According to Warren Buffett, public speaking skills can Improve Your Business & Net Worth by 100%. In this article, I will share how to improve public speaking skills.

Many years ago, legendary investor Warren Buffett realized that he’d never make a lasting impact if he didn’t learn and apply this one skill effectively.

Today I am going to share how you can build public speaking skills that changed my and Warren Buffet’s life.

Learning and practicing this skill can make you an authority in your field, help improve your career, and even help build your business!

When practiced enough & done right, It will even make you rich and earn the respect of the world.

At the end of this blog, I am going to share with you a downloadable template with scripts and real-life examples of people who did it successfully. This will make it very easy for you to learn and practice this awesome skill.

How Warren Buffet Learned the art of Public speaking 

As a young man, Warren Buffet was not the successful investor that we know him to be today. In fact, he was an introvert who was not keen on reaching out to other people.

However, he soon realized that to make a lasting impact in life, public speaking is one trait that he will have to master.

To hone his skills and make an impact, he then decided to sign-up for a Dale Carnegie public speaking course.

But when the day came, he did not show up.

Just like the rest of us.

However, some months later he again came across an advertisement for the very same course. So, he enrolled again.

But this time he paid in advance.

And he showed up.

What is public speaking?

Public speaking is an act of speaking face to face to a live audience with the objective to educate, entertain or influence. Public speaking is live to an audience. Both the speaker and audience are present during the interaction in person.

Benefits of public speaking

Public Speaking is the one skill that can change your life. I can confidently say it has changed mine!

Learning to hold attention and communicating effectively will make you a better leader. Your public speaking skills will not only improve your confidence but will also help you build authority in your business or career.

What is public speaking skills?

Public speaking skills refer to the ability of an individual to effectively address an audience in person. Public speaking skills come in handy when you are speaking in front of a group of people.

An individual’s ability to educate, entertain or influence an audience to meet certain objectives successfully is called public speaking skills.

How to develop self-confidence and improve public speaking skills

So without wasting any time I am now going to tell you the 6 action steps you can take to improve your public speaking skills.

Step #1 Write something EVERY DAY!

Tim Ferris is a New York Times bestselling author who interviews successful people who have made a mark in their respective fields. When asked which was the most common habit of successful people, Tim replied that 80% of his guests practiced journaling their thoughts and ideas in some form or the other.

Writing down your thoughts, ideas, and even fears every day is a very helpful practice.

When the time comes to express your thoughts verbally and publicly you will be surprised by the clarity and confidence this exercise will give you.

To inculcate the habit of journaling, you can start by writing your everyday thoughts and ideas in a diary or notebook.

And once you feel confident at expressing your thoughts, try engaging on conversational social media platforms such as Twitter, Linked In, and even Facebook groups.

Step #2: Learn from the LEADERS & the LOSERS.

First and foremost you need to know what good communication looks like. Watching speeches online is a great way to learn public speaking with effective communication. Ted Talks are a great place to start.

Remember when you do your research that there are excellent and mediocre people in every field.

Seek out both.

Learn from the excellent speakers what to include in your own scripts. And learn from the worst what blunders to avoid. This is called inverted thinking. Looking at the worst possible outcome can actually help you avoid it.

Now If you are too busy to research or want to avoid wasting your time looking at every tom, dick, and harry’s video in the sea of youtube videos out there then I have a gift for you.
I have done the research for you and have made a list of the excellent and the horrible speakers and put in the names and the links in a sheet. And I am going to give you this sheet which is going to save loads of your time. So watch this video to the end. Ok?

Now when you see these speakers deliver, listen to them and make notes.

Components of a Speach

Try to analyze the impactful speeches. You can learn what works and what does not work.

Every speech has an introduction, a body, and a conclusion.

Introduction

And here is what you should look out for IN THE INTRODUCTION:

1. How did the speaker grab the attention of the room?
2. Did they start with a relevant question that the audience identified with?
3. Or did they lead with a personal story?
4. Or maybe they kicked off the speech with a factual shocking statement?

Body of the Speech

And now, here is what you should look out for IN THE BODY OF THE SPEECH

1. How did they present their opinion?
2. Did they simplify his arguments?
3. Did they use personal stories to make a connection with the audience?
4. How often did they pause midway? Why did they do that?
5. Did they use any visual aid to convince the listeners?
6. How often did they use metaphors, analogies, and symbolism to add clarity and simplify complex thoughts and ideas?

The conclusion of the speech

And finally here is what you should look out for IN THE CONCLUSION OF THE SPEECH

1. Was their conclusion clear, concise, & memorable?
2. Did they connect it back to something in the introduction or simply drive home the main point of their presentation?
3. Did they include any call-to-action and did it inspire you to take action?

Body language in public speaking

Observe the speaker’s non-verbal or body language as well. Here are some things you should pay attention to:

1. Eye Contact
2. Posture
3. What do they do with their hands during the speech?
4. If they made a mistake, how did they recover from it?
5. What kind of clothes did they wear?

Some speakers seem naturally talented. However, no matter how easy it looks, they have no doubt put in hours of practice into their talks.

And you, my friend, will need to do the same.

Step #3: Observe successful communicators around you

Watching established leaders & speakers is good. But at the end of the day, we will need to apply what we learn in our daily life with our peers and colleagues.

