YouTube has become one of the most surfed platforms with over 1.86 billion users worldwide and over 500 minutes of content being uploaded for viewers every minute ! But only a few content creators taste success with their videos. Well, today we look at the most viewed YouTube videos which have set the bar high for creators and digital marketers.

So here is a list of the top most viewed YouTube videos that have received the maximum amount of views up until 2021.

1. Baby Shark Dance – Pinkfong Kids Sings & Stories – Highest Viewed Video on YouTube

This is one song you won’t be able to get out of your head. There is nothing difficult about Baby Shark Dance, which was created by Korean pop company Pinkfong.

That’s basically all it has: sharks on repeat. It went on to become the most-viewed youtube video on this list, but this song’s influence can be seen in other videos, including some that have gotten hundreds of thousands of views.

To be quite honest, the popularity of Baby Shark Dance wasn’t all that unexpected. The lyrics and tune of the song are really catchy. In my opinion, it’s safe to say that Baby Shark’s reign as the most watched video of all time will continue.

2 Luis Fonsi – Despacito ft.Daddy Yankee – The Most Viewed Song on YouTube

“Despacito” featuring Puerto Rican singer Luis Fonsi and Puerto Rican singer Daddy Yankee charted at #1 on the Billboard Hot 100 for 97 days, and it garnered over a billion views in little under a year.

Averaging up, the video racked up a total of 2 billion views in 24 hours, making it the quickest to collect 2 billion views and the first to reach 4 billion, 5 billion, 6 billion, and now 7 billion views.

3 Johny Johny Yes Papa – LooLoo Kids

This video has a mischievous baby and his Papa as the main characters in this short, animated music video. In the song, the infant can be seen attempting to consume sugar cubes even though his father disapproves.

Do you think the child will receive the sugar? To be honest, you’ll just have to wait and see. On the contrary, the song itself is really very enjoyable – it’s short and simple. Considering that it has been viewed/listened to over 5 billion times, it’s a great thing.

4 Ed Sheeran – Shape of You – most viewed music video on youtube

Even if you have not seen the video , you definitely must have heard about it. It holds the records for being the third-fastest video to achieve a billion views, and it also ranks second when it comes to videos that reached 2 billion and 3 billion views.

Within two years, Shape of You racked up all of its view count awards, debuting in January 2017.

5 Wiz Khalifa – See you Again ft Charlie Puth – One of top viewed youtube videos

See You Again by Wiz Khalifa and Charlie Puth is the first video on this list to have a movie tie-in, which is why it is shown in theatres before being released on the internet.

It was unveiled in April of 2015 and has attracted 5 billion views to date. It is in honour of Paul Walker, who starred in The Fast and the Furious films. He died in 2013.

This video has replaced Gangnam Style as the most watched video on YouTube from July 10 to August 4, 2017. That reign was brief, as it was overtaken by Despacito a few years later.

In November of 2016, See You Again reached the 2 billion view mark, making it the second video to do so, and it is one of just 10 videos watched more than 4 billion times.

6 Masha and The Bear – Recipe for disaster (Episode 17) – One of The most viewed YouTube Channels

An example of this Russian animated television programme for youngsters, Masha and the Bear, is “Recipe for Disaster.” The programme is popular both in its nation of origin and throughout the globe. Many episodes have massive views on YouTube. It is in an series on Netflix, too.

Although there were over a million views of the Recipe for Disaster episode, it is of special importance because of this. It is one of just 10 videos that have been seen 4 billion times.

Watch the episodes of the channel, Recipe for Disaster, posted by the movie maker, and you’ll see how many people watched only from one particular episode.

7 Bath Song -Cocomelon-Nursery Rhymes – One of the highest viewed song on YouTube

It has happened over the course of a few years, but instructional films for children are gradually making it into the top 10 most watched YouTube videos of all time.

On the other hand, our number 7 pick, Cocomelon’s Bath Song, has knocked Gangnam Style down to No. 10 on our list.

It’s strange how we find it so surprising. It’s simply a little song about bath time, just under three minutes in length, and with a chorus similar to the Baby Shark Dance.

8 Learning Colors- Colourful Eggs on a Farm – One of The Most Viewed YouTube Animated Video

If kids are going to be gazing at screens for a significant part of the day, then it’s logical that the programmes parents choose for their kids should be free to access, and instructive.

There are a lot of excellent shows like this on Miroshka TV: Learning Colors Multi-Colored Eggs on the Farm.

It’s a film designed to educate youngsters, which has garnered over 4 billion views after being posted for the first time in three years.

The video is five minutes long and provides an explanation of colours via eggs on a farm that are crudely animated.

It has a narration in Russian and teaches Russian-speaking youngsters the names of various colours.

Every other piece of the video is done in Russian, apart from the background music (which is performed in English as “Old MacDonald Had a Farm”) and any subtitles that occur.

The film is slower paced and has certain sequences that go on for a while, but the humorous and goofy moments will make younger viewers laugh.

