTube to get a better understanding of your content and makes them easily accessible to search engines
  • Engagement: Videos with high engagement (likes, comment, share) tend to rank higher in search.

While writing anything mentioned above, make sure to give it your touch that makes people resonate with you and your content. Do not just add keywords for the sake of it but add them where they are required.

3 Personalize your Thumbnail: best way to promote your youtube video

Creating a custom thumbnail is one of the easiest ways to promote your YouTube video effectively. Your thumbnail describes your content and tells people what the video is about in a snap. YouTube generally tends to take a screenshot from the video for a thumbnail. Sometimes, it may not be an appropriate snap that would do justice to your video.

Personalizing your thumbnail makes your video appealing and also dictates your dedication and professionalism. You don’t have to be all fancy while creating a thumbnail, being consistent with a particular theme, font or style would also do the work.

4 Promote Youtube Video by being Consistent

Video content today is reigning social media when it comes to performance and engagement. Therefore, you are required to be consistent with both your videos and promotion. Make sure to update other social media platforms like Facebook, Instagram and more every time you upload a new video. This will not only attract new viewers but also act as a reminder for the existing ones.

It is also important to ensure that your video graphics, video intro, channel art and more go hand in hand. If it isn’t, it makes your content appear all over the place. Make sure to follow a particular theme- colour combination and be consistent with it. It not only helps to create an identity but makes it easier for people to retain your brand.

5 Create better Engagement

Engagement is one of the most important practices that will help you rank higher. There are several ways through which you can create better engagement:

  • Conduct a giveaway or contest. It’s something that the viewers love to participate in and also results in excellent engagement.
  • Don’t be shy and ask your viewers for engagement. Simple practices like asking the viewers to give answers in the comment section or just to check out another video can lead to excellent engagement. Make sure to link your videos or provide an external link to your videos or site as a form of a Call to Action.
  • Live streaming is currently one of the biggest trends on social media. Going ‘live’ has become the new norm for content creators as it allows you to generate better interaction, provide insightful information and just be yourself.

6 Collaborate with other content creators

Collaboration is one of the effective tactics used by a majority of huge YouTubers. It opens the door to a whole new set of audience that is likely to subscribe since you’re collaborating with a creator that they like and trust. It’s important to partner with the right creator that works on the same line as yours which eventually makes you appear more authentic.

7 Promote video in youtube by creating Playlists

Creating a Playlist is important as it helps to collate all your videos in one place. Besides, it makes it easy for the viewers to easily navigate your uploaded videos. It aids in organizing your content, gives you the opportunity to add in more keywords, and caters to the user’s binge-watching tendencies with auto-play.

8 Make use of an Intro and Outro video

Creating an identity is an important aspect of promotion which you can achieve seamlessly with the help of an Intro and Outro video. An Intro video is usually 3-5 seconds that plays at the start of the video. An outro video plays at the end where you can mention related videos or ask people to like and subscribe to your channel.

9 Make use of Call to Actions- Best YouTube video promotion tactic

What is the purpose of a video if a viewer just views it and leaves without liking it or subscribing to a channel? YouTube offers several ways through which you can include CTA in your video and encourage the viewers to like, share and subscribe:

  • Host Mentions: This is a style wherein the host talks directly to the camera and tells people to either like, share, subscribe, comment and more. It’s an easy way to create better interaction and connection with the viewers.
  • Video Description: A video description is not just limited to providing information about the video. You can also add links to other related videos or your different social accounts. There are several things that you can mention in the description box that makes your video even more descriptive and detailed.
  • End Cards: These are like cards that usually appear at the end of the video and are clickable. You can add in other related videos from your channel which makes it easy for people to view.

10 Allow Others to Embed your Videos

When you upload a video, YouTube provides you with the option of embedding. You are required to allow others to embed your videos. This means that other people can publish your video or content on their channel or website. It is one of the best techniques to promote your video. Embedding allows you to gain access to a wider audience. However, an important thing you need to make sure of is that the publishers give you the credit for the video.

To get access to the feature, click on Video Manager, click on the chosen video, and under it, you will find an Edit option, click on it. Later, go on to the Advanced Settings and ensure that you have given access to the embedding option.

11 Make use of the best sites to promote YouTube videos free

Social media has gained immense popularity over the years and therefore it’s important today to cross-promote. There are several websites apart from YouTube that can help you promote your content. Promoting your content on different social media platforms reduces the chances of people missing your video and may also help in expanding your audience. However, it’s important to market your content in the right manner and at the right place. Here are a few answers to all your social media promotion queries:

11.1 How to promote YouTube video on Twitter?

With the right hashtag and words, you can promote your videos effortlessly on Twitter and might find a spot in the Twitter views. Make use of appropriate hashtags and make sure to add a link of your video in the post.

11.2 How to promote my YouTube video on Facebook?

You can announce the release of your video on Facebook via a post. A link that takes the viewers to your YouTube channel can be provided as well. There is also space for the video title, description, and additional content that can lead to better engagement and add better value. You can easily embed the link to your video on your Facebook page that allows viewers to view the video on Facebook.

11.3 How to promote YouTube videos on Reddit?

Reddit is an easy-to-use platform wherein you can just start uploading videos and tags. It’s the best site to promote YouTube videos. One important part of Reddit is the subreddits that are like sub-communities on Reddit. Search for subreddits that share the same interests or videos and actively participate. Comment, upvote, and downvote to generate engagement and interaction.

11.4 How to promote youtube video on Instagram?

Another budding place to gain maximum attention is Instagram. Make use of the right hashtags and also currently trending ‘Insta stories, Reels, Live streaming’ and more. This can be used to promote your content, yourself or both.

12 Create Appealing Series

The most efficient answer to the question ‘How to promote my YouTube video?’ is creating a series. It may be a weekly or monthly series, but it gives the viewers something that they can look forward to. If the viewers are aware that a certain topic will be discussed on a particular day, then there are more chances of them to subscribe. Make sure to discuss or give the users a glimpse of the next video that you will be posting. This will keep the interest intact and lead to better interaction.

13 Don’t Neglect Your Old Videos

Content creators usually make this mistake of completely forgetting about their former videos. They create a video; get some interaction done and then neve turn back to them. It is essential to re-optimise the old views and breathe some life into them as they aid in getting more views. However, there are very limited options to the changes that you can make in an uploaded video. But you can make changes to the following features of a video which include:

  • Thumbnail
  • Descriptions
  • Title
  • Tags

You can also upload your former popular videos that will keep the viewers visiting your channel over and over again. Popular videos that never go out of style usually involves- A guide, statistics, tips and tricks, tools lists and more. Such content has the potential to rank well, bring in more traffic and escalate SEO.

14 Promote your Video through Email

Promoting your video on social media platforms may be the new norm but nothing can surpass the charm of an email. It’s one of the best ways to garner maximum eyeballs to your content. You can promote your video by first curating a newsletter that defines and states the importance of your video. You can then mention how the video can be helpful and simultaneously link the video. You can link your video either by directing people straight to your YouTube page or by embedding the video in a blog post and then sending the blog to other people.

15 Promote YouTube video for free by building a Blog

It is essential to understand the importance of a blog. It can do wonders both for a business as well as a personal brand. Over the years, it has become very easy to embed a video which makes blogging even more rewarding. Blogs give you the opportunity to explain a particular topic in depth which sometimes might not be possible in a video. With the to-the-point titles, one can get an idea of all the topics covered. A blog helps to fill in the gap as search engines like Google sometimes find it difficult to understand videos in depth. You can easily add in your YouTube channel promotion video and provide further detailed information, which gives the audience the best of both worlds.

16 Leave Your Mark on Other Channels

Leaving your mark here essentially means dropping in a positive and helpful comment in other creators’ YouTube channels. This allows the YouTuber’s audience to notice your channel. Posting in a positive comment creates better engagement and also increases the chances of people viewing your channel and watching your videos.

This also enables to generate a better relationship with other content creators. A positive comment tends to leave an impact and definitely increases the chances of collaboration.

The best way to attract more audience to view your channel is to have an appealing Channel Icon. A channel Icon is present right next to your comment that defines you and your content. So make sure you have a professional and unique one.

17 Figure out what works for you

YouTube Analytics can help you gain insights and create an understanding of your audience. It allows you to understand how old your audience is, the language they prefer, the video style they enjoy and more. It’s important to keep a track and optimise your content accordingly.

The data present gives you first-hand information about your channel, your viewers and their preferences thus making it easy for you to comprehend what’s working and what isn’t.

18 Promote your channel too

Content creators often tend to focus majorly on the promotion of their latest videos via youtube video promotion service and more. However, the one important thing to keep in mind is that in addition to your videos, it’s essential to promote your channel as well. Look out for opportunities where you can promote your complete channel and videos too. This increases the visibility chances and also helps the video to rank higher on search engines like Google and YouTube.

Climb the ladder of search engines and rank higher with the above given points that help you to promote YouTube video for free and effortlessly.

When we use the word “Digital Marketing”, we are actually referring to online marketing efforts from a brand. Therefore, if you are asking what is Digital Marketing, here is your answer:

Digital Marketing is advertising messages delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand generate interest in their products among their consumers.

Though digital marketing started gaining popularity in the year 2000. In the last couple of years it has revolutionised marketing communication.

Global Digital Snapshot

GLOBAL DIGITAL SNAPSHOT INTERNET, MOBILE & SOCIAL MEDIA USERS
GLOBAL DIGITAL SNAPSHOT INTERNET, MOBILE & SOCIAL MEDIA USERS: Source: We are Social – Hootsuite Report

Today almost 50% of global population is connected to internet and mobile is driving connectivity at a rapid rate.

Adweek reported that, the consumer’s attention is shifting from television to mobile devices and social media.

As per Tubular Insights:

  • 87% millennials are inseperable from their smartphone
  • 92% millennials browse on other devices while watching TV programs
    • On the second device they are spending time on social networks

Needless to say brands of all size, startups and even individuals are exploring option to leverage digital marketing.

Free Digital Marketing Courses

DIGITAL MARKETING COURSE FOR PERSONAL BRANDING (2)

If you want to learn digital marketing and apply it to grow your career, you can get free access to my Digital Marketing course on  Personal Branding.

Or

DIGITAL MARKETING COURSE FOR BUSINESS GROWTH

If you want to learn digital marketing and apply it to grow your business, you can get free access to my Digital Marketing course on Traffic Building.

What is Digital Marketing?

In a real sense:

Digital Marketing is brand messaging (Advertisements) delivered through electronic channels such as Television, Radio, Internet etc. Electronic channels generate, store and transmit data in the series of the number 0 or 1.

Therefore, Digital Marketing can happen both Online and Offline.

WHAT IS DIGITAL MARKETING.
WHAT IS DIGITAL MARKETING.

If the above is true, then

Digital marketing existed ever since Guglielmo Marconi sent first wireless signals in 1896.

Isn’t that crazy!

However, the simple definition of digital marketing does not say enough about the practice of digital marketing in today’s world.

This meaning is useless as technology is just the enabler of digital marketing.  So let us understand what exactly digital marketing is?

What is Digital Marketing in Today’s Context?

In today’s context:

Digital Marketing is a set of interactive marketing promotion activities which are done online. These activities help an individual or organization reach its target audience and achieve its business & financial objectives.

Therefore when we say digital marketing, we are essentially referring to Online Digital Marketing.

The other form of Digital marketing is offiline digital marketing, which happens on other electronic devices such as Radio or Television.

I know you are not here to read about radio or TV, so I will spare you (though I have invested millions of dollors on Offilne Digital marketing during my career).

Online Digital Marketing meaning in detail

Going forward in this article when I say “Digital marketing”, I am actually referring to “Online Digital marketing”, as that is what you intend to read here, right?

1. Digital marketing is a set of marketing activities and not just one activity.

2. Digital marketing is Interactive and not just one way.

  • It enables two-way communication and is much more engaging compared to the other marketing methods.
  • Interactivity is what distinguishes digital marketing from advertising on Television, which is also electronic but not interactive.

3. Digital marketing happens online.

  • What it essentially means is that digital marketing activity is carried out on the Internet or telecom networks.
  • Though it happens online, it can empower both the virtual or offline world.
    • An example of Digital marketing in the virtual or online world is email marketing or social media marketing or search engine marketing. In the colloquial sense when we say digital marketing we refer to virtual or online marketing only.
    • An example of digital marketing in the offline world is the use of tablets to showcase product offerings at a retail store.

4. Digital marketing helps an individual or organization.

  • It is useful not only for large companies but also for individuals as well, unlike TV or newspaper advertising.
  • One can take advantage of digital advertising on small budgets as well.

5. Digital marketing helps reach and engage the target audience.

  • It is focused, and one can use multiple targeting methods to reach their audience.

6. Digital marketing helps achieve business and financial objectives.

  • It is measurable & ROI-driven.
  • It helps achieve business & financial goals.

Why Digital Marketing is a must

Today for most marketers, digital is no longer a wait and watch option. It is already pretty big.

Are you still doubtful?

Remember its not a question of IF you want to use digital marketing, rather its a question of WHEN will you take the digital leap. The earlier the better. Don’t be late.

Here’s why you need to adopt digital as part of your overall marketing strategy:

1. The digital landscape is going to be much larger in future:

  • More than 50% of the global population (3.8 Billion out of 7.5 Billion) is already on the Internet.
  • More than 68% of the connected audience (2.5 Billion out of 3.8 Billion) is already an active social media user on the mobile.
GLOBAL DIGITAL SNAPSHOT INTERNET, MOBILE & SOCIAL MEDIA USERS
GLOBAL DIGITAL SNAPSHOT INTERNET, MOBILE & SOCIAL MEDIA USERS
  • In India, its 35% population (462 million out of 1.3 Billion) is already on the Internet.
  • 79% of India’s population is already on mobile, and soon they will be on the internet with the disruption taking place in the telecom industry.
    • For less than US$ 2/month a user has access to almost 30GB of data every month.
  • An Internet-connected Indian is spending much more time on a digitally connected device (PC/tablet: 480 minutes, Mobile: 202 minutes) instead of TV (only 111 minutes).
  • 28% of Internet-connected Indians (137 Million) have purchased something online. This number is only going to grow as we go along.
2017 INDIA DIGITAL SNAPSHOT- WHY DIGITAL MARKETING IS IMPORTANT TODAY
2017 INDIA DIGITAL SNAPSHOT- WHY DIGITAL MARKETING IS IMPORTANT TODAY (Source HootSuite – We are Social)

2. Digital is empowering the world

With the evolution of Digital media, a consumer has access to the entire world’s information at their fingertips.

Now you are not the only one building your brand, your customer also has a say in your brand building exercise.

Therefore it becomes essential that you are out there talking and helping them. Because today’s consumers  want brands:

  • They can trust
  • That understands them and helps them
  • which provides them relevant and customized solutions

RELATED ARTICLE : Building Strong Brands & How Branding helps you build your Business?

3. Digital Marketing is measurable in real time

Apart from the above, please note that digital marketing is measurable in real time. This measurability allows a marketer to make changes and enhancements in the marketing approach and drive enhanced ROI for the business.

For example, if you have created TV advertisements, you will not know the results until the people-meter report is available from media monitoring services. Even if the data is available, you can not surely say that it was the advertisement that led to increase in sales.

However, if you are on digital, you will have the result of every marketing effort you make online almost instantly. You will be able to identify what is working for you and what is not.

4. Generates Real Business Leads

Businesses generate a significant number of leads on a daily basis. Most of the sales people always struggle with segmenting qualified or fake leads as one does not have any mechanism to differentiate the same.

However, when you generate leads on a digital platform, you can put your leads in a specific stage of the purchasing funnel. This kind of segmentation can enable sales to focus on advanced leads and generate better ROI for the business.

5. Helps you Connect the Dots

As a marketer, you have many marketing tools available to promote your business. It is a universal truth that there are always more opportunities for investing your money than what is available in your marketing budget. So how do you prioritise?

Most of my clients have this dilemma. Well, this is where digital allows you to identify what is working and what is not. As a marketing professional, you can detect and invest your resources accordingly.

Digital allows you to identify what is working and what is not.

With the attribution modelling, you can determine the steps a consumer take to buy your product & service and invest in the most important measures.

From the above, it is must be clear to you that digital marketing can create tremendous value for your business. It is an interactive medium, which can take several forms. So let us understand what the different forms or components of digital marketing are.

