You may think that you don’t need to do market research before starting your business or taking any critical business decision. However, this could be a big mistake. Not understanding your target market and what they want can lead to costly errors and a failed business.
You won’t figure out how to properly price your products or services without market research.
You also won’t know what marketing strategies to use to reach your target market.
Not doing market research is like shooting in the dark – you may eventually hit your target, but it’s going to take a lot longer and be a lot more expensive than if you had done your research first.
So don’t skip this essential step in starting your business. Pick a market research company that fits your needs.
This blog will tell you everything necessary on how to choose among the top market research companies in India.
Why go to MARKET research companies in India?
Going to a market research company is an important step in ensuring the success of your business. They can provide you with the information you need to make informed decisions about your product or service. They can also help you understand your target audience and develop strategies to stay ahead of the competition.
There are many reasons you should go to a market research agency. They can help you understand your
- Target audience,
- Track customer satisfaction,
- Gather feedback about your product or service.
They can also provide valuable insights into industry trends and help you develop strategies to stay ahead of the competition.
Market research companies have the resources and expertise to provide comprehensive and accurate data. They use various methods to collect information, including research and surveys, focus groups, and interviews. This data can help you make tough decisions about your business.
If you need help interpreting data points, seek consultation from brand or marketing consultants from BrandLoom.
Factors to choose from among the top research companies in India?
There are many market research companies in India, and each has its own strengths and weaknesses. So, the question is: which one to choose? Which one fits your needs?
Here are a few things to keep in mind that will help you make the best decision for your business:
1 What is your budget?
This is an important consideration, as market research companies in India can vary widely in terms of price. Some are affordable, while others can be expensive.
2 What is your timeline?
If you need results quickly, then you’ll want to choose a market research company that can deliver them in a timely manner.
3 What are your research objectives?
Be clear about what you wish to learn from your market research. This will help you choose a company that can best meet your needs. Not all agencies do all kinds of market research work.
4 What is your target audience?
Ensure that the market research company you choose has experience conducting research with your target audience.
5 What is your geographic scope?
If you’re only interested in research conducted in India, you’ll want to choose a company specializing in the country.
Once you’ve considered these factors, you would be able to narrow down your choices and select the best market research agency for your business.
Top 10 market research companies in India
When choosing a market research company in India, it is important to choose one with a good reputation. You can check out the reviews of different companies online to see what others have to say about their services.
The Indian market research industry is growing at a rapid pace. There are many new players in the industry, and the competition is tough. But, there are still some companies that stand out from the rest.
Take a look at the best market research companies in India:
1 Nielsen- one of the best market research companies in India
As a market research company, Nielsen is well-known for providing insights and data that help businesses make informed decisions. Founded in 1923, the company has a long history of helping businesses understand what consumers want and need. Today, Nielsen provides data and insights to clients in more than 100 countries.
Nielsen’s data and insights are based on a variety of sources, including
- Social media
The company uses these data points to help clients understand consumer behavior, preferences, and trends. Nielsen also offers various consulting services to help businesses make the most of their data and insights.
Ipsos is a global market research company with offices in more than 80 countries. They conduct surveys on behalf of clients in various industries, including healthcare, media, and retail.
Ipsos offers various market research services, including
- Custom research
- Syndicated research
They also provide a wide range of public opinion polling, political polling, and social research. In addition to conducting surveys, Ipsos also provides analysis and interpretation of data.
3 Kantar- Among the best business research companies in India
Kantar is one of the world’s leading market research companies. With operations in over 100 countries, Kantar provides insights and analysis that help businesses make better decisions. Kantar’s services include
- Brand and advertising research
- Customer satisfaction
- Loyalty research
- Media and technology research
- Retail and shopper research.
Kantar is a subsidiary of WPP plc, one of the world’s largest advertising and marketing services companies. It is headquartered in London, England.
It has a long history of providing insights that help businesses make better decisions. In the early days, it was known for its work in advertising effectiveness.
Today, Kantar’s services cover many topics, from brand and advertising research to customer satisfaction and loyalty research, media and technology research, and retail and shopper research.
GfK is one of the world’s largest market research companies. Headquartered in Nuremberg, Germany, the company has more than 13,000 employees in over 100 countries.
GfK’s core competencies are in
- Custom research
- Consumer insights
- Big data analytics.
The company partners with clients in a wide range of industries to deliver actionable insights that help them make better decisions.
GfK is an expert in understanding the complexities of human behavior. The company has a deep understanding of how people think, feel, and behave.
