Avinash Chandra


We come across a lot of content on the internet in our day-to-day lives. But are they all worth a pleasant read? Do they all rank #1 in search rankings? Definitely, not! So, what do you think might be the reason behind their poor engagement or ranking? Well, there can be several answers to this. But today, we will talk about READABILITY and the use of TRANSITION WORDS, in particular, and their impact on rankings.

So, what is readability? In simple means, it defines how clear a content piece is for reading and understanding. But let me tell you, readability has no direct relation with search rankings. But the fact that writing in simple and understandable language can get you more visitors, content with good readability can impact a page’s search ranking.

Readability & Transition Words Analysis with Yoast SEO

And transition words play a crucial role in improving the readability of any content. So, let us learn more about transition words and their role in SEO.

What are Transition Words in writing?

Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words.

As Yoast says, “Transition Words prepare the readers for what’s coming”. Further, such words offer structure and organization to your sentence or a piece of content.

To make it clearer:

Using words like “Conclusion” in your content, the readers will get an idea that you’re concluding the copy. Similarly, using transition words like first, second, third, etc., will make them understand you’re summing up the things.

Types of Transition Words

  • Enumerate: “also”, “in the first place”, “finally”, “in addition”
  • Comparison: “like”, “while”, “likewise”, “rather”
  • Emphasis: “even more”, “above all”, “certainly”, “the best”
  • Cause: “and because of it”, “due to”, “because”, “because of that”,
  • Ambiguity: “perhaps”, “seems”, “maybe”, “probably”, “almost”,
  • Conclusion: “therefore”, “to finish”, “in conclusion”, “therefore”

We use most of these words because of the need to tell our story. However, many authors use a few of these words when writing, making their sentences long and difficult to read.

Let us take some more examples to comprehend transition words better.

Transitional Words and Phrases Example Sentences

Adding transition words to your content changes the structure of your content, thereby making it easier to read and comprehend. Consider the following examples and see it yourself.

  1. Without transition words: I’m not a fan of Bollywood movies. I do love Hindi songs
    With transition words: I’m not a fan of Bollywood movies. However, I do love Hindi songs.
  2. Without Transition words: Garlic tastes good in every dish. It really highlights the flavour of tomatoes.
    With Transition words: Garlic tastes good in every dish. In particular, it really highlights the flavour of tomatoes.
  3. Without Transition words: Several factors contribute to success. Hard work is the most important.
    With Transition words: Several factors contribute to success. Above all, hard work is the most important.

Transition Words List

While transition words are mostly single words, readability tools like Yoast also consider certain phrases when rating your content. Some of these are:

  • Above all
  • All of a Sudden
  • As a matter of fact
  • As a result
  • At any rate
  • As can be seen
  • As has been noted
  • At first
  • As I have said
  • As long as
  • Even if
  • As much as
  • As soon as
  • Due to
  • As well as
  • Even more
  • Even so
  • For example
  • Even though

However, one important thing to note here is, these phrases must be uses exactly as listed. If you insert any word in them, Yoast will no longer count these as transition words.

Transition Words Examples Source

Yoast SEO Transition Words Checker

Yoast SEO plugin is certainly one of the most used SEO plugins for WordPress today. Besides providing with focus keyword analysis, Yoast SEO plugin also offers readability analysis.

Let’s admit, writing good content doesn’t come naturally. However, plugins like Yoast acts as a great aid here. It helps you to improve your writing by giving valuable readability suggestions. This plugin, in particular, uses certain metrics to evaluate your content. And one metric that seems especially hard to achieve is the Transition word.

The transition words checker in Yoast SEO judges whether or not you there are enough transition words used in your content. If at least 30% of the sentences in your content contain a transition word, it will approve of the text with a green bullet. Further, if the transition score is between 30% to 20%, you will get an orange bullet. But if it is below 20%, then you will get a red bullet.

Transition Words in SEO: Why are they Important

As said, transition words make it easier for readers to read and understand your content. In short, it improves the readability of your text. And as you know, readability is essential to SEO. While transition words don’t impact SEO directly, these are one of the key considerations for readability.
Further, transition words play an important part in structuring your content. Well-structured content attracts readers to your website and contributes to SEO! How?

The more ‘readable’ your text is, the more attractive people are likely to find it.

This means readers will spend more time on your site. This is one of the metrics Google and other search engines notice when determining search rankings.

Let’s understand the benefits with an example:
Text A: Without transition words
Today I woke up tired. I was starving. I had to prepare my meal. The dry cleaner had not returned my clothes. I couldn’t go out. I spent the entire day indoors, hungry.

Text B: With the use of transition words
I woke up tired AND hungry today. At first, I had to cook. The dry cleaner had not returned my clothes. Eventually, I couldn’t go out. As a result, I spent my entire day indoors and hungry.

Can you see the difference? Did you feel the connectivity while reading both the texts? This is what the purpose of transition words – helping the readers to read and comprehend a text without having to struggle to relate.

How to Improve your Use of Transition Words

Using transition words in the text often seems daunting to the writers. While everyone uses them in some way, using them correctly is challenging. There are some writers who don’t use transitions like ‘but’, ‘and’, ‘or’, etc. Also, for most authors, using these words doesn’t come naturally. It is an art which needs practise and a couple of things to understand.

Consider the follow things:

1. Know the Transition Words

To make use of something properly, you need to know and understand its meaning. The same concept applies to using transition words. Whether you are a native speaker or a non-native speaker, you could benefit from studying transition words. Just look up a list of these words and study their definitions.

2. Understand the relation between your thoughts and ideas

Authors who have a better idea of their text structure use more transition words effectively. For those who just start writing and then add transition words later, we recommend them to relate their thoughts and ideas first to structure their text. This will help them identify which transition words they need to use.

3. Know how to apply transition words properly and in context

This is simple! Just break your content into introduction, body, and conclusion. Make sure to understand the goal of every paragraph. Now, analyse your text on a sentence level. Look for opportunities where you could use transition words to add sense to your text. If you find it difficult to do so, try reading your content aloud and see what’s missing. You can also consider reading the work of other authors and see how they use transitions. And you’ll master the use of transition words soon.

The Final Say

Improving readability isn’t very difficult if you learn and apply them in your writing. Transition words are one of the ways to improve readability for users. If you want to keep your readers glued to your site and minimize the bounce rate of your site significantly, then creating engaging content is a good idea. And using transition words naturally in your text aids here. It could be hard, but you can still master it. So, study, understand and practice a lot. Just remember that an adequate understanding of your content and its structure will help you to find the best transition words, and place them as required.

Do you still have any questions about transition words? Please feel free to share with us in the comments below and we are ready to help you.


  1. Can you provide a conclusion transition words list?

    Here is the list of conclusion transition words:
    1. Finally
    2. In a word
    3. In brief
    4. Briefly
    5. In conclusion
    6. In the end
    7. In the final analysis
    8. On the whole
    9. Thus
    10. To conclude
    11. To summarize
    12. In sum
    13. To sum up
    14. In summary

  2. Can you provide a sentence transition words list?

    Below is the list of sentence transition words along with the logical relationship that it creates between the sentences:
    To Showcase Similarity:
    – Also
    – In the same way
    – Just as … so too
    – Likewise
    – Similarly

    – But
    – However
    – In spite of,
    – On the one hand
    – On the other hand
    – Nevertheless
    – Nonetheless
    – Notwithstanding
    – On the contrary
    – Yet

    – First, Second……..
    – Next
    – Then
    – Finally

    – After
    – Afterward
    – At last
    – Before
    – Currently
    – During
    – Earlier
    – Immediately
    – Later
    – Meanwhile
    – Now
    – Recently
    – Simultaneously
    – Subsequently
    – Then

    – For example
    – For instance
    – Namely
    – Specifically
    – To illustrate

    – Even
    – Indeed
    – In fact
    – Of course
    – Truly

    – Above
    – Adjacent
    – Below
    – Beyond
    – Here
    – In front
    – Nearby
    – There

    Cause and Effect
    – Accordingly
    – Consequently
    – Hence
    – So
    – Therefore
    – Thus

    Additional Support or Evidence
    – Additionally
    – Again
    – Also
    – And
    – As well
    – Besides
    – Equally important
    – Further
    – Furthermore
    – In addition
    – Moreover
    – Then

    1. Finally
    2. In a word
    3. In brief
    4. Briefly
    5. In conclusion
    6. In the end
    7. In the final analysis
    8. On the whole
    9. Thus
    10. To conclude
    11. To summarize
    12. In sum
    13. To sum up
    14. In summary

  3. What is transition words meaning in Hindi

    ऐसे शब्द जो दो वाक्यों को जोड़ने में मदद करते हैं, जिससे उपयोगकर्ताओं को इसका संदर्भ समझने में आसानी होती है, उन शब्दों को transition words कहते हैं। But, and, therefore, so, आदि जैसे शब्द, सभी संक्रमण शब्द (transition words) हैं। संक्रमण शब्द पाठकों को आने वाले शब्दों के लिए तैयार करता है”। इसके अलावा, ऐसे शब्द आपके वाक्य के लिए संरचना और संगठन प्रदान करते हैं।

  4. what are transitional words and phrases

    Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

  5. what are transition words in writing

    Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

  6. what does transition words mean

    Words that help to link two sentences to make it easier for users to understand its context are transition words. Words like ‘but’, ‘and’, ‘therefore’, ‘so’, etc., are all transition words. Transition Words prepare the readers for what’s coming. Further, such words offer structure and organization to your sentence or a piece of content.

  7. is yet a transition word

    Yes yet is a transition word. It helps us explain exception in our sentences.

Digital competition is indeed at its rage. Today, every brand wants to be at the top. Each one of them is looking for proven SEO techniques that can help them be at #1. However, SEO professionals often overlook certain small tricks that can help to do so. Permalink is one such SEO tactic that can boost your SEO rankings significantly.

Read on to know more.

SEO Permalink Meaning

The permalink is the complete URL you see in any browser. A permanent link or permalink includes the domain name ( Plus, it also comprises the slug, which is the part of a URL that suffixes the domain name. Permalinks make a URL easy to comprehend both for the users and the search engines.

Let us understand it more deeply.

What Is A Permalink

The URL given below is a permalink.

Permalink is the complete URL of any website or a webpage. Just like you have a permanent address to your home or office, every page that is on the internet has a permalink.

Best Permalink Structure for SEO

A permalink constituent several things, including:

  • The domain name: the site’s name with extension. Simply, it’s everything before the “.com,”
  • The slug: everything after the backslash.

Please note here that slugs are important in SEO and for permalinks. They tell web browsers and search engines how to index your site.

Now, let’s understand how permalinks should be structured. Consider the below two examples of permalinks:
Ex 1:
Ex 2:

Which of these URLs can you understand and remember?

Definitely, the first one.

A URL with a lot of random numbers and letters fails to attract visitors. Also, it isn’t even optimized for search engines.

Permalink and Keywords

Good slugs use keywords to describe webpages. Keywords, when added to the slugs, add immense meaning to them. This is because keywords tell the search engines and the readers, what’s on the webpage.

Let’s consider the above example once again. The slug in the above permalink, i.e. “what-is-keyword”, the reader and Google will come to know that the page houses information about keywords and is targeting the keyword, “what is keyword”.

Also, since keywords have search volume behind them, it helps your webpage to rank on Google. They’re also the virtual key that makes sure your content is found by the people you want to reach.

Read more about keywords in SEO here.

The Importance of Permalinks

Permalinks are significant primarily for two reasons:

  • Usability: With permalinks, visitors who wish to visit your site can anticipate what your page is about. If it matches what they are looking for, they are more likely to visit it.
  • SEO: With permalinks, search engines get to know what your page is about. This helps them in indexing your pages and improves your chances of ranking.

Permalinks – Major Considerations

Always choose a permalink structure that matches your marketing goals. For instance, if your blog is a brand new one, it might make sense to add its publication date to the URL. But if, you are writing an article that has to stand the test of time, adding its publication date won’t make any sense. Instead, the date in the permalink could make the content look ‘old’.

It is always a good practice using a simple and clear permalink structure. In most cases, adding the post name to the domain name usually makes sense. Hence, in WordPress, it’d be the /postname/ option. Further, in some other cases, appending a category will help create a hierarchy in the URL. However, one thing to consider here is, this could make your ULRs look too long.

Why Should Permalinks Remain Unchanged?

Once you’ve published a particular webpage or a post, you should not change the permalink for that page. This is because any external links arriving at the page or post will then point to a missing URL.

If in case, changing a permalink on your blog becomes unavoidable, you must set up a proper 301 redirect. This will clearly tell search engines that your page or post has now moved to the new URL.

To set up a 301 redirect, you can use a free WordPress plugin like Quick Page/Post Redirect. However, if you happen to change the permalink of an existing page without setting up a 301 redirect, it will generate, what’s called a broken link.

And as you all know, broken links are bad for the SEO health of your website. It simply annoys a user when they click a link but are redirected to a page that “no longer exist”.

Hence, broken links can lead to a high bounce rate with visitors constantly leaving your site one by one.

Further, when search engines notice an increased bounce rate for your site, they will decrease your organic rankings accordingly. And if you’ve multiple broken links on your site, search engines will likely penalize your website as a whole.

Using Permalinks with WordPress

The default permalink for any post in WordPress isn’t optimized. It consists of slug comprising the date of your post, followed by its full name. Let us first learn how to create and edit permalink in WordPress.

Creating or editing permalinks is a fairly simple process. You don’t need any technical skills or to install plugins to do so. Both of these methods involve just a few more steps.

How To Create Permalink in WordPress?

Time Needed : 0 days 0 hours 10 minutes

  1. Open Settings

    Go to your WP dashboard. Open the “Settings” section. You will now see a list of options with various subheadings.

  2. Click on Permalink

    From the list, click on the “permalink” option. On clicking, you'll be redirected to a new screen with some options listed on it. You can pick the options based on your preferences of how do you want your webpage to be indexed and searched on Google.

  3. Choose an option

    You can choose from
    – Plain — This option will just have your domain name and a default post identification number (just like you had a roll number in your class) in your Permalink. No other information will be included in the URL. This method is a good fit for those who are blogging for no specific audience.
    – Day and name — If you choose this option, the slug in your URL will be set to the publishing day and the name of your post. If you have multiple posts with the same name but want to differentiate them in some way (date here), this is the right option to go with.
    – Month and name — It’s similar to the previous option. Here, instead of the day, the month of publishing will be added to the slug. If you have a monthly column, for instance, “Favourites”, this is the ideal option.
    – Numeric — This option offers very little SEO value to your permalink. If you want to save your webpages numerically to see previous posts, you can go with this option.
    – Post name — If you want to make your URLs catchy, you can opt for this option. However, this isn’t very significant in terms of SEO. This is because Google focuses on keywords when it comes to ranking and not catchy titles.
    – Custom structure – This option allows you to customize your permalink. For example, if you want to add date followed by post name, you can put “/archives/%year%postname%/” in the textbox:

  • Any WordPress scheme plugin

Please note that a backslash (/) separates each custom structure. Further, each tag starts with a percentage (%) sign. You can get the complete list of all of the WP structure tags available. Some of these are hour, author, and category.

How to Change Permalink in WordPress?

If you want to change the permalink of an existing webpage or post, follow these steps:

  1. Go to your WordPress dashboard. Choose the page you want to edit the permalink for. You will see an EDIT button next to your permalink.
  2. Now, change the text to include the information you want, like your post title, SEO keywords, author, etc.

How to Optimize your SEO Permalink?

Optimizing permalink structure is one of the important SEO techniques. All your permalinks should be user-friendly and search engine friendly. Here are a few tips on how you can optimize the permalink structure of your blog to boost your search rankings.

  1. Keep your URLs short: Make sure to create shorter URLs. This is because neither your visitors nor the search engines prefer long URLs. Instead, they like short and meaningful permalinks. Keep your URL not more than eight words. The average URL on #1 page is only 59 characters long. Further, the same study also revealed how short URLs and titles could jump to the first page of search results in just 15 minutes.
  2. Use a keyword-rich permalink: As explained above, keywords in your permalinks help search engines understand the content on your page. But how to determine which keyword should you use to boost your SEO? Well, you can use tools like SEMrush to determine search volume stats for various keywords. Also, consider searching for long-tail keywords. Including the right keyword in your permalinks will help you see more organic growth.
  3. Avoid using dates in Permalinks: Most SEO do not consider adding dates to permalinks as helpful. Harsh Agarwal from Shout Me Loud conducted a test to study the effects of adding dates to the older content. He added dates on posts he published between 2008 to the present day. And the results were shocking! He immediately experienced a sharp drop in organic traffic.

These were the pages that had been offering steady traffic rates for years. But immediately after adding dates to these page URLs, the traffic dropped down. It was clear that users were apparently finding more relevant and updated content. So, what’s the key takeaway here? Users look for content that is up-to-date and relevant. Hence, keep the dates out of your permalinks to enjoy more organic traffic and high ranking.

Final Thoughts

Permalinks are, no doubt, a major SEO technique when it comes to boosting traffic and ranking of your site. Since permalinks can determine the way Google and users will see your webpages, it’s crucial to structure them carefully. Keep the above optimization tips in mind.

Preferably, set the URL structure from the get-go and stick to it. However, if you do change your mind later on, don’t forget to set up 301 redirects. And you won’t lose ranking and traffic.


  1. What is a permalink?

    Permalink is the complete URL of any website or a webpage. Just like you have a permanent address to your home or office, every page that is on the internet has a permalink.