Below are my Digi10, the Ten components of Digital Marketing.  🙂

Digi10: The Ten Components of Digital Marketing

In the modern world, when we say digital marketing, we are referring to online digital marketing. Below are the most critical components of digital marketing:

  1. Websites and Mobile app
  2. Search Engine Optimization (SEO)
  3. Content Marketing
    • Which include Blogging, Video, Podcast, etc.
  4. Social Media Optimization (SMO)
  5. Search Engine Marketing (SMM)
    • Pay per Click (PPC) Advertising
    • Display Advertising
  6. Social Media Marketing (SMM)
  7. Affiliate Marketing
  8. Email Marketing
  9. eCommerce
  10. Digital Analytics

Critical Components of Digital Marketing

You might be wondering:

  • Ten parts are too much to handle.
  • How to prioritize if you are a start-up or a small business.
  • Where you will get best and sustainable returns with your limited marketing budget.

Here is the deal:

  • Depending on what your objectives are, you must prioritize where you invest your money.

However, to build sustainable and profitable digital ecosystem you must use and make use of the following components of digital marketing irrespective of the objective and size of your business:

  • A super fast loading and responsive website.
  • Business critical keywords optimised pages on the site.
  • Presence on the leading social media portals such as Facebook, Linkedin and Twitter.
  • Lead generation mechanism to identify, attend and engage prospective customers
  • Digital Analytics

Want to know the best part:

Most of the above you can deploy free of cost if you know the basic web technology.

And here is the kicker: If you don’t know all this, stay tuned here and I will teach you all of it.

Digital Marketing Plan: How to Do Digital Marketing

Digital Marketing plan is nothing but a marketing plan document that outlines how digital is going to help you achieve marketing and business objectives.

A Good digital marketing plan contains the following:

1. Strategic Digital Ecosystem Analysis

  • Analysis of Online Customers: Emerging online trends, behaviour and Sociographics; Technology drivers and their impact; Unmet consumer needs and Online segmentation (in terms of In-Market; Affinity, Behaviour and Contextual segmentation)
  • Online Competitor Audit: Audit of the main competitor’s presence online; their strengths and weaknesses; Online Brand salience; Traffic Analysis; Social Audit; eCommerce Audit.
  • Online Audit of Own Digital Ecosystem: Benchmarking against competition; Traffic Drivers; Conversion rates and Social Engagement.

2. Value Proposition caliberisation

  • What your business offers that is valuable to a customer segment?
  • Is there anything that falls in customer sweetspot?
  • Is there a need to create or reorient a capability?

3. The Ask

  • How digital will help you identify and connect with the clients seeking the value proposition that you are offering.

4. Setting and prioritising Digital Marketing Objectives

  • The specific and measurable results that are expected from digital marketing. These results could be in terms of Traffic to the website, engagement on social media, sales on eCommerce channels or even share of voice on search engines.

5. Target Customer online

  • Defined in terms of demographic, sociographic, Search behavior, Affinity and technology usage.

6. Digital Marketing Strategy

  • Digital marketing strategy outlines the components of digital marketing that will be at play. It includes:
    • Digital Channels that will be used to connect with the user. A brand can use search engines or social media or affiliate marketing or CPC or CPM advertisements.
    • Organic vs. Paid media composition: A good digital marketing strategy will always focus on sustainable investments with a larger share of organic traffic.

7. Digital Marketing Budget & Timelines

  • Defined in terms of budget deployment to different components of digital marketing and expected delivery out of it.
  • Timelines that define what you want to create in terms of execution of strategy and leading & lagging indicators in terms of result.

8. Measurement of delivery

  • Deployment and Measurement analytics tools to measure your customer activities on web, social, email and other channels.
DIGITAL MARKETING PLANNING FRAMEWORK

DIGITAL MARKETING PLANNING FRAMEWORK

Objectives of Digital Marketing

Now:

You know that goals or objectives are critical elements of a marketing plan. Goals help digital marketers define:

  • What do we want to achieve?
  • When do we want to reach there?

Objectives are specific targets you can have. However, what you must note here is that setting up clear goals for a digital marketing plan is not easy due to the following reasons:

  • The proliferation of digital channels: Marketers today have multiple digital channel options just like the consumer. This increases complexity and makes it difficult to connect with customers.
  • Intense Competition: Competition on digital channels is increasing making it difficult for brands to achieve their marketing objectives.

So what’s the bottom line?

For continued success with digital marketing, it is critical to define clear objectives and measure them regularly. Digital medium allows you adjust in real time. Put your digital marketing efforts to task to achieve your overall business goals.

Types of Digital Marketing Objectives

Business goals should be the primary objectives of digital marketing. Digital marketing goals should be defined in one of the following ways:

  • Reach out to new prospective customers and build traffic to digital properties
  • Increase overall brand awareness and Top of mind recall
  • Generate Leads for the Business
  • Support trial of a good or service and aid in information dissemination
  • Increase sales
  • Increase profit for the firm with repeat or incremental sales
  • Delight a customer by resolving their service issues

Whatever may the objective of your digital marketing strategy always remember that:

To be truly successful you need S.M.A.R.T objectives for your digital marketing strategy.

SMART is an acronym for the below:

  • Specific: Objectives of Digital marketing should state exactly what is to be achieved.
  • Measurable: Objectives of Digital marketing should be measurable with the available tools (online or offline)
  • Achievable: Objectives of Digital marketing should be realistic given the resources and market situation.
  • Relevant: Objectives of Digital marketing should be consistent and valuable for the business.
  • Time Bound: Objectives of Digital marketing should be set with a realistic timeline in mind.
SMART OBJECTIVES OF DIGITAL MARKETING STRATEGY
SMART OBJECTIVES OF DIGITAL MARKETING STRATEGY

Free Digital Marketing Courses

DIGITAL MARKETING COURSE FOR PERSONAL BRANDING (2)

If you want to learn digital marketing and apply it to grow your career, you can get free access to my Digital Marketing course on  Personal Branding.

Or

DIGITAL MARKETING COURSE FOR BUSINESS GROWTH

If you want to learn digital marketing and apply it to grow your business, you can get free access to my Digital Marketing course on Traffic Building.

What is Digital Marketing Strategy

Digital marketing strategy is a plan of action designed to achieve a long term marketing and business objectives online (with the usage of internet and telecommunication networks).

A good digital marketing strategy organizes all the components of digital marketing in such a way that the components support each other to achieve the desired strategic outcome.

A good digital marketing strategy helps achieve marketing and business goals. From the digital marketing perspective below are the three modified goals a business can have:

MODIFIED OBJECTIVES OF DIGITAL MARKETING STRATEGY
MODIFIED OBJECTIVES OF DIGITAL MARKETING STRATEGY

Engage with Prospective Customers

  • Reach out to new potential customers and build traffic to digital properties
  • Increase overall brand awareness, Top of mind recall leading to increased engagement online
  • Generate Sales
    • Generate Leads for the Business
    • Supports trial of a good or service and aid in information dissemination
    • Increase sales
  • Generate Referral
    • Positive word of mouth and recommendation leading to greater profit for the firm with repeat or incremental sales
    • Delight a customer by resolving their service issues
  • Have you noticed that the digital marketing objectives are all action oriented? A digital marketing objective is not fulfilled if it does not motivates a customer to take action. Unlike traditional advertising where a brand expects just

    As part of traditional marketing strategy, a brand expects just one action from the customer that is sales. However, in the digital marketing world, a brand expects achievement of several micro-objectives before a customer pays (which is the macro objective or the final goal really).

    But remember, trying to get all as a result of one digital marketing campaign is a recipe for disaster.

    Focus on the biggest challenge your business is facing and make its resolution as the primary objective of your digital marketing strategy and others could be your secondary business priorities.

    Brand Website: The most important pillar of Digital Marketing Strategy

    You might be wondering:

    Why the hell I am talking about a website here.

    When you hear about digital marketing the first thing which comes to your mind in Google, Facebook, Twitter, Instagram . . . . . . . . . whichever is the current flavour of the month when it comes to social media.  Most of us also think that when we talk about digital marketing, we are talking about these platforms. Therefore we believe that we need to have a presence on these platforms.

    What we forget is that all these platforms are a business and they decide the rules of the game. They pay attention to their website or mobile app and try to portray that if you are not there on their platform, you are nobody. What if they become irrelevant tomorrow.

    Remember Orkut? Nobody does. Not surprising if you don’t.

    Advertising on these platforms is not like TV advertising which leads to increase in brand awareness / Top of mind recall. Where in once your prospective customer is aware of your offering, distribution and retail promotion will lead to sales.

    The traditional advertising model does not work in digital.

    If you advertise on digital platforms like Google, Facebook and Twitter to build just the Brand awareness you are creating a captive audience for your competitor’s brands to tap into. Your competitors will target all your audience based on behavioral methods.

    Therefore TV like brand awareness campaigns does not work well for a brand on digital media. You need to do much more to get the sales and ROI for your business.

    This is where your website comes into the picture. Your website should be your leading Digital Marketing Pillar as has the following benefits over other digital channels.

    • Control: You have absolute control over your website, and you set the rules of the same on it.
    • Priorities: You can decide what will be the focus of your marketing strategy.
    • Messaging: Your customer get to hear the authentic voice of the brand
    • Connect: Your consumer can connect and talk to you directly. You have an unparalleled opportunity to delight the customer.
    • Segmentation: You will be able to segment your customer on the basis of his stage in the buying process and act accordingly.

    Brand Website Vision: to meet the Objectives of Digital Marketing

    To be successful, a brand needs to convert its website into a Digital Brand Commerce platform. This platform needs to inspire consumers to engage with the brand and help in co-creation. A Brand website is essentially a community of believers with a purpose.

    Digital Marketing Tools

    No matter where you are in your online progress, there are amazing digital marketing tools that can save you dozens of hours per week.

    Automation of key marketing activities saves me money and will save you thousands of dollars on pricey freelancers. The trick is to know the right tools at the right stage.

    What is a Digital Marketing Tool

    Digital Marketing tools help a digital marketer achieve marketing & business objective with ease and save hundreds of hour of work. Experts have created hundreds of digital marketing tool for every component of digital marketing.

    This is crazy: the good crazy!

    How on earth you can choose the best tool for a component of digital marketing. I know many marketers who spend hundreds of hours to choose a digital marketing tool.

    So here’s the deal:

    I will share tried and trusted digital marketing tools with you so that you can build your business with ease. Stay tuned to our digital marketing guides and tools of the trade.

    Below is the list of Digital Marketing Tools:

    • Websites and Mobile app
    • Search Engine Optimisation (SEO)
      • Google Search Console; Bing Webmaster.
      • Screaming frog, Wildshark SEO spider, WebBee.
      • Google Pagespeed Insights, Pingdom, GTMetrix.
      • Google Adwords, Searchmetrics, SEMRush.
      • Ahref, Moz
      • Yoast, WordPress SEO
    • Content Marketing: Which include Blogging, Video, Podcast, etc.
      • Blogspot, WordPress
      • Buzzsumo, EpicBeat, Content Ideator, TweetDeck, Nuzzel
      • Grammarly
      • Youtube, Vimeo, Instagram, Facebook, Linkedin
      • Blogmint,
      • Canva, Photoshop, Snappa
    • Social Media Optimisation (SMO)
      • Facebook, Twitter, Linkedin, Instagram, Pinterest
      • Quora, Yahoo Answers, Reddit
      • Buffer, Hootsuite
      • FanPageKarma, RivalIQ
      • ManageFlitter
    • Search Engine Marketing (SMM)
      • Pay per Click (PPC) Advertising
        • Google Adwords
      • Display Advertising
        • Google Adwords
    • Social Media Marketing (SMM)
      • Facebook ads Manager, Twitter ads, Google Adwords
    • Affiliate Marketing
      • ShareASale, Affiliate Window, Commission Junction, LinkShare, eBay Enterprise Network, Clickbank
    • Email Marketing
      • Aweber, MailChimp, ConstantContact
      • OptinMosnter, SumoMe
    • eCommerce
    • Digital Analytics
      • Google Analytics
    • Advertising networks
      • Google Adsense, GoSquared, Mention, SumAll, Visually
    • CRM

    RELATED ARTICLE : Top 10 Payment Gateways in India – Choose the Best for your Business

    Deploying Digital Marketing Tools

    You might be wondering:

    Which of the above tools are critical for the success of your business? So I am going to help you choose digital marketing tools that you should be using while deploying your digital marketing strategy.

    DIGITAL MARKETING STRATEGY FRAMEWORK BY AVINASH CHANDRA
    DIGITAL MARKETING STRATEGY FRAMEWORK

    Hope this helps. Let me know if you need any further info with Digital!

    Here are hand-picked articles to read next:

    Frequently Asked Questions

    Q1 What is the degree of digital adoption across the sectors?

    Degree of Digitisation Across Sectors
    Degree of Digitisation Across Sectors

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    Have you ever googled the keywords related to your brand, and seen some other company rank for them? You must be wondering why they get on top of Google’s search results. Well, one reason for that can be that they have a better domain authority and page authority. So, what is domain authority and page authority, and why are they important?

    These terms have gained a lot of relevance of late in the world of digital marketing. Domain authority can be described as a metric that measures a website’s or domain’s chances to rank on search engines. And, page authority can be described as a comparative metric that predicts how well a particular page will rank on SERP.

    They are both considered as important factors in measuring your ranking strength.

    Let us discuss in detail what each means and why you should pay attention to them.

    Authority matters!

    Have you ever wondered what can bring your brand to the top of SERPs? Well, better domain authority and page authority can help you achieve what you wish for. Let’s delve deep into these two concepts one by one. Stay here. Keep reading!

    What is domain authority?

    Domain authority (DA) is a search engine ranking score that predicts a website’s ability to rank on search engine result pages. Domain authority ranges from a score of 1 to 100. The higher the score, the higher the ranking of your website. Domain authority as a concept was developed by Moz.

    Domain authority can be used for comparing websites. This way it is used as a comparative metric. Domain authority is also used for tracking the strength of your website over time. It is a good indicator of the scale and quality of your site. Also, a strong domain authority can attract more organic visits to your site.

    Basically, a domain authority can give you a quick insight into a domain’s value as a link. It helps you to identify the value of a site in terms of its quality. Domain authority gives you an idea of how likely a site can outperform other sites.

    What is a good domain authority?

    • Domain authority score is affected by factors like external links and inbound links. For example sites with a large number of high – quality external links are at the top of the domain scale. On the other hand, small businesses and websites with fewer inbound links have lower domain authority scores. New websites, generally, start with a DA score of one.
    • But having a high DA score should not be the only goal. You can keep a track of the DA scores of your competitor websites. Using the information, you can aim to have a higher score than them. Thus, a domain authority can be best used as a comparative metric.
    • There is no specific number for good domain authority. There aren’t definite “good” or “bad” DA scores. A domain score of 55 may appear bad while a domain score of 85 may seem good. But this is not true. Having a score closer to 100 does not mean a good DA. Domain authority is more of a comparative metric.
    • Example: Suppose, all your competitors have DA scores between 40 and 50. Then, your aim should be to achieve a domain authority score between 55 and 60. This will help you have a higher ranking in search results for your website.

    What is domain authority in SEO?

    The concept of domain authority has gained a lot of relevance when it comes to SEO and SERPs. The higher your domain authority, the better are your chances to earn a higher search engine ranking.

    It can be said that your domain authority is a good way to measure your SEO techniques and efforts. Domain Authority can help you compare the strength of your website to your competitor’s site. It will also allow you to judge the overall performance of your website.

    Domain authority can be regarded as the best SEO solution. One of the points that you need to keep in mind is that you should always leverage your page authority in SEO into something efficient so that your potential customers are attracted to your website. Your page authority also has a role to play here.

    How to increase domain authority of website Fast and quickly?

    There are many ways through which you can increase your domain authority. Increasing your domain authority can increase the possibility of a higher ranking of your website. Do you want to increase your domain authority? Well, all you need is a good strategy.

