Corporate Social Responsibility

Mahindra and Mahindra CSR Activities

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The Mahindra group is a pioneer in the tractor and utility vehicles space. They are a US $17.8 billion worldwide organization. Celebrated for their tough and solid autos, the Mahindra group today stands as a diversified conglomerate with many businesses in various sectors. While all Mahindra companies are well known for their CSR activities in their respective fields, in 2014, Mahindra Group brought all its CSR activities under a single umbrella- Rise for Good.

So let us have a look at the various projects the Mahindra Group businesses have undertaken under the aegis of “Rise for Good”.

Mahindra & Mahindra CSR

Mahindra & Mahindra Ltd is the car manufacturing arm of the group of companies. They are the world’s biggest tractor brand by volume, India’s biggest utility vehicle producer, and a few of their organizations appreciate administration positions in the ventures in which they work. They stay focused on putting resources into innovation, developing their worldwide nearness and keeping up their initiative position. They have been India’s No.1 UV and Tractor creators for quite a while now. 

Mahindra & Mahindra’s CSR chamber comprises high ranking members of their CSR committee. These members are responsible for assessing and affirming CSR (explicitly, altruistic) ventures that might be presented by NGOs and other not-revenue driven associations too.

A significant rule that this board follows is stressing on quality of work done over the amount and, thus, it always surveys the advancement of all CSR ventures. To do this, it has the power to coordinate the CSR office or an outsider free office to complete the necessary effect investigation. This chamber likewise administers the use of 1 per cent of the complete 2 per cent obligatory spend on CSR; the parity is overseen by different gathering organizations. 

A different manageability committee supports activities on the maintainability front, concentrating on condition, social and administration (ESG) parameters.

Tech Mahindra CSR

Tech Mahindra’s social exercises are done by Tech Mahindra Foundation (TMF)— its corporate social obligation (CSR) arm. The Foundation was set up in 2007, as a Section 25 Company (alluded to as a Section 8 Company in the Companies Act, 2013). From that point forward, it has worked eagerly towards the vision of ‘Engaging through Education’, building up itself as a foundation that implements CSR projects to form social associations with the smart cities. Their long – term projects are run in two modes — straightforwardly actualized through the Foundation and with accomplice associations. 

Areas of focus of the Tech Mahindra Foundation

Volunteering

Corporate volunteering is at the core of Tech Mahindra Foundation’s ethos. Representatives volunteer in different projects and add to driving positive change by taking part in exercises, for example, blood gift, tree ranch, Swachhata Hi Seva, bike rallies, paint the divider, card making, scratchpad gift alongside directing instructional meetings and activation drives for SMART understudies. 

In FY2019 alone, more than 91,000 employees have volunteered for various causes and at various organizations across India.

Helping the differently-abled

Tech Mahindra Foundation has faith in peaceful co-existence in a society where all people with physical disabilities operate at their maximum capacity. The Foundation cooperates with its partners to give training and chances to youngsters for developing their skills.

Providing Training 

Tech Mahindra Foundation’s general objective is ‘Empowerment through Education‘. The Foundation works with Government Primary Schools by supporting activities that lead to reasonable change. 

Increasing Employability among the youth

Tech Mahindra Foundation’s SMART, Skills for Market Training Program is the lead employability activity that trains youngsters and ladies to turn into India’s actual quality.

CSR Activities of Mahindra 

The following are the CSR activities carried by various Mahindra Group companies:

1 KC Mahindra Education Trust 

Each group company, including Mahindra & Mahindra, donates 0.5% of their PAT to the KC Mahindra Education Trust. The KC Mahindra Education Trust was established in 1953, with a dream to change the lives of individuals in India through instruction, by giving monetary help and acknowledging individuals across age groups and economic status. 

Throughout the years, KCMET has embraced various instruction activities, which has had any kind of effect on the lives of meriting and underprivileged girls. The Trust has given more than Rs 440 million as awards, grants, and advances. These grants and assistance is provided by the Trust’s venture portfolio, the primary contributor to which is the Mahindra group of organizations. 

Till date, over 29,500 students have received the KCMET scholarship.

2 Mahindra Pride Schools

As part of Mahindra Group’s Corporate Social Responsibility exercise, the KC Mahindra Education Trust has set up schools close to the production areas where the Mahindra Group have their production units. These schools are set up principally for providing education to the children of its staff members. At present, the Group has three schools that confer exclusive expectations of instruction – Mahindra Academy at Malad in Mumbai, Mahindra Academy in Zaheerabad and a school in Khopoli. 

Over 100,000 students attend the Mahindra Pride Schools. The founding of these schools has profited their representatives as well as the network around these schools. Instructors at these schools are qualified and experience normal preparing just as go to pertinent workshops. Their training strategies are always assessed and changed when necessary.

