When we use the word “Digital Marketing”, we are actually referring to online marketing efforts from a brand. Therefore, if you are asking what is Digital Marketing, here is your answer: Digital Marketing is advertising messages delivered through online channels such as websites, mobile apps, search engines, social media and emails. It helps a brand […]
From the very start, the marketing department has been the brains and the brawns of any organization. Marketing functions include advertising, selling, and delivering products to the customer after understanding their unique needs. With the new day and age, traditional marketing has observed a paradigm shift towards digital marketing. Many new digital marketing agencies have […]
We come across a lot of content on the internet in our day-to-day lives. But are they all worth a pleasant read? Do they all rank #1 in search rankings? Definitely, not! So, what do you think might be the reason behind their poor engagement or ranking? Well, there can be several answers to this. […]
Digital competition is indeed at its rage. Today, every brand wants to be at the top. Each one of them is looking for proven SEO techniques that can help them be at #1. However, SEO professionals often overlook certain small tricks that can help to do so. Permalink is one such SEO tactic that can […]
Anchor texts have gained much relevance when it comes to the process of improving search engine optimization. This article covers the important aspects related to anchor text in detail. Ready to explore and learn? Anchor Text Meaning in SEO Anchor text is the visible and clickable text in a hyperlink that links a webpage […]
YouTube’s YOUNGEST Indian sensation, Carry Minati aka Ajey Nagar, turned 21 last month. So, what’s so superior about him? Well, he is a real crowd-pleaser that over 23 MILLION subscribers across the world love to watch. He is the most successful YouTubers in India with an ever-increasing fan base. Also, he owns the most-sought after […]
Of the many evolutions in SEO, one of the most undervalued, perhaps under-used offerings is the Schema Markup. Despite the significance it has in boosting SEO, many website owners aren’t even aware of what Schema is. So, let us learn the concept of Schema markup and how you can use it to boost your website […]
If you are reading this article, I am sure you are wondering what is Technical SEO. Well here is an analogy to help you understand it. Would you prefer living in a home with a beautiful building but a weak foundation or architecture? Definitely NOT! Because… such a house is sure to collapse one day. […]
I could have surfed 10 other websites in half the time this crap took to load! Your Anonymous Website Visitor If you’re tired of getting such slams from your visitors, probably this is because you haven’t considered your Page Experience seriously yet. But now you will HAVE TO! Google has finally arrived at making page […]
You have set up your website, and now you want to start blogging. A Keyword rank checker is your key to writing effective blogs and website content. But there are so many rank checkers and keyword ranking tools. Which one to choose? Fret not. We have you covered. What is Keyword ranking? Keyword ranking is […]
Canonical URL and canonical tag are the elements that help define the most important page among similar or near-duplicate pages on a website. The word canonical has its origin in the Bible. Canonical means secular rules and laws, and a standard for judgement in the theological sense. It was later used to tag the work […]
Search engine optimisation is a fundamental step in a digital marketing initiative. There are many techniques to optimise your page, both on-page and off-page. But performing SEO on images is often forgotten or considered trivial. With Google changing its (search engine results page) SERPs ranking algorithm almost everyday, image optimisation has become a key area […]