    1. Focus on identifying a good domain name
      • You should always choose a domain name that is relevant to your website. Example: If you have a bakery shop named “Sara’s Bakers”, you can use the keyword baker or Sara’s in your domain. It should be easy to remember so that visitors don’t face difficulty returning to your site.
      • If you already have a domain, make sure to renew it for at least three to five years.
    2. Quality content is your key to ultimate growth
      • SEO is important for your domain authority. You have to write unique and quality content to achieve a good DA score. So, you have to optimize all your on-page code including your image alt tags and title tags.
      • You can use GIFs and videos to make your content more attractive. Try to keep your articles lengthy and informative. Make proper use of synonyms.
    3. Concentrate on your on-page SEO
    4. Feature high-quality links
    5. Remove all the toxic links on your site.
      • You should always go through your link profile carefully. Look out for any backlinks that have a low-reputation and have the potential to hamper your status. If you find any bad link, you should remove it immediately.
      • Get rid of toxic links that can block your growth.
    6. Your internal linking pattern should be strong.
      • Not many are aware of the fact that internal linking plays a vital role when it comes to improving your domain authority. Now, internal links direct visitors to what they are exactly trying to find. So, internal links tend to enhance their user experience.
      • Your internal links will prevent your visitors from leaving your site. With the help of internal links, they will find it easier to switch from one information to another.
      • In a nutshell, internal links make it easier for search engines to index your website.
    7. Make your website mobile-friendly.
      • Owning a mobile-friendly website is indispensable. This is because mobile searches are generally more when compared to desktop or laptop searches. This is because mobile phones are handy. If your website will be mobile-friendly, your visitors will be more satisfied.
      • Not possessing a responsive website may have a negative impact on your overall domain authority score.
    8. Build your page speed and improve your web vitals
      • Your web page speed plays a crucial role in improving your domain authority. You should always focus on improving your web page speed. It will make your user experience better. Moreover, it will also give you better sales, leads, and signups.
      • So, start building your page speed today.

    Follow the above relevant points and gain command over a better domain authority. These points can, certainly, help you improve your domain authority.

    Domain Authority Checker Tools

    If you want to measure the domain authority of your website you can use various domain authority checker online tools. Below is a list of some popular tools:

    • MOZ domain authority checker
    • Ahref domain authority checker

    If you are doing competitor analysis and want to do bulk analysis. Below are some bulk domain authority checker tools:

    What is page authority?

    Page authority (PA) can be described as a score that is developed by MoZ. The page authority suggests how well your page will rank on the search engine result page. The page authority score ranges from 1 to 100.

    It must be noted that page authority is a comparative tool. It does not involve the notion of ‘good’ or ‘bad’ score. The page authority depends on the quality of your page’s link profile. If you gain enough strong links, your page authority may reach the level that you want.

    Let’s dive deep into the concept of page authority.

    What is a good page authority score?

    Many people have been curious regarding the concept of good page authority. To know about a good PA score, you also need to understand what constitutes a good page. The main factors concerning page authority are the authenticity and validity of your page.

    The page authority score is made up of combined metrics and each of the parts have a relevant effect on the score. Therefore, you should comprehend the fact that page authority works best as a comparative metric instead of an absolute score. It does not necessarily have a ‘good’ or ‘bad’ score.

    How to increase page authority?

    If you need to attract a decent amount of traffic to your web pages, it is essential to possess the best possible search engine ranking. And if you want to rank, you would be needing a better page authority.

    Let’s try to understand the facts that can help you increase and improve your page authority. Please stay here:

    It is important to know your competitors.

    • There can be numerous pages that are ranking higher than yours. And this is, certainly, because they have better page authority. It is very essential to figure out what they are doing to get at the top. You need to adopt similar strategies while projecting your uniqueness. You can click the top-ranked results for the keywords you want to optimize for.
    • You’ll get to learn what kind of content your competitors are using or what are their sources or how long is their content. Once, you can figure out these things, you will be able to determine what you should focus on to attain a better page authority.

    Try to build links to the pages you wish to optimize.

    • Did you know, link building is the cornerstone of good SEO? It is indispensable for building a strong page authority. Try to increase the number of backlinks to your pages. You can always reach out to other websites for a backlink. You can consider adding your pages to local directories and also claim ownership for listings.
    • Another way would be to try to create popular content that people want to engage with. For instance, list articles, infographics, and videos. Try linking to reliable sources within your content. Search out for mentions of your web pages or products. You can also consider writing guest posts for other websites.

    Your content is your game changer.

    • You should always focus on creating high-quality content. Your content should never be repetitive. It’s a universal fact that people want to link to such content that helps them dig deep into a specific topic in which they want proper comprehension.
    • Therefore, you should always try to come up with relevant content through which your reader can attain maximum satisfaction. The length of your content matters too. Try to keep it as detailed as possible.

    Quick tips to enhance your content

    • The readability and visual appeal of your content matter. One thing that you should always keep in mind is that your website should be mobile-friendly. Try to use visuals that are informative and can make your content look interesting.
    • You should be using subheadings, bulleted or numbered lists, and break up your content to make it more scannable.
    • Try to select fonts and background colors that are pleasing to the eyes. You can also use block quotes to mark relevant points.

    Also, keep promoting your content as it will provide you with a better chance to earn more links. You can always reach out to influencers and bloggers to showcase your content.

    Get rid of bad links.

    • You must understand the fact that not all links can help you improve your page authority. You readers might judge you on the fact that you use bad links. So, avoid it at all costs.
    • Now, before linking to your page, any content creator will search you and your site. If they will get to learn that there are links to your site that have low-reputation, they may not give you backlinks. This way you can lose the advantages of having good links to your site.

    Keep in mind the above-mentioned points and you are set to progress towards increasing your page authority. Start working on the key points today!

    Page Authority Checker Tools

    If you want to measure the page authority of your webpage you can use various page authority checker online tools. Below is a list of some popular tools:

    If you are doing competitor analysis and want to do bulk analysis. Below are some bulk domain authority checker tools:

    Page authority vs Domain authority

    To compare page authority and domain authority, we first need to get an idea of ‘authority’ as a concept. Now, authority is defined as the qualitative measure of any web property that affects the property’s overall visibility and search engine rankings.

    Now, when it comes to defining page authority, it can be said that it measures the ranking strength of a single page. On the other hand, a domain authority measures the ranking strength of the entire domains or subdomains. However, it must be noted that the metrics are calculated using the same methodology.

    Let’s delve into both of them separately! Read on!

    Different strategies related to Domain Authority

    There are numerous ways that you can utilise to improve your domain authority. You must note that it is not feasible to increase your domain authority suddenly. It takes some time. Some useful tactics can help you improve your position gradually. Let’s have a quick look at them:

    • Try to create lots of high-quality content on your site. You can also try a strong internal linking structure for that.
    • You should make sure to earn multiple high-quality inbound links that should be associated with both external source authority and link relevance.
    • Make sure to remove any kind of bad links that are pointing to your website or any of your pages.

    It is essential to give yourself some time as domain authority increases slowly and steadily. But once your domain authority has increased, you will gain a higher chance of ranking for relevant search queries.

    Strategies related to page authority

    Let’s dive into some of the ways that can influence page authority:

    • You have to make sure that the content which you select for your page is highly relevant, detailed and also 100% original.
    • Your web page should be completely functional and optimized for SEO.
    • Make sure that your page includes internal linking properly.
    • Also, you need to ensure that no bad links are pointing to your page.

    Did the strategies for domain authority and page authority look similar? Well, as a matter of fact, all the rules that apply to domain authority can also be applied to page authority. It’s just that on the page authority, it is on a smaller scale.

    Domain authority and page authority enjoy a mutually beneficial kind of relationship. If you build more links to your individual pages, it will raise your domain authority. And, when your domain authority rises in general, it will increase the page authority for your individual pages.

    Both domain authority and page authority hold relevance but it can be said that your domain authority deserves more attention. This is because it is a long time investment. Try to build your brand overall.

    Conclusion

    To summarise, I would like to say that you should focus on both page authority and domain authority to bring your brand into the limelight. Both of them are equally relevant. After all, different parts make a complete whole. It’s time to get both your essential parts in place to build your brand and progress towards growth.

    It’s time to boost your authority! Long live your authority!

    FAQs

    1. What is domain authority and why is it important?

      Domain authority can be considered as the most appropriate representation of search results. It can be said that there is a direct relationship between higher DA scores and better rankings. Also, domain authority is a way of measuring how well a particular website will rank on search engines. A lower DA score means that a website is weak. In a nutshell, it can be described as an authority that measures the predictive ranking strengths of domains and subdomains.

    2. What is a good domain authority?

      Domain authority is said to be scored on a scale of 1 to 100 and this involves using an algorithm that is designed by MoZ. Generally, a DA score between 40-50 is considered as average. A score between 50-60 is considered as good and above 60 it is considered to be excellent. However, it must be noted that possessing a score closer to 100 does not mean a good domain authority. You must comprehend the fact that domain authority is a comparative metric. It cannot be particularly ‘good’ or ‘bad.’

    3. What is page authority and why is it important?

      Page authority can be explained as a score that offers suggestions on how well a particular page will rank on a search engine page result. Page authority involves the data concerning one particular page. Page authority is important because a page with higher PA scores has better chances of ranking when compared to other web pages in the same arena.

    4. How do I increase page authority on my website?

      There are multiple ways to improve and increase your page authority. Some of them are learning about your competitors in a better way, creating high-quality content, getting rid of low-reputation links, building new links to the pages you are trying to optimize and many more. These factors can help you increase your page authority scores.

    From the very start, the marketing department has been the brains and the brawns of any organization. Marketing functions include advertising, selling, and delivering products to the customer after understanding their unique needs. With the new day and age, traditional marketing has observed a paradigm shift towards digital marketing. Many new digital marketing agencies have come up to help companies keep up with changes and adapt. We have a list of the 20 best digital marketing agencies in India.

    From the very start, the marketing department has been the brains and the brawns of any organization. Marketing functions include advertising, selling, and delivering products to the customer after understanding their unique needs. With the new day and age, traditional marketing has observed a paradigm shift towards digital marketing. Many new digital marketing agencies have come up to help companies keep up with changes and adapt. We have a list of the 20 best digital marketing agencies in India.

    20 Best Digital Marketing Agencies In India

    This list is prepared based on the clients and the work of the digital marketing agency. The list doesn’t essentially rank the agencies, it just presents to you the best options available in India.

    Without further ado, let’s dive in deep and know better the digital marketing agencies in India. Here are the top digital marketing agencies to look at:

    1. BrandLoom

    Website :  https://www.brandloom.com/

    • About: Brandloom builds comprehensive brand plans and follows through to make a stellar brand identity. Brandloom takes pride in being the ultimate RoI-focused and data-driven digital marketing firm. Avinash Chandra is the founder and CEO of Brandloom. The company has been functional in India, the USA, and Canada. It is counted among the top 10 digital marketing agencies in India
    • Services Offered
      1. Paid Search Advertising
      2. Search Engine Marketing
      3. Organic Search
      4. Data and Analytics
      5. Conversion Optimization
      6. Social Media Management
      7. Social Media Marketing
      8. Web Analytics
      9. Search Engine Optimization
      10. Attribution Modelling
    • Noteworthy Clientele: BrandLoom hey have many clients but the most prominent of them are Tata, Casio, Valvoline, Hero cycles, Jubilant Agri and Consumer Products, Wipro, and many more.

     

    2. Webchutney

    Website: https://webchutney.com/

    • About: Webchutney is also a part of the Dentsu Aegis Network (DAN) and is famous for its creativity. They have a very progressive and hands-on approach. The company was founded in 1999 and is headed by Sidharth Rao. Their Services Offered are varied and have a reputation of out-of-the-box thinking.
    • Services Offered:
      1. Website design
      2. Mobile Marketing
      3. Social Media Management and Marketing
      4. Communication Design
      5. Media Buying
    • Noteworthy Clientele: Having a reputation for being highly creative, their most prominent clients are Flipkart, Microsoft, Airtel, Bacardi, Mastercard, RedBull, and PepsiCo.

    3.Ogilvy Public Relations Worldwide

    Website- https://www.ogilvy.com/

    • About: Ogilvy Public Relations Worldwide is a one stop shop for all your marketing related needs. They offer Services Offered in both digital marketing and traditional marketing. Ogilvy is a stalwart of marketing agencies and has stood strong since 1980 around the globe. The current CEO of Ogilvy Public Relations Worldwide is Stuart Smith.
    • Services Offered
      1. Brand strategy designing
      2. Advertising
      3. Customer engagement and commerce
      4. PR and Influencer Marketing
      5. Digital Transformation
    • Noteworthy Clientele: Ogilvy doesn’t make brand identity, it forms people’s thought process. Its most noteworthy clients are NASCAR, Tiffany & Co., IKEA, Philips, UPS, and Coke Zero.



    4.Sapient Razorfish

    Website- https://www.razorfish.com/

    • About: Sapient Razorfish is a part of Publicis Group and was founded in 2016. It gets its name from the merger of Razorfish and SapientNitro. The current CEO of the organization is Alan Wexler. It’s a big organization with more than 10,000 employees. Their work has won them many awards and accolades.
    • Services Offered
      1. Advertising and Branding
      2. Data Analytics
      3. Email Marketing and eCRM
      4. Emerging Media Management
      5. Search marketing
      6. Strategy and Planning
      7. Social Influence Marketing
      8. Digital Business Transformation
    • Noteworthy Clientele: Walmart, Samsung, Mercedes-Benz, McDonald’s, Apple Inc and Citigroup are all clients of SapientRazorfish.

    5.To The New Digital

    Website- https://www.tothenew.com/

    • About: To The New Digital Media is a relatively new digital marketing agency. Though, with successful campaigns and smart digital transformation they soon caught the eye of big names in the video broadcasting business. They stress the need for smart content marketing solutions. The company was established in 2008 and is being run successfully by Deepak Mittal.
    • Services Offered
      1. Product Engineering
      2. UI/UX development
      3. Cloud and DevOps
      4. MEAN Development
      5. AEM COnsulting & Development
      6. Drupal Development
      7. Digital Video Management
      8. Digital Marketing
      9. Analytics-led Marketing
    • Noteworthy Clientele: Their client base is more of a television and digital video based. Their prominent clients include VIACOM 18, ZEE TV, Amazon, ESPN, Times Internet and WatchWith.

    6.WATConsult

    Website- https://www.watconsult.com/

    • About: WatConsult is a reputed digital marketing agency under the Dentsu Aegis Network (DAN). WatConsult is famous for their social media consultancy Services Offered. They emphasize the need to connect with the audiences and make a strong bond using emotions. The company was founded in 2007 and the current CEO is Rajiv Dingara. WatConsult has won many awards and accolades for their visionary work.
    • Services Offered
      1. Mobile Marketing
      2. Social Media Management
      3. Social Media Marketing
      4. Search Marketing
      5. Digital Analytics
      6. Digital Video Production
      7. Social Media Audit
      8. Web development/ Web design
      9. Online Reputation Management
    • Noteworthy Clientele: Their social media consultancy Services Offered are hired by Fortune 500 countries. Some clients worth a mention are Vivanta, Peter England, Vero Moda, Apollo Hospitals, Cadbury and Himalaya.

     

    7.Reprise Media India

    Website- https://reprisedigital.com/

    • About: Reprise Media is not your regular advertising digital marketing agency. However, they have broken the walls of digital marketing by employing a mix of organic and paid media for engagement and driving traffic. Though Reprise isn’t your everyday agency, it’s giving a thorough competition to the digital marketing agencies in India. It was established in 2003 and is headed by Tim Ringel. Reprise Media is a big organization, employing around 4000 people. 
    • Services Offered
      1. Search Engine Marketing
      2. Search Engine Optimization
      3. Social Media Marketing
      4. Email Marketing
      5. E-commerce
      6. Strategy, Consulting. Creative and Innovation design and development
      7. Paid and Organic Social Media Management
    • Noteworthy Clientele: Reprise Media has a stronghold in countries around the globe. A few of their top clients are Sharp, United States Postal Services, Cathay Pacific, Honda, Hyundai, American Airlines, Raymour & Flanigan and Verizon.

     

    8.Quasar Media

    Website- http://www.quasar.co.in/

    • About: Quasar Media is part of the WPP group, which is a holding company involved in advertising, public relations, communications and much more. Quasar Media was established in 2005 and soon bagged big businesses as their clients. The current CEO of Quasar Media is Manish Vij. They have three offices in different cities of India.
    • Services Offered
      1. Digital Advertising
      2. Search Engine Optimization
      3. Search Engine Marketing
      4. Social Media Management
      5. Mobile and e-commerce solutions
      6. Media buying and planning
    • Noteworthy Clientele: Their clients appreciate their Media buying and Advertising Services Offered. A few noteworthy clients are pantene, Maggie, KitKat, Whisper, Wella, Siemens, Dolby, Honda and Twinings

     

    9.Mirum India

    Website- https://www.mirumagency.com/en/country/india

    • About: Mirum was formerly called Social Wavelength. They have a presence in 24 countries and take pride in calling themselves a borderless storytelling digital firm. Mirum ventures into Social media, Corporate blogging, and OEM. they have been functional in India since 2009. They have 2 CEOs who work in collaboration with each other.
    • Services Offered
      1. Digital Communication
      2. Digital Media Planning and Buying
      3. Social Media Presence Generation
      4. Marketing Automation
      5. Corporate Blogging
      6. Social Media Consulting
      7. Digital Data Analytics
    • Noteworthy Clientele: As they primarily deal in the OEM sector, their most noteworthy clients are Nokia, Nissan, Unilever, TVS, The Time Of India, LG, Havells, Godrej, Asian Paints, Apollo, HSBC, and Mother Dairy.