We are not looking to give speeches to them but we want to learn and practice being more effective communicators.

Is there a person who is friendly with everyone?

Someone who is an absolute favorite of the bosses and colleagues alike? Someone, you want to be like? If yes, then observe them.

See how they approach people and how they approach a topic.

1. Observe if their body language is open and welcoming. Do they smile often?
2. How do they grab attention and converse in a group?
3. Notice their confidence and way of standing. A confident posture can impact how people see you and perceive you.
4. How do they excuse themselves from conversations?
5. How do they communicate when they are annoyed or upset? Do they raise their voice to dominate the conversation? Or do they remain calm?

Study the confident communicators around you. Pay attention to how they navigate complex situations and the words they use to explain complicated ideas.

Step #4: Record Yourself Speak

Enough learning! We have now reached the action-taking stage.

It’s time to make your first speech to the camera and record it.

You can try answering questions. Refer to the topics or questions you wrote in your journal in the very first step.

But let me warn you, the first time you might need to take even 50 retakes.

However, don’t give up just yet. Once you complete the first recording, it just gets easier and easier from there.

I promise.

Doing this regularly on a daily basis will soon skyrocket your confidence and put you on the path to being a spellbinding speaker.

Step #5: Start Outreach

Reach out to 1 new person every week.

Suresh Venkateshwaran, my boss in my former marketing manager life, once told me that the fastest way to get what you want is by getting to know the people who are doing what you want to do.

Recently I reached out to David Aaker the God Of branding for MBA students and was really ecstatic to get a reply from him especially among so many others I am now in touch with.

Putting yourself in front of other people will help you become good at the following things.

1. It will force you to do your homework and prepare an interesting introduction.
2. You will become a better listener.
3. You will be ready and comfortable to talk about your own values, experiences, and future plans.
4. Your written communication will improve.
5. You will successfully learn outreach communication & networking

Now the chances are that the people you get in touch with are very cautious of who they reply to. So this exercise will force you to get your outreach message right.

Linkedin is a great platform to start your outreach efforts. The platform will limit your message to 300 words for any new connections you make. This will force you to become precise and make every word count.

Step #6: Teach To A Group

Volunteer to teach whenever you can.

Teaching other people anything will make you an authority in that subject and give you the confidence to speak publicly about it.

I have taught everything from digital marketing, SEO to online advertising to new joiners, and experienced the learning journey of team members of my now 6-year-old digital firm.

Even today, I take out 3-4 hours every week to mentor team members.

I even teach my clients the basics of advanced strategies in branding, advertising, sales and distribution, and more.

Here’s what you get if you teach others:

1. You become an authority in your subject
2. You develop the confidence to speak anywhere to any number of people about it.
3. Learn to create engaging lesson plans
4. Become an excellent communicator and speaker.

Look for ways to teach around yourself. Maybe in your community or even at your workplace, where you can offer to mentor new joiners.

Conclusion

If you look around, most successful people you know will be excellent communicators. Unless of course, you are a tech genius!

But for the rest of us, we need to build authority and effective communication skills for life.

So implement these 6 action steps and become an effective communicator and a spellbinding public speaker.

Now let me come back to the promise I made at the beginning of this video.

Here is the downloadable template to research and learn public speaking in an easy and quick way.

I hope that you found this video a useful addition to your endeavor to improve your personal and professional potential.

Please write in the comments how you plan to use this video and the template.

Write in the comments if you liked this video and write even if you have any negative feedback. I try to read and reply to every single comment in my blogs.

Finally, If you found this useful, then click the subscribe button below and hit that bell icon to keep getting more such actionable guides from me.

You will always learn something about running a sustainable & profitable business. So keep watching this channel.

FAQ

How to start your Social Media Journey: Planning & Execution Steps to Successful Social Media Marketing

For every business – small or large and even individuals, presence on social media is important and critical for long-term success.

You can use social media platforms to spread your brand value proposition. Social media can truly help you build your brand and business.

So, if you are planning to start your social media journey, here is what you can do:

Public Speaking: The One Skill Warren Buffet Recommends you to Posses

Step 1: Clarify your social media goals

Based on your business and marketing objectives, you can clarify your social media goals. Social media presence can help you build your brand awareness, increase traffic to your website or store, drive sales and even enhance your employability. So choose wisely. Do not commit the mistake of choosing everything. Otherwise, you will achieve nothing.

Step 2: Choose the type of content that can help you achieve your goals

Now that you have your goals clear, it’s time to choose the type of content that you will be posting on social media platforms. Content can be varying or a mixture of whatever you feel speaks to your target audience and resonates with your brand.

You can post about yourself, your blogs, product information, your brand values, your strengths and so much more.

To ensure what suits you the best, sit down with a pen and paper and let your ideas flow.

Step 3: Cerebrate your content buckets

Once you have identified your goals and the kind of posts you want to create, it’s time to strategize your content. When you streamline your content with your goals, you would identify that a pattern emerges. This pattern will help you identify your needs and categorize the content. Make content buckets or content categories based on these patterns.

Step 4: Choose your priority social media platforms based on your skills and your target audience

The next crucial step is to identify which platform suits your goals the best. If you offer HR solutions or run a B2B business, LinkedIn is your best bet. If you sell products and have a business that sells visually appealing products, Instagram and Pinterest are the way to go. If you are into the tech business – adopt Twitter.