  2. How to change permalink in WordPress?

    In order to change the permalink in WordPress take the following steps:
    1. Log in to your WordPress website. Once you login in you will in the Dashboard section of your website.
    2. Click on the ‘Settings’ tab on the left-hand menu items.
    3. The above step will open the settings tab. The expended settings tab will show you ‘Permalinks’ tab. Click on Permalink.
    4. This will open Permalinks settings. To change permalink Select ‘Post name’.
    5. Now Click ‘Save changes’.
    6. Use this tool to generate the correct code that you like.

  3. How to find WordPress page id when using permalinks?

    If you want to find the WordPress page id go to the backend of your WordPress site's page for which you want the id for. Just hover your mouse pointer over the Edit button located just under your post/page title next to your Permalink URL. Now you will be able to see the page id.

  4. What is the best permalink structure for SEO-WordPress?

    Here is what I recommend as the best permalink structure for SEO in a WordPress site:
    – Use simple permalink structure. An example would be: or or
    – Prefer dashes over underscores
    – Remove stop words from permalinks (such as “about” or “is” or “are or “in”)
    – Avoid changing permalinks or permalink structure after publishing.
    – If for any reason is you have to change the URL structure set up 301 redirects from the old URL to the new URL using .htaccess
    – Use your focus keyword in your permalink if possible

Anchor texts have gained much relevance when it comes to the process of improving search engine optimization. This article covers the important aspects related to anchor text in detail. Ready to explore and learn?


Anchor Text Meaning in SEO

Anchor text is the visible and clickable text in a hyperlink that links a webpage to another webpage. As per SEO best practices anchor text should be an integral part of your SEO strategy.

For the best SEO results, the Anchor text should also be relevant to the page you’re linking to, rather than a generic text.

On general sense, Achor Text is characterised by the blue, underlined text links on a webpage. This is the most common web standard, although it is possible to change the colour and underlining through HTML code.

What is anchor text on a website?

Anchor text is the visible and clickable text in a hyperlink. It is used to link one web page to another and it usually appears as a blue underlined text. It is also known as link label, link text or link title. Anchor texts are, basically, keywords that lead us to the content of the targeted site. it provides information about the link’s destination.

anchor text example
Anchor Text Example

Here is an example of an anchor text.

<a href= “ ”>cheap cake<a>

Here ‘cheap cake’ is the anchor text for the link.

Anchor element “a”

An anchor element tag is the letter “a” surrounded by angle brackets. <a>

Both the opening and closing content is required. The content between the anchor tags makes up the anchor source.

Types of anchor text

There are many anchor text types or variations. Following is a brief description about each one of them.

1) Exact match –

Anchor text is the exact keyword or phrase that a page wants to target. For example, suppose you are, and you sell cakes. You are trying to get a ranking for the keyword “cheap cakes.” So, when you set up your anchors, an exact match anchor would be “cheap cakes”.

2) Phrase match –

anchor text contains the keyword for which a page wants to rank. For example, “best cheap cakes”.

3) Partial match –

Anchor text has all the words but not in the form of an exact phrase. It has the primary keywords, but there’s little variation as well. So, your anchor would be something like “cheap de la cakes”.

4) Branded –

Anchor text is the name of a page’s brand and is totally unrelated to the keywords that the page is trying to rank for. In your case, the branded anchor would be “Bakers”.

5) Naked URL –

Anchor text is totally raw and the same as it would appear in a browser. These are naked link anchors. It’s just the URL. Example, “”.

6) Random –

Anchor text is a generic and unspecific phrase which lacks the keyword. It is completely unrelated to the page you’re linking to. For example, using phrases like “click here”, “visit website” etc.

7) Image links –

Anchor text is an image which works as a link. There’s an alt tag. Suppose you have a picture of a vanilla Bakers cake. The alt tag that you will use will be “vanilla Bakers cake”.

Importance of Anchor Text in SEO

Anchor text plays an important role in influencing your ranking. It gives a strong idea to the search engines as well as your audience about the page you’re linking to. Anchor texts should be contextually relevant. It also gives credibility to the page you’re linking to. Anchor text is very important while developing a link building strategy. It can also initiate documents and link to various documents.

Best SEO practices for anchor text

Anchor text is one of the ranking factors for SEO. Here is a list of good anchor text strategy for SEO

  1. Make sure anchor words are relevant – relevance is the key. Pick anchors are important for the link. It helps in creating a positive experience for your audience. Avoid using random words for anchors.
  2. Wise distribution of anchor text – there should be a proper ratio between all anchors.
  3. Short anchor text – it should be relevant and without too many words. Search engines might find long anchor text difficult to understand.
  4. Format links properly – it should be a convenient process for the users to spot the link. You should try including colourful links which can be easily differentiated from the rest of the text.
  5. Surrounding text is important – your audience might read the surrounding words around your anchor text. So, you must avoid using the same anchor words throughout the text.
  6. Branded anchor text – they are more relevant when it comes to getting a higher rank for your page.

Strategies related to anchor text that must be avoided

  1. Don’t use the URL of the page as the anchor text.
  2. Avoid using generic terms like ‘click here’, ‘this’, ‘read more’ etc. They don’t provide enough ideas to search engines on what the linked page is about.
  3. Avoid using text that is not connected to the content of the linked page.
  4. Try to avoid using exact match keywords.
  5. Avoid low-quality links. Concentrate on the links that matter.
  6. Avoid earning links from toxic sites.

Anchor Text Internal Links SEO

Well, generally Internal links connect your site content and give Google an idea of the structure of your website.

Internal link anchor text gives a sense of the topic or keywords the source page is trying to target. Internal linking with appropriate Anchor Text helps Google understand the intent of such a page.

Anchor Text Ratio for SEO

Anchor texts should be based on the type of link. You need to build links the way they are intended. Now, you don’t need a perfect natural ratio of various types of anchors. There’s no need of always linking to brand names.

For your homepage SEO, your backlink profile should break like this:

  1. 80% to 90% should fall in the Brand, Natural and URL anchor.
  2. 10% should fall in the key phrases mixed into anchor categories.
  3. 5% falls in the exact match anchor category.

Inner page profile

On your inner page, this is how your anchor text profile should break down:

  1. 35% to 45% should fall in the key Brand, Natural, URL category.
  2. 50% to 60% should fall in the key phrases mixed into the anchor category.
  3. 10% should fall in the exact match anchor category.

You need to understand what you want to target. You should try to create a natural distribution for your anchor text scheme.

Anchor Text and the Google Penguin Update

On September 23, 2016, the face of SEO changed when Google released its Penguin update. This update penalises those websites that use exact match anchor text too frequently. However, according to the update, it should be below 50% exact match anchor text and, in some cases, even below that. Therefore, it is convenient to use a mix of different anchor texts

Anchor Text Over Optimisation

Anchor text over optimisation can easily be avoided by following certain rules. Keep in mind these simple steps and all your problems will be gone.

  1. It is very important to link out to websites that you trust.
  2. You can link to a website using the brand name.
  3. Try to use a variety of anchor text types.
  4. Review your link profile properly. A profile with only exact match keywords is not preferable.

Anchor Text Generator Online

Gaining access to anchor text generators is relevant for SEO. They are tools that give you the ideas for building links to your site. Focus on tools that will make your search engine optimization results better. Following is a list of some of the tools that might help you in improving your anchor SEO:

1 Google Analytics

It is free to use and easy to set up. It helps you in creating powerful reports. Your website ranking efforts improve this way.

2 Google Webmaster tools

It is one of the most important tools and is absolutely free. It shares with you a wide variety of keywords that people will ultimately search for. There’s a section which focuses on links. There are other sections like crawl errors, sitemaps, robot.txt.

3 Google Keyword Planner

You can come across the best keywords in your niche through this tool. You can also create AdWords campaigns quickly and easily.

4 SEOJet Anchor Text HTML Code Generator

It is an anchor text generation software. It looks at your backlink profile and gives a personalized plan in order to succeed in Google.

5 Linkio

It provides its users with an effective plan based on the data it discovers. It helps you in knowing the best anchor text in order to improve your anchor SEO.

6 WooRank: Anchor Text Checker Tool

It has the ability to create a customised report in a very less time. It informs you about your top priorities and provides a good geodata.

7 Mozbar

It provides you valuable insight into domain authority, link analysis and search result rankings. It can help you to improve your website SEO to a great extent.

8 SEOWorkers tool

This is a very effective analysis tool because it helps you to plug a website URL and it also generates a quick report for you. It provides ample supply of data.

9 Remove’em: Anchor Text Over Optimization tool

This tool is used to identify your anchor text diversity and highlight those areas where you are at risk for anchor text over-optimization. If you find that you are over-optimized for specific keywords or keyword phrases, you should consider modifying the anchor text of specific links to focus more on your brand or remove backlinks that are using that specific anchor text.

These tools will, certainly, help you in improving your rankings in the search engines.


Anchor texts have always proved to be important for improving SEO for any website. Just make sure that you use relevant anchors because that will send positive signals to Google’s crawlers.

As mentioned earlier also, improve your variation strategy. Follow the simple steps and you are ready. Your anchor text strategy will grow and that will boost your SEO.

What are you waiting for?


YouTube’s YOUNGEST Indian sensation, Carry Minati aka Ajey Nagar, turned 21 last month. So, what’s so superior about him? Well, he is a real crowd-pleaser that over 23 MILLION subscribers across the world love to watch.

He is the most successful YouTubers in India with an ever-increasing fan base. Also, he owns the most-sought after YouTube Channel, “CarryMinati”. And he has achieved this name and fame at a young age of just 20 years.

But it wasn’t easy for Ajey to become Carry Minati. It took him over 10 years. Let us take a look at his success journey.

Who is Carry Minati?

He is a YouTuber and streamer based in Faridabad, Haryana. Carry is primarily into creating satires and comedy. His songs are also a major reason behind his widespread popularity. Carry is the one to start the trend of roasting other viral videos on the internet.

Carry Minati – Age, Family and Childhood

Ajey was born on June 12, 1999. He was born and brought in Faridabad. He belongs to a well-knitted family. He lives with his parents and brother, Yash in Faridabad. Yash is a professional guitarist and very close to Ajey.

Carry wasn’t very studious since the beginning. In fact, Carry got so nervous during his 12th class Economics Board Exam that he decided to drop the year. However, he completed his 12th from distance education, later.

Carry Minati – From a Nobody to the ‘Roast King of India’

Talking about his success, he created his first channel on YouTube when he was just 10. He used to make Football tutorials, then. He released his first video in 2010. However, he didn’t get a good response.

Later, in 2014, he created a new channel on YouTube with the name, “Addicted A1”. It was a pure gaming-based channel. In these videos, Carry used to play Counter Strike and mimicked Sunny Deol.

Later in 2015, he renamed it to “CARRY DEOL”. It was this time when he actually began roasting small artists and unknown YouTube channels. Such content was first of its kind in India. This what helped his channel grow. While kids of his age had no idea about internet and various platforms it offered, Ajey was working determinately for his dream channel on YouTube.

Eventually, Carry got the audience response he always wanted on his videos. After getting a good response, Carry named his channel to, what we know in the present time, as “CARRYMINATI”.

Ajey also owns another YouTube channel, “CarryisLive”. He live-streams while playing games. This channel is also very popular among the masses. It also has over 6 Million Subscribers. Plus 500 Million views.

Carry Minati – Fastest Growing YouTube Channel

Carry Minati is today a renowned video channel, especially amongst the youngsters. Today, it is one of the fastest-growing YouTube channels in the world. It has 23.8 Million subscribers and still increasing.

CarryMinati added more than 10 million users in just 20 days in May. (On 8th May 2020, he had 11MM subscribers, and on 10th June 2020, he had 21M). It happened when one of his videos titled “YouTube vs TikTok: The End Game” became a massive hit on YouTube. Carry made this video to roast a Tik Tok star, Amir Siddiqui. He targeted Amir for his grammar slip-ups, and using irrelevant hashtags for his videos.

The video was a viral hit. It was on the verge of creating a world record of getting 8+ Million likes. Unfortunately, the video was taken down by YouTube for policy violation. Yet, it made Carry the most subscribed Indian Single YouTuber with more than 21 MM followers!

Youtube Vs Tiktok Broke Several Records

This video broke many records before it was pulled down. It became the Fastest Indian Video to:

  • Cross 1M likes in just 2hrs
  • Cross 2M likes in just 5hrs
  • Cross 3M likes in 9hrs
  • Cross 4M likes in 17hrs
  • Cross 5M likes in 22hrs
  • To have most likes in the first 24 hrs ( 5.2M)
  • To have the 2nd most number of likes in the world in the first 24 hrs (5.2M )
  • To have most likes on YouTube
  • To have the 2nd highest number of comments on any Indian video on YouTube (823K)
  • To have most comments in the first 24 hrs ( 461K )
  • To gain most subscribers in 24 hrs ( 1.3M )
  • To be 8th most viewed video in the first 24 hrs (19.96M)

Carry Minati – Achievements

Carry Minati’s popularity is because of the content he delivers. He delivers roast and rant videos in a language that a majority of Indians understand, i.e., Hindi. And, he delivers them in his unique style with varied expressions.

From taking a jibe at the renowned TV show, Big Boss, making fun of Bollywood award shows, to roasting celebrities fearlessly and sharing his views on trending topics, Carry did everything to gain popularity on YouTube. He has recorded over 21 million views on an average for each of his recent 30 videos.

In 2019, Time magazine named Carry Minati among its Next Generation Leaders. It is a list of only 10 young people across the world who are on the tracing paths in music, politics, and other spheres. (Source)
Further, CarryMinati has won five Youtube Creator Awards. These include:

  • Two Silver Play Buttons (For CarryMinati and CarryisLive),
  • Two Golden Play Buttons (For CarryMinati and CarryisLive), and
  • A Diamond Play Button (For CarryMinati). (Source)

In 2018, Carry also got the golden opportunity to meet and interview Hollywood Star, Tom Cruise. With this, Carry became the only Indian YouTuber to collaborate with Tom Cruise for his recent release Mission impossible 6. He went to Paris to meet Tom and the entire team of Mi 6. (Source)

Carry Minati – Secrets to Success

Now, whether or not you’re an aspiring YouTuber, you might wonder, “How did Carry make it happen?” Besides his presentation and unique content, there are certain other factors worth considering here.

These are:

Secret1: Association with Established YouTubers

CarryMinati’s real growth began after he associated with already established YouTubers. Initially, he was getting some traction on his roast videos. At this time, he had not hit the jackpot yet. But, soon Carry made a couple of videos on BB Ki Vines (Bhuvan Bam). He was the top Indian YouTuber then. It was after these videos that Carry gained popularity, all of a sudden!

In no time, Carry perfected the formula for a viral video. He has understood the art and craft of making exceptional videos one after the other that get onto the YouTube trending video page and end up getting a ton of views.

So, what is his secret?

Most viral videos are based around a central theme. Generally, viral videos can be classified into 7 categories:

  1. Money or Earning focused Viral videos,
  2. Reaction based Viral videos. Carry’s Roasting videos are the perfect example.
  3. Challenge-based viral videos,
  4. Pranks
  5. Drama-based viral videos.
  6. Videos featuring Trending YouTubers or Celebrities
  7. Videos on Trending Topics.

Carry Minati, very cleverly uses multiple viral themes in a single video. For example, his “YouTube vs TikTok” is actually a Reaction- based video. It is built on a trending topic of Tik Tok as an emerging new social media platform in India. In this video, Carry uses over the top reaction, ridicule, emotions and sarcastic commentary. With all these ingredients, he tries to make the video life-like, raw and captivating.

The result is, “YouTube Vs Tik Tok” video exploded to 80 M views in just 5 days. Indeed, Carry is the master of content.

Secret 2: Beating the YouTube Algorithm

So, imagine that you make a fun and entertaining video. You make your family and friends see it. In fact, your friends, parents and sister fall down laughing! And you excitedly post it on your channel. But, 2 weeks after publishing, you fail to break even the 3-digit mark. And your video gets stuck on a lowly 30, 40 or 50 views!

Now, why does that happen?

Well, there are many factors involved in why a video goes viral. Every awesome video out there does NOT go viral. Getting the video to actually go viral is an entirely different ball game.

But then, how does Carry makes his every video go viral?

The answer is simple – He beats the YouTube algorithm!

How Does YouTube Algorithm Work?

Thee YouTube algorithm looks at multiple factors. However, it cares for two things majorly:

  1. The Click-through rate, and
  2. The Watch Time

Click-through rate is the number of people clicking on your thumbnail when they see your video. And watch time is the amount of time people spend watching your video AFTER they click on it.

For YouTube, these two metrics are the most important. Hence, these are the most important factors for YOU too.

Based on these 2 metrics, YouTube decides whether to show or not show your video to the audience.

A lot of people try to overcomplicate things when it comes to beating the YT algorithm. But, Carry keeps it simple. How?

First, he focuses on making people click. And second, he makes sure his content is so captivating that people stay on his video.

But how does this actually work?

The CTR is all about your title and thumbnails. And Carry Minati absolutely dominates in these two aspects. His titles are short and snappy. Moreover, there’s always a shock value. He triggers the curiosity in his audience so well that they can’t resist watching his videos.

Further, most of his thumbnails show some kind of reaction with pictures of one or more characters, including himself. These thumbnails are perfectly suited for the types of videos he makes.

Here we need to understand:

What Goes Viral on the Internet?

The audience on YT is particularly averse to marketing. They do not like seeing polished thumbnails and professional videos. Instead, they prefer first-hand raw content by real life people. So, perfection is a flop here.

Further, over 50% of traffic on YT comes from mobile. Hence, to grab attention and be click-worthy on small screens, it’s crucial to keep thumbnails simple. And, Carry Minati apt at doing this.

Well, being click-worthy is one thing. But, what about the watch time?

YouTube Tricks and Secrets of Carry Minati

To generate hours after hours of watch time, Carry does 3 things:

1 Intro Hook

He gets straight to the point as the video starts. This makes sure that people do not drop off just after clicking.