     

    10.Resultrix

    Website- https://www.performics.com/in/

    • About: Resultrix is a digital marketing agency based in India. It falls under the Publicis Groupe. Resultrix holds a great deal of authority in the field of digital marketing. Their UI and UX designs are famous for being interactive and engaging. They insist on being object oriented but in style. The company was founded in 2008 and is currently headed by Vidur Luthra. Resultrix won the IAMAI Digital Award for the Best SEM Campaign in 2013. 
    • Services Offered
      1. Search Engine Marketing
      2. Search Engine Optimization
      3. Interactive design development
      4. Social Media Management
      5. Social media marketing
      6. Data driven Analytics
      7. Mobile Marketing
      8. Affiliate marketing
      9. Programmatic Buying
    • Noteworthy Clientele: Big names like Corbis, Disney, Intel, Bing, Clear trip, The Economist, CitiBank and many more are associated with Resultrix.

    11.iStrat

    Website- https://www.istrat.co.in/

    • About: iStrat is a digital marketing agency in India. iStrat is a member of National Association Of Software and Services Companies (NASSCOM). iStrat offers a wide range of services. They lay stress on the news for high-quality research to achieve the desired marketing objectives. The company was founded in 1991 and is headed by Navneet Singh Sanghi. 
    • Services Offered
      1. Online Marketing
      2. Interactive Kiosks
      3. Digital Films
      4. Business Strategy and Process
      5. Instructional Design
      6. Communications Strategy
      7. Web design solutions
    • Noteworthy Clientele: A istart was started in 1991, it has bagged some big names in the business like Wikipedia, Google, Ranbaxy, MSN, Yahoo, Ask, NDTV and Moneycontrol.com.

     

    12.Pinstorm

    Website- https://www.pinstorm.com/

    • About: Pinstorm is a well-recognized digital marketing agency. They are functioning in the same vertical for a very long time and have achieved expertise in their niche of viral marketing. Pinstorm believes in an integrated approach to analytics and creativity. They highlight the need for content marketing. Pinstorm emphasizes the need to be a transformational agency and not just a social media manager. The company was established in 2004. It’s currently headed by Mahesh Murthy. 
    • Services Offered
      1. Digital Transformation
      2. Digital Marketing
      3. Social Media Management and Marketing
      4. Search Engine Optimization
      5. Search Engine Marketing
      6. Viral Marketing
      7. Integrated Advertising
    • Noteworthy Clientele: Their expertise lies in viral marketing and their clients are the ones with the most memorable advertisements and campaigns. The few top clients are Cafe Coffee Day, ICICI Bank, ET Now, and GQ.

    13.Foxy Moron

    Website- https://www.foxymoron.in/

    • About: Foxy Moron wasn’t started with the intention of being a big and leading digital marketing agency. It was started by a group of four friends with the intention of scoring well in a college project. The four founders are Pratik Gupta, Paritosh Ajmera, Suveer Bajaj and Harshil Karia. The agency has now turned into a medium size company employing around 500 people. The company was founded in 2008 and is running strong with offices in three cities.
    • Services Offered
      1. Social Media Marketing
      2. Social Media Management
      3. Search Engine Optimization
      4. Audio and Video Content Development and Production
      5. Online Reputation Management
      6. Public Relations
      7. Website development/ Web design/ Website design
      8. Mobile App Development
    • Noteworthy Clientele: As Foxy moron has a reputation of providing robust online marketing Services Offered, and hence has gained major houses as clients in a very short time. Some major clients of Foxy Moron are Aditya Birla Capital, Castor Oil, L’Oreal Group, SAB Miller Group, Discovery Channel, Burger King, Bennett Coleman Group, HOOQ, GoAir and Turner International.

    14.BCWebwise

    Website- https://www.bcwebwise.com/

    • About: BCWebsite is one of the top digital marketing agencies in India. They offer 360 solutions to all the internet related issues, varying from promotion to advertising services. They are famous for their result oriented efforts. It’s a medium sized organization with just under 200 employees. The company was established in 2000 and is headed by Chaaya Baradhwaaj.
    • Services Offered
      1. Web Design
      2. Web Marketing
      3. Social Media Management
      4. Social Media Marketing
      5. Media Buying and Planning
      6. Branding
    • Noteworthy Clientele: Due to its prominent internet media solutions, their clients have strong online presence. A few of their clients are Hero, Bharat Benz, Nutrela, Unicef, ICICI Prudential, Maruti Suzuki, Axis Bank and Park Avenue.

    15.Langoor

    Website- https://www.langoor.com/

    • About: Langoor is a dynamic and spunky digital marketing agency. They strongly believe in the amalgamation of innovation and creativity. It was established in 2009 and is headed by Venugopal Ganganna. Their campaigns always have technology as a central element. The organization offers employment to 500 people.
    • Services Offered
      1. Visual Design and Communication
      2. Web Design and Website Development
      3. Retained Web Services Offered
      4. Digital Marketing
      5. Campaign Strategy
      6. Social Media Management
      7. Social Media Marketing
      8. Google and Social Analytics
      9. Brand Creation
      10. Conversion Optimization
    • Noteworthy Clientele: The major clients of Langoor are Ford, The Body Shop, Epson, Wipro, Cisco, and MoneyGram.

     

    16.AdGlobal360

    Website- https://www.adglobal360.com/

    • About: AdGlobal360 is a dynamic digital marketing agency. Their expertise lies in running PPC Campaigns and emphasize on email marketing. They prioritize the need for highly-efficient landing pages. They have introduced state-of-the-art technologies of Call-tracking and Landing page optimization. Their clients are all praise and no remorse. AdGlobal360 was established in 2009 is headed by Rakesh Yadav.
    • Services Offered
      1. Social Media Management
      2. Social Media Marketing
      3. Search Engine Optimization
      4. Email Marketing
      5. Digital Marketing
      6. Online Reputation Management
      7. 360 Online Marketing
    • Noteworthy Clientele: The value added products of AdGlobal360 has helped it to stand out from the competition and gain major clients like Reliance Capital, Greenlam Laminates, Amity University, Coca Cola and Nestle.

    17.Xebec Digital

    Website- https://www.xebecindia.com

    • About: Xebec is a leading designer of over the top and beautiful digital campaigns for the clients. They started small in 1992 but soon grabbed the market share and now is one of the leading digital marketing agencies in India. Its latest CEO of the organization is Somya Iyer. Their beautiful and outstanding designs have won them many awards.
    • Services Offered
      1. Web Development or Website Design
      2. Advertising
      3. Search Engine Marketing
      4. Social Media Marketing
      5. Social Media Management
      6. Designing
      7. Mobile App Development
      8. Marketing Technology
    • Noteworthy Clientele: Xebec gained fast popularity. They are a small size organization with only 100+ employees, but the clientele they received was overwhelming. Some major clients of Xebec Digital are Cox and Kings, Maharashtra Tourism, Symbiosis University, Manipal University, Ramoji Film city, Indian Badminton League, Phoenix Market City and DLF.

    18.Social Panga

    Website- https://socialpanga.com/

    • About: Social Panga is one of the leading digital marketing agencies in India. They specialize in UI and UX designing. Their app development skills are well appreciated by the clients. The company is small in employee strength with less than 100 employees. It’s a fairly new organization and was founded in 2011. The organization is headed jointly by Himanshu Arora and Gaurav Arora.
    • Services Offered
      1. Social Media Marketing
      2. Social Media Management
      3. Mobile App Development
      4. Mobile UI/UX Design
      5. Web Design
      6. Email Marketing
      7. Brand Management and Communication
    • Noteworthy Clientele: The creativity of Social Panga has gained them clients like Nestaway, Myntra PayTM, MTR, Snapdeal, Titan, Tata Motors and Reliance Energy.

     

    19.iQuanti

    Website- https://www.iquanti.com/

    • About: iQuanti has a stronger clientele in international markets than in India. They offer a wide range of services and are famous for their search engine optimization. They have only one office in India which is in Bangalore. iQuanti is a medium sized organization with less than 500 employees. It was founded in 2008 and is headed by Vish Sastry Rachakonda.
    • Services Offered
      1. Social Media Management and Marketing
      2. Digital Experience Marketing
      3. Digital Strategy
      4. Mobile Media Agency
      5. Online Reputation Management
      6. Corporate Blogging
      7. Influencer Engagement
      8. Online videos Development
    • Noteworthy Clientele: The presence of iQuanti is strong in India and around the globe too. The major clients are ADP, Bloomberg, American Express, Staples and HomeEquity Bank.

    20.Phonethics.in

    Website- http://phonethics.in/

    • About: Phonethics is a brilliant digital marketing agency and expertise in web and mobile app development services. It was founded in 2006 and is headed by Saurabh Gupta. They lay stress on integrating analytical and creative sides of marketing.
    • Services Offered
      1. Search Engine Marketing
      2. Search Marketing
      3. Mobile Marketing
      4. Social Media Management and Optimization
      5. Web Development
      6. Mobile App Development
    • Noteworthy Clientele: The integrated system of analytics and creativity rose Phonethics.in to prominence. Their top clients are Nissan, GIA, Monginis, JetKing, Skoda Auto, SBI Life Insurance and YoyWeCan.

    Conclusion

    In the world of cutthroat competition, having a prominent brand identity and strong connection with the consumer is important. Agencies and companies, which deal with advertisement also tend to employ digital marketing agencies to give them an edge over their competition. Be it big media houses like The Economist or Prominent financial solution companies like HSBC, all have invested their funds in digital marketing agencies.

    If you are looking to rebrand your image, build a strong social media presence, automate your marketing solutions or just stay above the competition, it’s recommended that you work with a digital marketing agency.

    If you are a student, then starting your career with a digital marketing agency will present you with immense opportunities. The companies require people to work in different roles and collaborate with one another to form a mind-blowing campaign. The future of digital marketing is bright, and you might just end up being part of the next big thing.

     

    FAQ

    1. What does a digital marketing agency do?

      A digital marketing agency, in general, offers a wide range of services based on the needs of the customer. Their job description includes advertising, promotion, web design development, mobile application development, social media marketing and management, search engine optimization, and SEO-based marketing. In the digital age, it has become essential to be associated with a robust digital marketing agency to stay ahead of the competition and thrive in your vertical.

    2. Do I need to be associated with a digital marketing agency?

      With the changing day and time, it's highly recommended to be in the association with a digital marketing agency. They help you reach your target audience in a more effective manner, bringing in greater traffic and helping the business to grow and thrive. If you are still skeptical if you need a digital media agency, then know that even Microsoft, Google, and Amazon, still invest in digital marketing agencies.

    3. Is investing in a digital marketing agency recommended for a small business?

      As a small business, if you are tight on resources, you can try to make a digital presence of your own by being omnipresent on social media platforms and creating an effective landing page. If you are a small business with good resources, investing in digital marketing agencies is recommended to turn that small business to big in record time.

    4. How do I become a digital marketing agent?

      To start a career in a digital marketing agency you first must identify your niche and understand your expertise. Try to upskill yourself based on your research. There are multiple online courses available in digital marketing, social media marketing, SEO, UI/UX designing and content writing. Once you are all set with a skill set, apply to relevant jobs and soon you will become a digital marketing agent.

    With the advent of Covid-19 the world has adjusted to a new normal. More work spaces have become accustomed to work from home jobs. New avenues have opened up for the ones who are inclined toward working from home.

    Whether you are a woman looking to restart your career or a student who wants to make some extra pocket money- a work from home job can be the opportunity that you are looking for. Work from jobs are also a good option for people with disabilities or ailments, or senior citizens who wish to stay active professionally. There is something for everyone when it comes to work from home jobs.

    Maintaining a work-life balance is essential. With these tiring and competitive times, it has become challenging to have a good balance. Work from home jobs offers the opportunity to maintain a healthy balance in your professional and personal life.

    Read on to know what these opportunities are and from where to avail them.

    Why Opt For Work From Home Jobs

    Taking on work from home jobs is beneficial to both employer and employee. As an entrepreneur I am always looking for the best talent available, having a remote team gives me the freedom to hire the best talents from around the country. Video call (such as Zoom, Google Meet, Microsoft Teams) proves to be a wonderful tool to keep tabs on my team and check on their well-being.

    There are several surveys, which have found that the employees who work from home actually work their full work hours. The home environment boosts focus and results in greater productivity. Office workers at times take long breaks. (Source)

    As for the employees- they have a lower chance of burning out. They invest their time in their hobbies, and or enjoy the company of their loved ones instead of a gruelling commute. The stress levels of the employees working from home has been found to be much lower than their office going counterparts. (Source)

    Why Work From Home Jobs?

    There were times when people had to stand in long queues to acquire a job. But thanks to technology- you can now look up jobs that suit you and also apply for them. There are a plethora of jobs available if you are willing to work from home. These jobs pay well and help you maintain your work life balance.

    At times, people have to stay away from their families to work. It’s very common among people of young age. Living alone in a different city can come with its own set of challenges. For them, the opportunity to work from home may be beneficial.

    So, what are some of the jobs that you can do from home? We have rounded up a few options for you.

    10 Best Work From Home Jobs in India

    Once you have decided that you want to work from home, there are a bunch of options available online. In case you are looking for an internship, part-time or full-time job there are great opportunities available for all. There are multiple freelancing websites that offer the following jobs.

    To know which are some of the best work from home jobs in India, keep reading.

    1 Virtual Assistant Jobs work from home

    As a work-from-home virtual assistant, you will be entrusted with the job of replying to calls and emails, scheduling meetings, and maintaining a calendar. Anyone with a strong internet connection and basic knowledge of MS Office can apply for this job.

    Students with spare time can apply to gain experience of the work environment and make some extra pocket money. Women who due to some reason cannot leave their homes can apply for virtual administrative assistant work from home jobs too. This is one of the best genuine work-from-home jobs without investment and registration fees.

    2 Digital Marketing Work from Home Jobs in India

    Digital marketing has become an integral part of each and every marketing campaign. There are many firms that only rely on digital marketing to gain momentum in their business. 

    With such a boom in digital marketing, many companies have started their own digital marketing division. There are several other firms that are dedicated digital marketing firms.

    Someone with a degree in management or a specialization course in digital marketing can apply for work from home digital marketing jobs in such firms. It’s the responsibility of a digital marketing manager to develop and run a campaign for the client. They are entrusted with leading website development and oversee all customer-facing digital communication channels. 

    Digital Marketing jobs are easily available for work from home jobs. These jobs need dedication and are extremely well paying.

    3 Work from Home Graphic Design Jobs

    As a graphic designer your job will entail creating and assembling images and graphics for different forms of media like social media. You will be responsible for developing the products’ brand identity.

    Someone with a degree in graphic designing or one who has a sense of design and software skills of Adobe Illustrator, Photoshop, Indesign, Coral Draw. If you are a fresher or a student with less than one year experience you can easily get a salary of about 2lpa. This is one of the best freelance work from home jobs for women.

    4 Web Design Work from Home Jobs

    The work of web development requires the candidate to interact with multiple teams to put together the backend of the website and debugging of the code. You need to have strong coding skills. 

    Someone with a degree in software engineering or proven experience in coding can easily apply for the jobs of web developers. A bunch of freelancing jobs are available for web developers. Such jobs have flexible work hours and great earning potential. 

    5 Work from Home Content Writing Jobs

    A content writer’s job includes writing, creating and editing a wide variety of content for different platforms. The content should be relevant to the clients’ guidelines. They should be able to translate the brands’ identity and objective into compelling written content for the target audience.

    Content writing work from home jobs can be taken up by anyone who has a strong command of the english language (spoken and written). They need to have an understanding of basic Ms Office softwares too. This is one of the best work from home jobs available.

    The role mostly gives flexible work hours but tight deadlines. The candidate must have dynamic research skills because before writing thorough research is important. This is one of the best work-from-home jobs for women in India.

    6 Data Entry Work From Home Jobs in India

    Data entry is one of the most common work from home jobs available in India. Many companies in a wide range of industries including government and private look for data entry clerks. 

    The Data entry clerks are responsible for digitizing paper documents, transcribing call recordings and emails. To qualify for the work from home data entry jobs you must have proficiency in MS Office. 

    Students who have just completed their 10th can also apply for these jobs. If you are sitting at home and want to make some extra money, this is the job for you. Data entry is one of the best part-time work from home jobs in India.