Secondly, you need to consider what is more convenient for you?

If you are planning to be on Instagram but written content best suits you, then sorry but that is not a good match! Opt for a platform based on your convenience and your target audience presence.

The easiest way to select the social media of your choice is to identify where your audiences spend their time. If you offer services to youngsters, Instagram, TikTok are popular platforms. However, your efforts will topple if you are active on Instagram and TikTok and your TG is 40+. Analyze your target audiences and platforms they are most active on.

Step 5: Choose your Brand Voice and Social Media Style

By now, you have many aspects figured out. These aspects will help you determine your voice. If your TG is young and Hip, slang and new words will help you connect with them. If your TG is elderly, choosing a serious and informative tone will please them. So pick your tone based on your TG and the platform you will be posting on. Do not forget that your tone must resonate with your brand identity as well!

Step 6: Be conscious of the Platform Algorithm

Now that you are all set to post – set realistic goals for yourself. Platforms promote content based on their algorithms. To gain a following on Instagram, you must post at least twice a day. Facebook will promote your content if it’s in long-form and helps the reader stay on Facebook for long. Trending on LinkedIn is easy with just 3-4 posts in a week. So create content based on platforms’ algorithms and your capabilities.

Step 7: Create a social media plan

To stay atop all your social media posts, create a plan and stick to it. Make a document and write down all your findings and plans. This will help you and your team to follow the plan and reap the best benefits.

Step 8: Create Original Content. Be Authentic. Speak your Mind

The last thing to keep in mind is to always stay authentic. Authenticity is all the rage these days, hence the birth of influencer marketing. The new generation “likes to keep it real”. Authentic and first-hand content will help you gauge more audience.

Step 9: Communicate and Engage with users

The best aspect of social media is that it gives real-time feedback. You will receive suggestions, compliments, complaints, reviews, and much more. You should engage with your audience. Appreciate their interaction and try to resolve their issues, if they present you with a problem. Being interactive helps increase engagement and builds a positive brand image.

Step 10: Communicate your opinion of trending topics

Plan ahead with your social media posts. But still, keep in slots for the latest trends. Platforms like Instagram promote your content if you are using their latest features and indulging in new trends. If you see a trend that resonates with your brand, jump the wagon and grab the opportunity!

In a world where brick-and-mortar stores were becoming passe, the pandemic has made them more irrelevant. All businesses have slowly moved to online platforms. If you are looking to start your own business, here is how to Start an eCommerce Business in India.

E-commerce businesses are booming these days. Starting an ecommerce business is easy – if you have a step-by-step plan and you implement it carefully.

Before we discuss how to start an ecommerce business, it’s essential to understand what is an ecommerce business.

What is an ecommerce business?

Ecommerce which is short for electronic commerce is the business of buying and selling products over the internet. The term “ecommerce” has been restricted to buying of products, but in general, it can be any transaction made over the internet.

Did you know?

• The first online sale was made on 11 August, 1994.
• The first product that was sold was a CD of the Band Sting.
• It was sold through a website called “NetMarket”.

Since the first purchase, the ecommerce market has been ever-expanding. There are multiple platforms, enterprises, small businesses, entrepreneurs, and freelancers who offer products and services on the internet.

In 2020, the global ecommerce business industry was worth US$4280 billion. Projections say the industry is set to expand exponentially and hit around US$6388 billion in 2024.

It is clear from the growth rate of the ecommerce market that it presents lucrative opportunities for smart businessmen. However, starting your own business will introduce you to many challenges.

How can you navigate these challenges effectively? Let’s dive deep into how to start an ecommerce business.

How to start an ecommerce business in India

Entering the ecommerce space and selling products and services used to need some heavy lifting. It required team collaboration and knowledge of coding to build a website. The times have changed and now any individual with a passion, idea, plan, and product can explore the space and start a business online.

Steps to create an ecommerce business

Here is your step-by-step guide on starting an ecommerce business and building an ecommerce website.

Step #1: Research and identify your niche for the best ecommerce business ideas

A basic task like going out for dinner takes a lot of research. We look up restaurants, locations, ambiances, types of foods, and consumer reviews. Starting a business is not so different. Once you have decided that you want to start an ecommerce business, you need to be nose deep in research.

You need to ask yourself:

• What will I sell online – is it a physical product or a service?
• Will it be a product, package, or subscription?
• What will be my source or raw material?
• What is my target audience?
• Who is my competition?

Eyeing the competition and learning from them is highly recommended. Be it a success story or a failure story or the biggest faux pas of the century- it is a learning experience for you. Analyzing your competition will lend you insights on why they are doing well and how you can attract customers.

The ecommerce space is vast and provides immense opportunities to all. This easily translates into a greater competition. To have an edge over the competition you must identify a niche for your business. Your niche will attract customers and ensure retention. It will also help you in attracting the right talent to help you grow.

Bonus tip

If you are unable to decide what product to sell, try to capitalize on your strengths. To sustain a long-term and healthy business you must focus on product ideas that interest you and will help you stay motivated.

The next step in your endeavor to “How to start an ecommerce business” is formulating a business plan.

Step #2 Crafting an ecommerce business plan

A business plan is practically a roadmap for your business. A business plan will include all analysis, research, study, financial plans, and marketing plans that you have devised for your business.

A well-defined business plan will help you see what can be the best course of action for your business or online store.