2 Fast-changing visuals

Carry Minati uses a lot of retention strategies to keep people on the video and not drop off. Since YouTube is an audio-visual medium, he changes visuals quickly. He also replays clips often in succession 3 or more times. He does this for theatrical attention and emphasis. Moreover, he also uses multiple short clips and images throughout the video. Even when he records himself! This keeps his audience engaged with his videos.

3 High Energy

Would you like watching a roast video delivered by a slothy spirit? Definitely not! In the case of Carry’s videos, his energy level is very high. He never really talks normally. He is either frustrated, or indignant or plain angry throughout the entire length of the video! His energy clearly reflects the emotion behind his video. This way, he is able to better connect with his audience.

4 Continuous Sarcastic Commentary

Even when Carry was not recording himself and roasting people, he was extremely popular for his running sarcastic commentary. It’s one of its kind.

5 The Human Factor

After all the technical analysis, we have the human factor. And that can’t really be quantified. Like mother’s love or patriotism, the connect that Carry Minati has with his audience is unparalleled. This is an example of why having true fans matters!

How Much Does Carry Minati Earn?

So, now the big question, how much this young man earn?

As you all know, Carry Minati has over 23 Million subscribers on YouTube. According to sources, his net worth is $3.8 Million. (Source)
As per his YouTube earnings, Carry earns approximately US$ 250k /month or Rs 2 Crore/month in Indian currency. And that’s just from ads.


Carry Minati is the youngest sensation on YouTube today. It began with a school kid playing video games trying to make his friends laugh by mimicking. It was his determination and understanding of the platform and his audience that made him achieve immense success. In his own words, “the roasting and original skit, storyline element side by side is a USP” for him.


  1. What is Carry Minati Age?

    The age of Carry Minati is 21 years in 2020. He was born on June 12, 1990 in Faridabad.

  2. What is Carry Minati net worth?

    Carry Minati’s earnings are approximately Rs 2 Crore/month. Currently, his sole medium of income is through YouTube.

  3. What is Carry Minati Height?

    Carry Minati is 5 feet 5 inches tall.

  4. What is the name of Carry Minati new video?

    “The Art of Bad Words” is carry’s newest video. It has got 22,418,175 views in just 6 days.

  5. What is Carry Minati real name?

    His real name is Ajey Nagar.

  6. What is the Carry Minati Instagram followers count?

    At present, Carry Minati has over 9 Million followers on his Instagram handle.

  7. What is the Carry Minati Twitter followers count?

    Currently, Carry Minati has over 2 Million followers on Twitter.

Of the many evolutions in SEO, one of the most undervalued, perhaps under-used offerings is the Schema Markup. Despite the significance it has in boosting SEO, many website owners aren’t even aware of what Schema is. So, let us learn the concept of Schema markup and how you can use it to boost your website ranking in the SERPs.

Schema markup helps you improve your SEO efforts by helping search engines understand the meaning of content they’re pulling from your website. Moreover, it also gives you a better opportunity to reach people looking for particular information. 

Let us dig deeper to understand schema markup.

What is Schema in SEO?

Schema or is a structured data vocabulary that explains entities, relationships between entities and actions on the Internet. Technically, it offers a series of tags and properties to mark up your reviews, products, job postings, local business listings in details. By using schema, webmasters can offer rich, extensible experiences to the users.

With the aim to have a shared language (vocabulary) that allows them to get a better understanding of website content, Google, Bing, Yahoo and Yandex together developed the vocabulary.  

Now, don’t scratch your heads wondering what this structured data vocabulary is. Continue to read.

What is Schema Markup in SEO?

Schema Markup or Structured data, typically is a piece of code that you add to your website to offer an extra bit of details to the search engines about your website. Google accepts that it isn’t able to understand the content of a page and hence has to work hard to do the same. And Schema Markup is a way to help Google achieve the same.

Structured data is a standardized format for providing information about a page and classifying the page content.


For example, searching for a recipe that has structured data is eligible to appear in a detailed search result like this:


Schema markup is one of the skills you need to implement technical SEO onto your website.  

So, why do you need Schema Markup?

As said, marking up your website entities – reviews, events, products, job listings, etc., with structured data makes it understandable for search engines. This allows them to comprehend what every part of your site is about. By using structured data in, search engines no longer need to guess that a job posting is a job posting. With the metadata you provide about the event, they can comprehend it easily.

For instance, take a look at the search results for “Apple iPod Reviews” in the image below. You will observe:


All the two listings relate to Apple iPod 7 Reviews.

But, if you look at the first one, you’ll notice that there’s a lot more information being shown, in relation to Apple iPod in question.

  • There’s a rating card for the iPod (in the form of star ratings).
  • There’s information on how many votes were ‘cast’ in order to produce that rating
  • It also says who the expert critic is.
  • There’s even price information.

With this information, you could easily decide whether or not you should buy Apple iPod, without having to even click and go to the site.   

Significance of Schema Markup and Structured Data in SEO

Schema explains to the search engines what your data means. Once your website content is indexed, it is returned in search results. However, with schema markup, some of your content gets indexed and returned differently. This is because the markup tells search engines the meaning of the content.

Let’s understand it with an example: Let’s say, the word, “BrandLoom” appears on a blog. When Google or any search engines sees it, it produces a SERP entry with “BrandLoom”. But let’s assume that we put the right schema markup around the name “BrandLoom”, which tells that it is a 5-star rated digital marketing company in Gurgaon. Now, the search engine will provide results that display better information to the user who was searching for “BrandLoom”.

Helps Users Get Improved Search Results

So, when a website has schema markup in place, users get to see better search results with additional information. This helps them make a better and quick decision on which website to land. Schema Markup is a user-focused improvement, which any search engines use to offer the best search results to the user.

Helps Your Website Rank Better For All Kinds Of Structured Data (Content) allows webmasters and developers to add a lot of information to your site as structured data. However, not everything is relevant. In order to implement structured data, you must know what you should markup. Whether you have a product in an online store, or you own a restaurant or a local business providing services to the community, you need to know what you want to do and look for possibilities. No matter what you chose, schema markup helps your website rank for all kinds of content types:

  • Creative Works (including software applications, games, sculptures, conversations, etc.)
  • Articles
  • Books
  • Courses
  • Events
  • Datasets
  • Job Postings
  • FAQs Pages
  • Products
  • Reviews
  • Business and Organizations (including restaurant, local businesses)
  • How-Tos
  • Q&A Pages
  • Music
  • Recipes
  • TV & Movies
  • Speakable
  • Videos
  • Commerce
  • Podcasts

No matter what type of data you have on your website, there’s a good chance that it will have an associated and .

Therefore, when you use schema markup for your website, it will rank better than websites without markup. 

Leads to Rich Results

By now, you know that by using schema markup, you help search engines comprehend the content on your site. Plus, it gives better search results to the users. But there’s one more thing here: with schema markup, you allow search engines to do interesting things with your content.


By displaying search results in the form of “rich results”. These are the extra pieces of information presented using interactive features on a search result page. Besides showing the meta description, the search results also display additional information like reviews and ratings, location, price, date (in case of events), or extra navigations tools.

Rich Results

Here we have briefed a few existing rich results (formerly, known as rich snippets), which are most commonly being used.

1 Knowledge Graph

You might have often noticed a big block of information on the right-side of google search page while searching for a company, or an institution, or a celebrity. This block is the “knowledge graph” that shows detailed information for a particular search result. Google evaluates the related content on a given subject and fills the information in the graph.

2 Featured Snippet

Also known as the answer boxes, it highlights the answer to the query you put in Google search bar. Since the box is located on top of the organic search results, it is obvious to catch the attention of the user. Hence, having a featured snippet brings in a lot of traffic and proves your credibility on the subject. However, these do not obtain their content from structured data. Instead, they pick the content from the regular webpages to answer search queries.

Source: Google

3 Carousels (for Mobile)

Rich results on mobile are presented in the form of swipeable boxes, called carousels. You could find them while searching for items like a local restaurant, recipe, courses, movies, etc. In certain search queries, carousels also allow you to take quick actions, like booking a flight or movie ticket or booking a table at a local restaurant.

4 Sitelink Search Boxes

This search results appear immediately below the search bar on the search results. Since, it appears above the sitelink, hence the name. Google obtain the content for sitelinks from

Just like SEO, is constantly evolving. Hence, structured data even forms the basis for several new developments in the SEO sphere. The recent addition is the voice search. And the future is bound to have more such developments.

Sitelink Search Boxes
Sitelink Search Boxes

Different Types of Structured Data Formats

There are different ways by which you can add structured data to your site. These are JSON-LD, microdata, and RFDa.

1 JSON-LD (JavaScript Object Notation for Linked Data): Best Schema for SEO

It is a JavaScript-based data format that is implemented in the form of blocks of code. Since the entire schema vocabulary can be written within the <script> tag of your HTML code, it makes it easier to write and maintain structured data using JSON-JD. It is for this reason; it is the most preferred method used by site developers. While both Google and endorse JSON-LD, not all search engines have been able to adopt it quickly.


Source: Google

2 RFDa (Resource Description Framework in Attributes)

One of the earliest structured data formats, it needs to be added throughout the HTML code. Because of this reason, developers find it a bit complex. However, there have been revisions over the years to make it less complex to implement for the publishers.

3 Microdata originally promoted Microdata as an alternative to the complex RFDa notation. While microdata is used throughout the HTML code just like RFDa, it’s mainly used within the <body> tag of the HTML code in many cases.

Both RFDa and Microdata are inefficient and error-prone, making it a pain to write and maintain structured data. This is one of the main reasons why JSON-LD has been adopted very quickly.

Schema Testing Tool

So, now you are all aware of the significance of schema markup in search engine results. But, to your surprise, only 0.3% of websites are using schema tools. That means millions of websites are not yet taking advantage of this SEO tactic to stay ahead of their competitors.

Is your website one of them? To check, here are a few tools you can use:

SEO Schema Generator

Following are the schema org generator for SEO:

Validators and Test Tools

If your website is built in WordPress, you can even use Yoast SEO plugin to add schema markup to your site.

How To Use Schema Markup For SEO?

The best part about implementing schema markup on your site is that you don’t need to learn any new coding skills. To use schema markup, just follow these simple steps. Just remember, the goal here is to rank better, perform better before the users and do better in SERPs.

Generate your Schema Markup

  • Go to Google Structured Data Markup Helper. With this tool, you can code your schema markup for your site.
  • Select the type of content/data that you want to markup from the options given.
  • Paste in the page URL that you want to markup. Click “Start Tagging”.
  • Next, highlight and select the type of elements to be marked up.
  • You will be redirected to the “tag data” page.
  • You can use the list of data items and highlight other items in your article to add them to the markup list.
  • Create the HTML. Now, you will see the HTML code of your page with relevant microdata inserted in the spots that you selected.
  • Now, you can either copy and paste the Microdata into your HTML code. If not this, you can simply download the code as an HTML file. You can copy-paste this file it into your source code or CMS.
  • Click “Finish”.

If you want to find out further how your page would look like after adding the markup, you can use the Structured Data Testing Tool.

The TakeAway

To conclude, schema markup helps your audience find the information they need quickly. It also helps search engines comprehend the content on your webpages. Also, it makes your website both user-friendly and search-engine friendly.  Further, with the structured data format and Google tools, it is fairly simple to implement. In addition, rich snippets enhance the visibility and improve click-through rates of your website.

With its potential of getting ahead of millions of websites, schema markup is sure to be with us for a long time. So, why not add it to your website and reap the benefits?

Let BrandLoom help you with implementing Schema Markup on your site. For more details, contact us today.

Frequently Asked Questions

  1. What is schema in SEO?

    Schema or is a structured data vocabulary that explains entities, relationships between entities and actions on the Internet. Technically, it offers a series of tags and properties to mark up your reviews, products, job postings, local business listings in details. By using schema, webmasters can offer rich, extensible experiences to the users.

    With the aim to have a shared language (vocabulary) that allows them to get a better understanding of website content, Google, Microsoft, Yahoo and Yandex together developed the vocabulary.  

  2. What is schema in SEO in Hindi?

    स्कीमा या एक संरचित डेटा शब्दावली है जो बहूत सारे सर्च एंजिंनस जैसै गूगल, बिंग और याडेक्स ने मिलकर बनाया है। स्कीमा से सर्च engines को आपके content के बारे मैं बहूत सारी जानकारी मिलती है जिससे search engines आपके content को समझकर उसे index कर सकते है। स्कीमा से सर्च engines ऐसी जानकारी पाते हैं जिसकी ज़रूरत सामान्य users को नहीं होती है। हालाँकि schema tags से webmasters अपने content को classify करते हैं।

  3. How to use schema markup for SEO?

    There are different ways by which you can add structured data to your site for SEO. These are JSON-LD, microdata, and RFDa.

    1 JSON-LD (JavaScript Object Notation for Linked Data)
    It is a JavaScript-based data format that is implemented in the form of blocks of code. Since the entire schema vocabulary can be written within the <script> tag of your HTML code, it makes it easier to write and maintain structured data using JSON-JD. It is for this reason; it is the most preferred method used by site developers. While both Google and endorse JSON-LD, not all search engines have been able to adopt it quickly.
    2 RFDa (Resource Description Framework in Attributes)
    One of the earliest structured data formats, it needs to be added throughout the HTML code. Because of this reason, developers find it a bit complex. However, there have been revisions over the years to make it less complex to implement for the publishers.

    3 Microdata originally promoted Microdata as an alternative to the complex RFDa notation. While microdata is used throughout the HTML code just like RFDa, it’s mainly used within the <body> tag of the HTML code in many cases.

    Both RFDa and Microdata are inefficient and error-prone, making it a pain to write and maintain structured data. This is one of the main reasons why JSON-LD has been adopted very quickly.

  4. What is faq schema for SEO?

    FAQ schema for SEO allows you to compete for the frequently answered questions on Google SERP's. FAQ schema allows and provide quick answers to the frequently asked questions when asked on Google search page. With FAQ Schema SEO webmasters can target both generic and brand-related queries.

If you are reading this article, I am sure you are wondering what is Technical SEO. Well here is an analogy to help you understand it.

Would you prefer living in a home with a beautiful building but a weak foundation or architecture? Definitely NOT! Because… such a house is sure to collapse one day.

A similar concept applies to building a business website. We all know that SEO plays a crucial role in ranking your website on SERPs. It covers key factors like having quality content, strong links, keyword usage, and more. While you might be doing great in all these aspects, there are still chances your website may fail at attracting the attention of both visitors and Google.


Because you are missing on its Technical SEO!!!

It is, unfortunately, the most underrated aspect of SEO. If your website’s technical SEO is out of whack, it won’t rank. Even if you have a website with amazing content on it, it will lose all its visitors, if:

  • Your website loads slowly.
  • The website looks inappropriate on mobile screens.
  • It lacks proper navigation.
  • Some of the pages fail to load or open.
  • Your website is not secure.

And many others!

To avoid putting your website to such risks, you must master the technical side of SEO.

So, without further ado, let us take a deeper dig into:

  • What is Technical SEO?
  • Difference between Technical SEO, On-page SEO and Off-page SEO
  • Importance of Technical SEO
  • Features of Technically optimized website
  • How to do Technical Audit of your website?

What is Technical SEO?

In the simplest words, technical SEO is improving the technical aspects of any website. You can understand it as building a strong website foundation. It involves optimizing the website structure to make it crawlable and indexable for the search engines. Just like you need your house to have a strong structure (and foundation), your website needs to be well-structured to be in order.

If you think of SEO like building a house, then technical SEO is all about building a solid foundation. You can look at it as any work done to a site aside from the content itself.    ~ SEJ

For better understanding, Technical SEO can give answers to your questions like:

  • Can search engine bots find or crawl my website pages?
  • Are search engine bots able to index my web pages?
  • Is my website sending the right signals to the search engines regarding my web content?
  • Are search engine bots able to render my webpages?
  • Can bots understand the content on my site?
  • Is my website/webpage worthy of top-ranking?

So, you can consider Technical SEO as anything and everything that you can do to improve your search rankings other than content and links.

This brings us to our next section:

Other Articles on Search Engine Optimisation

Technical SEO Vs On-page SEO Vs Off-page SEO

Often marketing leaders break down search engine optimization into three different categories:

  • On-Page SEO: It involves techniques that tell that improves your website’s front end. It refers to the content that tells readers and search engines what your webpage is about. On-page SEO includes meta descriptions, keyword usage, image alt, URL naming, H1 tags and internal linking.
  • Off-Page SEO: This SEO bucket involves building links to improve your website’s visibility and credibility. Through votes of confidence (backlinks), it tells search engines how popular your website is. The greater number of backlinks your website has, the greater are its chances to get top-rankings.
  • Technical SEO: It involves improving the infrastructure of your website to tell search engines that your website is both crawlable and indexable.
on page off page technical seo and their interaction
Technical SEO Vs On-page SEO Vs Off-page SEO

Both Technical SEO and On-Page SEO are completely under your control. However, in the case of Off-Page SEO, you have to rely on third-party to host your content or link back to your site.

The image clearly shows that none of the SEO types are directly dependent on each other. This means they all have to work together to achieve a fully optimized website that deserves to be on the #1 rankings.

Why is Technical SEO Important?

As you all know, Google and other search engines look for websites that offer the best search results to the users. Hence, search engine robots crawl and evaluate pages based on certain factors.  So, the first thing that comes to achieving top SERP rankings is that Google and other search engines should be able to find, crawl, render and index your webpages.

Here’s where Technical SEO comes into play. With technical SEO techniques, you can fully optimize your website by making it fast loading, mobile responsive, secure, and free of duplicate content.