9 Uptown Funk – Mark Ronson featuring Bruno Mars – One of Most viewed YouTube Video in 24 hours

While the top three videos on this list are all much newer, Uptown Funk still pulls in views as a possible chart-topper. Ronson’s video debuted on YouTube in November 2014 and quickly gained popularity.

Worthy of comparison to the views it receives is the fact that it also defeated tough competition from its contemporaries.

For example, global successes such as Katy Perry’s “Roar” saw billions of views because of making big-budget music videos for them. Uptown Funk remains unmatched.

10 PSY-Gangnam Style – One Of The Highest Viewed Videos on YouTube India

Psy’s Gangnam Style was the YouTube video that set the all-time record for views, as it was watched more than a billion times.

As well, it accomplished this objective in under six months following its debut, taking place from July to December 2012.

That video became the first to achieve 2 billion number of views in May 2014, and it wasn’t until later that year that another video reached that milestone.

Gangnam Style is one of the most viewed videos on YouTube. Over the last nine years, the company has held onto its top 10 ranking against new competitors.

11 Marron 5 – Sugar – One of top viewed youtube videos

Sugar was used in Maroon 5’s fifth studio album, V. It was made available on January 13, 2015, as a single.The song reached at #2 on the US Billboard 100.

David Dobkin, who has directed music videos for such artists as Backstreet Boys, helped the band make their video. He drew upon his experience directing the movie “Wedding Crashers” for this piece.

Maroon 5’s video features the band crashing many weddings throughout Los Angeles. This is not a performance.

The weddings featured in the Maroon 5 music video have all been crashed.

Reality is that each groom was given prior notice and was aware of the possibility of having a renowned band perform at their wedding, but other individuals involved in the weddings were unaware of the details.

Forget the way in which the brides found out about Adam Levine serenading them during their weddings: it must have been a delight to them.

12 Justin Bieber -Sorry – One of the highest viewed song on YouTube

Well, nobody would be surprised to find a Justin Bieber song in the top 17 of the most popular video list. He is a YouTube Generation icon.

The video premiered on October 23, 2015. In addition to being number one in Canada for seven weeks, the song topped the charts in 13 other nations, seven of which were weeks at the top in Bieber’s home country. Last year, over 11 million copies of the song were sold globally.

Most unusually, they filmed the song’s dance video in New Zealand, using the ReQuest Dance Crew from New Zealand and a New Zealand choreographer by the name of Parris Goebel. It reached 2 billion views in only four years, beating the previous records in half the time.

13 Katy Perry -Roar – It is always in the top 50 most viewed youtube videos

For anybody who hasn’t seen the Katy Perry video for “Roar,” she is in the jungle and the animals there have been turned crazy.

She unveiled Roar as the first single from her 2013 album “Prism”, which was self-titled. In the song, the lyrics discuss standing up for yourself and empowering yourself. It was a resounding success.

The video recounts a fictitious tale of Katy Perry surviving an aircraft accident and adjusting to life in the jungle. Tamed a tiger, she even does.

The Los Angeles County Arboretum and Botanic Garden was used for filming.

When Roar became the first artist to have two music videos surpass 1 billion views on YouTube, in July 2015, Katy Perry became the first musician to do so.

14 One Republic – Counting Stars – One of Most viewed YouTube Video in 24 hours

OneRepublic’s third studio album, “Native,” serves as the basis for the song “Counting Stars” (2013). While it only peaked at number one in Canada and the United Kingdom, the song sold over one million copies all over the world.

The music video was shot on May 10, 2013, in New Orleans, Louisiana.

The music video features the band performing the song in a gloomy ground floor of a building, with hanging light bulbs as its only lighting source, while the scenes above include religious revival services, in which members of the congregation and other people are dancing and singing along with the music.

A member of the military falls through the floor, then comes through the ceiling during the music as the video ends.

To date, the video has become the first music video to receive 1 billion views by a group.

15 Ed Sheeran – Thinking Out Loud – It had the most viewed trailer on YouTube

Ed Sheeran’s Thinking Out Loud was recorded for his second studio album, “×” (2014). Sheeran’s second UK number-one hit lasted 19 weeks in the Top 40 until the track topped the chart in November 2014. “Bravo” also topped the Australian, Irish, New Zealand, Danish, Dutch, Slovak, and South African charts.

Prior to June 2015, it was the first song to be included in the UK Top 40 for a whole year. The record was the first to be played on Spotify over 500 million times.

Most of the music video was shot at the Millennium Beltmore Hotel in Los Angeles, California, utilising a 16 mm film camera that was reloaded throughout the whole shooting. “So You Think You Can Dance” participant Brittany Cherry tangos with Ed Sheeran.

16 Katy Perry – Dark Horse – Most Viewed YouTube Video in 2019

In September of 2013, Katy recorded Dark Horse with rapper Juicy J, and it was released to the public.It merges trap and hip-hop styles.

Pepsi used the song in a marketing campaign on social media. The fans voted on Twitter to choose which song they preferred, which song became the first single from the album “Prism”: “Walking on Air” or “Fans.”