This allows GfK to provide clients with insights that are essential for success in today’s fast-changing world.
5 Market Probe India
Market Probe India is committed to providing its clients with the best possible service and value for their money. The company’s primary focus is on providing quality market research services to its clients so that they can make well-informed decisions about their businesses.
The company was founded in 2006, in Mumbai, India, and it has since become one of the leading providers of market research services in the country.
The company offers a wide range of market research services, including
- Customer satisfaction surveys,
- Brand awareness studies,
- Product development research.
In addition, the company also provides custom research services to its clients.
Market Probe India has a team of experienced and qualified market researchers who are experts in their respective fields. The company’s team of analysts uses the latest market research techniques and tools to provide accurate and reliable data to its clients.
6 Dynata (Previously Research Now SSI)
As one of the largest global market research companies, Dynata (Research Now SSI) partners with some of the world’s leading brands and organizations to deliver critical insights. Their insights help clients make more informed decisions, build better products and services, and drive higher levels of customer satisfaction.
With a strong presence in more than 40 countries, Dynata offers the world’s most comprehensive suite of digital research services. Our platform delivers insights on demand, with real-time access to the world’s largest panel of online respondents.
Their panels are made up of Internet users who have opted-in to participate in research surveys. This ensures that our panelists are representative of the general online population, providing accurate and reliable data.
They offer many solutions, including
- Online surveys
- Consulting services.
If you’re looking for critical insights that can help you make better decisions, Dynata is the partner you need.
7 TNS Global- one of the best global market research companies in India
TNS Global is among the world’s leading market research companies. With offices in more than 80 countries, TNS has a truly global reach. They specialize in providing insights and consultancy to help businesses make better decisions.
- Custom research
- Syndicated research
- Data collection
Their team of experts can make you understand your customers, your markets, and your competition. They can provide insights to help you make better decisions about your business strategy, marketing, product development, etc.
8 Millward Brown- among the leading market research companies in India
Milward Brown is part of Kantar, the world’s largest research, insight, and consulting network. Kantar is the data investment management division of WPP, the world’s largest advertising and marketing services group.
This global market research company provides insights and strategic advice to help businesses grow. They have more than 40 years’ experience in understanding consumer behavior, and our expertise spans a wide range of industries including consumer packaged goods, financial services, healthcare, media, retail, technology, and telecommunications.
They provide a comprehensive suite of services that includes
- Custom research
- Syndicated research
- Analytical tools.
Their team of experts has a good understanding of how people think, feel, and behave. We use this insight to help our clients make more informed decisions about their businesses and brands.
If you are looking for insights that will help you grow your business, Milward Brown is the market research company for you.
Ipsos Mori specializes in public opinion polling and market research. It is a subsidiary of the French market research group Ipsos.
It has its headquarters in London, England, and also has offices in other countries, including the United States, Australia, Japan, and China. The company conducts opinion polls and research on a wide range of topics, including
- Consumer issues.
It also carries out social research on behalf of government agencies and other organizations.
Ipsos Mori has been widely respected for the accuracy of its polls and is often used as a source of political opinion polling data by the media. However, the company has also been criticized for its methods when its polls failed to correctly predict the result.
It has carried out research on behalf of a wide range of clients, including government departments and agencies, charities, businesses, and media organizations. Some of its notable projects have included opinion polling for the BBC’s election coverage and research into public attitudes towards immigration in the United Kingdom.
Cint is a market research company that provides insights and helps companies make better decisions. They offer a wide range of services, including
- Online surveys
- Panel management
- Data analysis.
It was founded in Sweden in 1999 and has since expanded to over 30 countries. Cint’s panelists are recruited through various methods, including online advertising, offline advertising, and word-of-mouth. Panelists are then incentivized to participate in surveys and other research activities.
Cint has a wide range of clients, including market research agencies, media companies, and brands. The company also offers a self-service platform that allows customers to create and administer their own online surveys.
11. Hansa Research
Hansa Research is the best research facility if you want to obtain consumer insights for your business. With clients in more than 77 countries.
The firm works with clients across multiple sectors, offering customized solutions for innovation and value addition. Due to the expected in the field, solutions have once won several industry awards for their actionable research and worked with industry standards such as ‘Indian readership survey.’
You can get insights from Hansa research for various purposes, including-
Customer experience and empower
Usage and attitude
12. RNB Research
Being one of the top global market research companies, RNB Research is headquartered in New Delhi, India, and has offices in 15 cities in 10 countries.
RNB Research specializes in quantitative and qualitative custom market research. They are also a part of the American marketing association, the council of American survey research organizations, and the market research association.