However, it’d be utterly unfair to say that you should focus on Technical SEO just to please the search engines. A well-functional website that loads faster, is mobile-responsive, secure and easy to use offers a great experience to the users also. Hence, having a website with a strong technical website is preferable to both the users and search engines.  

Technical SEO Checklist: Features that Makes a Website Technically Optimized?

As discussed in the last section, a technically optimized website helps search engines find and index it and offer a great experience to the users. Here are a few characteristics that make any website technically optimized:

1 It loads faster

Will you prefer a website that takes longer to open in your browser? Of course not. Just like you, nearly 53% of visitors leave a website if it takes longer than three seconds to load. Further, the probability of bounce rises to 32% as the page load time goes from 1 second to 3 seconds.

And why just the people, even Google likes extremely fast websites. It might crawl a website slower if it is a slow site.

We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL). This has resulted in us severely limiting the number of URLs we’ll crawl from your site.” John Mueller, Google, 2015.

So, if your website loads slow, it will go down on search as well as traffic.

2 It is easily crawlable

Google and other search engines use bots to crawl your website. They follow links to find content on your site. Hence, if you do not have an internal linking structure, it is likely that the bots won’t be able to determine the most important content on your website.

Therefore, you should implement certain methods to guide search engine robots. For instance, using the meta robots tag, you can allow the robots to crawl your page but keep them out for some reason. Also, by using robots.txt file, you can tell crawlers what your website should look like and how it works. We will discuss in detail about this in our coming section.

3 It is secure

Both users and search engines prefer secure websites that protect user data and keep it confidential. There are several ways to secure your website. For instance, implementing HTTPS is one of the crucial ways. Having an HTTPS website tells the users, and Google that it is secure and no one can intercept the data transmitted between the site and the browser.

4 It doesn’t have dead Links

What’s more annoying than a slow website? It’s landing on a page that does not exist at all. Usually, such issues are known as “404 error”. Neither users nor the search engine like such dead pages. Moreover, search engines tend to find such dead/broken links even more as they follow every link they encounter, even if it’s a hidden one. Here, you must understand one thing, though. Since building a website is a continuous process with constant upgrades, it is bound to have some broken links. However, having a lot of them is a concern when it comes to rankings.

5 It is free of duplicate content

If multiple pages on your website have the same content, it might confuse search engines. In such scenarios, it becomes difficult for search engines to decide whom to rank higher and hence, they might end up ranking all duplicate pages lower. But what causes duplicate content on your website? Certain technical issues can cause different URLs to display the same content. While duplicate content doesn’t make any difference for the users, it does for a search engine.

6 It has a sitemap

Just like you need a map for a society or a city to help find a specific location, search engines need XML sitemap to know all the pages your site has. An XML sitemap is nothing but a list of all the pages of your website. Sitemaps ensure search engines don’t miss any important page of your website.

7 It has structured data

Structured data is like a guide for the search engine; it helps them understand your website better. With structured data, you can tell Google about your business, products and services you offer, or what sort of content you have on your site. Having structured data makes your content eligible for those shiny results with stars that stand out in the search results.

While technical SEO has always been critical, with the recent Google updates it’s now more important than ever to pay close attention to your website’s technical health. Because if you don’t, you are at high risk of falling behind.

So, what’s next?

You must derive a detailed strategy, which helps you to prioritize aspects of technical SEO and implement them one by one. And for this, you should know what to focus on. Hence, you must conduct a Technical SEO Audit.

Let’s know more about it.  

What is Technical SEO Audit

As a website owner, you want to ensure that your content and website rank high in Google SERPs. Gone are the days when keyword stuffing and backlinking were the only ranking factors. Now, it’s crucial that you up your game and get your SEO approach in line with the newest advancements.

So, what is a technical SEO Audit? Simply, it is a process to check the technical aspects of the SEO of your site. Basically, it checks the technical health of a website and determines potential fixes for its improvement.  

But, how can conducting a technical SEO audit ranks a site better?

By now, you all know that search engine bots crawl the internet to find pages and websites. These bots, then, evaluate pages for certain ranking factors before they rank your website in the SERPs. Further, you can clearly sense the increasing competition and can’t ignore the reality that your competitors are keeping up with the changes too. And to stay ahead, you must remain up-to-date. Hence, it is essential that you assess your website’s health. Because if you don’t, you may end up losing traffic and high ranks to your competitors.

Also, since the search algorithms frequently change, performing audits monthly is a good practice.  Moreover, you must also conduct a full-fledged technical SEO audit every 4-5 months.

Want to learn how to do a technical seo audit of your website?

Read on.

How to Perform a Technical SEO Audit?

The audit process is as follows:

1 Begin with Crawling your Website

The first step of your Technical SEO Audit should be crawling your website. You can use various tools for this, such as SEMrush, or DeepCrawl. Such tools help you find related errors, generates detailed report and suggest fixes for common problems. You can get a downloadable report for errors like broken links, low page speed, page title issues, duplicate content, poor images, bad keywords, unlinked pages and excess redirects.

Source: SEMrush

Further, you can use Google Search Console to check your crawl budget. It tells you how many pages on your website are being crawled by Google and how frequently it is doing that. The crawl budget report will help you get an idea of how the Google bot is crawling your website.

Deep Crawl SEO Technical Tools
Deep Crawl SEO Technical Tools (Source: Deep Crawl)

We recommend auditing your website every month to keep your site clean of errors and optimized.

Technical SEO Checklist

Once you have got the report of Google bot’s activity on your website and the errors it has, it’s time to resolve them. In order to optimize your site for technical SEO, you should consider improving the following key elements of your site:

2 Check Site Structure and Navigation

Site structure explains how information on a particular website is structured, i.e. how individual web pages are linked to one another. It is one of the most important elements of Technical SEO. This is because the structure of your website influences everything else you do to optimize it. Also, a poorly structured website makes it difficult for crawlers to find all subpages. This may further lead to many crawling and indexing issues. So, if you fix this issue, it will make every other aspect Technical SEO much easier.

How to improve your site structure?

An ideal way is to use a flat, organized structure. With this, we mean your site’s pages should be linked closely to one another. For example, if you have an e-commerce website, you must divide your product pages into categories and sub-categories. This will help site managers to add new pages while maintaining the overall structure. 

Also, create an XML Sitemap for your website. It acts a roadmap of your site that leads crawlers all your important pages, thus helping them rank accordingly.

While creating an XML Sitemap, follow these guidelines:

Subsequently, you need to organize the URL of your website into a logical flow. Your URL should have the domain name followed by category and sub-category. Additionally, don’t forget to optimize your URL structure for search: Include primary keyword in your URL close to the root domain, keep it shorter up to 60 characters. 

seo website technical audit fundamentals
How to design the URL System

3 Check and Eliminate Duplicate Content

According to a study by Raven tools, nearly 29% of the sites have duplicate content. In a majority of cases, site owners do not create such content intentionally. Unintentional reasons like URL variations, scraped or copied content and versions like https:// and http:// may lead to duplicate content in a website. While duplicate content isn’t malicious or prone to Google penalty, it should be rectified if you want to rank high in SERPs.

How to fix duplicate content?

The only way to rectify duplicate content issues on your site is to specify which of the “duplicate” content is correct. If you find same content on multiple URLs, you should canonicalize it for the search engines. You can do this by:

  • Using 301 redirect: Set up a 301 redirect request from the duplicate page to the original content page. Combining multiple pages into a single page prevent them from competing with one another and create a stronger relevancy. It also increases the original’s page ability to rank.
  • Rel = canonical: When you use rel=canonical attribute, it tells search engines to treat a given page as the copy of a specified URL. You can add the rel=canonical attribute to the HTML head of all the duplicate pages, with the URL of original page.
  • Parameter handling in Google Search Console: You can set the preferred domain of your site (i.e. of and specify if you want the bots to crawl various URL parameters differently. However, this method of eliminating duplicate content works for Google only (and not other search engines like Bing).

Source: Moz

4 Check and Improve Site Speed

As you know that users abandon pages that takes more than 3 seconds to load. This bounce rate sends negative signals incrementally to search engines about your website quality. This, in turn, makes it harder for your site to rank in SERPs.  

Mobile Page Speed New Industry Benchmarks
Mobile Page Speed New Industry Benchmarks (Source: Think With Google)

Further, the bouncing users isn’t just a barrier to your site’s ranking. Page speed is also a ranking factor. So, when it comes to optimizing your site for Technical SEO, fixing a low-speed site should be your priority.

How to Improve Page Load Times

To check your website’s load speed, you can run it through tools like PageSpeed Insights. If you get a score below 90, it means you can improve site’s speed on both mobile and desktop.

To improve your site’s page load speed, you can do the following:

  • Clean up site’s code: you can combine or reduce JavaScript, CSS files, HTML and get rid off unnecessary code like line breaks.
  • Minimize plugins, scripts, and redirect chains: Do you know that 80% of your site’s speed is affected by the time spent in downloading components like scripts and stylesheets? Hence, reduce these code elements.
  • Compress images and videos: Use tools like HandBrake and Imagify to compress large files. Also, save your image files in highly compressed formats

5 Check HTTPS Content

According to Rank Ranger, almost 70% of the sites on Google #1 search listings are HTTPS. So, if your website is already using HTTPS, you must check it for common HTTPS issues to technically optimize it. You should check it for the following factors:

  • Mixed Content: Such issue arises when secure pages load unsecured content like videos and images thereby reducing the security of the page. It can also prevent the browsers from loading the unsecured content. To eliminate this issue, use the Website Auditor tool and find HTTPS page with Mixed Content Issue.
  • Links, Redirects, Canonicals: Links on your site along with the canonicals and redirects should point to the HTTPS pages. While you may have HTTP to HTTPS redirects on your site, it’s not ideal to take users through redirects. Multiple redirects can cause a problem for crawling because you’ll waste the crawl budget every time the bot hits a redirect.

6 Check for Responsiveness (Device-Friendly)

According to Statista, half of the global web traffic comes from mobile devices. And it’s only going to increase in the coming years. Also, responsiveness is a major ranking factor.

How to Improve Mobile-Friendliness?

Check your site on mobile-friendly checker tool by Google to find pages that don’t fully load on mobile. Further, introduce Accelerated Mobile Pages (AMP) to speed up pages for mobile browsing. For this, create basic AMP HTML pages or install an AMP-enabled plugin in your CMS.

The Take Away

Improving Technical SEO is an ongoing process and doesn’t end with fixing common errors. You must measure and track the impact regularly to know which technical SEO factors harm your rankings. Work and re-work on them, and you will see a positive impact on traffic and rankings over time.

And if you need any assistance regarding Technical SEO of your website, feel free to contact BrandLoom.

Frequently Asked Questions

  1. What is Technical SEO?

    In the simplest words, technical SEO is improving the technical aspects of any website. You can understand it as building a strong website foundation. It involves optimizing the website structure to make it crawlable and indexable for the search engines. Just like you need your house to have a strong structure (and foundation), your website needs to be well-structured to be in order.

    For better understanding, Technical SEO can give answers to your questions like:
    – Can search engine bots find or crawl my website pages?
    – Are search engine bots able to index my web pages?
    – Is my website sending the right signals to the search engines regarding my web content?
    – Are search engine bots able to render my webpages?
    – Can bots understand the content on my site?
    – Is my website/webpage worthy of top-ranking?
    So, you can consider Technical SEO as anything and everything that you can do to improve your search rankings other than content and links.

  2. How to Conduct a Technical SEO site audit?

    Here is how to conduct a technical SEO site Audit:
    1 Begin with Crawling your Website
    2 Check Site Structure and Navigation
    3 Check and Eliminate Duplicate Content
    4 Check and Improve Site Speed
    5 Check HTTPS Content
    6 Check for Responsiveness (Device-Friendly)

  3. How to perform a technical seo audit?

    Here is how to performs a technical SEO audit:
    1 Begin with Crawling your Website
    2 Check Site Structure and Navigation
    3 Check and Eliminate Duplicate Content
    4 Check and Improve Site Speed
    5 Check HTTPS Content
    6 Check for Responsiveness (Device-Friendly)

  4. What does technical seo mean?

    Would you prefer living in a home with a beautiful building but a weak foundation or architecture? Definitely NOT! Because… such a house is sure to collapse one day.

    A similar concept applies to build a business website. We all know that SEO plays a crucial role in ranking your website on SERPs. It covers key factors like having quality content, strong links, keyword usage, and more. While you might be doing great in all these aspects, there are still chances your website may fail at attracting the attention of both visitors and Google.


    Because you are missing on its Technical SEO!!!
    It is, unfortunately, the most underrated aspect of SEO. If your website’s technical SEO is out of whack, it won’t rank. Even if you have a website with amazing content on it, it will lose all its visitors, if:
    – Your website loads slowly.
    – The website looks inappropriate on mobile screens.
    – It lacks proper navigation.
    – Some of the pages fail to load or open.
    – Your website is not secure.
    And many others!

    To avoid putting your website to such risks, you must master the technical side of SEO.

  5. What is technical SEO audit?

    As a website owner, you want to ensure that your content and website rank high in Google SERPs. Gone are the days when keyword stuffing and backlinking were the only ranking factors. Now, it’s crucial that you up your game and get your SEO approach in line with the newest advancements.

    So, what is a technical SEO Audit? Simply, it is a process to check the technical aspects of the SEO of your site. Basically, it checks the technical health of a website and determines potential fixes for its improvement.  

I could have surfed 10 other websites in half the time this crap took to load!

Your Anonymous Website Visitor

If you’re tired of getting such slams from your visitors, probably this is because you haven’t considered your Page Experience seriously yet.

But now you will HAVE TO!

Google has finally arrived at making page experience a major ranking factor. And now the search engine giant is working on a new algorithm, the PAGE EXPERIENCE, which is expected to hit in 2021. (Source)

And it is not just limited to the page loading speed! There are multiple aspects that would combinedly change the face of SEO in the coming years.

So, want to know more about the upcoming google ranking factor?

Read on.

Why a New Google Ranking Factor

There are almost 200 Google ranking factors in its search engine algorithm. These Google ranking factors are what helps Google take action to enhance a site visitors experience.

The stats are in, and the results are undeniable. Take a look.

  • 40% of website visitors will leave your website if it takes more than three seconds to load. (Source)
  • 90% of mobile app users stop using it due to poor performance. (Source)
  • 67% of mobile visitors are likely to make a purchase if they like the user experience the website offers. (Source)
  • Customers who have a bad experience with a website are 88% less likely to return. (Source)

The above statistics make it pretty clear that user experience is what that matters the most. And Google has been hinting us every so often about how it can affect our website’s ranking.

Let us take a recap: In 2010, Google announced that it’d take into account site speed in their search rankings. Later, in 2018, it released the page speed update for mobile searches. And now, it is finally coming up with a whole new set of metrics related to responsiveness, speed, and visual stability, to help site owners measure the page experience of their users.

Let us know in detail about the Page Experience.

What is Page Experience?

Google explains page experience as, “The page experience measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers. This also helps sites evolve towards user expectations on mobile. This will contribute to business success on the web as users grow more engaged and can transact with less friction”.

In short, the purpose of this update is to ensure that websites that rank higher do not offer bad experiences to their users. You can also understand this as now only user-friendly websites will rank higher in the search rankings.

So, this brings us to our next question:

What makes Page Experience is So Important for google search ranking?

In simple words, Google will favour a brand that users like to approach. Let us take an example to understand.

Imagine there are two mobile showrooms next to each other. One of them is poorly built with cracked walls and outdated design. As you step inside the store, you see there are no signboards, no proper seating and untrained staff serving the customers in an unprofessional manner. You get annoyed and immediately step out. The next moment you see another showroom with an eye-catching façade, decorated with proper lighting and modern built. You like it and step inside the space. You further discover that the staff people are well-dressed and communicating politely with the customers. All the products are arranged properly in their order of categories. You find a proper seating arrangement and good hospitality. Which one will you prefer to visit recurrently? Obviously, the second showroom!

google landing page experience factors
Google Landing Page Experience Factors Source

The same applies to the page experience! Google prefers websites or pages that users love the most. Pages that are user-friendly, nicely designed with the faster loading speed and quick response time offer good user experience. And hence are more likely to get top rankings in the Google SERPs.

Latest Google Update 2020: What all it Covers (Google Page Experience Factors)?

This latest google algorithm update (Google’s Page Experience update) will cover aspects, like:

  • Whether the webpage loads quickly.
  • If the page/site is user-friendly.
  • The presence of intrusive ads.
  • If it runs on HTTPS.
  • Whether the content jumps around when the page loads.

Moreover, the Page Experience update will also cover aspects of several existing Search ranking factors, including the page speed update, mobile-friendly update, safe browsing penalty, HTTPS ranking boost, and intrusive interstitials penalty. Google has included all these refined metrics in its guidelines, the Core Web Vitals.

Other Articles on Search Engine Optimisation

Google’s Core Web Vitals Metrics

Web Vitals comprise real-world, user-centric metrics (as Google explains) that measure the user experience for a particular page. These metrics include: 

Google’s Core Web Vitals Metrics
Google’s Core Web Vitals Metrics Source

Largest Contentful Paint (LCP): Latest Google SEO update for you

This metric corresponds to measuring the perceived page load speed. Having a webpage that loads faster is a way of crafting a great page experience. LCP marks the point when the largest content element/biggest file (above-the-fold) has completely loaded on the user’s device. It should load in less than 2.5 seconds. To get there, site owners should ensure:

  • All the background scripts are running efficiently.
  • Using high-quality images that are compressed to load quickly.
  • Careful usage of plug-ins so that they don’t hinder the load times.