Second-best selling song of 2014: Dark Horse sold 13.2 million copies and was the second-best selling song in the record industry. They held off on releasing the video until February of 2014. The song is set in ancient Egypt, where Katy stars as “Katy Patra” — an Egyptian queen and love interest of Julius Caesar.

The first music video by a female artist to reach one billion views on YouTube was for the song “Dark Horse” by Katy Perry.

17 Blank Space- Taylor Swift

Three weeks after the song was released, it had already topped the US Billboard Hot 100, where it replaced Shake It Off as the number-one single.

For the first time in the chart’s history, a woman managed to dethrone her own song at the top.

Joseph Kahn was hired to direct the video for the client. In the video, Taylor Swift was inspired by the notion of presenting herself as a deranged monster.

“A Clockwork Orange” is one source of inspiration, and so is the talk about Taylor Swift’s personal relationships.

Highest Viewed Videos Of YouTube in India

Here is a special addition to the list :

1.Phonics Song With Two Words By ChuChu Tv : Most Viewed Indian Video On YouTube

This song is great for children learning . It is a song about Alphabets and the alphabets are associated with the words they stand for through animated pictures.

2. Lakdi Ki Kathi by Jingle Toons :Highest Viewed Indian Video On YouTube

https://www.youtube.com/watch?v=3bLfzgZ-wO8

Lakdi Ki Kathi is a very popular Hindi Rhyme that has now been made popular by Jingle Toons around the globe. It has been brought to life by the beautiful animations in the video.

3. Laung Laachi Title Song by Mannat Noor ,Ammy Virk, Neeru Bajwa and Amberdeep – Most Viewed BollyWood Song on YouTube

This song is also used as the title track of the movie Lukka Chuppi starring Kartik Aryan and Kriti Sanon . It is also one of the most viewed Hindi Songs on YouTube The song was so well received by the audience that it even surpassed the popularity of the movie.

4. Lehenga by Jass Manak – Most Viewed Punjabi Song on YouTube

This song by Jass Manak starring the Bigg Boss contestant Mahira Sharma has not not only been trending on YouTube since it’s release but has also become a part of numerous instagram reels and tik tok videos.

5. Vaaste by Dhvani Bhanushali : Most Viewed Indian Song on YouTube

This melodious song by Dhvani Bhanushali was very well received by the audience . It became the go to song for Indian wedding and festivities after it’s release.

6. KGF Chapter 2 TEASER : Most Viewed Trailer of YouTube In India

This trailer is the sequel to KGF which gained a lot of popularity around the world for having a very intriguing and interesting plot and excellent direction . The movie ended at a cliffhanger and people have been awaiting the advent of the Sequel .

CONCLUSION

With the advent of Covid the whole world has gone on the virtual mode. People have been using platforms like YouTube for gaining knowledge , learning a skill and spending their leisure time. The popularity of YouTube has increased manifold during this period and these interesting songs and videos mentioned above only make it more attractive for users.

Do you want to create an excellent social media presence for your business?

Are you tired of reading through lengthy articles for helpful tips that will help you rope in those likes and views?

We know the pain. That is why we have done a round-up about what you should NOT do on social media.

Let’s get started right away. Here are a few things not to do on social media!

Social Media No-No #9: Wing it

Here’s the cardinal rule for a successful anything- PREPARE IN ADVANCE.

Avinash Chandra

Social media posts are no exception. Except for those times when you have to do something spontaneous, you MUST have a proper plan for posting.

How to ensure that?

It would help if you had a proper social media calendar for every month. This will help you cover special days and create content that is seasonally appropriate for your brand.

For example, for a brand like Cadbury, the time to go the extra mile for social media engagement is the days leading up to Valentine’s Day. The reason- chocolates sell the most during the season of romance.

So here is what you should do:

• Decide beforehand what posts to put for what day of the week. Do this at least a month in advance.
• Have your posts done at least a week prior. This makes sure that you don’t miss out on posting.
• If you don’t plan, you will not see results. So ensure that you stay ahead of the curve- you can always add something spontaneous, but that should not become your default strategy.

Social Media NO-No #8: Try to sell all the time

Yes, if you have a product- you should promote it on your social media. Here’s the catch- if that is all you do- your target audience will drop off.

How annoyed do those hard-sell phone calls make you? If you are only pushing for sales on social media- you become that dreaded hard seller to your followers.

Even if you post about your products- you should try to engage rather than sell on social media. If you want some inspiration, check out the social media for Netflix. They do a great job of talking about their movies without asking you to pay up.

Social Media NO-No #7: Post sporadically

Look up any brand that you like on social media. They all post regularly.

You should do it too.

See, the moment you stop posting, you lose your traction on the platform.

Any handle that updates content on the regular is favored by the algorithms and gain momentum faster.

Not to mention- social media platforms have TONNES of brands that generate a tremendous amount of content every minute. Your audience will never lack something to look at, but YOU will lose out of your audience. It’s a classic case of “out of sight, out of mind.”

Social Media NO-No #6 Overthink your content

Social media is a place where you have to be consistent. If you dawdle too much over what to post, you will end up wasting time.