The basic structure of a business plan includes:

1. Executive Summary
2. Company description
3. Market Analysis – SWOT analysis
4. Management and Organization
5. Product and Services
6. Customer base
7. Marketing and Advertising plan
8. Logistics and working cost plan
9. Financial Plan

Once you have all this intensive research in hand and a well-defined business plan, it will become easy for you to plan your next move. It will also help you evaluate your idea. A business plan can come in handy for recruitment, partnership, and attracting investments.

Step #3 How to set up an ecommerce business

The setting up of the business part is a multi-step process. For setting up a business, each step should be planned and executed carefully. These steps are actions that will help you come one step closer to start building your store.

Step 3.1 Select a name for your online ecommerce business

Your brand name or business name is its identity. The name will define what your consumers, investors, and potential employees will perceive from your business. So, choosing a catchy, memorable, and appropriate name is a must.

Takedown all the best ideas and stick with the one that just clicks! Do not forget to run the name by google to ensure that no one else is using the same name. Once you are sure that the name of your choice is unique and apt – register it.

Step 3.2 Design a logo

A logo is as important as the name of your business. Your clients will come to identify and resonate with you based on your brand logo. The logo should be creative and match the tone of your business. A logo grabs the attention of potential customers, makes you recognizable, sets you apart from the competition, and helps build customer loyalty.

Your brand logo should be true to your brand identity. If you are a fun brand, you can go for bold colors and funky lettering. . If you are a serious brand, your logo can be minimalistic with strong colors and bold fonts. Remember, your logo should be designed such that it speaks to your target audience.

Step3.3 RegisterDomain for your online ecommerce business

Ideally, your domain name should be the same as your business name. Though in case it is not available, try to secure a domain name that is easy to spell. It should relate to your business.

For instance, your business name is Vikas’ Sports Accessories and the domain name VikasSportsAccessories.com isn’t up for grabs, try something like SportsAccessoriesByVikas.com

Step 3.4 Select a business structure

Business structure refers to the ownership pattern of the business. Here are some common structures which are recognized and followed:

• Sole proprietorship
• Partnership
• Limited Liability Company
• Corporation

If you do not register your business as an LLC or corporation, the MCA ( Ministry of Corporate Affairs) automatically considers it to be a sole proprietary business or partnership.

It’s highly recommended that you opt for the later two business structures. If you are ever sued or are unable to pay back your debts, in the case of a sole proprietorship, your personal assets are at risk. In the case of LLC, your personal assets are free from the purview of the court. If you incorporate your business as a corporation or LLC, you can also avail of some tax benefits.

Step 3.5 Register your ecommerce business

Now that you have a name, a logo, a domain name, and a business structure – it is time to register your business and make it official. You need to fill out the appropriate paperwork laid out by the MCA. You can either fill it out on your own or take assistance from a lawyer. Get your Employer Identification Number

Next up is obtaining your EIN or Employer Identification Number. The EIN will allow you to open a business bank account and file for taxes. It will also help you gain tax benefits and buy assets for your business. Your EIN is similar to your Aadhar number, it’s a unique identification number for your business and allows you to file for important paperwork. You need to obtain an employer identification number irrespective of your plans for hiring employees or not.

All these steps have turned your ideas into a business. They have also changed you – you have become a business owner now from a mere person with a plan!

Step #4 Build a Website for your online ecommerce business

All the steps you have followed up till now mirror the steps required to open a brick-and-mortar store. Now as an ecommerce business, you must build your own website. The website will be the face of your business, so it should speak volumes about your brand.

Your website will also be the first impression your customers get of your brand. Try to make the website interactive, engaging, and interesting. Multiple websites help you build your online store without the hassle of coding. Here are a few famous and tested business favorite options you can choose from.

• Shopify
• Magento
• Opencart
• Prestashop
• WordPress + WooCommerce

These websites come with customizable templates. They are easy to use and ensure results. Make sure to categorize your product pages for easy navigation.

However, if you are going to set up a custom-coded ecommerce store, you must ensure that your customers have the best brand experience with it. In order to ensure that it has all the necessary elements and information needed to engage a customer, it is best to talk to a good digital marketing agency to create a website and maintain it.

Step #5 Learn about SEO

You can make a wonderful website and it would still not attract customers if it’s rotting on 3-4-5th pages of search engines. Your website needs to rank higher on search results to be visible to your potential customers. You need to learn about SEO and implement best practices to ensure that your business ranks.

Hiring a digital marketing firm is a smart move as SEO can be complicated. A digital marketing firm will help your business take off and 10X your traction with the target audience.

Step #6 Market your ecommerce business

Being on top of your game is just not enough. Your product and services are top-notch – but still, you need to be visible to gain customers. Opting for social media marketing and running paid advertisements on Google, Pinterest, Facebook, Instagram, Linkedin, Twitter based on your product is crucial. Running social media campaigns will ensure targeted marketing and a swift rise in brand value.

Conclusion

Starting an ecommerce business has never been easier. There are obvious advantages of an online business to brick and mortar stores. It’s cheaper to start, it is functional 24*7 and its outreach is much greater. Not to mention, online stores reduce your carbon footprint greatly,

It’s much easier and affordable to expand the business making it all the more worthwhile for young entrepreneurs.