First Input Delay (FID): Second among Google Site Ranking Factors

FID is a metric to measure page responsiveness. It measures the time from when a user interacts with a page by performing any action like clicking a button, to the time when the page responds to it. Google believes this metrics to be significant for determining page. This is because the time a page takes to respond to a user-action creates the first expression on the user accordingly. Hence, latency issues play a crucial role in creating an overall bad page experience.

To fall under offering a “good user experience”, the FID of a page should be less than 100 milliseconds.

Cumulative Layout Shift (CLS): Third among Latest Google Search Update

CLS focuses on measuring visual stability and how stable the page’s layout is. Layout shifts cause great inconvenience to the users, leaving them with a poor page experience. Check out this Google clip that explains how annoying it is for users to experience layout shifts.

For good user experience, google explicitly states that websites should maintain a CLS of less than 0.1 for each of the pages.

A few things to consider:

  • All these three metrics should be used in combination to achieve a good page experience. For instance, if the LCP of a page is good enough, but if you have poor CLS and FID, it won’t aid in increasing the overall page experience of your website.
  • Google, in its announcement, also emphasizes “page experience” and not “website experience”. This means it is likely that Google will focus on a page-level basis for this algorithm. However, this doesn’t mean that your website should offer a poor page experience.

How to Determine your Website’s Core Web Vitals?

You may use several tools that Google offers to measure your current site metrics. These tools will analyse your page for the core web vitals, as well. With these tools, you can analyse your site and find areas for improvement.

How to Determine your Website’s Core Web Vitals?
How to Determine your Website’s Core Web Vitals? Page Speed Report

Follow the below-given steps:

With Google Page Speed Insights tool, you can get help if your site needs improvement. How? Google offers a complete, detailed list of factors that affect your site’s performance. Besides, it also provides you with opportunities and solutions that you can take to improve your score.

Other Landing Page Experience Tool

Other tools that you can use to determine your site’s Web Vitals include:

  • Lighthouse: You can install Lighthouse Extension for Chrome and inspect your site for the web vitals.
  • Web Vitals Chrome Extension: To help you measure LCP, CLS and FID on your site pages, Google has created a complete extension. Get the extension and download it for Chrome.
  • dev Measure Tool: Go to and analyse your web pages for Core Web Vitals data.
  • Chrome UX Report API: Website owners can use the APIs of the Chrome User Experience Report to collect the page-level analysis of Web Vitals.

Is Page Experience More Important than Other Ranking Factors?

Certainly not! Google has placed page experience next to high-quality, relevant content. It has clearly stated in its announcement that it will prioritize the web page with the best information, even if it fails to fulfil some aspects of page experience. Hence, it is clear that quality content will still be a crucial factor for higher rankings in Google search than the Page Experience. In the case of multiple pages with similar content, however, Google will consider page experience more for search rankings.  

So, what’s the take away for webmasters and marketers here?

Suppose the content on your page is relevant to your competitor and is of similar quality. Further, if that competitor has better page experience, then their page will likely outrank yours. 

So, what should you do next?

How to Optimize for Page Experience Update

The good news is that Google hasn’t yet announced the launch date of this new update. Besides, it has also promised to give six months’ notice to prepare and improve your sites before it goes live.

So, here’s how you can optimize your user experience:

Step 1: Optimize the Speed of your website

The first thing you must do to improve your user experience is to work on optimizing your page speed. The faster each of your page loads, the better user experience it creates. As suggested by Google, try to get your page load speed for both mobile and desktop in less than 3 seconds. For the best results, try to achieve the page loading speed in the 1-second range.

Step 2: Reduce 404 Errors

How annoying it is to see the prompt, “Page Not Found”, especially when you are looking for something crucial? It is obvious for the user to run away from your site and never look back again. Hence, to offer a good page experience, ensure there are no broken pages on your website. Try to redirect your older/broken links to the new/active links and eliminate the potential risks of 404 errors.

Step 3: Improve your Site’s Design

Analyse your website for usability issues and eliminate them. You can use tools like Crazy Egg to test your site. Removing the usability issues is a great way to achieve a positive user experience. It allows your users to explore your website and access the information they are looking for easily. Improve your website for responsiveness, typography, and all other aspects of its design that make it user-friendly.

Step 4: Optimize Mobile Top Stories

As a marketer, you would be aware of Mobile Top Stories! These stories are an important aspect of organic results in mobile SERP. Google uses the Top Stories section to display the best or trending stories related to a particular search phrase. These stories comprise AMP results allowing users to enjoy fast and visually rich page experience. Mobile Top Stories aim to offer the user with the best results on the first position itself.

However, with the new Page experience update, Google will eliminate the AMP as a potential factor for Top Stories. Instead, it will prioritize PAGE EXPERIENCE metrics as an important ranking factor for Top Stories. This means any page that offer a great page experience could be featured as a Top Story. However, Google will continue to support AMP and AMP linking when applicable.

The Final Take Away

It is clear that the page experience ranking factor is Google’s another move to blend SEO and UX. Over time, Google is emphasising more and more human interest. It seems like what’s best for the users is best for Google or search engines.

So, if you want to impress Google, you will have to impress your users. It’s like if everyone loves a site, Google will eventually make sure that the site ranks high (considering the Core Web Vitals).

Also, it is important to keep creating exceptional content that offers true value to the users. If that happens, Google will continue to reward your site. Simultaneously, if you work on improving your CX (customer experience), you stand great chances to reap real rewards search rankings with the algorithm update.

If you are still stuck with understanding the Page Experience update or need any professional assistance regarding optimizing your web pages for the upcoming Page Experience update, get in touch with the experts’ team at BrandLoom.

Frequently Asked Questions

  1. How many google ranking factors are there?

    An estimated 200 Google ranking factors are there in Google's search engine algorithm.

  2. Which attributes describe a good landing page experience?

    Google’s Page Experience update will cover aspects, like:
    – Whether the webpage loads quickly.
    – If the page/site is user-friendly.
    – The presence of intrusive ads.
    – If it runs on HTTPS.
    – Whether the content jumps around when the page loads.

    Moreover, the Page Experience update will also cover aspects of several existing Search ranking factors, including the page speed update, mobile-friendly update, safe browsing penalty, HTTPS ranking boost, and intrusive interstitials penalty. Google has included all these refined metrics in its guidelines, the Core Web Vitals.

  3. How to improve landing page experience for google ads?

  4. What is landing page experience?

    The page experience measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers. This also helps sites evolve towards user expectations on mobile. This will contribute to business success on the web as users grow more engaged and can transact with less friction

  5. What is the latest google update 2020?

    Google has finally arrived at making page experience a major ranking factor. And now the search engine giant is working on a new algorithm, the PAGE EXPERIENCE, which is expected to hit in 2021. (Source)

    And it is not just limited to the page loading speed! There are multiple aspects that would combinedly change the face of SEO in the coming years.

    Google explains the latest upcoming update as, “The page experience measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers. This also helps sites evolve towards user expectations on mobile. This will contribute to business success on the web as users grow more engaged and can transact with less friction”.

  6. How does google website ranking work?

    There are almost 200 Google ranking factors in its search engine algorithm. These Google ranking factors are what helps Google take action to enhance a site visitors experience.

Rags to riches story like no other, we are showcasing none other than Jack Ma, the founder of the multinational tech conglomerate, Alibaba group.

Who is Jack Ma?

When you think of e-tail in China, Alibaba is among the first names to pop-up in our mind. At the helm of it was Jack Ma, the Chinese business magnate who was its co-founder and former executive chairman of the Alibaba Group.

Jack Ma was from a middle-class family but boy, did the chap has a stroke of luck in everything he touched? An eye for opportunity propelled him to be the multi-millionaire that he is today.

Second-wealthiest man in China

Ma is now the second-wealthiest man in China, with a net worth of $42.1 billion. Another feather to his cap is the fact that he is one of the wealthiest people in the world, ranked 17th by Forbes in April 2020.

Being one of the pioneers of business in China, he is also the global ambassador for Chinese business. Forbes ranked him 21st on its “World’s Most Powerful People”. He is a familiar name listed as one of the world’s most powerful people and is a role model for many startups. Ma is also a strong proponent of the open and market-driven economy as an ideology.

He grabbed second place in the annual “World’s 50 Greatest Leaders” list by Fortune in 2017. Ma stepped down from Alibaba in September 2018. He is now involved with various educational work, philanthropy, and contributing to various environmental causes.

Meet the Alibaba owner and founder

Jack Ma is the founder of one of China’s, and the world’s biggest e-commerce giant, Alibaba. He is also a stakeholder at Alipay, an e-payment portal, which is its sister concern.

“Alibaba Group Holding Limited” or known to us simply as “Alibaba” is a Chinese multinational technology company. You must be familiar with their very popular retail wing, but they are also into Internet and technology services.

Alibaba was founded on 4th April, 1999 in Hangzhou in the Zhejiang province of China.

The company’s business ranges from consumer-to-consumer (C2C), business-to-consumer (B2C), and business-to-business (B2B) sales and services. They are all facilitated through the internet and stand as a testament of its size and reach. The company also has under its wing electronic payment services, shopping search engines and cloud computing services. Besides this, Alibaba also owns and manages various businesses around the world in multiple sectors.

If you think Alibaba is just a local Chinese website, you are far from wrong. Alibaba is worth more than Facebook, and the company processes more goods than its counterparts, eBay and Amazon, combined!

Biggest U.S. IPO in history

Let’s put this into numbers. At closing time on the day, 19 September 2014, of its initial public offering (IPO) – US$25 billion(the world’s highest in history )– Alibaba’s market value was US$231 billion. Alibaba is the biggest U.S. IPO in history.

Not surprisingly, Alibaba is one of the top 10 most valuable and the 59th biggest public company in the world according to Global 2000 list. (Source)

The story of Jack Ma

It may seem like Jack Ma inherited a huge chunk of wealth that he managed quite well. On the contrary, the man is the embodiment of many, many failures which made him persistent, and into building a strong and successful career.

Jack Ma or ‘Ma Yun'(his maiden name) was born on 10th September 1964 in Hangzhou district in China. His English sounding name comes from his childhood spent bicycling tourists in his area as he tried to study English by conversing with them. One of the foreigners whom he had ferried around, got close to him and they became pen pals. He began calling him Jack as he found his Chinese name difficult to pronounce.

Ma’s college years and afterwards is a story of tremendous struggle and let downs. Ma struggled through college and had to attempt The Chinese entrance exams(which is held every year) for three years to pass. He attended Hangzhou Teacher’s Institute and graduated with a Bachelor of Arts in English in 1988. The man did display leadership skills early, as he was the head of the student council at school.

He then went on to become a lecturer in English and International Trade at Hangzhou Dianzi University. Ma even applied to Harvard Business School ten times and got rejected every time. It does give us a clue about his interest in business but not in its academic equivalent.

Ma’s interviews always include his experience in applying to work at the KFC. Ma says “I even went to KFC when it came to my city. Twenty-four people went for the job. Twenty-three were accepted. I was the only guy …”. But dejection did not let him down.

Turn of events

The breakthrough in his career and life came in 1995. This was the event that brought whirlwind changes to his life and career.

In 1995, Jack Ma visited the US, as part of a Government undertaking project related to highways. That’s where he first heard of the Internet. This new technology wasn’t widespread in China and it was an expensive affair at that time. The first word the young man typed in was “Beer”, which yielded results from locations all over the world. But there were no results from China. While in the USA, he also tried to search for information about China and could find none. This sparked something in him.

The incident prompted him and his friend to create their first website related to China. This was just a gig but, surprisingly, 3 hours after it’s launch, he had many investors ringing him up to enquire about him.

Most people would be intimidated by a huge technology that was no-existent in their own country. But Jack Ma found his calling and leapt to the opportunity.

Following this, Ma and his friend, He Yibing(a computer teacher) opened their first office for China Pages. Ma also started his second company in April 1995.

In May of the same year, they registered their domain, in the United States. It was a great start. In three years, the company earned 5,000,000 yuan, which is approximately US$800,000.

With this success, Ma began building websites for some Chinese companies with the help of friends in the US who assisted him. Later, as the internet started taking grip in the country, Ma was the head of an information technology company from 1998 to 1999 that was established by the China International Electronic Commerce Center.

Alibaba is born

In 1999, after his stint with helping many companies get on the internet, he decided to take the path of entrepreneurship. He quit his job and went back to Hangzhou where, with the help of his team, he founded Alibaba. It was a B2B China-based marketplace site that sprouted from his apartment.

His starting capital? 500,000 yuan.

The main challenge that Jack Ma had to face with his online payment and package transfers is building trust on this new medium of purchase. The Chinese people who were used to making straight transactions through a physical store, and very new to the idea of the internet, took time to get familiar and trust transactions through the new medium.

But, there’s no question that Alibaba was a hit. By October 1999, Alibaba was winning foreign investments one after the other. It won a total of $25 million during this time. In his effort to improve the global e-commerce system, he founded four enterprises by the name of Taobao Marketplace, Alipay, Ali Mama and Lynx, all in 2003.

Alibaba’s most striking achievement to date is its $25 billion initial public offering (IPO) on the New York Stock Exchange in 2014, making it the largest initial public offering in US financial history. ( source)

Fine and luxurious Investments

Ma also knew how to make wise investments around the globe. Ma expanded to gain the ownership of Chateau Guerry in Côtes de Bourg, Château de Sours in Bordeaux, and Château Perenne in Blaye, Côtes de Bordeaux vineyards in 2016. These are some of the oldest(dating back to the 18th century) and most expensive vineyards in the famous Bourdeaux region in France. This is a reflection of the Chinese obsession with the status that comes with owning a noble French chateau. (Source)

Jack Ma steps down

At the end of his journey with his company, Ma announced in 2019 that he would step down as executive chairman of Alibaba Group Holdings. Incidentally, this was also the twentieth year for his brainchild, Alibaba. Daniel Zhang W is the current executive chairman of Alibaba.

Today, Jack Ma has retired from his high profile titles to devote his time and energy towards philanthropy.

Jack Ma’s winning points

The multimillionaire has quite the story to tell. But what led him to climb the stairs of success so swiftly and efficiently?

  • He was an inspirer. His early years of teaching had taught him how to educate and empower people. The ability to influence people translated to his work. He was very involved with his team and was a constant figure of inspiration and encouragement to them. Ma put his energy in the people who were building his business and their well being.
  • He had the willpower and the audacity to approach new technology and make it his own. He wasn’t intimidated by it, but he saw a business in it and hired the right talents who would make his dream a reality. You should remember that he conquered the digital world without even having written a single line of code in his life.

What do we know of Jack Ma’s family?

Born in a traditional and middle-class family. Jack Ma’s parents were musicians and often storytellers, in an effort to support the family. Ma has said at various interviews that he grew up in a poor household but a happy one. He married his high school sweetheart, Zhang right after their graduation from Hangzhou Normal University. She was a constant support in all his business ventures. Zhang is also involved in many charities and organizations that stand for social and environmental causes, along with Ma.

The couple has a total of three children together. Ma likes to keep his personal life very private. We only know of one of his sons, a boy who was born in 1992. His name is Ma Yuankun, and he graduated from the University of California in Berkeley. There is very little information about his other kids as of now. (Source)

What is Jack Ma’s net worth?

At the reigns of one of the biggest retail chains that made him one of the most powerful people in the world, Jack Ma’s net worth is on everyone’s mind.

In 2015, Jack Ma was worth USD 23.1 billion which made him the 33rd richest person in the world. And the last we checked, as of April 2020, Ma has a net worth amounting to $42.1 billion. This makes him the second wealthiest person in China. By this scale, he is also one of the wealthiest people in the world and has been ranked 17th by Forbes. (Source)

Jack Ma’s biographies-Yet to get a detailed account

This story of a man who transformed the business scene with digital marketing, at an age when the internet was a rare commodity, is revolutionary. Innovators like him have been at the forefront of driving the internet’s popularity and realising its full potential today. If you are curious about Jack Ma’s life and times, here are some good reads on the life and times of Jack Ma.

Title: Alibaba: The House that Jack Ma Built

Author of the book: Duncan Clark
This book takes you through a clear account of the historical development of the multi-million dollar company and how it spread its wings in the IT sector. It is a source of inspiration for entrepreneurs and starkly showcases how to take on an industry by getting the fundamental right and starting local.

Title: Jack Ma: The Biography of a Self-Made Billionaire and CEO of Alibaba Group

Author of the book: R.G. Knight
A well put biography on the life of a man who didn’t do extraordinary things but did latch onto an imminent technology in extraordinary ways. The book shows you how an average person could have the foresight to introduce a new technology and find the right audience. If you are looking for a motivational read to get started on a new business idea, this may be your kick-start book.

Title: Jack Ma: A Biography of the Alibaba Billionaire

Author of the book: Ryan Rogers
If you need a crash course on this entrepreneur/millionaire, Rogers has done an excellent job in the narration of his life. This book gives you a whirlwind ride through the achievements and stumbles in Jack Ma’s life. A lot of fine details about Jack Ma’s life and rise to fame are still missing from the public eye, and it is very much evident in the missing lines in all books written on him. We can only wait for the man himself to narrate his journey in an autobiography before long!

Jack Ma’s quotes that inspire

The millionaire is quite the cult favourite among businessmen and aspiring entrepreneurs. It’s always the simple men who do great things that inspire us. Which is why Ma’s interviews are watched by people very closely and his killer quotes often trickle into conversations.

The man who took failure all through his career and education before building Alibaba has just the verse to keep you motivated.

On failures, he says,

“You have got to keep trying, and if it doesn’t work, you always can revert back to what you were doing before.”

For aspiring leaders, he often quotes,

“A good boss is better than a good company.”

He is also one for relatable wisdom as he says,

“When people think too highly of you, you have the responsibility to calm down and be yourself.”