Think of the Twitter handle for Merriam Webster. The dictionary is an internet legend for its funny comebacks and witty posts. But do you see it post something epic every day?

Of course not. Most days, it posts about standard stuff. That’s because the brand knows that posting regularly is more important than hitting a 100 every day.

So don’t overthink it. Even if you commit a mistake or have a typo- it really doesn’t matter in the long run for your brand.

It doesn’t matter if your post today doesn’t make it to the internet hall of fame. There is always tomorrow. What is important is that you keep posting.

Social Media NO-No #5 Ignore comments & DMs

The primary aim of being on social media is to INTERACT with people. So when people DO interact with your brand- you should take the convo forward enthusiastically.

Check your comments and DMs. Is someone asking a question? Is there some good feedback there? Does someone have a suggestion? Or is someone simply saying they like you?

Engage with your audience. Answer them- it shows them that you care. You can look at brands like Wendy’s, which regularly converses with its audience- and even gives some sassy replies.

Social Media NO-No #4 Posting creatives and videos that look unfinished

The world has moved ahead in terms of technology. As a result, our expectations about media and technology have changed significantly.

If you are posting photos or videos- make sure they are professionally edited and look polished. Social media is a powerful PR tool, and you want to put your best foot forward for it.

Well done photos and videos create a good impression on your audiences and are more engaging.

Secondly, good quality visual content shows that your brand is well equipped technically. In the age of technology, it is a definite plus.

Yes, even the memes you want to use. Edit them carefully.

Social Media NO-No #3 Come across as fake

Make sure there is no disconnect between your brand’s personality and its social media messaging. Be authentic.

Imagine a brand like Microsoft. If today it starts to write its posts using gangsta rap words, it will feel incongruous. Similarly, if Bill Nye the Science Guy starts using sports jargon- it will have a pretty jarring effect.

Make sure your brand messaging is consistent. Don’t try to pretend to be something you are not. If you do, you will end up confusing your audience and putting them off.

Social Media NO-No #2 Never have CTAs

Yes, selling on social media is tricky. But you should have a clear CTA for every post that you make.

Let’s look at it this way- every post has a purpose. When you are posting something on social media, you want your audience to take some desired action. It may be something as simple as wanting them to subscribe to your channel.

If you want something from your audience, you have to prompt them to do it. Whether you want them to buy something, or click on the link or visit your website- you should always have a CTA.

Think of the popular YouTubers like That Guy With The Glasses or Yashraj Mukhate. Every post of theirs comes with a CTA. Their video descriptions will always ask you to follow, like, or share. You should do the same.

Social Media NO-No #1 Act like a billboard

After doing all that, here is the most important tip for you- INTERACT. Your social media handles are not static billboards- your job doesn’t stop after you put up a post.

You have to engage your audience actively. You have to find new ways to initiate conversation. How can you do it?

• Go live from time to time
• Conduct relevant polls
• Ask them questions
• Take questions from them and address them in your posts and videos
• Post behind the scene stuff to give your audiences a chance to be participants in your brand’s story
• Tag people
• Conduct contests
• Put up puzzles
• Ask for their feedback
• Give a shoutout to, share, and cross-promote other relevant social media handles and users.

The more you do this, the more activity you are likely to see. Start slowly- and with time, diversify your posts so that you can initiate more conversations.

Conclusion

Remember, social media is like a cycle. The more active you are, the more you will engage, and the more you engage with your audience, the more involved they will be- which will give you more ideas for staying active.

If you feel like you need help coming up with an excellent social media strategy, talk to us. Connect with my social media marketing agency to discuss social media strategy.

According to Warren Buffett, public speaking skills can Improve Your Business & Net Worth by 100%. In this article, I will share how to improve public speaking skills.

Many years ago, legendary investor Warren Buffett realized that he’d never make a lasting impact if he didn’t learn and apply this one skill effectively.

Today I am going to share how you can build public speaking skills that changed my and Warren Buffet’s life.

Learning and practicing this skill can make you an authority in your field, help improve your career, and even help build your business!

When practiced enough & done right, It will even make you rich and earn the respect of the world.

At the end of this blog, I am going to share with you a downloadable template with scripts and real-life examples of people who did it successfully. This will make it very easy for you to learn and practice this awesome skill.

How Warren Buffet Learned the art of Public speaking 

As a young man, Warren Buffet was not the successful investor that we know him to be today. In fact, he was an introvert who was not keen on reaching out to other people.

However, he soon realized that to make a lasting impact in life, public speaking is one trait that he will have to master.

To hone his skills and make an impact, he then decided to sign-up for a Dale Carnegie public speaking course.

But when the day came, he did not show up.

Just like the rest of us.

However, some months later he again came across an advertisement for the very same course. So, he enrolled again.

But this time he paid in advance.

And he showed up.

What is public speaking?

Public speaking is an act of speaking face to face to a live audience with the objective to educate, entertain or influence. Public speaking is live to an audience. Both the speaker and audience are present during the interaction in person.