Here we have listed out for you important steps that you can follow to start your ecommerce business today! The earlier you start the greater edge you will enjoy over your competition. It’s crucial for you to identify the defining factor – the unique selling proposition of your business.

For all of you wondering how to start a small ecommerce business in India, this piece is like gospel. You can follow it step by step and ensure a successful head start.

FAQ

Have you ever googled the keywords related to your brand, and seen some other company rank for them? You must be wondering why they get on top of Google’s search results. Well, one reason for that can be that they have a better domain authority and page authority. So, what is domain authority and page authority, and why are they important?

These terms have gained a lot of relevance of late in the world of digital marketing. Domain authority can be described as a metric that measures a website’s or domain’s chances to rank on search engines. And, page authority can be described as a comparative metric that predicts how well a particular page will rank on SERP.

They are both considered as important factors in measuring your ranking strength.

Let us discuss in detail what each means and why you should pay attention to them.

Authority matters!

Have you ever wondered what can bring your brand to the top of SERPs? Well, better domain authority and page authority can help you achieve what you wish for. Let’s delve deep into these two concepts one by one. Stay here. Keep reading!

What is domain authority?

Domain authority (DA) is a search engine ranking score that predicts a website’s ability to rank on search engine result pages. Domain authority ranges from a score of 1 to 100. The higher the score, the higher the ranking of your website. Domain authority as a concept was developed by Moz.

Domain authority can be used for comparing websites. This way it is used as a comparative metric. Domain authority is also used for tracking the strength of your website over time. It is a good indicator of the scale and quality of your site. Also, a strong domain authority can attract more organic visits to your site.

Basically, a domain authority can give you a quick insight into a domain’s value as a link. It helps you to identify the value of a site in terms of its quality. Domain authority gives you an idea of how likely a site can outperform other sites.

What is a good domain authority?

• Domain authority score is affected by factors like external links and inbound links. For example sites with a large number of high – quality external links are at the top of the domain scale. On the other hand, small businesses and websites with fewer inbound links have lower domain authority scores. New websites, generally, start with a DA score of one.
• But having a high DA score should not be the only goal. You can keep a track of the DA scores of your competitor websites. Using the information, you can aim to have a higher score than them. Thus, a domain authority can be best used as a comparative metric.
• There is no specific number for good domain authority. There aren’t definite “good” or “bad” DA scores. A domain score of 55 may appear bad while a domain score of 85 may seem good. But this is not true. Having a score closer to 100 does not mean a good DA. Domain authority is more of a comparative metric.
• Example: Suppose, all your competitors have DA scores between 40 and 50. Then, your aim should be to achieve a domain authority score between 55 and 60. This will help you have a higher ranking in search results for your website.

What is domain authority in SEO?

The concept of domain authority has gained a lot of relevance when it comes to SEO and SERPs. The higher your domain authority, the better are your chances to earn a higher search engine ranking.

It can be said that your domain authority is a good way to measure your SEO techniques and efforts. Domain Authority can help you compare the strength of your website to your competitor’s site. It will also allow you to judge the overall performance of your website.

Domain authority can be regarded as the best SEO solution. One of the points that you need to keep in mind is that you should always leverage your page authority in SEO into something efficient so that your potential customers are attracted to your website. Your page authority also has a role to play here.

How to increase domain authority of website Fast and quickly?

There are many ways through which you can increase your domain authority. Increasing your domain authority can increase the possibility of a higher ranking of your website. Do you want to increase your domain authority? Well, all you need is a good strategy.

1. Focus on identifying a good domain name
   • You should always choose a domain name that is relevant to your website. Example: If you have a bakery shop named “Sara’s Bakers”, you can use the keyword baker or Sara’s in your domain. It should be easy to remember so that visitors don’t face difficulty returning to your site.
   • If you already have a domain, make sure to renew it for at least three to five years.
2. Quality content is your key to ultimate growth
   • SEO is important for your domain authority. You have to write unique and quality content to achieve a good DA score. So, you have to optimize all your on-page code including your image alt tags and title tags.
   • You can use GIFs and videos to make your content more attractive. Try to keep your articles lengthy and informative. Make proper use of synonyms.
3. Concentrate on your on-page SEO
4. Feature high-quality links
5. Remove all the toxic links on your site.
   • You should always go through your link profile carefully. Look out for any backlinks that have a low-reputation and have the potential to hamper your status. If you find any bad link, you should remove it immediately.
   • Get rid of toxic links that can block your growth.
6. Your internal linking pattern should be strong.
   • Not many are aware of the fact that internal linking plays a vital role when it comes to improving your domain authority. Now, internal links direct visitors to what they are exactly trying to find. So, internal links tend to enhance their user experience.
   • Your internal links will prevent your visitors from leaving your site. With the help of internal links, they will find it easier to switch from one information to another.
   • In a nutshell, internal links make it easier for search engines to index your website.
7. Make your website mobile-friendly.
   • Owning a mobile-friendly website is indispensable. This is because mobile searches are generally more when compared to desktop or laptop searches. This is because mobile phones are handy. If your website will be mobile-friendly, your visitors will be more satisfied.
   • Not possessing a responsive website may have a negative impact on your overall domain authority score.
8. Build your page speed and improve your web vitals
   • Your web page speed plays a crucial role in improving your domain authority. You should always focus on improving your web page speed. It will make your user experience better. Moreover, it will also give you better sales, leads, and signups.
   • So, start building your page speed today.

