Wipro, the Indian IT giant, is one of the most respected names in CSR today and commands enormous market goodwill due to its various social initiatives. In this article, we will talk about Wipro CSR Activities in India.
According to the amendment in the Companies Act 2013, companies that have a net worth of INR 500 crores and more, or net profit of INR 5 crores and more, or an annual turnover of INR 1000 crore and more HAVE to spend 2% of the 3-year average profit on CSR activities.
Indian organizations have always been quite generous when it comes to corporate social responsibility. But since the 2013 amendment, the 2% is mandatory for any company. Of course, companies are more than welcome to contribute more. Wipro is one such Indian company that carries out its CSR activities with utmost heart and soul.
Wipro CSR Activities
Wipro established Wipro Cares in 2002 to take care of Corporate Social Responsibility. The umbrella of Wipro Cares CSR activities includes projects like education for underprivileged children and children with disabilities, healthcare facilities for disadvantaged communities, environmental conservation projects and a lot more.
Apart from its CSR projects, Wipro explains that their first and foremost responsibility is to run its all business functions in compliance with the law and ethics. They make sure that they stand firm on their ground at all times.
CSR by Wipro Cares
Wipro is India’s leading information technology consulting services company that has set up a foundation that takes care of its CSR needs. Wipro Cares is a non-profit trust that channelizes its efforts in community service, education and societal development. They believe no social program can run without strong ethical principles, proper management and good governance. It was initiated in 2002. It focuses on developmental issues of the underprivileged society.
CSR Approach of Wipro
Their sustainability and social responsibility approach is based on three pillars:
- The Strategic: They choose domains to engage with that bring out social change as well as sustainable development. Their areas of engagement with society are a merger of their business agendas and a social purpose.
- The Systemic: They take up systemic issues that need deep and meaningful involvement. To bring social change, they are ready to commit for the long term.
- The Deliberative: Their deliberative approach is focused on expanding their social programs.
Want to know more about the CSR strategies adopted by Wipro in different areas of development? Read along.
Educational CSR activities and initiatives by Wipro:
Wipro is a firm believer of the fact that education is the most significant enabler of social change a gateway for a better society. Over the years, they have partnered with a vast network of 118 educational organizations in India. They have set up about 181 school improvement initiatives and educational projects.
Here are some of Wipro CSR Activities and flagship projects in the field of education:
Through educational CSR, Wipro has proactively reached out to state and central government educational reforms to make contributions at various levels. Their work makes lives of 50000 children better across Pune, Bengaluru, Hyderabad, Kolkata, Mumbai and Chennai.
- Magic Bus, Bangalore – Commenced in the year 2013, the Magic Bus project is making a positive impact on children in Sarjapur, Banglore. This project has taken up the sensitization of 500 children in the area on the importance of gender issues, education and personal health and hygiene. It has also brought up 20 youth leaders from the community that would be trained to take up leadership roles. The project enables a few of the world’s low-income families to come out of poverty. The project is based on a mentoring model and has a sports-based curriculum.
- Every Child Counts Campaign, Pune – The campaign runs on the agenda of enrolling children in the age group of 6 to 7 in schools in Pune. An NGO working for the education of children of marginalized communities at construction sites for over 20 years, Door Step School, noticed that there’s a large number of children who were out of school. Them, along with Wipro Cares came up with Every Child Counts Campaign to address this alarming concern.
- Towards Future, Kolkata – Wipro Cares, in association with an NGO called Towards Future, set up learning and schooling opportunities for urban poor. Through this educational CSR by Wipro, they aim to make children go to regular schools and they also provide them with nutrition supplements. This learning centre is called ‘Back to the Future’ and helps children of immigrant labourers, brick kiln workers and various other marginalized communities. This is based in Kalikapur in Kolkata.
- Ashray Akruti, Hyderabad – Wipro Cares work with Ashray Akruti, a non-profit school for people with hearing disabilities, by providing them trained school staff. The school also supports the education of underprivileged children. The teaching staff provided by Wipro is prepared to meet the needs of children with hearing disabilities. They’ve supported about 200 such students and helped them become independent and contributing citizens of India.
- ROCKFund is an employee-initiated project established in 2001. It was set up by the Wipro employee with the intent to contribute to the education of girls. The initiative supports deserving girl students from economically challenged backgrounds and supports them financially through class 10th.
- Ananda Vidyalaya, Gurgaon – Based on the ‘Right to Education’ bill, this CSR by Wipro takes care of underprivileged children, their education and holistic development. It supports more than 100 students who were their right to education for various reasons. It serves children coming from all religions, race, gender and ethnicity.
Healthcare CSR by Wipro:
Wipro Cares is dedicated to providing primary health care facilities to the underprivileged communities. More than 75000 people from 75 villages have benefited through its many health care services across Andhra Pradesh, Uttarakhand, Karnataka and Maharashtra.