They have experience in most of the industrial sectors, but it specializes in-
Food and beverages
13. IDC India
IDC stands tall with more than 1300 analysts globally, ready to provide you with comprehensive research. Their analysts are regional, local experts, and global, providing services in over 110 countries.
It’s the best place for business executives, IT professionals, the investment community, and whoever needs to make fact-based tech decisions to reach their goals. It is easily the world’s leading data media and marketing service company that engages influential technology buyers.
These are the areas of expertise –
14. Majestic Research Services and Solutions Limited
Majestic MRSS is among Asia’s Largest Independent Full Service Research Firm specializing in Multi-Country Research. It’s one of the best in Mumbai, Maharashtra.
Their research is done by ensuring reliability and validity checks. The team is experienced with domestic as well as major global research.
With a wide range of Qualitative and Quantitative Research Services nationally/internationally, MRSS INDIA has become a member of DIN (Digital Insight Network – Global). This is one company in the MR space in India to make it to the list of BSE SME Exchange – greater vision, greater commitment! They promise a higher standard of service and delivery with transparency.
Areas of expertise-
Book-keeping and auditing activities
Market research and public opinion polling
Business and management consultancy
These companies offer various services that can help you understand your target market, including customer surveys, focus groups, and consumer panels. They also offer products that can help you track and analyze your marketing campaigns.
Additionally, many of these companies offer business consulting services to help you develop and implement an effective marketing strategy. So be sure to check them out along with reviews before you sign a contract with any of them.
There are many marketing research firms in India, but only a few can be considered to be the leading ones. Some of these firms include AC Nielsen, Ipsos, and IMRB International.
Each of these companies has its own pros and weaknesses, but all of them offer high-quality services that can help businesses in India to understand their consumers better and make better marketing decisions.
AC Nielsen is one of India’s oldest and most well-established marketing research companies. The company has been operating in the country for over 50 years, and it has a strong network of field researchers who are spread across all major cities in India.
It is known for its extensive experience in conducting consumer surveys. It has a team of experienced analysts who can help businesses interpret the data collected from these surveys.
There are many different research companies out there that offer a variety of services. It can be difficult to determine which one is the best fit for your needs. Here are a few things to consider when choosing a research company:
– What type of research do you need? There are companies that specialize in specific areas, such as market research, consumer research, or clinical research. Make sure the company you choose has experience in the area you need.
– How much does the company charge? Fees can vary, so it’s important to get an estimate before you commit to anything.
– What is the company’s reputation? Ask around or do some online research to see what others have said about the company.
– What are the company’s policies? Make sure you’re comfortable with the company’s confidentiality and data protection policies before you share any sensitive information.
Once you’ve considered these factors, you must be able to narrow down your options and choose the best research company for your needs.
Kantar is one of the world’s largest research companies, with over 30,000 employees in 100 countries. Nielsen is another large research company with about 50,000 employees in 90 countries. Both companies are leaders in their field, but which one is better?
There is no easy answer to this question. Both companies have their strengths and weaknesses. Kantar is generally considered stronger in Europe, while Nielsen is seen as stronger in the United States. Both companies have a huge range of products and services, and they are constantly innovating.
It is impossible to say definitively which company is better as it all depends on the specific needs of the customer.
There are several ways to get free market research. The internet is a great resource for finding free market research reports and articles. You can also find free market research through
– Government agencies
– Trade associations
– Nonprofit organizations
Additionally, some companies offer free market research to their clients or customers. Finally, you can purchase market research reports from market research firms. However, these reports will probably cost money.
Kantar is the world’s largest research, data, and insights company. They work with over 8,000 clients in more than 100 countries to deliver actionable insights that help them make better decisions. They specialize in advertising, media, brand, and communication research. Their services include custom research, syndicated research, consulting, and data analytics.
Kantar has over 30 years of experience in the research industry. They have a team of over 1,500 experts who use the latest technology and data to deliver insights to help our clients make informed decisions. Kantar is part of WPP, the world’s largest advertising and marketing services company.
The market research industry is growing rapidly, with new companies and services popping up all the time. This growth is driven by the increasing importance of data and analytics in today’s business world. The market size for market research was estimated at $32.4 billion in 2015, and it is expected to grow to $41.5 billion by 2020.
There are a variety of market research services available, such as surveys, focus groups, and data analysis. Companies use these services to gather information about their customers, competitors, and the market as a whole. Market research helps businesses make informed decisions about product development, marketing, and sales strategies.