Follow the above relevant points and gain command over a better domain authority. These points can, certainly, help you improve your domain authority.

Domain Authority Checker Tools

If you want to measure the domain authority of your website you can use various domain authority checker online tools. Below is a list of some popular tools:

• MOZ domain authority checker
• Ahref domain authority checker

If you are doing competitor analysis and want to do bulk analysis. Below are some bulk domain authority checker tools:

• Small SEO Tools domain authority checker
• Website SEO Checker domain authority checker

What is page authority?

Page authority (PA) can be described as a score that is developed by MoZ. The page authority suggests how well your page will rank on the search engine result page. The page authority score ranges from 1 to 100.

It must be noted that page authority is a comparative tool. It does not involve the notion of ‘good’ or ‘bad’ score. The page authority depends on the quality of your page’s link profile. If you gain enough strong links, your page authority may reach the level that you want.

Let’s dive deep into the concept of page authority.

What is a good page authority score?

Many people have been curious regarding the concept of good page authority. To know about a good PA score, you also need to understand what constitutes a good page. The main factors concerning page authority are the authenticity and validity of your page.

The page authority score is made up of combined metrics and each of the parts have a relevant effect on the score. Therefore, you should comprehend the fact that page authority works best as a comparative metric instead of an absolute score. It does not necessarily have a ‘good’ or ‘bad’ score.

How to increase page authority?

If you need to attract a decent amount of traffic to your web pages, it is essential to possess the best possible search engine ranking. And if you want to rank, you would be needing a better page authority.

Let’s try to understand the facts that can help you increase and improve your page authority. Please stay here:

It is important to know your competitors.

• There can be numerous pages that are ranking higher than yours. And this is, certainly, because they have better page authority. It is very essential to figure out what they are doing to get at the top. You need to adopt similar strategies while projecting your uniqueness. You can click the top-ranked results for the keywords you want to optimize for.
• You’ll get to learn what kind of content your competitors are using or what are their sources or how long is their content. Once, you can figure out these things, you will be able to determine what you should focus on to attain a better page authority.

Try to build links to the pages you wish to optimize.

• Did you know, link building is the cornerstone of good SEO? It is indispensable for building a strong page authority. Try to increase the number of backlinks to your pages. You can always reach out to other websites for a backlink. You can consider adding your pages to local directories and also claim ownership for listings.
• Another way would be to try to create popular content that people want to engage with. For instance, list articles, infographics, and videos. Try linking to reliable sources within your content. Search out for mentions of your web pages or products. You can also consider writing guest posts for other websites.

Your content is your game changer.

• You should always focus on creating high-quality content. Your content should never be repetitive. It’s a universal fact that people want to link to such content that helps them dig deep into a specific topic in which they want proper comprehension.
• Therefore, you should always try to come up with relevant content through which your reader can attain maximum satisfaction. The length of your content matters too. Try to keep it as detailed as possible.

Quick tips to enhance your content

• The readability and visual appeal of your content matter. One thing that you should always keep in mind is that your website should be mobile-friendly. Try to use visuals that are informative and can make your content look interesting.
• You should be using subheadings, bulleted or numbered lists, and break up your content to make it more scannable.
• Try to select fonts and background colors that are pleasing to the eyes. You can also use block quotes to mark relevant points.

Also, keep promoting your content as it will provide you with a better chance to earn more links. You can always reach out to influencers and bloggers to showcase your content.

Get rid of bad links.

• You must understand the fact that not all links can help you improve your page authority. You readers might judge you on the fact that you use bad links. So, avoid it at all costs.
• Now, before linking to your page, any content creator will search you and your site. If they will get to learn that there are links to your site that have low-reputation, they may not give you backlinks. This way you can lose the advantages of having good links to your site.

Keep in mind the above-mentioned points and you are set to progress towards increasing your page authority. Start working on the key points today!

Page Authority Checker Tools

If you want to measure the page authority of your webpage you can use various page authority checker online tools. Below is a list of some popular tools:

If you are doing competitor analysis and want to do bulk analysis. Below are some bulk domain authority checker tools:

• Small SEO Tools page authority checker
• Website SEO Checker page authority checker

Page authority vs Domain authority

To compare page authority and domain authority, we first need to get an idea of ‘authority’ as a concept. Now, authority is defined as the qualitative measure of any web property that affects the property’s overall visibility and search engine rankings.

Now, when it comes to defining page authority, it can be said that it measures the ranking strength of a single page. On the other hand, a domain authority measures the ranking strength of the entire domains or subdomains. However, it must be noted that the metrics are calculated using the same methodology.

Let’s delve into both of them separately! Read on!

Different strategies related to Domain Authority

There are numerous ways that you can utilise to improve your domain authority. You must note that it is not feasible to increase your domain authority suddenly. It takes some time. Some useful tactics can help you improve your position gradually. Let’s have a quick look at them:

• Try to create lots of high-quality content on your site. You can also try a strong internal linking structure for that.
• You should make sure to earn multiple high-quality inbound links that should be associated with both external source authority and link relevance.
• Make sure to remove any kind of bad links that are pointing to your website or any of your pages.

It is essential to give yourself some time as domain authority increases slowly and steadily. But once your domain authority has increased, you will gain a higher chance of ranking for relevant search queries.