Awards and Recognition that came for Jack Ma

When you do such excellent and fine work as Jack Ma, awards and recognitions don’t go without brushing you. Let’s take a quick look at the awards that Jack Ma was showered with.

  • In 2004, 5 years into Alibaba, Jack Ma was honoured the title of “Top 10 Economic Personalities of the Year” by the China Central Television (CCTV), one of his first recognitions.
  • In 2005, Jack Ma was selected as a “Young Global Leader” by the World Economic Forum.
  • Come 2005, and the man is among the “25 Most Powerful Businesspersons in Asia” curated by Fortune.
  • He was the “Businessperson of the Year” by Businessweek in 2007.
  • Barron featured him as one of the 30 “World’s Best CEOs” in 2008.
  • The most significant of awards came in May 2009, when Time magazine listed Ma as one of the “world’s 100 most powerful people”. He made the same list again in 2014.
  • BusinessWeek crowns him as one of China’s “Most Powerful People”.
  • In 2010, Ma was picked by Forbes Asia as one of “Asia’s Heroes of Philanthropy” for his immense contribution to disaster relief and poverty.
  • By November 2013, Ma also got an honorary doctoral degree by the Hong Kong University of Science and Technology.
  • In 2014, Ma was ranked as the “30th most powerful person in the world”. This was in an annual ranking published by Forbes.
  • By 2017, Fortune had ranked Ma second on its “World’s 50 Greatest Leaders” list.
  • In May 2019, Ma along with 16 influential global figures, was appointed as the new advocates for sustainable development goals by UN Secretary-General Antonio Guterres. (Source)

In the news

After he stepped down as Alibaba’s Executive Chairman in September 2019 to be succeeded by CEO Daniel Zhang, the man was heavily involved in philanthropic work.

During the coronavirus pandemic, his foundation donated millions of masks and other medical supplies to the U.S., Europe, and Africa.

He said to The Times that this wasn’t the end of his work and he would now focus his time and fortune on education. The man was also heavily inspired by Bill Gates and is quoted to have said that what he learnt from Bill Gate is that, he can’t be as rich, but he can retire early. (source)

As we conclude the magical life of Jack Ma and the empire that he built, it is only right to keep this quote of his mind.
“Opportunity lies in the place where the complaints are.”

You have set up your website, and now you want to start blogging. A Keyword rank checker is your key to writing effective blogs and website content. But there are so many rank checkers and keyword ranking tools. Which one to choose? Fret not. We have you covered.

What is Keyword ranking?

Keyword ranking is one of the most crucial elements to watch in content marketing. Imagine your website sells a product, and you are writing about it. You have used certain words in your content that resonates with what the audience is searching for. These are the keywords—the gist of your content. Now, there may be a thousand sites that have the same product, so you have to choose the right keywords that will get you clicked on, in Google search.

How do we do that? We look at keyword rankings in SERPs. Keyword position or rankings shows where your site is ranked in search engine results for a keyword. This will directly impact your web traffic, lead generation and conversions.

We all know that we most probably click on the results only on the first page of Google search pages. So, our aim is to be on top of
the first page to boost the chances of our page being found. So, the higher you rank on SERPs, the better off your page will be.

Why do you need a keyword ranking tool?

You can use your intuition to find out a couple of keywords that are prominent to your site. Better yet, a keyword ranking tool
gives you accurate statistics of the search volume of each keyword. It will also tell you if you’re focusing on the right keywords for your website/product.

Good keyword tools help you with personalized keyword suggestions to enrich your content. Most often, the keywords that you assume for your content are generic and is used by everybody. So, if everybody is bidding on the same keyword, chances are a better website will score over yours.

It may not even be related to your genre of products. This is where you may need to ditch the popular keywords and find keywords that are truly relevant to your business (long-tail keywords).

For optimum traffic, it’s always best to capture and secure the coveted first top 3 positions in SERPs. For this, you will need to
know what your current position is and who has the best positions right now and do better than them.

How To Use Keyword Position Checker Tool

Most Google keyword position checker tools are very user friendly. But here’s a rough plan of how to get started on them. The steps may be slightly different for each platform, but you will get the hang of it easily.

Steps to use some of the Best keyword position Checker Tools

Step 1: In the tool, enter your URL (it may be your own or that of your competitor) on the “your domain” space provided. This is
the website whose position you would like to know.
Step 2: Select which search engine you want to check the keyword ranking. Most commonly used one is You can also target based on the country of interest.
Step 3: Enter the keywords whose positions you want to check in the “keywords” space.
Most checkers allow up to 20 keywords per check.
Step 4: Once you’re done, click “Check Position” to start the process. In a few seconds, you will get the ranking of the
website and can know it’s position in SERPs.

How Does The Search Engine Position Tool give you the numbers?

When you run the keyword through the Google keyword rank checker tool online, it scans the search engine results for your keyword or keyphrase. The result will be shown as a list. Here, if it shows “1” in the results, it means the website (your’s or competitors’) that you entered sits in first the #1on Google in the selected country and device. This is our ultimate aim. But if it says “100,” it means you are in the hundredth position in search results and needs improvement.

Let’s find out about some of the best keyword rank checker tools online in the market. Here are our top picks.

Best Website Search Engine Ranking Checker Tools

  1. DYNOMapper Keyword Ranking
  2. SEMrush keyword checker
  4. AccuRanker
  5. Ahrefs
  6. SERPWatcher
  7. SERP’s Keyword Rank checker
  8. SEOCentro Rank checker

Read on to find out why we love them!

1 DYNO Mapper Keyword Rank checker tool

dynomapper best free google rank checker
DYNO Mapper

DYNO Mapper stands out as being the only software that has a visual sitemap generator and keyword tracking tool. It creates a sitemap of your website first. Then the DYNO Mapper’s keyword tracker automatically pull keywords used in your page. It allows you to track individual keywords phrases filtered by search engine and can target based on location as well.

DYNO Mapper has the bonus of being integrated with Google Analytics. Thus, it gives information on your internal links, content inventory and lets you do accessibility testing. By this, you can find out which pages are your highest ranking ones.

This information is crucial when planning your posts for the future. You can also depend on this data to tweak and edit existing content for higher rankings. If you are thinking of redesigning your site, a look at this data will be a game-changer.

Dyno mapper lets you keep a close eye on your competitor’s performance. This is important for you to keep up with current trends and ride over the competition. DYNO Mapper sends you notifications regularly on your site’s performance. The information includes sitemap comments, weekly or monthly content monitoring and daily keyword ranking.

Pros of Dyno mapper

  • Daily tracking capability
  • Ranking is available by device and location.
  • Can look into search volume and CPC
  • Weekly notifications and Rankings Graph

Cons of Dyno mapper

  • Customer service is a bit of a lag

2 SEMrush: Google Keyword Rank Checker Online

semrush free seo keyword ranking report

One cannot talk about keywords and SERPs position without a mention of SEMrush and its google keyword ranking tool. This software has been hailed as one of the top SEO keyword ranking tools currently available. It is a favourite among the SEO community because of its highly sophisticated options and accurate results. To check for keywords and your ranking for each of them, simply enter your website URL or the URL of a blog post that you have in mind. It will show you for which keywords you are ranking for right now.

The software supports both Google and Bing search. For Google, you can select Google Search based on your target geography also. It has search engine position tracking and keyword research with longtail keyword capability. The Keyword Magic Tool for keyword ideas and SEO writing assistance is a great help when blogging frequently. SEMrush is an easy to use professional software which may be a bit intimidating at first with a densely populated dashboard and many tools.

It offers you bonus capabilities like advertising research to know ad budgets and specific keywords. You can also do competitor research and traffic analytics on it.

Pros of SEMrush

  • Competitive organic research with competition website ranking, insight on what keywords they bid on and what display ads they use.
  • Prompts for related terms to a specific keyword.
  • You also get its estimated volume, historical trend of the volume and “difficulty” scores.

Cons of SEMrush

  • Keyword and traffic volume accuracy is a bit off.
  • Too many tools, but too little explanation of its capabilities.

3 SEO Profiler: Search Engine Rank Tracker

SEO Profiler seo keyword rank tracker
SEO Profiler

SEO Profiler is yet another popular and powerful keyword research tool. It is marked by an incredibly easy to use interface. It also integrates Google Analytics to make a more effective profile of your website.

SEO Profiler is best to keep a tab on your competitors and their keywords. This way, you can use them in your content to score better. The next best thing is that you get notified about keyword opportunities. It shows potential keywords that have not yet ranked 1, but can do so, if used well. This gives you an added edge over your competition. Since you were the one to assist the keyword in rising to popularity, you will have an added advantage in your site’s ranking and traffic.

Pros of SEO Profiler

  • Google, Yahoo and Bing Ranking Checks
  • Mobile Ranking Checks
  • Keyword Ranking Monitor with worldwide and city rank checking capability
  • Competitor Monitoring

Cons of SEO Profiler

  • No free trial

4 AccuRanker Google Ranking Tool

Accuranker keyword position tracker

The next best contender for keyword checker tools is the AccuRanker. It is a fool-proof paid keyword position checker. Unlike SEMrush, this one has a more intuitive and cleaner dashboard. It’s easy to get started on. Here, you can search for your keywords ranking on Google search and as well as Bing search and Yandex. AccuRanker is one of the few Yandex keyword monitoring tools and is very popular.

Accucheck allows for checking keyword position based on your target country or city. This is very important for businesses who are targeting a particular geographical location. You can even set more than one location on this software. The results here are fast and very accurate. The result page is also clear and brief in its data. This one is especially great for digital agencies because they show a preview of the result which you can screenshot and used to show the ranking to the clients.

You can start Accucheck by using their 14-day free trial. If you like it, choose from various plans based on the number of keywords you want to track.

Pros of AccuRanker

  • An intuitive dashboard that’s easy to navigate.
  • It is the most accurate rank tracker.
  • It gives the highest quality data for its low price.

Cons of AccuRanker

  • Even small batches of keywords can take time to process.

5 Ahrefs: Keyword Search Ranking Tool

Ahref seo keyword rank checker tool

Ahrefs is another top dog in the SEO tools race. It is actually a pretty cool software with some great keyword ranking tools. The software has a lot of features. The best part is it automatically detects what keywords your page is currently ranking for. You can even specify ranking based on the country of your choice. Ahrefs lets you tracking the rank of your website as well as your competitor’s website. You can get a sneak at what external links your competition have and get to know their top pages and IPs.

Ahrefs is also well known for their excellent customer service. Keyword checkers can sometimes have effective tools, but you may not know how to use them. So good customer service is always appreciated.

What about the other great features? Ahrefs analyzes your site regularly and sends localized reports. Location is more important than you think. Many people don’t know that you’ll probably rank better in your country than worldwide. It also features alerts for backlinks, mentions, and new keywords. You have a site explorer to see search traffic, a keyword explorer for best results and a site audit for finding SEO issues.

Pros of Ahrefs

  • It has a clean design and is user friendly.
  • Shows you if you made it to ‘featured snippet’ or ‘rank ‘0″‘
  • You can add as many domains as you like.

Cons of Ahrefs

  • Inability to see the ranking evolution in the overview.
  • Expensive as there are no plans with less than 1000 keywords available.

6 SERP’s Google Rank Tracker

Authority Labs google search rank checker
Authority Labs google search rank checker

If you aren’t keen on putting money into rank checking, SERPs is a good and free Keyword rank checker tool. It not only shows the search engine position, but you can also know the CPC and search volume data for any keyword or phrase. You can also narrow down the keyword rank area by selecting the search engine location & also desktop or mobile device option of your choice. This tool can be used for checking one or multiple keyword ranking.

Pros of SERP’s Keyword Rank checker

  • It has a keyword generator and suggestions.
  • It shows keyword performance, market analysis and gives a keyword report.
  • Competitor keyword analysis capability.

Cons of SERP’s Keyword Rank checker

  • Low accuracy on keyword rankings.

7 GeoRanker: Best Website Search Ranking Tool

keyword tracking software Georanker

It is one of the best keyword research tools for local businesses. As the name suggests, it is a completely local keyword ranking tool and may not have so much feasibility on the international realm.

It supports Yahoo, Bing and Google. You can also track your keyword ranking according to devices as well as for videos and images. The tool also provides backlink suggestions and reviews on the keywords that you are targeting.

Pros of GeoRanker

  • Localised keyword ranking capability
  • Supports Google, Yahoo and Bing

Cons of GeoRanker

  • History of fraudulent activity but is now given the all-clear.

8 SERPWatcher: Search Engine keyword Ranking Software

SERPWATCHER google seo ranking checker

SERPWatcher by Mangools is another super cool keyword rank checker tool. It offers a relatively easy to use dashboard and lets you track keyword position for any domain. What’s more? You can track keyword ranking based on geographic location & devices(desktop and mobile) separately. All you have to do is insert the keywords, enter the ‘tracked domain,’ i.e., which domain you want to search for the keyword ranking. In the advanced options, you can pick the location and device preferences. Their paid plan lets you track more number of keywords. It’s not a hefty price to pay for the keyword tool that is easy to use and accurate.

Pros of SERPWatcher

  • Ergonomic design due to its limited features.
  • High discounts if you sign up for a yearly plan.

Cons of SERPWatcher

  • No featured snippet view.
  • No free trial available.

9 Moz Rank Tracker for Keyword Rank Monitoring

Moz search rank tracking software

Moz Rank Tracker comes from Moz, a leading SEO firm in the world. It has the advantage of having a very potent rank tracking tool. It can be used to track keywords on search engines like Google, Yahoo and Bing. Moz provides various reports on your site’s performance. As with many other keyword ranking tools, you can also find your rankings based global, countrywise and even at a local scale.

The most Moz rank tracker lets you compare ranks for different platforms(mobile or desktop). It gives you a heads up about issues on your site that can be detrimental to crawlers indexing your page.

Pros of Moz keyword ranker
– Compare results with competitors
– Prompts link building opportunities

Cons of Moz keyword ranker
– Very restrictive keyword ranking option
– Too many options in the interface making it difficult to remember which one to use.

10 Wincher Keyword Position Tracker

wincher search engine positioning software
Wincher Search Engine Positioning Software

Winter is another keyword ranking tool that is a favourite among the SEO folks. It allows you to monitor multiple keywords as well as domains. You can compare your website performance with that of your competition. It gives you an extra edge because if at any point the competitor ranks above you, they will send you a notification. This helps you to precisely analyse where you went wrong and what you should be implementing to improve your rank.

Another very useful part of Wincher is the Wincher plugin which can be used along with your content management system. If you are using WordPress or similar softwares, the plugin makes certain functions easy to access

If you are a Digital Marketing firm and have to present keyword research data to your client, Wincher has the option to give you analytic reports that can be obtained on a daily, weekly or monthly basis.

Pros of Wincher
– Notifies if your competitor outranks you.
– Wincher plugin makes content writing easier.

Cons of Wincher
– It only allows keyword ranking for Google

11 Advanced Web Ranking Keyword Position Tool

advanced best rank tracking software
Advanced best rank tracking software

The main advantage of this keyword ranking tool is the unlimited number of websites that you can track. This is unlike other tools where you have to choose a set number of competitors to monitor and let go of the rest.

Advanced web ranking is both available on desktop as well as a cloud-based tool. The tool also allows an automatic updation of reports which means if you have a report of your website performance, you can schedule it to be updated so that you don’t have to manually fill in the data. This is very convenient when you are presenting a business pitch/ updating your client on your digital marketing endeavours.

Pros of Advanced web ranking
– Can keep an eye on an unlimited number of sites
– Schedule the updation of website tracking reports
– Four different packages available

Cons of Advanced web ranking
– Not free

13.Woorank: One of the Best Rank Checker Tool

Woorank search engine ranking software
Woorank search engine ranking software

Woorank has a very clean dashboard which gives detailed technical information about your site. You can go to the review option to see your site’s ranking. You will also get feedback on your site performance and pointers on where you need to improve. It allows you to review your site ranking many times so that you can see how your changes have affected the ranking.

You can also monitor competitor URL and keywords that they are using. Woorank is great for writing content. It gives suggestions about the keywords to be used and also reminds you of the keywords you have been using that are now missing from your content. Apart from prompts, you can also manually add keywords to the tool to check its rank.

Pros of Woorank
– In-depth SEO analysis of the website
– Targeted keyword tracking according to geo-location
– Ability to track rank changes over time

Cons of Woorank
– Not free
– It only has a pro plan limited to one project or a premium plan at a hefty price difference.

14. Similarweb Page RankKeyword Tool

SimilarWeb ranking check software
SimilarWeb ranking check software

More than being a Keyword ranking tool, this one can give insights on your website traffic. Once you enter your URL, the tool will generate a report of your website based on your global and category wise ranking. The website has a colourful interface using graphs to represent the number of site visits you have got. This can be monitored from a week’s data to the last 6 months.

Similarweb gives information on the traffic and where it is coming from, which will let you use your keyword more efficiently. It is a great tool to keep competition at check. You can add competitors you want to keep an eye on and it will even suggest to you which other competitors you should be watching for better rankings. That’s one hell of a tool, isn’t it?

Pros of SimilarWeb
– Discover new competitors that you haven’t thought of
– Know exactly where your traffic is coming from

Cons of SimilarWeb
– A basic account cause $99 per month

15 Traffic Travis Google Rank Checker

Traffic Travis google ranking software
Traffic Travis google ranking software

This is a free desktop tool that you can use to keep track of your keywords and find their rankings. It has the ability to rank on the basis of location too. You can enter a URL, and get the ranking for the page and know the backlinks that are being used. It also has capabilities for you to research keywords and analyse your competitors’ performance.

A useful feature of this one is that, it gives you warnings if any of your pages are down in ranking or not ranking as well. One can say that Traffic Travis is an excellent SEO management software too, since it analysis your website automatically from time to time.