Benefits of public speaking

Public Speaking is the one skill that can change your life. I can confidently say it has changed mine!

Learning to hold attention and communicating effectively will make you a better leader. Your public speaking skills will not only improve your confidence but will also help you build authority in your business or career.

What is public speaking skills?

Public speaking skills refer to the ability of an individual to effectively address an audience in person. Public speaking skills come in handy when you are speaking in front of a group of people.

An individual’s ability to educate, entertain or influence an audience to meet certain objectives successfully is called public speaking skills.

How to develop self-confidence and improve public speaking skills

So without wasting any time I am now going to tell you the 6 action steps you can take to improve your public speaking skills.

Step #1 Write something EVERY DAY!

Tim Ferris is a New York Times bestselling author who interviews successful people who have made a mark in their respective fields. When asked which was the most common habit of successful people, Tim replied that 80% of his guests practiced journaling their thoughts and ideas in some form or the other.

Writing down your thoughts, ideas, and even fears every day is a very helpful practice.

When the time comes to express your thoughts verbally and publicly you will be surprised by the clarity and confidence this exercise will give you.

To inculcate the habit of journaling, you can start by writing your everyday thoughts and ideas in a diary or notebook.

And once you feel confident at expressing your thoughts, try engaging on conversational social media platforms such as Twitter, Linked In, and even Facebook groups.

Step #2: Learn from the LEADERS & the LOSERS.

First and foremost you need to know what good communication looks like. Watching speeches online is a great way to learn public speaking with effective communication. Ted Talks are a great place to start.

Remember when you do your research that there are excellent and mediocre people in every field.

Seek out both.

Learn from the excellent speakers what to include in your own scripts. And learn from the worst what blunders to avoid. This is called inverted thinking. Looking at the worst possible outcome can actually help you avoid it.

Now If you are too busy to research or want to avoid wasting your time looking at every tom, dick, and harry’s video in the sea of youtube videos out there then I have a gift for you.
I have done the research for you and have made a list of the excellent and the horrible speakers and put in the names and the links in a sheet. And I am going to give you this sheet which is going to save loads of your time. So watch this video to the end. Ok?

Now when you see these speakers deliver, listen to them and make notes.

Components of a Speach

Try to analyze the impactful speeches. You can learn what works and what does not work.

Every speech has an introduction, a body, and a conclusion.

Introduction

And here is what you should look out for IN THE INTRODUCTION:

1. How did the speaker grab the attention of the room?
2. Did they start with a relevant question that the audience identified with?
3. Or did they lead with a personal story?
4. Or maybe they kicked off the speech with a factual shocking statement?

Body of the Speech

And now, here is what you should look out for IN THE BODY OF THE SPEECH

1. How did they present their opinion?
2. Did they simplify his arguments?
3. Did they use personal stories to make a connection with the audience?
4. How often did they pause midway? Why did they do that?
5. Did they use any visual aid to convince the listeners?
6. How often did they use metaphors, analogies, and symbolism to add clarity and simplify complex thoughts and ideas?

The conclusion of the speech

And finally here is what you should look out for IN THE CONCLUSION OF THE SPEECH

1. Was their conclusion clear, concise, & memorable?
2. Did they connect it back to something in the introduction or simply drive home the main point of their presentation?
3. Did they include any call-to-action and did it inspire you to take action?

Body language in public speaking

Observe the speaker’s non-verbal or body language as well. Here are some things you should pay attention to:

1. Eye Contact
2. Posture
3. What do they do with their hands during the speech?
4. If they made a mistake, how did they recover from it?
5. What kind of clothes did they wear?

Some speakers seem naturally talented. However, no matter how easy it looks, they have no doubt put in hours of practice into their talks.

And you, my friend, will need to do the same.

Step #3: Observe successful communicators around you

Watching established leaders & speakers is good. But at the end of the day, we will need to apply what we learn in our daily life with our peers and colleagues.

We are not looking to give speeches to them but we want to learn and practice being more effective communicators.

Is there a person who is friendly with everyone?

Someone who is an absolute favorite of the bosses and colleagues alike? Someone, you want to be like? If yes, then observe them.

See how they approach people and how they approach a topic.

1. Observe if their body language is open and welcoming. Do they smile often?
2. How do they grab attention and converse in a group?
3. Notice their confidence and way of standing. A confident posture can impact how people see you and perceive you.
4. How do they excuse themselves from conversations?
5. How do they communicate when they are annoyed or upset? Do they raise their voice to dominate the conversation? Or do they remain calm?

Study the confident communicators around you. Pay attention to how they navigate complex situations and the words they use to explain complicated ideas.

Step #4: Record Yourself Speak

Enough learning! We have now reached the action-taking stage.

It’s time to make your first speech to the camera and record it.

You can try answering questions. Refer to the topics or questions you wrote in your journal in the very first step.

But let me warn you, the first time you might need to take even 50 retakes.

However, don’t give up just yet. Once you complete the first recording, it just gets easier and easier from there.

I promise.

Doing this regularly on a daily basis will soon skyrocket your confidence and put you on the path to being a spellbinding speaker.