Strategies related to page authority

Let’s dive into some of the ways that can influence page authority:

• You have to make sure that the content which you select for your page is highly relevant, detailed and also 100% original.
• Your web page should be completely functional and optimized for SEO.
• Make sure that your page includes internal linking properly.
• Also, you need to ensure that no bad links are pointing to your page.

Did the strategies for domain authority and page authority look similar? Well, as a matter of fact, all the rules that apply to domain authority can also be applied to page authority. It’s just that on the page authority, it is on a smaller scale.

Domain authority and page authority enjoy a mutually beneficial kind of relationship. If you build more links to your individual pages, it will raise your domain authority. And, when your domain authority rises in general, it will increase the page authority for your individual pages.

Both domain authority and page authority hold relevance but it can be said that your domain authority deserves more attention. This is because it is a long time investment. Try to build your brand overall.

Conclusion

To summarise, I would like to say that you should focus on both page authority and domain authority to bring your brand into the limelight. Both of them are equally relevant. After all, different parts make a complete whole. It’s time to get both your essential parts in place to build your brand and progress towards growth.

It’s time to boost your authority! Long live your authority!

FAQs

People want quick solutions these days. Can your business show up at the exact time when your local customer is searching for a service or product related to your industry? Well, a good-structured local SEO can help you do just that and help you reach your customers fast, when they want and wherever they want.

In local SEO, you perform keyword research that involves local elements which implies that you target local keywords. This means that it is more beneficial if you own a small business. It helps promote and inform the local prospects about your business or brand.

Basically, when one person is utilizing local SEO strategy, it means that he/she is trying to attain a high rank in the search engine result pages for, specifically, local searches. As there are few competitions at the local level, a good local SEO can help you drive more footfalls or enquiries or calls. If you can narrow down your area efficiently, you will face less competition.

What is Local SEO

In simple words, local SEO can be described as the process of optimizing your online presence to attract more traffic from relevant local searches. The most common tasks associated with local SEO are finding local keywords, optimizing your business profile and your NAP (Name, Address, Phone Number) citations.

Local SEO is also known as local search marketing. Local search marketing includes a set of various techniques and skills that can be used to increase your online presence among your local customers.

How does the local SEO work?

Local SEO generally works like a normal Google search. The only thing that makes it unique is that it uses a different set of ranking factors to ensure a high rank in the local search results. Here is a list of ranking signals for local SEO:

1. The most important aspect involves the location of the person who is performing the search.
2. Next comes your NAP citations (Name, address and Phone number)
3. Google My Business listing is also important.
4. The keywords that are utilised in Google My Business profile.
5. The keywords that are used in online reviews.
6. Google map star rating for your business.
7. The number of shares gained on social media
8. Quality of online reviews

How to do local SEO

If you want to Local SEO then location pages are a must for your website.

If your business has more than one location, creating more then one local pages is a must for your website. Location pages provide your audience with your name, address, phone number, business descriptions, customer testimonials, business hours and more such information.

One thing that you should take care of is that you should never duplicate content across multiple location pages. For every single location, you should create a locally descriptive ‘About Us’ page. This will help you fetch bonus points if you’ve already added a Google Map to your website on your respective location page.

1 Try Optimizing your Google My Business Listing

Did you know Google My Business has a central role to play when it comes to local search? If Google verifies your business as genuine and authentic, it can reward your business with a sidebar space in Google local search. Yes!

To make sure that you are optimized for Google My Business, you should try to use google posts within your account, motivate your customers to share reviews online and also respond to reviews, mentioning your location.

2 Try creating local content like a pro.

High-quality content is an important factor when it comes to enhancing your local SEO. You should always try and write about local industry news to attract the local audience. Try to concentrate on content that goes beyond what your company offers.

Focus on getting your business well acquainted with your city or area.

3 Your website should be mobile-friendly.

Local search and mobile search are interlinked. Generally, people use mobile phones to look up for reviews, find directions to your location or look for contact information.

Concentrate on points that can make your site mobile-friendly. Make sure that your website loads very quickly. Try to use bigger fonts that are easy to read.

4 Your NAP should be consistent.

It is essential to set up your Name, Address, Phone Number online. This makes it easier for people and search engines to find you. Make sure that the NAP is included as crawlable HTML text on your site. Also, you should avoid including the NAP within an image.

5 Relevant inbound links are a must.

If you want to boost your local SEO, getting quality inbound links is essential. It tends to increase your domain authority. Inbound links inform search engines that you’re a legitimate company.

You can obtain inbound links through partnerships, guest blog posting and many more ways. You can sponsor a webinar by promoting something local and building relationships with influencers.

6 Link building is an important factor that affects your local SEO.

Concentrate on optimizing your URL, title tags, headers, meta description and content. Whenever you create a piece of content, you should optimize it for search engines by using high-volume keywords in the URL, header, meta description and the content body. Try to come up with content focusing on the geographical area where you are located.

7 Understand the importance of citations.

It is very important that your mentions are made sensibly. If you manage to build citations on genuine websites and good listing directories, you can enhance the value of your local SEO.

Try to ensure that the citations about your business are 100% genuine and accurate, especially the NAP. Also, you should make sure that all the duplicate listings are removed from the listing directories.

Sounds good? Focus on building a good local SEO that can boost your business.