- Amalner Health Care Project – The project commenced in the year 2012. Wipro Consumer Care & Lighting Group (WCCLG) plant is located in Amalner. Amalner is a drought-prone area, and merely 3% of the land is fertile. Five villages that were selected for this project didn’t have the necessary and adequate health care infrastructure. Through this project, Wipro aims to provide and increase awareness about already existing and new healthcare facilities.
- Mysore Healthcare Project – For this project, Wipro selected households of people from scheduled castes (70%) and other backward castes (30%). People there majorly work as construction workers, agricultural labourers and coolies. Sanitation was a major concern. This project provided preventive health care facilities to this community through regular health care camps and health care awareness. They also focused on issues like control and prevention of contagious diseases along with women hygiene.
- Project Sanjeevini – Launched in November 2009, Project Saneevini is based in Waluj (Maharashtra) It covers nine villages with population 300-150 that are about 20-25 km away from Aurangabad. They look after the health care needs of this community by its health care services and awareness programs.
- Tumkur Health Care Project – In association with ActionAid and Narendra Foundation, Wipro takes care of the rural area that comes under Arikere Panchayat. This is a backward and drought-prone area, and the project provides primary health care services and check-up services to the people living here.
Environmental sustainability Wipro CSR activities:
- Less Plastic For Me – Through “Less Plastic For Me”, Wipro Cares collaborated with malls, supermarkets and shops to create awareness about not using plastic bags. They educated staff and customers through this initiative. They also set up common collection centres for plastic waste and used plastic in schools, residential areas and supermarkets for recycling. They also worked closely with educational institutions to motivate reducing and rejecting the use of plastic products on campus, and in their lives as well.
- Save the Planet – TIST Program aims to empower and educate farmers across countries such as Uganda, Tanzania, Kenya, India, Honduras and Nicaragua. TIST India takes care of the TIST program in India. Along with Wipro Cares, TIST India encourages farmers to plant 25000 trees in their own land. This initiative also trains the farmers about activities to use their property more productively and efficiently.
Disaster rehabilitation initiatives by Wipro:
Time and again, Wipro Cares has taken action when in need. The following are some disaster rehabilitation projects and initiatives by them:
- Unnati – In June 2013 initiatives taken up by Wipro during the Uttarakhand Floods included addressing systemic socio-economic concerns. This was done through strengthening alternate sources of livelihood and income and dependence on tourism. Some of them were organic farming, bee-keeping and dairy farming.
- Bihar Floods – In 2008, when river Kosi changed her course, about 2.3 million lives were affected by the floods. Wipro Cares came forward and helped the victims by partnering with UNDP. They built eco sanitation and rainwater harvesting awareness. They also built eco-san toilets, dug wells, shelters, road construction, etc.
- Karnataka Floods – When floods struck in 2009 in Karnataka, Wipro Cares helped in 111 houses in villages Hosurapaidoddi. They also reconstructed 428 houses in Naregal.
- Tsunami Project in Tamil Nadu – In 2004, when the Tsunami hit the coastal area, it left many homeless and snatched away loved ones in front of people’s eyes. It killed more than 230000 people. Wipro Cares helped victims of Tamil Nadu by giving them livelihood support. They also helped in the reconstruction of schools. They also constructed 35 earthquake and cyclone proof houses in Naluvedapathy.
Wipro CSR Activities for Women Empowerment –
- Santoor Women’s Scholarship – As an initiative by Wipro Customer Care and Wipro Cares, the Santoor Women’s Scholarship provides financial support for education to girls. They provide education and financial aid to women who want to pursue education after 12th. Launched in 2016, they offer 900 scholarships in Telangana, Karnataka and Andhra Pradesh.
Some other corporate social responsibility initiatives by Wipro
- Wipro Applying Thought in Schools – Through the “Applying Thought in Schools” initiative, Wipro Cares aims to improve the quality of education in schools across the country. They have worked with around 2000 schools, 11000 educators and 800000 students across 17 states in India since 2007. What’s different about this initiative? By partnering with various educational institutions, they wish to move students away from rote memorization and encourage them to apply their knowledge. Through these schools, they promote value education.
- Mission10X – Wipro CSR activities like Mission10X focus on making the youth of India more employable. Mission10X is a non-profit trust of Wipro and was established in 2007. This initiative aims to enhance the employability skills of engineering graduates in India. In order to achieve this goal, they use innovative teaching techniques and help in the application of learned concepts.
Collectively, Wipro Cares has provided health care services to 75000 people in over 53 villages. Through their education initiatives, they have provided educated 47000 children. They have over 24 education projects in 8 Indian states. For environmental sustainability, they’ve planted over a lakh tree.
As a part of their disaster rehabilitation, Wipro Cares Foundation has given a helping hand to people affected by Tsunami, hurricane Sand, Karnataka and Bihar floods, Philippines cyclone, Uttarakhand floods and Odisha floods. Their approach to corporate social responsibility is not the ‘check-list’ approach. Their purpose is to engage directly in different areas of development.