Step #5: Start Outreach

Reach out to 1 new person every week.

Suresh Venkateshwaran, my boss in my former marketing manager life, once told me that the fastest way to get what you want is by getting to know the people who are doing what you want to do.

Recently I reached out to David Aaker the God Of branding for MBA students and was really ecstatic to get a reply from him especially among so many others I am now in touch with.

Putting yourself in front of other people will help you become good at the following things.

1. It will force you to do your homework and prepare an interesting introduction.
2. You will become a better listener.
3. You will be ready and comfortable to talk about your own values, experiences, and future plans.
4. Your written communication will improve.
5. You will successfully learn outreach communication & networking

Now the chances are that the people you get in touch with are very cautious of who they reply to. So this exercise will force you to get your outreach message right.

Linkedin is a great platform to start your outreach efforts. The platform will limit your message to 300 words for any new connections you make. This will force you to become precise and make every word count.

Step #6: Teach To A Group

Volunteer to teach whenever you can.

Teaching other people anything will make you an authority in that subject and give you the confidence to speak publicly about it.

I have taught everything from digital marketing, SEO to online advertising to new joiners, and experienced the learning journey of team members of my now 6-year-old digital firm.

Even today, I take out 3-4 hours every week to mentor team members.

I even teach my clients the basics of advanced strategies in branding, advertising, sales and distribution, and more.

Here’s what you get if you teach others:

1. You become an authority in your subject
2. You develop the confidence to speak anywhere to any number of people about it.
3. Learn to create engaging lesson plans
4. Become an excellent communicator and speaker.

Look for ways to teach around yourself. Maybe in your community or even at your workplace, where you can offer to mentor new joiners.

Conclusion

If you look around, most successful people you know will be excellent communicators. Unless of course, you are a tech genius!

But for the rest of us, we need to build authority and effective communication skills for life.

So implement these 6 action steps and become an effective communicator and a spellbinding public speaker.

Now let me come back to the promise I made at the beginning of this video.

Here is the downloadable template to research and learn public speaking in an easy and quick way.

I hope that you found this video a useful addition to your endeavor to improve your personal and professional potential.

Please write in the comments how you plan to use this video and the template.

Write in the comments if you liked this video and write even if you have any negative feedback. I try to read and reply to every single comment in my blogs.

Finally, If you found this useful, then click the subscribe button below and hit that bell icon to keep getting more such actionable guides from me.

You will always learn something about running a sustainable & profitable business. So keep watching this channel.

FAQ

How to start your Social Media Journey: Planning & Execution Steps to Successful Social Media Marketing

For every business – small or large and even individuals, presence on social media is important and critical for long-term success.

You can use social media platforms to spread your brand value proposition. Social media can truly help you build your brand and business.

So, if you are planning to start your social media journey, here is what you can do:

Public Speaking: The One Skill Warren Buffet Recommends you to Posses

Step 1: Clarify your social media goals

Based on your business and marketing objectives, you can clarify your social media goals. Social media presence can help you build your brand awareness, increase traffic to your website or store, drive sales and even enhance your employability. So choose wisely. Do not commit the mistake of choosing everything. Otherwise, you will achieve nothing.

Step 2: Choose the type of content that can help you achieve your goals

Now that you have your goals clear, it’s time to choose the type of content that you will be posting on social media platforms. Content can be varying or a mixture of whatever you feel speaks to your target audience and resonates with your brand.

You can post about yourself, your blogs, product information, your brand values, your strengths and so much more.

To ensure what suits you the best, sit down with a pen and paper and let your ideas flow.

Step 3: Cerebrate your content buckets

Once you have identified your goals and the kind of posts you want to create, it’s time to strategize your content. When you streamline your content with your goals, you would identify that a pattern emerges. This pattern will help you identify your needs and categorize the content. Make content buckets or content categories based on these patterns.

Step 4: Choose your priority social media platforms based on your skills and your target audience

The next crucial step is to identify which platform suits your goals the best. If you offer HR solutions or run a B2B business, LinkedIn is your best bet. If you sell products and have a business that sells visually appealing products, Instagram and Pinterest are the way to go. If you are into the tech business – adopt Twitter.

Secondly, you need to consider what is more convenient for you?

If you are planning to be on Instagram but written content best suits you, then sorry but that is not a good match! Opt for a platform based on your convenience and your target audience presence.

The easiest way to select the social media of your choice is to identify where your audiences spend their time. If you offer services to youngsters, Instagram, TikTok are popular platforms. However, your efforts will topple if you are active on Instagram and TikTok and your TG is 40+. Analyze your target audiences and platforms they are most active on.

Step 5: Choose your Brand Voice and Social Media Style

By now, you have many aspects figured out. These aspects will help you determine your voice. If your TG is young and Hip, slang and new words will help you connect with them. If your TG is elderly, choosing a serious and informative tone will please them. So pick your tone based on your TG and the platform you will be posting on. Do not forget that your tone must resonate with your brand identity as well!

