If John Wanamaker were alive today, he would have loved Google Attribution. The new attribution tool from Google would have made him happier. Do you know who John was and what is attribution meaning in marketing? John Wanamaker was a marketing pioneer, who famously said: “Half the money I spend on advertising is wasted; the […]
The focus of marketing is slowly shifting towards digital. I have heard people talking about how digital marketing is so much superior to traditional marketing. Some say digital marketing is going to eclipse traditional marketing, then some say both are going to coexist. Traditional Marketing vs Digital Marketing Difference between TV and the internet was […]
In the digital world things are changing all the time. Technology has been the driving force for all these changes. During the past several decades brands and branding were the focus of Businesses to build market leadership. How about now? Like several other are you also wondering? If Brands & Branding can still help you […]
Just like humans who have spirit and external appearance; Brands have Brand Essence and Brand Positioning. WHAT IS BRAND ESSENCE? Brand Essence is the spiritual centre of the Brand. Brand Essence is the core value(s) that defines the brand and permeates all other aspects of the brand. Therefore, Brand Essence is the central, timeless essence […]
Ecommerce is not only a logical extension of any existing brand, it is also a great launch-pad for start ups, small businesses or aspiring movers and shakers. But while you see many ecommerce websites pop up, they rarely make a mark or survive long enough to make a profit. So, what should you do to […]
