CONTEST : Win a Copy of the NewYork Times BestSeller – THE 100$ STARTUP Do you love FREE stuff? I do. And my wife & my friends, even more than me. 🙂 People love free stuff. It leaves a lasting impression on their mind. Giveaways, free trials & samples have always been used by brands […]
Just like humans who have spirit and external appearance; Brands have Brand Essence and Brand Positioning. WHAT IS BRAND ESSENCE? Brand Essence is the spiritual centre of the Brand. Brand Essence is the core value(s) that defines the brand and permeates all other aspects of the brand. Therefore, Brand Essence is the central, timeless essence […]
Ecommerce is not only a logical extension of any existing brand, it is also a great launch-pad for start ups, small businesses or aspiring movers and shakers. But while you see many ecommerce websites pop up, they rarely make a mark or survive long enough to make a profit. So, what should you do to […]