3 Nanhi Kali Project

Nanhi Kali is a program that supports instruction for the girl child and is being controlled by the KC Mahindra Education Trust (KCMET). The venture has offered assistance to more than 370,000 bright young girls. 

Nahi Kali is one of the most renowned programmes under Rise For Good initiative and has been cited as a model in the sector. 

4 Disaster Relief

The Mahindra Group aims to give restorative alleviation to poor people and the impoverished segments of the society. The establishment has helped patients experiencing disease, heart sicknesses just as consume exploited people. It has additionally been extremely dynamic during national catastrophes and natural disaster and has contributed and prepared assets for those in need.

The Mahindra Group has consistently been involved in providing relief during a natural calamity in India. Regardless of whether it’s been the torrent or the Gujarat quake, the Mahindra family has come together and consistently offered help – either by means of money-related assistance or by providing vehicles for transport, providing relief materials or manpower. Mahindra & Mahindra Ltd has provided vehicles for the transport of aid, and for assisting people stuck in disaster zones in many instances. 

5 Rejuvenating 3 Municipal Gardens in Mumbai

With the aim to beautify urban spaces and to make India’s business capital greener, the Mahindra Group took upon rejuvenating three landmark civic gardens in Mumbai. The Shivaji Garden (close to Gateway of India) is respected for its excellent design and prospering plants and blossoms. Remodelled at an expense of Rs. 6 Lakhs, it presently has pathways for walkers, with new stretches covered by flowers.

The Shivaji Garden was earlier frequented by hostile anti-social elements. However, post-beautification, the part has been converged with the nursery, which has kept such anti-social elements at bay and made the area safer for all. Care has been taken to keep the nursery in a flawless condition and visiting hours are set up, encouraging support work. 

The Traffic Island Garden (near the Regal Cinema) has been redesigned by the Mahindra Group at the expense of Rs. 1 Lakh. New light posts and an assortment of plants were planted and the wellspring was restored to its previous brilliance. The nursery today adds to the scenery and provides relief for the eye in this swarming, traffic-blocked circle. 

The third nursery is situated at the intersection of Madame Cama Road, toward the south of Oval Maidan. The rejuvenation was carried out at an expense of Rs. 1.5 Lakhs and a nursery was added to it. 

6 Lessening CO2 Emissions: Developing Bijlee

The Bijlee is inventive, home developed, first-of-its-sort electric three-wheeler. It was  India’s first attempt at creating a battery worked vehicle. The Bijlee is an imaginative “Kind to Man” innovation, which was developed via Mahindra & Mahindra’s exchange fuel program.

It is a zero outflow electrically fueled vehicle that keeps running on a 72 volts DC engine. The Bijlee‟s 12 batteries enable the client to do 80 km at a speed of 35 km/hour. With a substitution battery on board, the vehicle can run without stress for almost 120 kms. The electric vehicle has roomy insides, with abundant space for a whole family. It has no motor, gearbox radiator and no silencer, which makes it a clamour free vehicle. 

Bijlee gives quality yield without stifling the earth and is supported by governments and foundations, which lay the spotlight on preserving the earth. 10 Mahindra Bijlees were given over to clients in 2006 by the Chief Minister of Pondicherry.

7 Encouraging Art and Culture

The Mahindra Group fosters excellence in film, theatre, and music as a major aspect of its more broad objective to advance craftsmanship in the nation. The Mahindra Excellence in Theater Awards, Mahindra Blues Festival, and Mahindra Lucknow Festival are well known throughout India. Likewise, many programmes are conducted out to offer help to scholars, experts in different fields and sportsmen by helping them go to workshops and gatherings abroad via sponsorships.

8 Public Health Initiatives

Under the aegis of Rise For Good, the Mahindra Group has conducted several public health drives. These initiatives include:

  1. Blood Donation Camps – Total 14 camps directed with 797 contributors 
  2. Eye Donation and Awareness Camps –Eye donation and awareness camps were organized. While many people registered for donation, efforts were taken to raise awareness about the importance of donating eyes post-death.
  3. Eye Check-Up Camps- Many people are offered free eye testing 
  4. Surgical Camps – With the assistance of the Rotary Club, surgical camps were organized to help over 300 people from tribal areas. One hundred and seventy-five surgical procedures were performed for free.  
  5. Health Check-Up Camps– A special activity camp, here 115 Railway Porters working at Chhatrapati Shivaji Terminus, Mumbai were given wellbeing cards after registration. Similarly, 170 policemen were also given wellbeing cards.
  6. HIV/Aids Awareness Camps– The Mahindra Group has also conducted many camps in both rural and urban areas to raise awareness on the issue of HIV/AIDS.