    7 Work from Home Teaching Jobs as Online Tutor

    Online teaching or online tutoring is one of the best part-time work from home jobs. The demand for online tuition is ever-growing. The best advantage of this job is that you have a set client base, even if you have to move from one city to the other.

    Someone with a skill to teach and a strong internet connection can become an online tutor. The earning potential of this role is sizable. The work is mostly part time and freelance.

    8 Work from Home Translation Jobs

    In India, most people are multi-linguistic and know 3-4 languages. This proficiency of them can be put to good use in the role of a translator. A translator acts as a communication key between 2 people who do not share a common language. Therefore you can easily do translation work from home job.

    Translators help in official document translation too. A translator at times helps the clients get accustomed to each other’s cultures and traditions. A translator’s job has great earning potential. English, German, French, and Japanese are the most sought-after languages in a translator. English to Hindi translation work from home jobs are most sought after in India.

    9 Work from Home Social Media Jobs in India

    Social media managers are responsible for developing and executing the firm’s social media strategy. They are entrusted to monitor different social media platforms of the firm and devise a strategy for successful public participation.

    They also identify influencers who might resemble the company brand identity and engage with the audiences regularly. Someone with a specialization in social media marketing and online marketing can apply for social media manager work-from-home job.

    10 Work from Home Travel Agent Jobs

    A travel agent is mostly a freelance worker. A travel agent’s job is to tend to the incoming requests and make an itinerary for the client. The agent needs to look after the ticket booking and hotel booking of the clients in the given budget.

    In case of group travel, they are responsible for drafting service contracts and verifying them. They need to be a good communicator to build a rapport with the client and grow business. 

    Anyone with a will to work and a strong internet connection can become a travel agent. This is one of the best part-time work from home job.

    11 Amazon Work from Home Jobs in India

    Amazon is a large e-commerce company and they hire a large number of virtual employees for various phone- and email-based customer service positions.

    If you want an amazon work-from-home part-time job, you can apply for the job by going to www.amazon.jobs and clicking on “Remote Career Opportunities”. These could be the best part-time work from home jobs for moms.

    12 Offline Typing Work from Home Job without investment

    More and more businesses are looking for people who can help them with their day-to-day tasks. Offline typing jobs are one such opportunity where you can work from home without having connected to the internet all the time.

    How to Work from Home Effectively

    It’s true that working from home makes you more focused but it’s necessary to create a suitable environment for the same. If you fail to set a schedule and maintain an official environment you might end up losing on the clients and jobs.

    Here is how to work from home productively. Take advantage of a few trips and tricks for you to be the best version of yourself when it comes to working from home.

    1 Tidy Work Area and Staying Organised

    For optimum work performance you need to have a tidy and well designated work area. A proper table with a chair is a must. Sitting on your bed or sofa will make you lazy and might give you a painful back.

    Before starting your work for the day, being at the table with your required gadgets, diary and pen is important. Have a minimalistic and clean approach. If you have kids or a maid to tend to, set a schedule for them.

    2 Planning the day and Communication

    Before you start the day, having a set schedule is important. Have a task list or target list ready so that you can dive right in without any delay. Keep sufficient time reserved for any emergency or unforeseen work call.

    Switching between tasks is a major productivity killer. It’s better to concentrate on one job, see it through till the end and then move on to the next one. You need to shut down the urge to check the mail or indulge in non-important conversations.

    While non-important communication needs to be avoided, important and clear communication is a must. Your bosses should stay updated with your work progress and know that you are taking your work from home seriously. 

    If you are new to the job, ask for regular feedback. Communication is the key to performance.

    3 Technological Help

    To increase productivity and keep a sane mind, taking adequate help of technology is a prerequisite. You might be in the middle of your work and lose your progress due to a bad internet connection. 

    Having a strong wifi connection should be your go to move. Using communication tools like slack and video calling tools like google hangouts will help keep a healthy communication between the team.

    4 Best Productivity Measures

    To boost your productivity try to engage in the workflow. Your targets might take a hit while you are settling down. Do not fret, that happens with everyone. It takes a few days to get in your groove.

    Once you have settled in well, schedule the most challenging tasks in the morning. Try to take the important calls in the afternoon. As the day passes, you might get tired, so try things that work for you to boost your attention span.

    5 Deadlines and Distractions

    It’s easy to get comfortable in work from home jobs. Nevertheless, never forget, you are getting paid for it. Do not miss your deadlines. Staying committed to your work should be your top priority. Personal appointments and other homely chores should be kept at bay during the working hours.

    It’s easy to get distracted when working from home. Setting boundaries and ground rules with your family is important.

    Conclusion

    There is a wide variety of work from home jobs available in India. You must focus on understanding your potential and working towards it. Be it the job of graphic designer or data entry clerk, the working hours are mostly flexible. Freelancing websites offer a plethora of jobs, you need to choose what fits you the best.

    Finding a job is not the end but the start of your journey. You must take your job seriously and work towards the official goals. Maintaining a strong and healthy communication with your superiors is important. Keeping distractions at bay should be your target. Finding the right environment and productivity booster should be your prerogative.

    People want quick solutions these days. Can your business show up at the exact time when your local customer is searching for a service or product related to your industry? Well, a good-structured local SEO can help you do just that and help you reach your customers fast, when they want and wherever they want.

    In local SEO, you perform keyword research that involves local elements which implies that you target local keywords. This means that it is more beneficial if you own a small business. It helps promote and inform the local prospects about your business or brand.

    Basically, when one person is utilizing local SEO strategy, it means that he/she is trying to attain a high rank in the search engine result pages for, specifically, local searches. As there are few competitions at the local level, a good local SEO can help you drive more footfalls or enquiries or calls. If you can narrow down your area efficiently, you will face less competition.

    What is Local SEO

    In simple words, local SEO can be described as the process of optimizing your online presence to attract more traffic from relevant local searches. The most common tasks associated with local SEO are finding local keywords, optimizing your business profile and your NAP (Name, Address, Phone Number) citations.

    Local SEO is also known as local search marketing. Local search marketing includes a set of various techniques and skills that can be used to increase your online presence among your local customers.

    How does the local SEO work?

    Local SEO generally works like a normal Google search. The only thing that makes it unique is that it uses a different set of ranking factors to ensure a high rank in the local search results. Here is a list of ranking signals for local SEO:

    1. The most important aspect involves the location of the person who is performing the search.
    2. Next comes your NAP citations (Name, address and Phone number)
    3. Google My Business listing is also important.
    4. The keywords that are utilised in Google My Business profile.
    5. The keywords that are used in online reviews.
    6. Google map star rating for your business.
    7. The number of shares gained on social media
    8. Quality of online reviews

    How to do local SEO

    If you want to Local SEO then location pages are a must for your website.

    If your business has more than one location, creating more then one local pages is a must for your website. Location pages provide your audience with your name, address, phone number, business descriptions, customer testimonials, business hours and more such information.

    One thing that you should take care of is that you should never duplicate content across multiple location pages. For every single location, you should create a locally descriptive ‘About Us’ page. This will help you fetch bonus points if you’ve already added a Google Map to your website on your respective location page.

    1 Try Optimizing your Google My Business Listing

    Did you know Google My Business has a central role to play when it comes to local search? If Google verifies your business as genuine and authentic, it can reward your business with a sidebar space in Google local search. Yes!

    To make sure that you are optimized for Google My Business, you should try to use google posts within your account, motivate your customers to share reviews online and also respond to reviews, mentioning your location.

    2 Try creating local content like a pro.

    High-quality content is an important factor when it comes to enhancing your local SEO. You should always try and write about local industry news to attract the local audience. Try to concentrate on content that goes beyond what your company offers.

    Focus on getting your business well acquainted with your city or area.

    3 Your website should be mobile-friendly.

    Local search and mobile search are interlinked. Generally, people use mobile phones to look up for reviews, find directions to your location or look for contact information.

    Concentrate on points that can make your site mobile-friendly. Make sure that your website loads very quickly. Try to use bigger fonts that are easy to read.

    4 Your NAP should be consistent.

    It is essential to set up your Name, Address, Phone Number online. This makes it easier for people and search engines to find you. Make sure that the NAP is included as crawlable HTML text on your site. Also, you should avoid including the NAP within an image.

    5 Relevant inbound links are a must.

    If you want to boost your local SEO, getting quality inbound links is essential. It tends to increase your domain authority. Inbound links inform search engines that you’re a legitimate company.

    You can obtain inbound links through partnerships, guest blog posting and many more ways. You can sponsor a webinar by promoting something local and building relationships with influencers.

    6 Link building is an important factor that affects your local SEO.

    Concentrate on optimizing your URL, title tags, headers, meta description and content. Whenever you create a piece of content, you should optimize it for search engines by using high-volume keywords in the URL, header, meta description and the content body. Try to come up with content focusing on the geographical area where you are located.

    7 Understand the importance of citations.

    It is very important that your mentions are made sensibly. If you manage to build citations on genuine websites and good listing directories, you can enhance the value of your local SEO.

    Try to ensure that the citations about your business are 100% genuine and accurate, especially the NAP. Also, you should make sure that all the duplicate listings are removed from the listing directories.

    Sounds good? Focus on building a good local SEO that can boost your business.

    How to Leverage a Local SEO strategy

    If you have a business that operates on a regional level, then local SEO can help you improve your ranking on the local SERPs. It helps you market your brand, products and services to local leads and customers. Want to learn what local SEO strategy can help boost your business? Have a look at the points listed below:

    1 Try fetching regular reviews from happy customers.

    This motivates your potential local customers to connect with you. Want to know how to ask customers for reviews? Follow these easy steps:

    • You can send a post-purchase email or text and ask customers to write a review.
    • Or you can respond to existing reviews where you can thank your reviewers.
    • You can also ask the customer for a review after the purchase has been done.

    2 You should also try optimizing for voice search.

    You can optimize for how people ask questions while speaking into devices. Generally, people use long-tail keywords when doing voice searches. Therefore, you should try to create your SEO content in a more conversational tone.

    3 Always use relevant local keywords

    Always try to create content that includes relevant local keywords. Get an idea of relevant keywords that are popular for your geographical region. Include those keywords in your site’s meta description, copy and URLs. You can mention region-specific landmarks and hotspots in your content.

    4 Create location-specific pages

    If your business is located in more than one area, you should focus on creating a location-specific ‘About Us’ page.

    5 Leverage business directories

    You can take advantage of online business directories. Include your accurate business name, address and phone number. You can also provide a backlink to your website.

    Follow these easy tips and take an initiative towards creating a better local SEO strategy today.

    Benefits of local SEO

    There are multiple benefits of local SEO :

    1 Greater visibility with local SEO

    • When you list your business online, it will appear when any user within your local area makes a search related to it. This helps you increase your visibility in Google Maps and local search results.
    • For instance, if you run a cake shop and someone in your vicinity needs a cake. He will search for ‘cake shop near me’ or maybe ‘cake shop nearby.’ When your business is already listed, you can expect your listing to appear.
    • Local SEO strategy helps you compete with other local businesses. When you do your local SEO the correct way, it helps you rank above your competitors on local SERPs.

    2 Local SEO marketing can generate more leads and sales

    • Local SEO strategies can help you attract your potential lead and boost your conversions. Local SEO can help you appear in front of many customers.
    • Also, you will be able to analyse your conversions appropriately.

    3 Build your business reputation with a local SEO campaign

    • You can utilize a creative local SEO campaign to build your business reputation. You can engage and interact with your potential customer by providing them with the best offers and services.
    • You should know how to take advantage of your business listing in the most effective ways possible.

    4 Gain better website traffic local search engine optimization

    • When your business shows up in local search results, more people visit your website.
    • One essential thing that you need to keep in mind is that your website should be mobile-friendly. As most of the local searches are made from mobile, it becomes important for your site to be mobile-friendly. This ensures better customer experience and motivates your customers to stay on your site for a longer time.

    Sounds nice? Craft your local SEO strategies today and earn great profits for your business.

    Local SEO management

    Have you been struggling to increase your local traffic? Worry not! Local SEO strategies can help you mark your presence online in better ways.

    DO’S OF LOCAL SEO

    1 Always use geo-modified or local keywords.

    • When you search for a specific service in your area, Google detects your geographical location either through GPS or IP address of computers. It will show you only those results that are close to your location. Therefore, it becomes essential to stay at the top of your local search engine results.
    • Attaining a higher rank becomes easy when you use geo-targeted keywords or local keywords in your local SEO strategies. You should focus on optimizing your on-page SEO to ace the proximity factor better than your competitor.
    • Proximity is highly relevant when it comes to local search engine factors. Let me take a hypothetical example to explain this better. So, suppose, you own a cake shop in Park Road, you can use geo-modified keywords like ‘cake shops near Park Road’.

    2 Motivate your clients to write positive online reviews about your business.

    • Reviews are an important part of local SEO marketing. Positive reviews can help you earn greater profits for your business. The way customers talk about your brand on the internet makes a lot of impact on your reputation.
    • There are chances that your potential customers will browse through your reviews before availing your services. Therefore, it becomes important to ask for positive reviews from your clients. Good reviews help you generate more traffic to your site and boost your conversions.

    3 Local citations are a must for Local SEO

    • Local citations help Google and other major search engines know about the physical existence of your business. Basically, it is the online mention of your business name, address and phone number. Make sure that you have provided the right information in the Google My Business profile.

      When you have an accurate phone number, address and business name, Google believes that you are a reliable platform and worth-mentioning.
    • Appropriate and accurate citations can help you target your potential local customers in a better way. Local citations can provide you with a better ranking, reputation and revenue.

    DON’TS OF LOCAL SEO

    1 Never add a wrong category in your Google My Business profile.

    • Never ever overlook the importance of GMB categories. Google adds and removes categories regularly. Make sure that you add the most relevant category to your business for local SEO.
    • It is your primary category that gives you better ranking power. Be careful while choosing it.

    2 Never over-stuff the footer with zip codes.

    Adding city or zip code as keywords in your footer is now an old-fashion trend. Earlier, many site owners used to stuff location-based keywords in the footer to rank in local search pages. But then, Google came with an update to penalize the sites that attempted to manipulate the results.

    Keep the above-mentioned points in mind and you are set to go. Craft your local SEO plan today!

    Conclusion

    Building your local SEO is like climbing a mountain. It is a bit difficult and time-taking process. But once you reach the top, you gain the best sense of satisfaction. Every effort counts. Take a step towards your peak of business growth today!

    Good luck to you!

    FAQs

    1. What is local SEO?

      Local search engine optimization can be described as a strategy that helps your business or brand be more visible in local search results. It can be defined as a subset of SEO that focuses mainly on optimizing a site so that it can be found in local search results. Local SEO can help you promote your products or services to your local prospects. In a nutshell, local SEO can be defined as a practice of optimizing your website to increase your traffic or potential leads. Local SEO is a great strategy that can help you boost your business.

    2. How to do local SEO?

      There are many ways to build your local SEO. Maybe, you can start with optimizing your website. Focus on creating a contact page wherein your name, address and phone number are accurately mentioned. Consider adding a map on your site and enrich it with testimonials. Also, try creating local content. Work towards link building and collect online reviews. Building citations is also an important part of local SEO. You can even focus on optimizing for voice search. Also, always optimize your site for mobile. Take a step towards building your local SEO and attract more traffic to your business.

    3. What is local search marketing?

      Local search marketing can be defined as anything that you practice online to promote your physical business. It can also be called local SEO or local search engine optimization. Local search marketing is extremely beneficial for a small business. It can help your business transform into a top local household word in your geographical space. Local search marketing includes a set of multiple techniques and skills that can be utilized to increase your online presence among your local customers.

    We come across a lot of content on the internet in our day-to-day lives. But are they all worth a pleasant read? Do they all rank #1 in search rankings? Definitely, not! So, what do you think might be the reason behind their poor engagement or ranking? Well, there can be several answers to this. But today, we will talk about READABILITY and the use of TRANSITION WORDS, in particular, and their impact on rankings.

    So, what is readability? In simple means, it defines how clear a content piece is for reading and understanding. But let me tell you, readability has no direct relation with search rankings. But the fact that writing in simple and understandable language can get you more visitors, content with good readability can impact a page’s search ranking.

    Readability & Transition Words Analysis with Yoast SEO

    And transition words play a crucial role in improving the readability of any content. So, let us learn more about transition words and their role in SEO.

    What are Transition Words in writing?

    Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words.

    As Yoast says, “Transition Words prepare the readers for what’s coming”. Further, such words offer structure and organization to your sentence or a piece of content.

    To make it clearer:

    Using words like “Conclusion” in your content, the readers will get an idea that you’re concluding the copy. Similarly, using transition words like first, second, third, etc., will make them understand you’re summing up the things.