Pros of Traffic Travis
– The free version allows 500 keywords and 5 projects
– Loaded with features

Cons of Traffic Travis
– Cannot be used by Mac users

16 Cocolyze One of the Best Page Rank Checker

Cocolyze serps keyword rank checker
Cocolyze serps keyword rank checker

Cocolyze is a real performer among SEO tools. You can start with the home page by simply entering the keyword you want to find the ranking of. Once the initial setup is done, you will get a full overview of the position of the keyword in search engine rankings. It can also compare your website with that of competitors in ranking is also analysis all the SEO actions that have been taken on your page. It further gives you detailed advice on what is impacting your rankings. Cocolyze suggests how to use your keywords and SEO for better rankings. It is known for its simplicity, peculiarly useful tools and clarity of data.

Pros of Cocolyze
– Fast and reliable results
– Gives daily tracking of competitors page rankings
– It has an SEO value indicator which tells you why a keyword is more important than the other, even if it may be ranked lower.

Cons of Cocolyze
– Not free


By using these tools, you can easily track and know your keyword ranking in SERPs. This gives you an insight on how to target your audience better and meet objectives. Once you are armed with the right keywords and key phrases, you can start blogging. Here are some tips to keep your website performing well in the long run.

  • Regularly publish good quality and useful content.
  • Always do keyword research before you start writing.
  • Find and build high-quality backlinks.
  • Regular SEO audits on your website is essential.

It only takes a couple of minutes to search for keywords on the above tools. But the advantages they bring are too many. The trick is to think like the user or your potential clients. What would they be typing into Google? How do they get to your brand? What are they curious about? With keyword research and proper SEO, you can positively grab the front row seats in SERPs for the niche keywords that define your brand. Catering to a niche audience and using longtail keywords and keyphrases is the key to higher conversions.

Frequently Asked Questions

  1. How to check website keyword ranking?

    In order to check website keyword rankings please follow the below steps:
    1. Choose your keyword ranking tool and open it.
    2. In the keyword ranking tool, enter the URL that you want to check. It can be that of your website or your competitors’.
    3. Next, select the search engine on which you want to check the keyword ranking. Most ranking tools allow Google and Yahoo search engines. Some even let you specify the location you would like to target.
    4. Now, enter the keywords you are focusing on and click on “Check Position” to get the ranking of the website.

  2. How to find search engine ranking for keywords?

    You can use any search engine ranking tools given above to find the ranking of keywords. Simply enter the keywords (most ranking tools allow you to enter more than one keywords at a time) and the website whose ranking you need to know. You will get the results instantly.

    The ranking of ‘1’ shows that your website is ranking first in the search engine results page(SERPs) for that keyword. Make sure that the ranking tool is compatible with the search engine that you want to check the keywords on.

  3. How to track keyword ranking?

    You can search for the ranking of specific keywords for a particular website on the keyword ranking tools. The website that comes up as position ‘1’ is the top ranking site.

    Keyword ranker tools like Ahrefs lets you enter your keywords and your competitors' URLs after which they will regularly send you updates and tracking data so that you can look at the trend of your ranking for keywords as compared to your main competitors.

  4. How to check website ranking on google?

    It’s easy to check your page ranking on Google. Google Search console gives a descriptive idea of how your website is ranking for your specific keywords.
    1.Log in to your Google Search Console.
    2.Click on the name of your website if it has been loaded earlier. Or else, add your website’s URL by using the ‘Add Site’ option.
    3.Now find the ‘Search Traffic’ button on the in the sidebar on the left and then go to ’Search Analytics’.
    4.Here you will find impressions, clicks, CTR and your ranking for specific keywords of your choice.

  5. How to check keyword ranking online?

    If you are an amateur in SEO and website monitoring, you can start by checking your keyword ranking online to get a feel of it. You can check your keyword ranking by inputting your particular keywords and website URL to a keyword ranking tool. The easiest tools to use are AccuRanker and SERP’s Keyword Rank checker.

    But we definitely recommend getting on board an authentic and trusted keyword ranking tool for accurate results and watching the trend.

  6. Which are the best free keyword rank checker?

    DYNOMapper Keyword Ranking is the best keyword rank checker followed closely by SEO profiler.

    DYNO Mapper come with the advantage of being integrated with Google Analytics. This means you get information on your internal links, content inventory and can perform accessibility testing. Therefore you can find out which pages are your highest ranking ones and tweak your content accordingly.

    SEO Profiler is also a great platform to watch your competitors and their keywords to gain an edge over them.

  7. Which are the best free keyword ranking tool?

    Google Search Console is the best free keyword ranking tools available if you want to check your own sites search position.

Canonical URL and canonical tag are the elements that help define the most important page among similar or near-duplicate pages on a website. The word canonical has its origin in the Bible. Canonical means secular rules and laws, and a standard for judgement in the theological sense. It was later used to tag the work of a writer which has been accepted as authentic. This makes sense in our context. In SEO, canonical tags help search engines understand the original page from among the duplicate pages of the same.

What is canonical tag?

The canonical tag is a piece of HTML code that is embedded in all similar, duplicate, near-duplicate webpages to point to the main or most important page among them.

What does it do? If your website has the same or similar content under different URLs, canonical tags help specify which of them is the important one. The pages will be indexed accordingly. The canonical tag is relevant for duplicate or similar content, and it points out the preferred content among them.

A canonical tag can be found in the HTML header of a webpage. It conveys to the search engines that there is a more important version of the page. The canonical tag is usually seen as rel=” canonical”.

What is canonical URL?

Canonical URL is the URL of the most important page among the many similar or duplicate pages. A canonical URL is inserted into all the similar pages’ HTML code via canonical tags to tell the search engine about its importance.

To understand better here’s a canonical URL example. Let us imagine that there is the main URL

A canonical tag example is given below. In its similar pages, will have a line of canonical tag HTML code as
<link rel=”canonical” href=”” />

This tells the search engine that the above link has more priority and weightage over the page that it is crawling now.

Why do we need canonical tags? Search engines are always crawling websites to find information that helps them rank pages and content. But if the search crawler is faced with two pages having the same content, it is at a dilemma. This causes the two pages to destroy each other’s rank, thereby resulting in an overall drop in ranking. It causes neither of the pages’ SEO content to be ranked.

Origin of Canonical tags

The canonical tag was set up in 2009 by Google, Microsoft Bing and Yahoo. By using canonical tags on similar pages, you can tell Google that the page pointed to has the original content and to give it more credit and SEO benefits.

What is the difference between canonical URL and tag?

A canonical URL is the URL of a page that Google finds to be the most representative of the information compared to duplicate pages on the site.

Canonical tags, on the other hand, is the HTML code that tells google that the canonical URL is, of course, the most critical page in the set of duplicates.

Why does a website need canonical tags?

When websites gain size, there are chances of having duplicates or near-duplicates pages of each other. Since this leaves the search engine in a fix about which of these URLs to rank and send the traffic to, you can select a preferred URL, called canonical URL.
Also, Google hates duplicate content. It makes it harder for it to know:

  • Which version of a set of pages to index
  • Which version has to be rank for relevant queries.
  • to consolidate “link equity” to one page or split them between multiple pages.

It affects your “crawl budget” too. Google will spend too much time crawling multiple versions of the same page when it could be discovering important content on your site.

Canonical URL and tags are not mandatory. Duplicate content on a website doesn’t always earn you a penalty. But if it is a spam or just in place to manipulate rank, Google will flag it. But many similar pages can bring down the overall rank for your page as the search engine doesn’t know which one to consider as a priority.

Why do websites have duplicate content?

So where is all this duplicate pages coming from? You may think that you haven’t created any duplicate pages, so why worry about it?

To the human eye, a page is one with some kind of content, and another page will have different content, that’s all. But for search engines, every unique URL is considered as a separate page.

For example, you may find your site as
But the crawlers may have reached your page through all of these ways:


For us, it’s all a single page. But the search crawler sees them as multiple pages on your site. Even the smallest variations in the URL are counted as another page itself.

There are some legitimate reasons for duplicate page creation, especially for system-generated URLs. Let’s find out what they are:

  • Multiple URLs –eCommerce sites can have them from URLs created for filter options like price, colour, rating, etc.
  • Session ID URLs – These are automatically generated by the system. Also tracking URLs, breadcrumb links and printer-friendly versions are also system generated.
  • HTTP, HTTPS & WWW – Did you know that, and are distinct pages to the search engine? They are and are crawled separately.
  • Mobile URL – Similarly, a special URL (like in the mobile version of your page is also a duplicate page.
  • Country URL – If you use multiple country-specific URLs, usually the content is very similar everywhere. This is also a similar page for the search engine.

The canonical tag here becomes very important to maintain your search ranking and to not sabotage it by crawling all the supplicates and losing steam on the main page.

What are the rules to add canonical tags?

Canonical tags are embedded in the HTML code, so they have to be done correctly. Here’s how:
• Use absolute and full canonical URLs. This has to include the full domain.
• Keep your text consistent. Choose whether you use a slash or just no slash at the end of the URL throughout.
• Cases matter: Don’t mix upper and lower cases. Use them consistently.
• Specify how Google has to handle parameters by Using Google Webmaster Tools or GSC.
• If you are using character codes, use them consistently. If not, don’t use them at all.

What is an example of canonical tag syntax?

Canonical tags are very simple to insert into the HTML code. Inputting the tag
<link rel=”canonical” href=”” />
in your pages will canonicalise them.
You can also include them in the HTTP headers. This will look like:
<>; rel=” canonical”

Know about some of the canonical tag generators

There are a couple of tools available online that helps you generate and insert the right canonical URL tag in every page of your website. They help to insert the correct canonical in your page that is automatically generated for each URL.

1. Google Tag Manager

This tool helps you develop and insert canonical tags and its variables in your pages.

2. Rel Canonical URL Code Tool

Rel Canonical URL Code Tool is another tool that helps in generating a rel=canonical URL code. This can be added into your HTML head and thereby lets search engines know the location of the original webpage.

Do you know some canonical URL checker?

There are also tools available for beginners to check if their canonical tags are correct.

Canonical URL Checker

Canonical URL Checker By is one. You can check a specific page for canonical URLs here.

Canonical Tag Checker

Canonical Tag Checker is also a great tool if you want to check multiple URLs. You can enter each URL separated by commas and check to see if your canonical tags are visible in all the pages where you’ve added them.

How to detect a canonical URL?

A canonical URL is visible in the source of a webpage. You can search for rel= “canonical” on the HTML code of your page to find them. Since it’s only visible on the page code, only search engines can see it and not users who are browsing.

What’s the difference between canonical tags and 301 redirects?

A canonical tag is visible only for search engines and not users. This allows users to remain on the URL. A 301, on the other hand, will redirect users and search engines as well. If you want the URLs to be accessible to users(of course, you do), then canonical tags must be used. In other cases, you can always redirect.
Also, redirected URL can’t be stored in your analytics, but canonicalised URL will be tracked.

When do search engines ignore the canonical tags?

Here we have listed some of the cases when search engines will override the canonical tags added:

Different content on canonical and canonicalised URL

If the content on the canonical URL and the canonicalised URL is different, Google will ignore the canonical tags.

Missing canonical tag

All pages on your site including the canonical page must have a canonical tag to prevent possible duplication.

Wrong canonicalised URL

If the canonical URL is not very similar to the canonicalised one, chances are Google will ignore it.

Multiple canonical tags

If there are multiple canonical tags on the same page and they are different, Google will ignore them both.

Canonical loop

A page canonicalised to a page that canonicalises back will be ignored by Google.

Unlinked canonical pages

Most canonical URLs are linked internally at least once as they are an important part of the site. If the canonical URL is not linked directly, chances are the canonical URL is wrong.

Redirecting canonical URL

If the canonical URL input redirects to another URL, then it is not a true canonical URL. These are often ignored by Google.

Broken canonical URL

Using an invalid canonical URL as expected will be ignored by Google but it will surely bring down the crawling efficiency.

Empty canonical tag

If the canonical tag does not include a URL, Google will ignore it.

How do you find your canonicalised pages?

To see the list of all pages with URLs similar to but different from the canonical URL specified in the canonical tag, go to Indexation > Canonicalized pages.
Here you will see a list of all your canonicalised pages along with their location and the canonical URL.

Pages without a canonical tag

To find pages without a canonical tag, you can go to Validation > Pages without Canonical Tag
Here you will see, an overall view of all your pages that are missing a canonical tag. It is best to add canonical tags to all your pages.

Unlinked canonical pages

There may be unlinked canonical pages in your website. You can find them at Validation > Unlinked Canonical Pages
DeepCrawl will follow any canonical URL. In case of any of these links being broken, then you can find them in the other error reports.

What is the best way to do Canonical tag?

Duplicate content is a bit hard to crack. You can browse the following tips to do canonical tag right.
Self-referential Canonical tags are good.
There is a common point of confusion about whether self sites have to be canonicalised. Yes. If your URLs are A, B, C that are duplicates of each other and A is the important page, you can put the tag pointing to A with the A URL.

Canonicalise your homepage

This is a pro-active step. Your homepage gets a lot of traffic, and you may have many duplicates. Many people may also link to your homepage. So to keep off trouble, remember to put a canonical tag on your homepage HTML code to establish authority.

Check your canonical tags

Bad code often causes a site to have a different canonical tag on every version of the URL. This completely beats the point of the canonical tag. Do spot checks often to make sure that the correct URLs are in place. These are especially needed for e-commerce and CMS-driven sites.

Don’t confuse the search engine

If you cause confusion in your canonical tags, search engines may avoid the canonical tag or interpret it wrong. This means, you shouldn’t canonicalise in a cascade. For example, don’t canonicalise page A to page B and then canonicalise page B to page A. It doesn’t make sense. Similarly don’t mix canonicalisation with 301-page redirects.

Canonicalizing near-duplicates

Canonicalization is usually done for very similar or duplicate pages with slight variation in content. But it is also possible to use the canonical tag on near-duplicates i.e., pages that have very similar content. But this is choppy waters, and one must be cautious while doing this. It’s generally okay to use canonical tags for very similar pages. These may be product page with a different currency, location, or changes in some small product attribute. You must know that non-canonical versions of a page are not eligible for ranking. That is, if the pages are too different, search engines may ignore the tag and crawl it anyway.

Canonicalize cross-domain duplicates

If you run different sites, you can use the canonical tag across all domains. For example, if you are a blogger who owns different sites, your same piece may be published across different sites. Here you can use the canonical tag to focus your ranking power on just one site, possibly the one that has a tighter SEO strategy. But in this case, by canonicalisation, the canonicalised sites are not ranked. Make sure this is okay with the purpose of your other websites.


It is understandable that most websites have duplicate pages. It doesn’t make sense for Google to crawl each of them and be stuck on which one to rank and where to direct traffic. Canonical tag SEO help bypass this problem easily and have search crawlers spend most of its time on the more relevant page among them. This is very important for ranking. Although Google rarely penalises for duplicate content, when search engines index all of your duplicate pages, it affects the relevancy of your page, and thereby affect how your pages rank. Thus canonicals help keep your page rank up and therefore gives you more traffic and ultimately helps to keep up your revenue.
If you haven’t canonicalised your site, have a look at the duplicate pages and decide on the right strategy to implement it.

What better time to dive into some juicy details about Flipkart, one of the biggest online platforms in India, than now. As you wrap up at home with a cup of coffee for a good read, here’s a tale of ambition, success, turbulence and the downhill ride of this giant. The Flipkart story and everything about their growth journey are right here.

Flipkart Story

Flipkart or more appropriately Flipkart Private Limited, is one of India’s leading e-commerce big boys. It’s the online shopping app we have used, loved and are still proud patrons of. It is the brainchild of Sachin Bansal and Binny Bansal. The duo were graduates of IIT Delhi. They started their venture in 2007 after resigning from Amazon.

With a bare minimum investment of Rs 4,00,000, they began their e-commerce store from their home in Bengaluru. Their story reminds us a bit of Steve Jobs and his initial days building Apple from his garage.

Initial days

Flipkart started initially by getting into the sale of books online. As the site picked up, it expanded to a number of product categories. This included consumer electronics, fashion, home essentials, groceries, and even lifestyle products.

The e-commerce platform stands out in being a tough competition to Amazon, the global e-commerce giant. Many companies have been swept under the rugs by such international players, but Flipkart stuck on.

A good share of Flipkart’s sale comes from the apparel category. It had expanded its wings in this category by acquiring Myntra and For a long time, Flipkart was also at par with Amazon in the sale of electronics and mobile phones.

Get to know the Flipkart Founder

The duo Sachin Bansal and Binny Bansal founded Flipkart as young graduates. Although they are not related, they made the perfect team. It was Sachin Bansal who put forth big and bold decisions. Binny Bansal was the thoughtful and practical head of the company.

Sachin Bansal’s career with Flipkart spanned 11 years. He held the position of Chief Executive Officer and Executive Chairman. Bansal exited his association with the company in 2018. This was the time when the Walmart deal was through.

Binny Bansal served as Chief Operating Officer of Flipkart till 2016. He further served as Chief Executive Officer. In 2017, he became the Group CEO. The man later resigned in November 2018 due to personal misconduct allegations against him.

They had been known as the duo that made entrepreneurship cool. They had risen to fame after building the company that generated a revenue of $7.6 billion. But as the years passed, their relationship deteriorated.

Flipkart’s subsidiaries

Besides being an online shopping platform, Flipkart also has a number of subsidiary brands. They include the fashion icons, Myntra and Ekart, Jeeves, and 2GUD are also part of the Flipkart giant.

Payment Apps that made a hit

In 2016, Flipkart acquired FxMart and released PhonePe. It is the payments service we are all too familiar with. PhonePe is a UPI-based payments app. It also supports billing, recharges, ecommerce and other online services.