Step 6: Be conscious of the Platform Algorithm

Now that you are all set to post – set realistic goals for yourself. Platforms promote content based on their algorithms. To gain a following on Instagram, you must post at least twice a day. Facebook will promote your content if it’s in long-form and helps the reader stay on Facebook for long. Trending on LinkedIn is easy with just 3-4 posts in a week. So create content based on platforms’ algorithms and your capabilities.

Step 7: Create a social media plan

To stay atop all your social media posts, create a plan and stick to it. Make a document and write down all your findings and plans. This will help you and your team to follow the plan and reap the best benefits.

Step 8: Create Original Content. Be Authentic. Speak your Mind

The last thing to keep in mind is to always stay authentic. Authenticity is all the rage these days, hence the birth of influencer marketing. The new generation “likes to keep it real”. Authentic and first-hand content will help you gauge more audience.

Step 9: Communicate and Engage with users

The best aspect of social media is that it gives real-time feedback. You will receive suggestions, compliments, complaints, reviews, and much more. You should engage with your audience. Appreciate their interaction and try to resolve their issues, if they present you with a problem. Being interactive helps increase engagement and builds a positive brand image.

Step 10: Communicate your opinion of trending topics

Plan ahead with your social media posts. But still, keep in slots for the latest trends. Platforms like Instagram promote your content if you are using their latest features and indulging in new trends. If you see a trend that resonates with your brand, jump the wagon and grab the opportunity!

In a world where brick-and-mortar stores were becoming passe, the pandemic has made them more irrelevant. All businesses have slowly moved to online platforms. If you are looking to start your own business, here is how to Start an eCommerce Business in India.

E-commerce businesses are booming these days. Starting an ecommerce business is easy – if you have a step-by-step plan and you implement it carefully.

Before we discuss how to start an ecommerce business, it’s essential to understand what is an ecommerce business.

What is an ecommerce business?

Ecommerce which is short for electronic commerce is the business of buying and selling products over the internet. The term “ecommerce” has been restricted to buying of products, but in general, it can be any transaction made over the internet.

Did you know?

• The first online sale was made on 11 August, 1994.
• The first product that was sold was a CD of the Band Sting.
• It was sold through a website called “NetMarket”.

Since the first purchase, the ecommerce market has been ever-expanding. There are multiple platforms, enterprises, small businesses, entrepreneurs, and freelancers who offer products and services on the internet.

In 2020, the global ecommerce business industry was worth US$4280 billion. Projections say the industry is set to expand exponentially and hit around US$6388 billion in 2024.

It is clear from the growth rate of the ecommerce market that it presents lucrative opportunities for smart businessmen. However, starting your own business will introduce you to many challenges.

How can you navigate these challenges effectively? Let’s dive deep into how to start an ecommerce business.

How to start an ecommerce business in India

Entering the ecommerce space and selling products and services used to need some heavy lifting. It required team collaboration and knowledge of coding to build a website. The times have changed and now any individual with a passion, idea, plan, and product can explore the space and start a business online.

Steps to create an ecommerce business

Here is your step-by-step guide on starting an ecommerce business and building an ecommerce website.

Step #1: Research and identify your niche for the best ecommerce business ideas

A basic task like going out for dinner takes a lot of research. We look up restaurants, locations, ambiances, types of foods, and consumer reviews. Starting a business is not so different. Once you have decided that you want to start an ecommerce business, you need to be nose deep in research.

You need to ask yourself:

• What will I sell online – is it a physical product or a service?
• Will it be a product, package, or subscription?
• What will be my source or raw material?
• What is my target audience?
• Who is my competition?

Eyeing the competition and learning from them is highly recommended. Be it a success story or a failure story or the biggest faux pas of the century- it is a learning experience for you. Analyzing your competition will lend you insights on why they are doing well and how you can attract customers.

The ecommerce space is vast and provides immense opportunities to all. This easily translates into a greater competition. To have an edge over the competition you must identify a niche for your business. Your niche will attract customers and ensure retention. It will also help you in attracting the right talent to help you grow.

Bonus tip

If you are unable to decide what product to sell, try to capitalize on your strengths. To sustain a long-term and healthy business you must focus on product ideas that interest you and will help you stay motivated.

The next step in your endeavor to “How to start an ecommerce business” is formulating a business plan.

Step #2 Crafting an ecommerce business plan

A business plan is practically a roadmap for your business. A business plan will include all analysis, research, study, financial plans, and marketing plans that you have devised for your business.

A well-defined business plan will help you see what can be the best course of action for your business or online store.

The basic structure of a business plan includes:

1. Executive Summary
2. Company description
3. Market Analysis – SWOT analysis
4. Management and Organization
5. Product and Services
6. Customer base
7. Marketing and Advertising plan
8. Logistics and working cost plan
9. Financial Plan

Once you have all this intensive research in hand and a well-defined business plan, it will become easy for you to plan your next move. It will also help you evaluate your idea. A business plan can come in handy for recruitment, partnership, and attracting investments.