How to Leverage a Local SEO strategy

If you have a business that operates on a regional level, then local SEO can help you improve your ranking on the local SERPs. It helps you market your brand, products and services to local leads and customers. Want to learn what local SEO strategy can help boost your business? Have a look at the points listed below:

1 Try fetching regular reviews from happy customers.

This motivates your potential local customers to connect with you. Want to know how to ask customers for reviews? Follow these easy steps:

• You can send a post-purchase email or text and ask customers to write a review.
• Or you can respond to existing reviews where you can thank your reviewers.
• You can also ask the customer for a review after the purchase has been done.

2 You should also try optimizing for voice search.

You can optimize for how people ask questions while speaking into devices. Generally, people use long-tail keywords when doing voice searches. Therefore, you should try to create your SEO content in a more conversational tone.

3 Always use relevant local keywords

Always try to create content that includes relevant local keywords. Get an idea of relevant keywords that are popular for your geographical region. Include those keywords in your site’s meta description, copy and URLs. You can mention region-specific landmarks and hotspots in your content.

4 Create location-specific pages

If your business is located in more than one area, you should focus on creating a location-specific ‘About Us’ page.

5 Leverage business directories

You can take advantage of online business directories. Include your accurate business name, address and phone number. You can also provide a backlink to your website.

Follow these easy tips and take an initiative towards creating a better local SEO strategy today.

Benefits of local SEO

There are multiple benefits of local SEO :

1 Greater visibility with local SEO

• When you list your business online, it will appear when any user within your local area makes a search related to it. This helps you increase your visibility in Google Maps and local search results.
• For instance, if you run a cake shop and someone in your vicinity needs a cake. He will search for ‘cake shop near me’ or maybe ‘cake shop nearby.’ When your business is already listed, you can expect your listing to appear.
• Local SEO strategy helps you compete with other local businesses. When you do your local SEO the correct way, it helps you rank above your competitors on local SERPs.

2 Local SEO marketing can generate more leads and sales

• Local SEO strategies can help you attract your potential lead and boost your conversions. Local SEO can help you appear in front of many customers.
• Also, you will be able to analyse your conversions appropriately.

3 Build your business reputation with a local SEO campaign

• You can utilize a creative local SEO campaign to build your business reputation. You can engage and interact with your potential customer by providing them with the best offers and services.
• You should know how to take advantage of your business listing in the most effective ways possible.

4 Gain better website traffic local search engine optimization

• When your business shows up in local search results, more people visit your website.
• One essential thing that you need to keep in mind is that your website should be mobile-friendly. As most of the local searches are made from mobile, it becomes important for your site to be mobile-friendly. This ensures better customer experience and motivates your customers to stay on your site for a longer time.

Sounds nice? Craft your local SEO strategies today and earn great profits for your business.

Local SEO management

Have you been struggling to increase your local traffic? Worry not! Local SEO strategies can help you mark your presence online in better ways.

DO’S OF LOCAL SEO

1 Always use geo-modified or local keywords.

• When you search for a specific service in your area, Google detects your geographical location either through GPS or IP address of computers. It will show you only those results that are close to your location. Therefore, it becomes essential to stay at the top of your local search engine results.
• Attaining a higher rank becomes easy when you use geo-targeted keywords or local keywords in your local SEO strategies. You should focus on optimizing your on-page SEO to ace the proximity factor better than your competitor.
• Proximity is highly relevant when it comes to local search engine factors. Let me take a hypothetical example to explain this better. So, suppose, you own a cake shop in Park Road, you can use geo-modified keywords like ‘cake shops near Park Road’.

2 Motivate your clients to write positive online reviews about your business.

• Reviews are an important part of local SEO marketing. Positive reviews can help you earn greater profits for your business. The way customers talk about your brand on the internet makes a lot of impact on your reputation.
• There are chances that your potential customers will browse through your reviews before availing your services. Therefore, it becomes important to ask for positive reviews from your clients. Good reviews help you generate more traffic to your site and boost your conversions.

3 Local citations are a must for Local SEO

• Local citations help Google and other major search engines know about the physical existence of your business. Basically, it is the online mention of your business name, address and phone number. Make sure that you have provided the right information in the Google My Business profile.
  
  When you have an accurate phone number, address and business name, Google believes that you are a reliable platform and worth-mentioning.
• Appropriate and accurate citations can help you target your potential local customers in a better way. Local citations can provide you with a better ranking, reputation and revenue.

DON’TS OF LOCAL SEO

1 Never add a wrong category in your Google My Business profile.

• Never ever overlook the importance of GMB categories. Google adds and removes categories regularly. Make sure that you add the most relevant category to your business for local SEO.
• It is your primary category that gives you better ranking power. Be careful while choosing it.

2 Never over-stuff the footer with zip codes.

Adding city or zip code as keywords in your footer is now an old-fashion trend. Earlier, many site owners used to stuff location-based keywords in the footer to rank in local search pages. But then, Google came with an update to penalize the sites that attempted to manipulate the results.

Keep the above-mentioned points in mind and you are set to go. Craft your local SEO plan today!

Conclusion

Building your local SEO is like climbing a mountain. It is a bit difficult and time-taking process. But once you reach the top, you gain the best sense of satisfaction. Every effort counts. Take a step towards your peak of business growth today!

Good luck to you!

FAQs