    Types of Transition Words

    • Enumerate: “also”, “in the first place”, “finally”, “in addition”
    • Comparison: “like”, “while”, “likewise”, “rather”
    • Emphasis: “even more”, “above all”, “certainly”, “the best”
    • Cause: “and because of it”, “due to”, “because”, “because of that”,
    • Ambiguity: “perhaps”, “seems”, “maybe”, “probably”, “almost”,
    • Conclusion: “therefore”, “to finish”, “in conclusion”, “therefore”

    We use most of these words because of the need to tell our story. However, many authors use a few of these words when writing, making their sentences long and difficult to read.

    Let us take some more examples to comprehend transition words better.

    Transitional Words and Phrases Example Sentences

    Adding transition words to your content changes the structure of your content, thereby making it easier to read and comprehend. Consider the following examples and see it yourself.

    1. Without transition words: I’m not a fan of Bollywood movies. I do love Hindi songs
      With transition words: I’m not a fan of Bollywood movies. However, I do love Hindi songs.
    2. Without Transition words: Garlic tastes good in every dish. It really highlights the flavour of tomatoes.
      With Transition words: Garlic tastes good in every dish. In particular, it really highlights the flavour of tomatoes.
    3. Without Transition words: Several factors contribute to success. Hard work is the most important.
      With Transition words: Several factors contribute to success. Above all, hard work is the most important.

    Transition Words List

    While transition words are mostly single words, readability tools like Yoast also consider certain phrases when rating your content. Some of these are:

    • Above all
    • All of a Sudden
    • As a matter of fact
    • As a result
    • At any rate
    • As can be seen
    • As has been noted
    • At first
    • As I have said
    • As long as
    • Even if
    • As much as
    • As soon as
    • Due to
    • As well as
    • Even more
    • Even so
    • For example
    • Even though

    However, one important thing to note here is, these phrases must be uses exactly as listed. If you insert any word in them, Yoast will no longer count these as transition words.

    Transition Words Examples Source

    Yoast SEO Transition Words Checker

    Yoast SEO plugin is certainly one of the most used SEO plugins for WordPress today. Besides providing with focus keyword analysis, Yoast SEO plugin also offers readability analysis.

    Let’s admit, writing good content doesn’t come naturally. However, plugins like Yoast acts as a great aid here. It helps you to improve your writing by giving valuable readability suggestions. This plugin, in particular, uses certain metrics to evaluate your content. And one metric that seems especially hard to achieve is the Transition word.

    The transition words checker in Yoast SEO judges whether or not you there are enough transition words used in your content. If at least 30% of the sentences in your content contain a transition word, it will approve of the text with a green bullet. Further, if the transition score is between 30% to 20%, you will get an orange bullet. But if it is below 20%, then you will get a red bullet.

    Transition Words in SEO: Why are they Important

    As said, transition words make it easier for readers to read and understand your content. In short, it improves the readability of your text. And as you know, readability is essential to SEO. While transition words don’t impact SEO directly, these are one of the key considerations for readability.
    Further, transition words play an important part in structuring your content. Well-structured content attracts readers to your website and contributes to SEO! How?

    The more ‘readable’ your text is, the more attractive people are likely to find it.

    This means readers will spend more time on your site. This is one of the metrics Google and other search engines notice when determining search rankings.

    Let’s understand the benefits with an example:
    Text A: Without transition words
    Today I woke up tired. I was starving. I had to prepare my meal. The dry cleaner had not returned my clothes. I couldn’t go out. I spent the entire day indoors, hungry.

    Text B: With the use of transition words
    I woke up tired AND hungry today. At first, I had to cook. The dry cleaner had not returned my clothes. Eventually, I couldn’t go out. As a result, I spent my entire day indoors and hungry.

    Can you see the difference? Did you feel the connectivity while reading both the texts? This is what the purpose of transition words – helping the readers to read and comprehend a text without having to struggle to relate.

    How to Improve your Use of Transition Words

    Using transition words in the text often seems daunting to the writers. While everyone uses them in some way, using them correctly is challenging. There are some writers who don’t use transitions like ‘but’, ‘and’, ‘or’, etc. Also, for most authors, using these words doesn’t come naturally. It is an art which needs practise and a couple of things to understand.

    Consider the follow things:

    1. Know the Transition Words

    To make use of something properly, you need to know and understand its meaning. The same concept applies to using transition words. Whether you are a native speaker or a non-native speaker, you could benefit from studying transition words. Just look up a list of these words and study their definitions.

    2. Understand the relation between your thoughts and ideas

    Authors who have a better idea of their text structure use more transition words effectively. For those who just start writing and then add transition words later, we recommend them to relate their thoughts and ideas first to structure their text. This will help them identify which transition words they need to use.

    3. Know how to apply transition words properly and in context

    This is simple! Just break your content into introduction, body, and conclusion. Make sure to understand the goal of every paragraph. Now, analyse your text on a sentence level. Look for opportunities where you could use transition words to add sense to your text. If you find it difficult to do so, try reading your content aloud and see what’s missing. You can also consider reading the work of other authors and see how they use transitions. And you’ll master the use of transition words soon.

    The Final Say

    Improving readability isn’t very difficult if you learn and apply them in your writing. Transition words are one of the ways to improve readability for users. If you want to keep your readers glued to your site and minimize the bounce rate of your site significantly, then creating engaging content is a good idea. And using transition words naturally in your text aids here. It could be hard, but you can still master it. So, study, understand and practice a lot. Just remember that an adequate understanding of your content and its structure will help you to find the best transition words, and place them as required.

    Do you still have any questions about transition words? Please feel free to share with us in the comments below and we are ready to help you.

    FAQ’s

    1. Can you provide a conclusion transition words list?

      Here is the list of conclusion transition words:
      1. Finally
      2. In a word
      3. In brief
      4. Briefly
      5. In conclusion
      6. In the end
      7. In the final analysis
      8. On the whole
      9. Thus
      10. To conclude
      11. To summarize
      12. In sum
      13. To sum up
      14. In summary
      (source)

    2. Can you provide a sentence transition words list?

      Below is the list of sentence transition words along with the logical relationship that it creates between the sentences:
      To Showcase Similarity:
      – Also
      – In the same way
      – Just as … so too
      – Likewise
      – Similarly

      Exception
      – But
      – However
      – In spite of,
      – On the one hand
      – On the other hand
      – Nevertheless
      – Nonetheless
      – Notwithstanding
      – On the contrary
      – Yet

      Sequence
      – First, Second……..
      – Next
      – Then
      – Finally

      Time
      – After
      – Afterward
      – At last
      – Before
      – Currently
      – During
      – Earlier
      – Immediately
      – Later
      – Meanwhile
      – Now
      – Recently
      – Simultaneously
      – Subsequently
      – Then

      Example
      – For example
      – For instance
      – Namely
      – Specifically
      – To illustrate

      Emphasis
      – Even
      – Indeed
      – In fact
      – Of course
      – Truly

      Place/Position
      – Above
      – Adjacent
      – Below
      – Beyond
      – Here
      – In front
      – Nearby
      – There

      Cause and Effect
      – Accordingly
      – Consequently
      – Hence
      – So
      – Therefore
      – Thus

      Additional Support or Evidence
      – Additionally
      – Again
      – Also
      – And
      – As well
      – Besides
      – Equally important
      – Further
      – Furthermore
      – In addition
      – Moreover
      – Then

      Conclusion
      1. Finally
      2. In a word
      3. In brief
      4. Briefly
      5. In conclusion
      6. In the end
      7. In the final analysis
      8. On the whole
      9. Thus
      10. To conclude
      11. To summarize
      12. In sum
      13. To sum up
      14. In summary
      (source)

    3. What is transition words meaning in Hindi

      ऐसे शब्द जो दो वाक्यों को जोड़ने में मदद करते हैं, जिससे उपयोगकर्ताओं को इसका संदर्भ समझने में आसानी होती है, उन शब्दों को transition words कहते हैं। But, and, therefore, so, आदि जैसे शब्द, सभी संक्रमण शब्द (transition words) हैं। संक्रमण शब्द पाठकों को आने वाले शब्दों के लिए तैयार करता है”। इसके अलावा, ऐसे शब्द आपके वाक्य के लिए संरचना और संगठन प्रदान करते हैं।

    4. what are transitional words and phrases

      Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

    5. what are transition words in writing

      Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

    6. what does transition words mean

      Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

    7. is yet a transition word

      Yes yet is a transition word. It helps us explain exception in our sentences.

    Digital competition is indeed at its rage. Today, every brand wants to be at the top. Each one of them is looking for proven SEO techniques that can help them be at #1. However, SEO professionals often overlook certain small tricks that can help to do so. Permalink is one such SEO tactic that can boost your SEO rankings significantly.

    Read on to know more.

    SEO Permalink Meaning

    The permalink is the complete URL you see in any browser. A permanent link or permalink includes the domain name (www.avinashchandra.com). Plus, it also comprises the slug, which is the part of a URL that suffixes the domain name. Permalinks make a URL easy to comprehend both for the users and the search engines.

    Let us understand it more deeply.

    What Is A Permalink

    The URL given below is a permalink.
    https://www.avinashhandra.com/blog/what-is-permalink

    Permalink is the complete URL of any website or a webpage. Just like you have a permanent address to your home or office, every page that is on the internet has a permalink.

    Best Permalink Structure for SEO

    A permalink constituent several things, including:

    • The domain name: the site’s name with extension. Simply, it’s everything before the “.com,”
    • The slug: everything after the backslash.

    Please note here that slugs are important in SEO and for permalinks. They tell web browsers and search engines how to index your site.

    Now, let’s understand how permalinks should be structured. Consider the below two examples of permalinks:
    Ex 1: Avinashchandra.com/blog/what-is-keyword
    Ex 2: Avinashchandra.com/post-id?=342ghfmiens

    Which of these URLs can you understand and remember?

    Definitely, the first one.

    A URL with a lot of random numbers and letters fails to attract visitors. Also, it isn’t even optimized for search engines.

    Permalink and Keywords

    Good slugs use keywords to describe webpages. Keywords, when added to the slugs, add immense meaning to them. This is because keywords tell the search engines and the readers, what’s on the webpage.

    Let’s consider the above example once again. The slug in the above permalink, i.e. “what-is-keyword”, the reader and Google will come to know that the page houses information about keywords and is targeting the keyword, “what is keyword”.

    Also, since keywords have search volume behind them, it helps your webpage to rank on Google. They’re also the virtual key that makes sure your content is found by the people you want to reach.

    Read more about keywords in SEO here.

    The Importance of Permalinks

    Permalinks are significant primarily for two reasons:

    • Usability: With permalinks, visitors who wish to visit your site can anticipate what your page is about. If it matches what they are looking for, they are more likely to visit it.
    • SEO: With permalinks, search engines get to know what your page is about. This helps them in indexing your pages and improves your chances of ranking.

    Permalinks – Major Considerations

    Always choose a permalink structure that matches your marketing goals. For instance, if your blog is a brand new one, it might make sense to add its publication date to the URL. But if, you are writing an article that has to stand the test of time, adding its publication date won’t make any sense. Instead, the date in the permalink could make the content look ‘old’.

    It is always a good practice using a simple and clear permalink structure. In most cases, adding the post name to the domain name usually makes sense. Hence, in WordPress, it’d be the /postname/ option. Further, in some other cases, appending a category will help create a hierarchy in the URL. However, one thing to consider here is, this could make your ULRs look too long.

    Why Should Permalinks Remain Unchanged?

    Once you’ve published a particular webpage or a post, you should not change the permalink for that page. This is because any external links arriving at the page or post will then point to a missing URL.

    If in case, changing a permalink on your blog becomes unavoidable, you must set up a proper 301 redirect. This will clearly tell search engines that your page or post has now moved to the new URL.

    To set up a 301 redirect, you can use a free WordPress plugin like Quick Page/Post Redirect. However, if you happen to change the permalink of an existing page without setting up a 301 redirect, it will generate, what’s called a broken link.

    And as you all know, broken links are bad for the SEO health of your website. It simply annoys a user when they click a link but are redirected to a page that “no longer exist”.

    Hence, broken links can lead to a high bounce rate with visitors constantly leaving your site one by one.

    Further, when search engines notice an increased bounce rate for your site, they will decrease your organic rankings accordingly. And if you’ve multiple broken links on your site, search engines will likely penalize your website as a whole.

    Using Permalinks with WordPress

    The default permalink for any post in WordPress isn’t optimized. It consists of slug comprising the date of your post, followed by its full name. Let us first learn how to create and edit permalink in WordPress.

    Creating or editing permalinks is a fairly simple process. You don’t need any technical skills or to install plugins to do so. Both of these methods involve just a few more steps.

    How To Create Permalink in WordPress?

    Time Needed : 0 days 0 hours 10 minutes

    1. Open Settings

      Go to your WP dashboard. Open the “Settings” section. You will now see a list of options with various subheadings.

    2. Click on Permalink

      From the list, click on the “permalink” option. On clicking, you'll be redirected to a new screen with some options listed on it. You can pick the options based on your preferences of how do you want your webpage to be indexed and searched on Google.

    3. Choose an option

      You can choose from
      – Plain — This option will just have your domain name and a default post identification number (just like you had a roll number in your class) in your Permalink. No other information will be included in the URL. This method is a good fit for those who are blogging for no specific audience.
      – Day and name — If you choose this option, the slug in your URL will be set to the publishing day and the name of your post. If you have multiple posts with the same name but want to differentiate them in some way (date here), this is the right option to go with.
      – Month and name — It’s similar to the previous option. Here, instead of the day, the month of publishing will be added to the slug. If you have a monthly column, for instance, “Favourites”, this is the ideal option.
      – Numeric — This option offers very little SEO value to your permalink. If you want to save your webpages numerically to see previous posts, you can go with this option.
      – Post name — If you want to make your URLs catchy, you can opt for this option. However, this isn’t very significant in terms of SEO. This is because Google focuses on keywords when it comes to ranking and not catchy titles.
      – Custom structure – This option allows you to customize your permalink. For example, if you want to add date followed by post name, you can put “/archives/%year%postname%/” in the textbox:

    Tools
    • Any WordPress scheme plugin

    Please note that a backslash (/) separates each custom structure. Further, each tag starts with a percentage (%) sign. You can get the complete list of all of the WP structure tags available. Some of these are hour, author, and category.

    How to Change Permalink in WordPress?

    If you want to change the permalink of an existing webpage or post, follow these steps:

    1. Go to your WordPress dashboard. Choose the page you want to edit the permalink for. You will see an EDIT button next to your permalink.
    2. Now, change the text to include the information you want, like your post title, SEO keywords, author, etc.

    How to Optimize your SEO Permalink?

    Optimizing permalink structure is one of the important SEO techniques. All your permalinks should be user-friendly and search engine friendly. Here are a few tips on how you can optimize the permalink structure of your blog to boost your search rankings.

    1. Keep your URLs short: Make sure to create shorter URLs. This is because neither your visitors nor the search engines prefer long URLs. Instead, they like short and meaningful permalinks. Keep your URL not more than eight words. The average URL on #1 page is only 59 characters long. Further, the same study also revealed how short URLs and titles could jump to the first page of search results in just 15 minutes.
    2. Use a keyword-rich permalink: As explained above, keywords in your permalinks help search engines understand the content on your page. But how to determine which keyword should you use to boost your SEO? Well, you can use tools like SEMrush to determine search volume stats for various keywords. Also, consider searching for long-tail keywords. Including the right keyword in your permalinks will help you see more organic growth.
    3. Avoid using dates in Permalinks: Most SEO do not consider adding dates to permalinks as helpful. Harsh Agarwal from Shout Me Loud conducted a test to study the effects of adding dates to the older content. He added dates on posts he published between 2008 to the present day. And the results were shocking! He immediately experienced a sharp drop in organic traffic.

    These were the pages that had been offering steady traffic rates for years. But immediately after adding dates to these page URLs, the traffic dropped down. It was clear that users were apparently finding more relevant and updated content. So, what’s the key takeaway here? Users look for content that is up-to-date and relevant. Hence, keep the dates out of your permalinks to enjoy more organic traffic and high ranking.

    Final Thoughts

    Permalinks are, no doubt, a major SEO technique when it comes to boosting traffic and ranking of your site. Since permalinks can determine the way Google and users will see your webpages, it’s crucial to structure them carefully. Keep the above optimization tips in mind.

    Preferably, set the URL structure from the get-go and stick to it. However, if you do change your mind later on, don’t forget to set up 301 redirects. And you won’t lose ranking and traffic.