Step #3 How to set up an ecommerce business

The setting up of the business part is a multi-step process. For setting up a business, each step should be planned and executed carefully. These steps are actions that will help you come one step closer to start building your store.

Step 3.1 Select a name for your online ecommerce business

Your brand name or business name is its identity. The name will define what your consumers, investors, and potential employees will perceive from your business. So, choosing a catchy, memorable, and appropriate name is a must.

Takedown all the best ideas and stick with the one that just clicks! Do not forget to run the name by google to ensure that no one else is using the same name. Once you are sure that the name of your choice is unique and apt – register it.

Step 3.2 Design a logo

A logo is as important as the name of your business. Your clients will come to identify and resonate with you based on your brand logo. The logo should be creative and match the tone of your business. A logo grabs the attention of potential customers, makes you recognizable, sets you apart from the competition, and helps build customer loyalty.

Your brand logo should be true to your brand identity. If you are a fun brand, you can go for bold colors and funky lettering. . If you are a serious brand, your logo can be minimalistic with strong colors and bold fonts. Remember, your logo should be designed such that it speaks to your target audience.

Step3.3 RegisterDomain for your online ecommerce business

Ideally, your domain name should be the same as your business name. Though in case it is not available, try to secure a domain name that is easy to spell. It should relate to your business.

For instance, your business name is Vikas’ Sports Accessories and the domain name VikasSportsAccessories.com isn’t up for grabs, try something like SportsAccessoriesByVikas.com

Step 3.4 Select a business structure

Business structure refers to the ownership pattern of the business. Here are some common structures which are recognized and followed:

• Sole proprietorship
• Partnership
• Limited Liability Company
• Corporation

If you do not register your business as an LLC or corporation, the MCA ( Ministry of Corporate Affairs) automatically considers it to be a sole proprietary business or partnership.

It’s highly recommended that you opt for the later two business structures. If you are ever sued or are unable to pay back your debts, in the case of a sole proprietorship, your personal assets are at risk. In the case of LLC, your personal assets are free from the purview of the court. If you incorporate your business as a corporation or LLC, you can also avail of some tax benefits.

Step 3.5 Register your ecommerce business

Now that you have a name, a logo, a domain name, and a business structure – it is time to register your business and make it official. You need to fill out the appropriate paperwork laid out by the MCA. You can either fill it out on your own or take assistance from a lawyer. Get your Employer Identification Number

Next up is obtaining your EIN or Employer Identification Number. The EIN will allow you to open a business bank account and file for taxes. It will also help you gain tax benefits and buy assets for your business. Your EIN is similar to your Aadhar number, it’s a unique identification number for your business and allows you to file for important paperwork. You need to obtain an employer identification number irrespective of your plans for hiring employees or not.

All these steps have turned your ideas into a business. They have also changed you – you have become a business owner now from a mere person with a plan!

Step #4 Build a Website for your online ecommerce business

All the steps you have followed up till now mirror the steps required to open a brick-and-mortar store. Now as an ecommerce business, you must build your own website. The website will be the face of your business, so it should speak volumes about your brand.

Your website will also be the first impression your customers get of your brand. Try to make the website interactive, engaging, and interesting. Multiple websites help you build your online store without the hassle of coding. Here are a few famous and tested business favorite options you can choose from.

• Shopify
• Magento
• Opencart
• Prestashop
• WordPress + WooCommerce

These websites come with customizable templates. They are easy to use and ensure results. Make sure to categorize your product pages for easy navigation.

However, if you are going to set up a custom-coded ecommerce store, you must ensure that your customers have the best brand experience with it. In order to ensure that it has all the necessary elements and information needed to engage a customer, it is best to talk to a good digital marketing agency to create a website and maintain it.

Step #5 Learn about SEO

You can make a wonderful website and it would still not attract customers if it’s rotting on 3-4-5th pages of search engines. Your website needs to rank higher on search results to be visible to your potential customers. You need to learn about SEO and implement best practices to ensure that your business ranks.

Hiring a digital marketing firm is a smart move as SEO can be complicated. A digital marketing firm will help your business take off and 10X your traction with the target audience.

Step #6 Market your ecommerce business

Being on top of your game is just not enough. Your product and services are top-notch – but still, you need to be visible to gain customers. Opting for social media marketing and running paid advertisements on Google, Pinterest, Facebook, Instagram, Linkedin, Twitter based on your product is crucial. Running social media campaigns will ensure targeted marketing and a swift rise in brand value.

Conclusion

Starting an ecommerce business has never been easier. There are obvious advantages of an online business to brick and mortar stores. It’s cheaper to start, it is functional 24*7 and its outreach is much greater. Not to mention, online stores reduce your carbon footprint greatly,

It’s much easier and affordable to expand the business making it all the more worthwhile for young entrepreneurs.

Here we have listed out for you important steps that you can follow to start your ecommerce business today! The earlier you start the greater edge you will enjoy over your competition. It’s crucial for you to identify the defining factor – the unique selling proposition of your business.

For all of you wondering how to start a small ecommerce business in India, this piece is like gospel. You can follow it step by step and ensure a successful head start.

FAQ