Under their public health initiative Lifeline Express, the Mahindra Group has provided care to 110,000 patients in remote areas. They have also constructed public toilets, organized vaccination camps and built 5000 washrooms in government schools across India under the Swachh Bharat- Swachh Vidyalaya scheme.

9 Environmental Initiatives: #CutTheCrap

The Mahindra Group, as is well known, has many facilities. Hence, to mitigate emissions and to achieve its sustainability checkpoints, under the “Rise For Good” initiative, it adapted sustainable processes and eco-friendly technology that reduced wastage. 

Under the #CutTheCrap project, 11 facilities have gone Zero-Waste-to-Landfill certified (by Intertek). The industrial units recycled, reused & composted over 140,000 tonnes of waste in 2018 alone. World-over, the Mahindra Group is looking at making its offices plastic-free. 

10  Hariyali Programme

To add to its sustainability initiatives, the Mahindra Group also invested in the Hariyali programme. This focuses on planting trees and has been active since 2007. Since its inception, Hariyali has planted over 16.4 million trees all across India. 

11 Groundwater Recharging

No environmental initiative can disregard water, and under Rise For Good, the Mahindra Group has undertaken several projects that look at cleaning water bodies and preserving them. Their Integrated Watershed Management Programme in Damoh, Madhya Pradesh, is recharging the groundwater table and positively impacting 32 villages.

12 Empowering Women Leaders

The Women Leaders Programme (WLP) is an 18-month developmental programme that targets women in middle management. The programme aims to create a pipeline of female leaders and change agents for the Mahindra Group. This is the Group’s step towards creating a more gender-inclusive workplace and providing equal opportunities to women. Till date, over 54 women have been trained under the WLP. 

Moreover, at the Swaraj facility, 70 women are now working on the floor. This not only creates a more inclusive space but also give women newer avenues to explore while opening doors to fields that are regarded as “men only” even today.

In Conclusion

The Mahindra Group has been associated with many CSR activities, which has earned it great market goodwill. By bringing the CSR activities of their different companies under the unified umbrella of Rise For Good, they have streamlined their initiatives. This has enabled the Mahindra Group to act with greater efficiency, and also manage and track their CSR activities better.

Branding & Digital Marketing Consultant and Founder of BrandLoom Consulting (A $1m startup). Help companies generate more revenue through digital marketing and branding. Growth Driver of Large Global Companies and Successful Startups. Built Sustainable & Profitable Businesses for over 100 Brands during 18 years long global career. Speaker at CII, CITI, ASSOCHAM and several prominent Industry Forums. Covered by TOI, ET, The Hindu, Silicon India, The CEO and many publications.

8 Comments

  1. Bijayalaxmi Dah Reply

    Good works returns to you as blessings…Proud of you as an Indian company for imparting an indispensable role in progress of India.But it will be incredible if you engage youths in agricultural activities and small scale cottage industry at Village lables..by this migration will be reduced.Please think over it.It’s not charity it’s Socialwork i.e. ‘ help them to help themselves’
    Thanks and regards
    Bijayalaxmi
    Odisha

  2. Avinash Shivaji Salunke Reply

    Dear Sir,
    I am Avinash Salunke working in the newspaper induatry Pune. Due to covid 19 the newspaper vendor Suffering finincial problems. They really required need of support. In Pune 2500 vendors are working as in major societies newspaper are stopped by reader from almost last 2 months.
    I am requesting you to give a groccery kit to all vendors through CSR activity.
    Kindly give me the contact no and address where I personally come and give the reality of the situtaion.
    My mobile no -9822393398/9021001652

    Sir,hoping for your positive response. Kindly do the needful.

  3. Naveen singh Reply

    Respected sir
    I am Naveen singh, I am started school in village where many poor people struggle for roti, kapda, makan, so they are unable to focus on education and i feel difficulty to rum my school so i need to help
    Cont-7415801260
    Thanks

  4. adv sayaram bankar Reply

    around 9500 framers from shani shingnapur, ahmednagar district registered farmers producer co under company act 1956, today working in rural area in seed production of wheat & pulses .this has increased yield production of farmers.we can do project in farm machinery with m&m csr .in 2013 hon rajan wadhera, in csr donated one mah vec to shani mandir on my recomandation.so pl do needful. mob no 9130842200. thanx.

  5. Dheeraj kumar Reply

    Hello Sir i am student of msw from bhu,I want to do job in mahindra csr department ,

  6. Janhit Gramin Vikas Va Samajik Sanshodhan Sanstha Reply

    संस्था के जरीए स्वास्थ, शिक्षक, विकास, महिला और बच्ची के लिए सामाजिक काम कर रहे है।
    संस्था का हॉस्पिटल है । जो गरजू और गरीबो के लिए स्वास्थ का काम करता है। आप के जरीए CSR फंड की जरूरत है । आपको सब पेपर वर्क सादर कर देगें । धन्यवाद

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