    FAQ’s

    1. What is a permalink?

      Permalink is the complete URL of any website or a webpage. Just like you have a permanent address to your home or office, every page that is on the internet has a permalink.

    2. How to change permalink in WordPress?

      In order to change the permalink in WordPress take the following steps:
      1. Log in to your WordPress website. Once you login in you will in the Dashboard section of your website.
      2. Click on the ‘Settings’ tab on the left-hand menu items.
      3. The above step will open the settings tab. The expended settings tab will show you ‘Permalinks’ tab. Click on Permalink.
      4. This will open Permalinks settings. To change permalink Select ‘Post name’.
      5. Now Click ‘Save changes’.
      6. Use this tool to generate the correct code that you like.

    3. How to find WordPress page id when using permalinks?

      If you want to find the WordPress page id go to the backend of your WordPress site's page for which you want the id for. Just hover your mouse pointer over the Edit button located just under your post/page title next to your Permalink URL. Now you will be able to see the page id.

    4. What is the best permalink structure for SEO-WordPress?

      Here is what I recommend as the best permalink structure for SEO in a WordPress site:
      – Use simple permalink structure. An example would be: domain.com/postname or domain.com/blog/postname or domain.com/pagename
      – Prefer dashes over underscores
      – Remove stop words from permalinks (such as “about” or “is” or “are or “in”)
      – Avoid changing permalinks or permalink structure after publishing.
      – If for any reason is you have to change the URL structure set up 301 redirects from the old URL to the new URL using .htaccess
      – Use your focus keyword in your permalink if possible

    Anchor texts have gained much relevance when it comes to the process of improving search engine optimization. This article covers the important aspects related to anchor text in detail. Ready to explore and learn?

     

    Anchor Text Meaning in SEO

    Anchor text is the visible and clickable text in a hyperlink that links a webpage to another webpage. As per SEO best practices anchor text should be an integral part of your SEO strategy.

    For the best SEO results, the Anchor text should also be relevant to the page you’re linking to, rather than a generic text.

    On general sense, Achor Text is characterised by the blue, underlined text links on a webpage. This is the most common web standard, although it is possible to change the colour and underlining through HTML code.

    What is anchor text on a website?

    Anchor text is the visible and clickable text in a hyperlink. It is used to link one web page to another and it usually appears as a blue underlined text. It is also known as link label, link text or link title. Anchor texts are, basically, keywords that lead us to the content of the targeted site. it provides information about the link’s destination.

    anchor text example
    Anchor Text Example

    Here is an example of an anchor text.

    <a href= “http://www.example.com ”>cheap cake<a>

    Here ‘cheap cake’ is the anchor text for the link.

    Anchor element “a”

    An anchor element tag is the letter “a” surrounded by angle brackets. <a>

    Both the opening and closing content is required. The content between the anchor tags makes up the anchor source.

    Types of anchor text

    There are many anchor text types or variations. Following is a brief description about each one of them.

    1) Exact match –

    Anchor text is the exact keyword or phrase that a page wants to target. For example, suppose you are Bakers.com, and you sell cakes. You are trying to get a ranking for the keyword “cheap cakes.” So, when you set up your anchors, an exact match anchor would be “cheap cakes”.

    2) Phrase match –

    anchor text contains the keyword for which a page wants to rank. For example, “best cheap cakes”.

    3) Partial match –

    Anchor text has all the words but not in the form of an exact phrase. It has the primary keywords, but there’s little variation as well. So, your anchor would be something like “cheap de la cakes”.

    4) Branded –

    Anchor text is the name of a page’s brand and is totally unrelated to the keywords that the page is trying to rank for. In your case, the branded anchor would be “Bakers”.

    5) Naked URL –

    Anchor text is totally raw and the same as it would appear in a browser. These are naked link anchors. It’s just the URL. Example, “bakers.com/cheap-cakes”.

    6) Random –

    Anchor text is a generic and unspecific phrase which lacks the keyword. It is completely unrelated to the page you’re linking to. For example, using phrases like “click here”, “visit website” etc.

    7) Image links –

    Anchor text is an image which works as a link. There’s an alt tag. Suppose you have a picture of a vanilla Bakers cake. The alt tag that you will use will be “vanilla Bakers cake”.

    Importance of Anchor Text in SEO

    Anchor text plays an important role in influencing your ranking. It gives a strong idea to the search engines as well as your audience about the page you’re linking to. Anchor texts should be contextually relevant. It also gives credibility to the page you’re linking to. Anchor text is very important while developing a link building strategy. It can also initiate documents and link to various documents.

    Best SEO practices for anchor text

    Anchor text is one of the ranking factors for SEO. Here is a list of good anchor text strategy for SEO

    1. Make sure anchor words are relevant – relevance is the key. Pick anchors are important for the link. It helps in creating a positive experience for your audience. Avoid using random words for anchors.
    2. Wise distribution of anchor text – there should be a proper ratio between all anchors.
    3. Short anchor text – it should be relevant and without too many words. Search engines might find long anchor text difficult to understand.
    4. Format links properly – it should be a convenient process for the users to spot the link. You should try including colourful links which can be easily differentiated from the rest of the text.
    5. Surrounding text is important – your audience might read the surrounding words around your anchor text. So, you must avoid using the same anchor words throughout the text.
    6. Branded anchor text – they are more relevant when it comes to getting a higher rank for your page.

    Strategies related to anchor text that must be avoided

    1. Don’t use the URL of the page as the anchor text.
    2. Avoid using generic terms like ‘click here’, ‘this’, ‘read more’ etc. They don’t provide enough ideas to search engines on what the linked page is about.
    3. Avoid using text that is not connected to the content of the linked page.
    4. Try to avoid using exact match keywords.
    5. Avoid low-quality links. Concentrate on the links that matter.
    6. Avoid earning links from toxic sites.

    Anchor Text Internal Links SEO

    Well, generally Internal links connect your site content and give Google an idea of the structure of your website.

    Internal link anchor text gives a sense of the topic or keywords the source page is trying to target. Internal linking with appropriate Anchor Text helps Google understand the intent of such a page.

    Anchor Text Ratio for SEO

    Anchor texts should be based on the type of link. You need to build links the way they are intended. Now, you don’t need a perfect natural ratio of various types of anchors. There’s no need of always linking to brand names.

    For your homepage SEO, your backlink profile should break like this:

    1. 80% to 90% should fall in the Brand, Natural and URL anchor.
    2. 10% should fall in the key phrases mixed into anchor categories.
    3. 5% falls in the exact match anchor category.

    Inner page profile

    On your inner page, this is how your anchor text profile should break down:

    1. 35% to 45% should fall in the key Brand, Natural, URL category.
    2. 50% to 60% should fall in the key phrases mixed into the anchor category.
    3. 10% should fall in the exact match anchor category.

    You need to understand what you want to target. You should try to create a natural distribution for your anchor text scheme.

    Anchor Text and the Google Penguin Update

    On September 23, 2016, the face of SEO changed when Google released its Penguin update. This update penalises those websites that use exact match anchor text too frequently. However, according to the update, it should be below 50% exact match anchor text and, in some cases, even below that. Therefore, it is convenient to use a mix of different anchor texts

    Anchor Text Over Optimisation

    Anchor text over optimisation can easily be avoided by following certain rules. Keep in mind these simple steps and all your problems will be gone.

    1. It is very important to link out to websites that you trust.
    2. You can link to a website using the brand name.
    3. Try to use a variety of anchor text types.
    4. Review your link profile properly. A profile with only exact match keywords is not preferable.

    Anchor Text Generator Online

    Gaining access to anchor text generators is relevant for SEO. They are tools that give you the ideas for building links to your site. Focus on tools that will make your search engine optimization results better. Following is a list of some of the tools that might help you in improving your anchor SEO:

    1 Google Analytics

    It is free to use and easy to set up. It helps you in creating powerful reports. Your website ranking efforts improve this way.

    2 Google Webmaster tools

    It is one of the most important tools and is absolutely free. It shares with you a wide variety of keywords that people will ultimately search for. There’s a section which focuses on links. There are other sections like crawl errors, sitemaps, robot.txt.

    3 Google Keyword Planner

    You can come across the best keywords in your niche through this tool. You can also create AdWords campaigns quickly and easily.

    4 SEOJet Anchor Text HTML Code Generator

    It is an anchor text generation software. It looks at your backlink profile and gives a personalized plan in order to succeed in Google.

    5 Linkio

    It provides its users with an effective plan based on the data it discovers. It helps you in knowing the best anchor text in order to improve your anchor SEO.

    6 WooRank: Anchor Text Checker Tool

    It has the ability to create a customised report in a very less time. It informs you about your top priorities and provides a good geodata.

    7 Mozbar

    It provides you valuable insight into domain authority, link analysis and search result rankings. It can help you to improve your website SEO to a great extent.

    8 SEOWorkers tool

    This is a very effective analysis tool because it helps you to plug a website URL and it also generates a quick report for you. It provides ample supply of data.

    9 Remove’em: Anchor Text Over Optimization tool

    This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over-optimization. If you find that you are over-optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove backlinks that are using that specific anchor text.

    These tools will, certainly, help you in improving your rankings in the search engines.

    Conclusion

    Anchor texts have always proved to be important for improving SEO for any website. Just make sure that you use relevant anchors because that will send positive signals to Google’s crawlers.

    As mentioned earlier also, improve your variation strategy. Follow the simple steps and you are ready. Your anchor text strategy will grow and that will boost your SEO.

    What are you waiting for?

    FAQ’s

    YouTube’s YOUNGEST Indian sensation, Carry Minati aka Ajey Nagar, turned 21 last month. So, what’s so superior about him? Well, he is a real crowd-pleaser that over 23 MILLION subscribers across the world love to watch.

    He is the most successful YouTubers in India with an ever-increasing fan base. Also, he owns the most-sought after YouTube Channel, “CarryMinati”. And he has achieved this name and fame at a young age of just 20 years.

    But it wasn’t easy for Ajey to become Carry Minati. It took him over 10 years. Let us take a look at his success journey.

    Who is Carry Minati?

    He is a YouTuber and streamer based in Faridabad, Haryana. Carry is primarily into creating satires and comedy. His songs are also a major reason behind his widespread popularity. Carry is the one to start the trend of roasting other viral videos on the internet.

    Carry Minati – Age, Family and Childhood

    Ajey was born on June 12, 1999. He was born and brought in Faridabad. He belongs to a well-knitted family. He lives with his parents and brother, Yash in Faridabad. Yash is a professional guitarist and very close to Ajey.

    Carry wasn’t very studious since the beginning. In fact, Carry got so nervous during his 12th class Economics Board Exam that he decided to drop the year. However, he completed his 12th from distance education, later.

    Carry Minati – From a Nobody to the ‘Roast King of India’

    Talking about his success, he created his first channel on YouTube when he was just 10. He used to make Football tutorials, then. He released his first video in 2010. However, he didn’t get a good response.

    Later, in 2014, he created a new channel on YouTube with the name, “Addicted A1”. It was a pure gaming-based channel. In these videos, Carry used to play Counter Strike and mimicked Sunny Deol.

    Later in 2015, he renamed it to “CARRY DEOL”. It was this time when he actually began roasting small artists and unknown YouTube channels. Such content was first of its kind in India. This what helped his channel grow. While kids of his age had no idea about internet and various platforms it offered, Ajey was working determinately for his dream channel on YouTube.

    Eventually, Carry got the audience response he always wanted on his videos. After getting a good response, Carry named his channel to, what we know in the present time, as “CARRYMINATI”.

    Ajey also owns another YouTube channel, “CarryisLive”. He live-streams while playing games. This channel is also very popular among the masses. It also has over 6 Million Subscribers. Plus 500 Million views.

    Carry Minati – Fastest Growing YouTube Channel

    Carry Minati is today a renowned video channel, especially amongst the youngsters. Today, it is one of the fastest-growing YouTube channels in the world. It has 23.8 Million subscribers and still increasing.

    CarryMinati added more than 10 million users in just 20 days in May. (On 8th May 2020, he had 11MM subscribers, and on 10th June 2020, he had 21M). It happened when one of his videos titled “YouTube vs TikTok: The End Game” became a massive hit on YouTube. Carry made this video to roast a Tik Tok star, Amir Siddiqui. He targeted Amir for his grammar slip-ups, and using irrelevant hashtags for his videos.

    The video was a viral hit. It was on the verge of creating a world record of getting 8+ Million likes. Unfortunately, the video was taken down by YouTube for policy violation. Yet, it made Carry the most subscribed Indian Single YouTuber with more than 21 MM followers!

    Youtube Vs Tiktok Broke Several Records

    This video broke many records before it was pulled down. It became the Fastest Indian Video to:

    • Cross 1M likes in just 2hrs
    • Cross 2M likes in just 5hrs
    • Cross 3M likes in 9hrs
    • Cross 4M likes in 17hrs
    • Cross 5M likes in 22hrs
    • To have most likes in the first 24 hrs ( 5.2M)
    • To have the 2nd most number of likes in the world in the first 24 hrs (5.2M )
    • To have most likes on YouTube
    • To have the 2nd highest number of comments on any Indian video on YouTube (823K)
    • To have most comments in the first 24 hrs ( 461K )
    • To gain most subscribers in 24 hrs ( 1.3M )
    • To be 8th most viewed video in the first 24 hrs (19.96M)

    Carry Minati – Achievements

    Carry Minati’s popularity is because of the content he delivers. He delivers roast and rant videos in a language that a majority of Indians understand, i.e., Hindi. And, he delivers them in his unique style with varied expressions.

    From taking a jibe at the renowned TV show, Big Boss, making fun of Bollywood award shows, to roasting celebrities fearlessly and sharing his views on trending topics, Carry did everything to gain popularity on YouTube. He has recorded over 21 million views on an average for each of his recent 30 videos.

    In 2019, Time magazine named Carry Minati among its Next Generation Leaders. It is a list of only 10 young people across the world who are on the tracing paths in music, politics, and other spheres. (Source)
    Further, CarryMinati has won five Youtube Creator Awards. These include:

    • Two Silver Play Buttons (For CarryMinati and CarryisLive),
    • Two Golden Play Buttons (For CarryMinati and CarryisLive), and
    • A Diamond Play Button (For CarryMinati). (Source)

    In 2018, Carry also got the golden opportunity to meet and interview Hollywood Star, Tom Cruise. With this, Carry became the only Indian YouTuber to collaborate with Tom Cruise for his recent release Mission impossible 6. He went to Paris to meet Tom and the entire team of Mi 6. (Source)

    Carry Minati – Secrets to Success

    Now, whether or not you’re an aspiring YouTuber, you might wonder, “How did Carry make it happen?” Besides his presentation and unique content, there are certain other factors worth considering here.

    These are:

    Secret1: Association with Established YouTubers

    CarryMinati’s real growth began after he associated with already established YouTubers. Initially, he was getting some traction on his roast videos. At this time, he had not hit the jackpot yet. But, soon Carry made a couple of videos on BB Ki Vines (Bhuvan Bam). He was the top Indian YouTuber then. It was after these videos that Carry gained popularity, all of a sudden!

    In no time, Carry perfected the formula for a viral video. He has understood the art and craft of making exceptional videos one after the other that get onto the YouTube trending video page and end up getting a ton of views.

    So, what is his secret?

    Most viral videos are based around a central theme. Generally, viral videos can be classified into 7 categories:

    1. Money or Earning focused Viral videos,
    2. Reaction based Viral videos. Carry’s Roasting videos are the perfect example.
    3. Challenge-based viral videos,
    4. Pranks
    5. Drama-based viral videos.
    6. Videos featuring Trending YouTubers or Celebrities
    7. Videos on Trending Topics.

    Carry Minati, very cleverly uses multiple viral themes in a single video. For example, his “YouTube vs TikTok” is actually a Reaction- based video. It is built on a trending topic of Tik Tok as an emerging new social media platform in India. In this video, Carry uses over the top reaction, ridicule, emotions and sarcastic commentary. With all these ingredients, he tries to make the video life-like, raw and captivating.

    The result is, “YouTube Vs Tik Tok” video exploded to 80 M views in just 5 days. Indeed, Carry is the master of content.

    Secret 2: Beating the YouTube Algorithm

    So, imagine that you make a fun and entertaining video. You make your family and friends see it. In fact, your friends, parents and sister fall down laughing! And you excitedly post it on your channel. But, 2 weeks after publishing, you fail to break even the 3-digit mark. And your video gets stuck on a lowly 30, 40 or 50 views!

    Now, why does that happen?

    Well, there are many factors involved in why a video goes viral. Every awesome video out there does NOT go viral. Getting the video to actually go viral is an entirely different ball game.

