If John Wanamaker were alive today, he would have loved Google Attribution. The new attribution tool from Google would have…
The focus of marketing is slowly shifting towards digital. I have heard people talking about how digital marketing is so…
Customers from all walks of life look for ways to simplify their life by subscribing to services or goods that…
In the digital world things are changing all the time. Technology has been the driving force for all these changes.…
CONTEST : Win a Copy of the NewYork Times BestSeller – THE 100$ STARTUP Do you love FREE stuff? I…
Just like humans who have spirit and external appearance; Brands have Brand Essence and Brand Positioning. WHAT IS BRAND ESSENCE?…
Ecommerce is not only a logical extension of any existing brand, it is also a great launch-pad for start ups,…