    But then, how does Carry makes his every video go viral?

    The answer is simple – He beats the YouTube algorithm!

    How Does YouTube Algorithm Work?

    Thee YouTube algorithm looks at multiple factors. However, it cares for two things majorly:

    1. The Click-through rate, and
    2. The Watch Time

    Click-through rate is the number of people clicking on your thumbnail when they see your video. And watch time is the amount of time people spend watching your video AFTER they click on it.

    For YouTube, these two metrics are the most important. Hence, these are the most important factors for YOU too.

    Based on these 2 metrics, YouTube decides whether to show or not show your video to the audience.

    A lot of people try to overcomplicate things when it comes to beating the YT algorithm. But, Carry keeps it simple. How?

    First, he focuses on making people click. And second, he makes sure his content is so captivating that people stay on his video.

    But how does this actually work?

    The CTR is all about your title and thumbnails. And Carry Minati absolutely dominates in these two aspects. His titles are short and snappy. Moreover, there’s always a shock value. He triggers the curiosity in his audience so well that they can’t resist watching his videos.

    Further, most of his thumbnails show some kind of reaction with pictures of one or more characters, including himself. These thumbnails are perfectly suited for the types of videos he makes.

    Here we need to understand:

    What Goes Viral on the Internet?

    The audience on YT is particularly averse to marketing. They do not like seeing polished thumbnails and professional videos. Instead, they prefer first-hand raw content by real life people. So, perfection is a flop here.

    Further, over 50% of traffic on YT comes from mobile. Hence, to grab attention and be click-worthy on small screens, it’s crucial to keep thumbnails simple. And, Carry Minati apt at doing this.

    Well, being click-worthy is one thing. But, what about the watch time?

    YouTube Tricks and Secrets of Carry Minati

    To generate hours after hours of watch time, Carry does 3 things:

    1 Intro Hook

    He gets straight to the point as the video starts. This makes sure that people do not drop off just after clicking.

    2 Fast-changing visuals

    Carry Minati uses a lot of retention strategies to keep people on the video and not drop off. Since YouTube is an audio-visual medium, he changes visuals quickly. He also replays clips often in succession 3 or more times. He does this for theatrical attention and emphasis. Moreover, he also uses multiple short clips and images throughout the video. Even when he records himself! This keeps his audience engaged with his videos.

    3 High Energy

    Would you like watching a roast video delivered by a slothy spirit? Definitely not! In the case of Carry’s videos, his energy level is very high. He never really talks normally. He is either frustrated, or indignant or plain angry throughout the entire length of the video! His energy clearly reflects the emotion behind his video. This way, he is able to better connect with his audience.

    4 Continuous Sarcastic Commentary

    Even when Carry was not recording himself and roasting people, he was extremely popular for his running sarcastic commentary. It’s one of its kind.

    5 The Human Factor

    After all the technical analysis, we have the human factor. And that can’t really be quantified. Like mother’s love or patriotism, the connect that Carry Minati has with his audience is unparalleled. This is an example of why having true fans matters!

    How Much Does Carry Minati Earn?

    So, now the big question, how much this young man earn?

    As you all know, Carry Minati has over 23 Million subscribers on YouTube. According to sources, his net worth is $3.8 Million. (Source)
    As per his YouTube earnings, Carry earns approximately US$ 250k /month or Rs 2 Crore/month in Indian currency. And that’s just from ads.

    Conclusion

    Carry Minati is the youngest sensation on YouTube today. It began with a school kid playing video games trying to make his friends laugh by mimicking. It was his determination and understanding of the platform and his audience that made him achieve immense success. In his own words, “the roasting and original skit, storyline element side by side is a USP” for him.

    FREQUENTLY ASKED QUESTIONS

    1. What is Carry Minati Age?

      The age of Carry Minati is 21 years in 2020. He was born on June 12, 1990 in Faridabad.

    2. What is Carry Minati net worth?

      Carry Minati’s earnings are approximately Rs 2 Crore/month. Currently, his sole medium of income is through YouTube.

    3. What is Carry Minati Height?

      Carry Minati is 5 feet 5 inches tall.

    4. What is the name of Carry Minati new video?

      “The Art of Bad Words” is carry’s newest video. It has got 22,418,175 views in just 6 days.

    5. What is Carry Minati real name?

      His real name is Ajey Nagar.

    6. What is the Carry Minati Instagram followers count?

      At present, Carry Minati has over 9 Million followers on his Instagram handle.

    7. What is the Carry Minati Twitter followers count?

      Currently, Carry Minati has over 2 Million followers on Twitter.

    Of the many evolutions in SEO, one of the most undervalued, perhaps under-used offerings is the Schema Markup. Despite the significance it has in boosting SEO, many website owners aren’t even aware of what Schema is. So, let us learn the concept of Schema markup and how you can use it to boost your website ranking in the SERPs.

    Schema markup helps you improve your SEO efforts by helping search engines understand the meaning of content they’re pulling from your website. Moreover, it also gives you a better opportunity to reach people looking for particular information. 

    Let us dig deeper to understand schema markup.

    What is Schema in SEO?

    Schema or schema.org is a structured data vocabulary that explains entities, relationships between entities and actions on the Internet. Technically, it offers a series of tags and properties to mark up your reviews, products, job postings, local business listings in details. By using schema, webmasters can offer rich, extensible experiences to the users.

    With the aim to have a shared language (vocabulary) that allows them to get a better understanding of website content, Google, Bing, Yahoo and Yandex together developed the schema.org vocabulary.  

    Now, don’t scratch your heads wondering what this structured data vocabulary is. Continue to read.

    What is Schema Markup in SEO?

    Schema Markup or Structured data, typically is a piece of code that you add to your website to offer an extra bit of details to the search engines about your website. Google accepts that it isn’t able to understand the content of a page and hence has to work hard to do the same. And Schema Markup is a way to help Google achieve the same.

    Structured data is a standardized format for providing information about a page and classifying the page content.

    Google

    For example, searching for a recipe that has structured data is eligible to appear in a detailed search result like this:

    WHAT IS SCHEMA MARKUP

    Schema markup is one of the skills you need to implement technical SEO onto your website.  

    So, why do you need Schema Markup?

    As said, marking up your website entities – reviews, events, products, job listings, etc., with structured data makes it understandable for search engines. This allows them to comprehend what every part of your site is about. By using structured data in Schema.org, search engines no longer need to guess that a job posting is a job posting. With the metadata you provide about the event, they can comprehend it easily.

    For instance, take a look at the search results for “Apple iPod Reviews” in the image below. You will observe:

    HOW SCHEMA MARKUP LEADS TO RICH RESULTS
    HOW SCHEMA MARKUP LEADS TO RICH RESULTS

    All the two listings relate to Apple iPod 7 Reviews.

    But, if you look at the first one, you’ll notice that there’s a lot more information being shown, in relation to Apple iPod in question.

    • There’s a rating card for the iPod (in the form of star ratings).
    • There’s information on how many votes were ‘cast’ in order to produce that rating
    • It also says who the expert critic is.
    • There’s even price information.

    With this information, you could easily decide whether or not you should buy Apple iPod, without having to even click and go to the site.   

    Significance of Schema Markup and Structured Data in SEO

    Schema explains to the search engines what your data means. Once your website content is indexed, it is returned in search results. However, with schema markup, some of your content gets indexed and returned differently. This is because the markup tells search engines the meaning of the content.

    Let’s understand it with an example: Let’s say, the word, “BrandLoom” appears on a blog. When Google or any search engines sees it, it produces a SERP entry with “BrandLoom”. But let’s assume that we put the right schema markup around the name “BrandLoom”, which tells that it is a 5-star rated digital marketing company in Gurgaon. Now, the search engine will provide results that display better information to the user who was searching for “BrandLoom”.

    Helps Users Get Improved Search Results

    So, when a website has schema markup in place, users get to see better search results with additional information. This helps them make a better and quick decision on which website to land. Schema Markup is a user-focused improvement, which any search engines use to offer the best search results to the user.

    Helps Your Website Rank Better For All Kinds Of Structured Data (Content)

    Schema.org allows webmasters and developers to add a lot of information to your site as structured data. However, not everything is relevant. In order to implement structured data, you must know what you should markup. Whether you have a product in an online store, or you own a restaurant or a local business providing services to the community, you need to know what you want to do and look for possibilities. No matter what you chose, schema markup helps your website rank for all kinds of content types:

    • Creative Works (including software applications, games, sculptures, conversations, etc.)
    • Articles
    • Books
    • Courses
    • Events
    • Datasets
    • Job Postings
    • FAQs Pages
    • Products
    • Reviews
    • Business and Organizations (including restaurant, local businesses)
    • How-Tos
    • Q&A Pages
    • Music
    • Recipes
    • TV & Movies
    • Speakable
    • Videos
    • Commerce
    • Podcasts

    No matter what type of data you have on your website, there’s a good chance that it will have an associated and itemtype.

    Therefore, when you use schema markup for your website, it will rank better than websites without markup. 

    Leads to Rich Results

    By now, you know that by using schema markup, you help search engines comprehend the content on your site. Plus, it gives better search results to the users. But there’s one more thing here: with schema markup, you allow search engines to do interesting things with your content.

    How?

    By displaying search results in the form of “rich results”. These are the extra pieces of information presented using interactive features on a search result page. Besides showing the meta description, the search results also display additional information like reviews and ratings, location, price, date (in case of events), or extra navigations tools.

    Rich Results

    Here we have briefed a few existing rich results (formerly, known as rich snippets), which are most commonly being used.

    1 Knowledge Graph

    You might have often noticed a big block of information on the right-side of google search page while searching for a company, or an institution, or a celebrity. This block is the “knowledge graph” that shows detailed information for a particular search result. Google evaluates the related content on a given subject and fills the information in the graph.

    2 Featured Snippet

    Also known as the answer boxes, it highlights the answer to the query you put in Google search bar. Since the box is located on top of the organic search results, it is obvious to catch the attention of the user. Hence, having a featured snippet brings in a lot of traffic and proves your credibility on the subject. However, these do not obtain their content from structured data. Instead, they pick the content from the regular webpages to answer search queries.

    Source: Google

    3 Carousels (for Mobile)

    Rich results on mobile are presented in the form of swipeable boxes, called carousels. You could find them while searching for items like a local restaurant, recipe, courses, movies, etc. In certain search queries, carousels also allow you to take quick actions, like booking a flight or movie ticket or booking a table at a local restaurant.

    4 Sitelink Search Boxes

    This search results appear immediately below the search bar on the search results. Since, it appears above the sitelink, hence the name. Google obtain the content for sitelinks from Schema.org.

    Just like SEO, Schema.org is constantly evolving. Hence, structured data even forms the basis for several new developments in the SEO sphere. The recent addition is the voice search. And the future is bound to have more such developments.

    Sitelink Search Boxes
    Sitelink Search Boxes

    Different Types of Structured Data Formats

    There are different ways by which you can add structured data to your site. These are JSON-LD, microdata, and RFDa.

    1 JSON-LD (JavaScript Object Notation for Linked Data): Best Schema for SEO

    It is a JavaScript-based data format that is implemented in the form of blocks of code. Since the entire schema vocabulary can be written within the <script> tag of your HTML code, it makes it easier to write and maintain structured data using JSON-JD. It is for this reason; it is the most preferred method used by site developers. While both Google and Schema.org endorse JSON-LD, not all search engines have been able to adopt it quickly.

    SEO SCHEME EXAMPLE

    Source: Google

    2 RFDa (Resource Description Framework in Attributes)

    One of the earliest structured data formats, it needs to be added throughout the HTML code. Because of this reason, developers find it a bit complex. However, there have been revisions over the years to make it less complex to implement for the publishers.

    3 Microdata

    Schema.org originally promoted Microdata as an alternative to the complex RFDa notation. While microdata is used throughout the HTML code just like RFDa, it’s mainly used within the <body> tag of the HTML code in many cases.

    Both RFDa and Microdata are inefficient and error-prone, making it a pain to write and maintain structured data. This is one of the main reasons why JSON-LD has been adopted very quickly.

    Schema Testing Tool

    So, now you are all aware of the significance of schema markup in search engine results. But, to your surprise, only 0.3% of websites are using schema tools. That means millions of websites are not yet taking advantage of this SEO tactic to stay ahead of their competitors.

    Is your website one of them? To check, here are a few tools you can use:

    SEO Schema Generator

    Following are the schema org generator for SEO:

    Validators and Test Tools

    If your website is built in WordPress, you can even use Yoast SEO plugin to add schema markup to your site.

    How To Use Schema Markup For SEO?

    The best part about implementing schema markup on your site is that you don’t need to learn any new coding skills. To use schema markup, just follow these simple steps. Just remember, the goal here is to rank better, perform better before the users and do better in SERPs.

    Generate your Schema Markup

    • Go to Google Structured Data Markup Helper. With this tool, you can code your schema markup for your site.
    • Select the type of content/data that you want to markup from the options given.
    • Paste in the page URL that you want to markup. Click “Start Tagging”.
    • Next, highlight and select the type of elements to be marked up.
    • You will be redirected to the “tag data” page.
    • You can use the list of data items and highlight other items in your article to add them to the markup list.
    • Create the HTML. Now, you will see the HTML code of your page with relevant microdata inserted in the spots that you selected.
    • Now, you can either copy and paste the Microdata into your HTML code. If not this, you can simply download the code as an HTML file. You can copy-paste this file it into your source code or CMS.
    • Click “Finish”.

    If you want to find out further how your page would look like after adding the markup, you can use the Structured Data Testing Tool.

    The TakeAway

    To conclude, schema markup helps your audience find the information they need quickly. It also helps search engines comprehend the content on your webpages. Also, it makes your website both user-friendly and search-engine friendly.  Further, with the structured data format and Google tools, it is fairly simple to implement. In addition, rich snippets enhance the visibility and improve click-through rates of your website.

    With its potential of getting ahead of millions of websites, schema markup is sure to be with us for a long time. So, why not add it to your website and reap the benefits?

    Let BrandLoom help you with implementing Schema Markup on your site. For more details, contact us today.

    Frequently Asked Questions

    1. What is schema in SEO?

      Schema or schema.org is a structured data vocabulary that explains entities, relationships between entities and actions on the Internet. Technically, it offers a series of tags and properties to mark up your reviews, products, job postings, local business listings in details. By using schema, webmasters can offer rich, extensible experiences to the users.

      With the aim to have a shared language (vocabulary) that allows them to get a better understanding of website content, Google, Microsoft, Yahoo and Yandex together developed the schema.org vocabulary.  

    2. What is schema in SEO in Hindi?

      स्कीमा या schema.org एक संरचित डेटा शब्दावली है जो बहूत सारे सर्च एंजिंनस जैसै गूगल, बिंग और याडेक्स ने मिलकर बनाया है। स्कीमा से सर्च engines को आपके content के बारे मैं बहूत सारी जानकारी मिलती है जिससे search engines आपके content को समझकर उसे index कर सकते है। स्कीमा से सर्च engines ऐसी जानकारी पाते हैं जिसकी ज़रूरत सामान्य users को नहीं होती है। हालाँकि schema tags से webmasters अपने content को classify करते हैं।

    3. How to use schema markup for SEO?

      There are different ways by which you can add structured data to your site for SEO. These are JSON-LD, microdata, and RFDa.

      1 JSON-LD (JavaScript Object Notation for Linked Data)
      It is a JavaScript-based data format that is implemented in the form of blocks of code. Since the entire schema vocabulary can be written within the <script> tag of your HTML code, it makes it easier to write and maintain structured data using JSON-JD. It is for this reason; it is the most preferred method used by site developers. While both Google and Schema.org endorse JSON-LD, not all search engines have been able to adopt it quickly.
       
      2 RFDa (Resource Description Framework in Attributes)
      One of the earliest structured data formats, it needs to be added throughout the HTML code. Because of this reason, developers find it a bit complex. However, there have been revisions over the years to make it less complex to implement for the publishers.

      3 Microdata
      Schema.org originally promoted Microdata as an alternative to the complex RFDa notation. While microdata is used throughout the HTML code just like RFDa, it’s mainly used within the <body> tag of the HTML code in many cases.

      Both RFDa and Microdata are inefficient and error-prone, making it a pain to write and maintain structured data. This is one of the main reasons why JSON-LD has been adopted very quickly.

    4. What is faq schema for SEO?

      FAQ schema for SEO allows you to compete for the frequently answered questions on Google SERP's. FAQ schema allows and provide quick answers to the frequently asked questions when asked on Google search page. With FAQ Schema SEO webmasters can target both generic and brand-related queries.

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