Hybrid experience stores by Flipkart

After the acquisitions by Walmart, Flipkart had also turned to a hybrid or sales model. This initiated FurniSure. It was an experience store for customers to touch and feel the furniture before making their purchase.

Flipkart also runs its fresh, locally-produced food retail business called the FarmerMart. It also sells groceries online through Flipkart SuperMart. The service is available in selected cities.

What is the Flipkart business model?

The Flipkart story, with all its twists and turns is an inspiration to all young entrepreneurs. It is positively one of India’s most celebrated startup success stories. The platform has over 160 million users. Its product range crosses 150 million products, stretched across 80 and counting categories.

How does the Flipkart economy function?

Flipkart operates in two main ways. It charges commissions from sellers, and it also sells products under its own private labels.

The company changed the Indian shopping scene with the B2C (business to consumer) model. Initially, it used a direct-to-consumer sales model with books and a few other products. But in time, they turned to a marketplace model with surging popularity. Here, it connects sellers and buyers, thus expanding its catalogue of products.

Selling books to literally selling everything

The company, today, sell literally, everything. Smartphones, clothing, everyday essentials, ACs, refrigerators, you name it, they will get them home.

The platform plays middleman, and the seller or buyer don’t have to know each other. The seller’s products are displayed on the platform. The buyers can select their pick, and Flipkart will get it to you. It charges a varying percentage of commission fee from the seller for the transaction.

The company’s revenue though has seen a few ups and downs through the years.

“The Big Billion Day” sale

One of the biggest drivers of Flipkart’s annual revenue has been its “The Big Billion Day”. This hyper sale brings huge customer footfall with unparalleled discounts on products. “The Big Billion Day” also strategically happens on days leading to a major festival. This brings in even more people to the shopping scene.

Flipkart’s other sources of revenue

Flipkart also makes its income from a variety of sources as well. These include:

  • Convenience Charge: The fee you pay for faster delivery is a huge revenue earner.
  • Logistics: E-Kart is Flipkart’s logistics arm. It facilitates fast and trusted order delivery from sellers to buyers. The seller pays the fee for the same. The fee charged depends on the geographical location of both buyer and seller.
  • Advertisement: This is another revenue machine for Flipkart. Prime real estate always has takers for advertising. What better place to get your ads to the Indian crowd than their favourite online platform! Advertising space on the Flipkart website can be used by companies(at a very dear price, of course). This is a huge platform for companies to get to millions of customers visiting Flipkart on the daily. So, it’s worth every penny.
  • Media Buying: You have seen them. Flipkart’s brand familiarity makes it a trustworthy source for brand endorsement. You can see Flipkart released ads for particular brands in newspapers, radios, televisions, etc. Thus Flipkart earns additional from the brands that it advertises for.

What is Kalyan Krishnamurthy’s role in the story?

Current Flipkart CEO, Kalyan Krishnamurthy is a familiar name when talking about Flipkart in the recent past. He had quite the journey from being the Financial Head to CEO in a perplexing turn of events.

Krishnamurthy’s stints with Flipkart

Mr.Krishnamurthy started on Flipkart in 2013 and his first position was as interim sales chief and finance head. In 2014, Sachin Bansal and Krishnamurthy fell out of favour with each other. This led to the latter leaving the firm for a brief period. He was back at Flipkart in 2016 for his 2nd stint which was a pretty rewarding one. In January 2017, he went on to succeed Binny Bansal(after his ouster) as the Chief Executive Officer.

Krishnamurthy was with Flipkart when they were sailing through troubled waters. He developed quite the reputation as being one to fix things that were going downhill.

The big turn of events

Things headed south with the ouster of Binny Bansal. Then, the e-commerce giant fell completely into the hands of Kalyan Krishnamurthy. It was a dramatic turn of events for the man. The man who was initially ousted by one of the co-founders, was instrumental in orchestrating the biggest ever e-commerce exit later on. Kalyan Krishnamurthy’s overnight rise to the top is counted as one of the most unusual career elevations in the India corporate circle.

But his lack of hiring leadership for Flipkart left him excessively in charge of the burning ship. But he was quite the transformer for the brand in troubled times. In his second stint with Flipkart, Krishnamurthy forced out 12 senior leaders, many of them C-level executives, including the much baffling ouster of chief operating officer Nitin Seth.

Many employees said that Krishnamurthy preferred to work directly with managers and many others, instead of senior vice presidents in most functions.

A former executive at Flipkart remarked, “Kalyan may not have a traditional approach to running the company, but his style has worked for Flipkart and helped it to improve its performance and gain market share.”

The investors who supported Flipkart’s journey

Flipkart, the Indian startup market, from 2007, has quite the story to tell through the years. It has seen a great rise and stood up to one of its biggest competitors. It is now at a crucial juncture in its lifetime. Flipkart, even thru its rollercoaster ride, did make a few significant landmarks that can’t be missed. The company has set the stage for many other startups. it remains to be a great source of inspiration.

It was Flipkart’s investor who held her up high in times of turmoil. This is especially true during its competition with Amazon when Flipkart managed to sail smooth. This was even when Amazon entered the Indian market and started swallowing up big and small companies. Flipkart’s noteworthy investors include Tiger Global Management, Naspers, Accel Partners, Dragoneer Investment Group and Sofina. Some other major investors include ICONIQ Capital, DST Global, GIC and Morgan Stanley Investment Management.

Flipkart’s valuation through the years

The company has been raising funds that score in the ballpark of $1billion till 2017. The funding by investors has revived Flipkart even in the face of internal problems. The company has also faced a gradually dry capital raising ground. Let us look at the financial funding and valuations that have driven the Flipkart story:

The early years

  • 2007: As we saw earlier, the company was started with the personal funds of Sachin Bansal and Binny Bansal. The initial investment was 4 lakh or $6,000.
  • 2008: Next year, Ashish Gupta, who is the founder of Junglee and Helion Venture Partners funds Flipkart.
  • 2009: The venture capital firm Accel India was the next to pitch in. The funds went into the institutionalisation of the company. Their funds were valued at $1 million. Further, Flipkart received $10 million from Tiger Global Management. At this point, the company’s valuation was reported to be just lower than $50 million.
  • 2010-11: By 2010, It had raised yet another $20 million from Tiger Global and had also begun negotiations with private equity funds like General Atlantic. The valuation of the company had by then climbed to $1 billion.
  • 2012: By this time, Flipkart announced its 4th round of funding. This was valued at US$150 million and came from MIH of Naspers(South African tech major) Group and ICONIQ Capital. Flipkart, in 2012 became a unicorn startup.
  • 2013: By mid-2013, Flipkart got $200 million in funding from existing investors. The company went to to get $160 million more. These were sponsored by Morgan Stanley, Sofina, Vulcan Capital and Dragoneer. Now the Flipkart valuation was reported to be $1.6 billion.

Flipkart reaches the top of the curve

  • 2014: This was a big year for Flipkart with multiple fundings and investments pouring in. First, it acquired Myntra in 2014. Flipkart then raised $210 million from DST Global. This got the giant at a valuation that stood at $2.6 billion.
  • This event also led to Flipkart acquiring a ginormous $1B funding. This was from GIC Singapore along with existing investors like Naspers, DST Global and Tiger Global. As expected, the company’s valuation jumped a sizeable 1.5 times. Now the numbers are at $7 billion. All this was incorporated within a short span of less than a quarter of a year. Quite an achievement!
  • They weren’t done for the year yet. Flipkart further raised a $700 million fund. This was from hedge funds that included Greenoaks and Steadview Capital. They were supported by sovereign wealth fund Qatar Investment Authority and mutual fund T. Rowe Price.
  • As the year closed, Flipkart’s valuation had been spiked to more than $11 billion.
  • 2015: Like the previous year, with a stroke of luck and great investments, by 2015, Flipkart reached its highest valuation ever. The figure stood at a whopping $15.5 billion. Flipkart had also raised $700 million from all its existing investors now.

A downhill journey

  • 2016: As with all things high up on the curve, a fall is imminent. 2016 was the year that saw the numbers run down. The first markdown the company received was by a Morgan Stanley Mutual Fund. It was a big one and its valuation took a good fall to $11billion.
  • The markdowns kept coming. This time it was by the various mutual fund investors. These include Vanguard, T. Rowe Price and Fidelity.
  • Valic, a US fund, had marked up the valuation of its shares with Flipkart by 10 per cent. This gave a sight upping and saved the valuation of Flipkart at $11.5 billion.
  • Yet again, Morgan Stanley Mutual Fund stabbed with a considerable cut to its value of the Flipkart shares. This cost Flipkart dearly and dropped the valuation to a mere $5.6 billion.
  • 2018: The Flipkart Marketplace Singapore gives a US$4.5 billion to its Indian entity, Flipkart Internet.

Walmart acquires Flipkart makes headlines

In a piece of news that shocked the world but had it coming, Walmart acquired Flipkart. Amazon and Walmart had a bidding war to acquire a majority stake in Flipkart. On 4 May 2018, Walmart acquired Flipkart shares for US$15 billion. By 9 May 2018, Walmart announced that it would get a 77% controlling stake in Flipkart. This was for US$16 billion and was subject to regulatory approval.

Sachin Bansal leaves and other controversies

The purchase didn’t fare well with one of the founding partners and Sachin Bansal left the company. Flipkart is now being managed by Marc Lore, CEO of Walmart eCommerce US.

Commenting on the purchase, Walmart president Doug McMillon said that their move is aimed at partnering with a company that is transforming the eCommerce space in a growing economy.

There was a bit of resistance from the Indian sellers too to the deal. Some considered the deal to be a threat to domestic businesses.

The full proceedings of the acquisition were completed on 18 August 2018. Walmart also put in a US$2 billion in equity funding to revive the company.

Another controversy rocked the Flipkart platforms in November 2018. Flipkart CEO and co-founder Binny Bansal faced allegations of “serious personal misconduct”. He went on to resign soon after although the investigations were still in progress. They did not find evidence for the claim. But it did reveal serious lapses in judgment and a lack of transparency from his side.


Flipkart’s story is one of a kind. It shows the growth of a well-directed startup that stood the test of time. Flipkart has a lot to thank its investors. They were the ones who supported and nurtured the company all through its journey. We see a pattern of well thought out and ambitious investments in its journey. These investments by some of the leading names are what kept Flipkart climbing high steadily. Of course, changing markets, towering competition, policy lapses and internal power struggles did cost the company dearly. Even as Flipkart is set to revive itself in the second run with Walmart, the company stands as a testament of perseverance and brilliance of the homegrown brand that still woes us with its user-friendly interface and deals.

Search engine optimisation is a fundamental step in a digital marketing initiative. There are many techniques to optimise your page, both on-page and off-page. But performing SEO on images is often forgotten or considered trivial. With Google changing its (search engine results page) SERPs ranking algorithm almost everyday, image optimisation has become a key area of interest. Today, we explore the importance and the tricks to optimise your images for efficiency in SERP rankings.

What is image optimization (SEO Images)?

Image optimization (on-page SEO images) refers to the steps taken to make the images on your web page more readable and user-friendly both for users and search engines. Image optimization literally translates your images into the text to help search engines read and index them faster.

SEO images

We often think that if we insert a pretty image into our website, it will go nicely with the text. But what we don’t understand is, from a search engine perspective, it can’t even understand what the image is about. It is here that image optimisation helps translate your image to be found by search engines and therefore display in results. As the saying goes, “a picture is worth a thousand words”, and that is literally true with SEO too.

Image optimisation also has several other advantages like it creates a better user experience, cuts down page loading time, and increases ranking opportunities. How come? Let’s find out.

How to make images SEO friendly?

Images can be optimised just like the content on your page. Optimised images can boost your Google search ranking. This is especially true today with the advent of voice search when media and image results are gaining more popularity. There are three main pillars to look out for when optimising your image. You need to ensure:

  • Ingenuity
  • Quality
  • Readability

Ingenuity: How to ensure Genuine-ness?

As Google starts focusing more on user experience and quality content on webpages, it applies to images on your page as well. Well executed image optimization SEO is appealing to users and search engines too, which is what we should aim for.

Best SEO Images are Content Relevant

Always use relevant images. Your Images and content should help you connect and/or communicate with your reader. If your Images are not relevant to the user, it will not feature in Image Search.


Based on your On-page SEO, Google may index your images on its Image search page. If the image is not relevant for the keyword or the search query, Google will soon realise that you are not genuine and using black hat SEO tactics by putting images for the hack of it. This will lead to your images getting deindexed.

SEO stock images

As with SEO content, originality is essential for images too. From a user perspective, you would prefer an original image over an obviously photoshopped one, won’t you?

Cluttering your blog post with generic stock photos is a turn off for users and may even make you look like a sham. Even if you only have stock photos to use, pick ones that are more natural-looking. Go for those on the 5th page of the search result than on the 1st. These are less likely to have been used by other websites.

Original and unique images give the users a better experience and even boost your chance of ranking high on relevant searches.


Ensure that there is no copyright violation for the pictures you use. When using Getty or Shutterstock images, get the license for the image use or you are risking yourself an expensive lawsuit. To make sure if it’s a copyrighted image or not, use the Google Images filter to sieve images based on those available for reuse. You can also use free images, a lot of which are available if you prefer not to pay for them.

Quality: Image quality for good SEO

High-quality images boost the appearance of your webpage. Striking the balance between file size and quality will make your page a winner both in appeal and page loading speed. Below is what Google recommends for Images.

  • Images should be at least 1200 pixels wide.
  • Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution.
  • Image URLs must be crawlable and indexable.
  • Images must represent the marked-up content.
  • Images must be in .jpg, .png, or. gif format.
  • For best results, provide multiple high-resolution images (minimum of 800,000 pixels when multiplying width and height) with the following aspect ratios: 16×9, 4×3, and 1×1.

Image Dimensions

Always specify the width and height of your image. It gives a better user experience as browsers get to know the size of the image before it loads. This prevents the page from jumping as the images load. I always recommend keeping the image width at least 1200 pixels as this is being recommended by Google.

Mobile-Friendly Images

We said this for on-page SEO content and we are saying it again for images, mobile-friendliness is the name of the game. If not, prepare for a high bounce rate and lower conversions. If done right, optimising for mobile-friendliness can raise your ranking power and make for better user engagement.

To optimise your images for mobile, you can prefer to use responsive images. Thereby, the image will scale according to the size of the site or platform. So it’s no issue if users are using it on desktop or mobile, it self adjusts.

Choose the Right Format

You may have all kinds of images in your hard drive; one’s from the photographer, those edited from Shutterstock and those you captured on your camera. Knowing the major formats that work well on the internet is essential. The two main preferred formats on webpages are;

  • JPEG: Smaller file size, which is good but the quality may be lesser. But you can tune it to your aesthetic sense. Ecommerce sites best use JPEG. It provides better quality and small file size. Don’t use GIFs for large product images.
  • PNG: They are higher quality images, but the file size is usually larger.
  • GIFs: They are great for small entities like thumbnails and aesthetic images. Avoid using GIFS for larger placements as the size is too big, and it affects page loading.

It is the best SEO images format is PNG for all web images, unless you have a professionally shot image where JPEG will fare well too. There are many image optimisation tools available like JPEG Optimizer, Compressnow, Trimage, ImageOptim and to ease your sizing issue.

Compress Your Images

Size is key. We all know how we exit even the most revered webpages if it takes more than 5 seconds to load. Large images weigh your website down. This drastically increases the page loading time. HTTP Archive says images make up to almost 21% of the webpage’s weight.

Compress your images when adding to your webpage. There are many tools that easily let you make your images smaller. Choose one that is easy and doesn’t sacrifice much on quality. You can use Photoshop, WordPress plugin for compression or tool like TinyPNG.

Image SEO for Search engine Readability

You can flaunt the best of images on your webpage, but if Google can’t read it, its values is next to none. That is why you need to accompany images with precise descriptions and keywords. By doing so, you have higher chances of climbing the search engine ranking chart.

Customise Image File Names

This is a crucial step for SEO. Make a note to use descriptive file names with keywords. Search engine crawlers latch on to file names. The descriptive name will tell them what the image is about.

Changing the generic file name to the explanation of the image help search engines understand your image and enhance your SEO value.

For example, if you are a car dealer (insert an image of Volkswagon Vento) and for the above image, if you simply name it as ‘vento-1’ it could be referring to any Vento model, colour or price. Be specific, and use a better name like “Volkswagon-vento-white-2020”. This tells the search engine of the specific model and elaborates the same to the user too.

Alternative text for image SEO

Alt tags are a translation of the image into words. They are typically displayed when the browser can’t render the image properly. Alt tags can be used to describe the image file. They are displayed at the top left corner when the image doesn’t load. Pick a title that is relevant and fits the image. Alt tags with associating keywords on the images on your page also help achieve better rankings in the search engine results.

Another advantage is that Alt text can be seen in the cached text version of the page. It can benefit users as well as search engines to know more about the image. If your image is linked to a different page on your site, alt text act as the anchor text of an internal link.

Image File Structure

File path and file name can affect the ranking factor. They can be optimised by structuring your subfolders to category related topics. Like if you are selling gadgets on your website, place an image in categories. Use the /smartphone/ or /smartwatches/ folder names rather than generic /image/ folders.

Page Title & Description

Google employs page title and description as part of its image search algorithm. It uses different sources, like descriptive information in the title, and meta tags to rank image search results.

On-page SEO factors like metadata, header tags, copy on the page, structured data, etc.that you apply to your content also applies to your image to achieve a good ranking.

Image Sitemap

Including your images in a sitemap increases your chances of search engines crawlers finding and indexing your pictures. This may generate more traffic to your site. You can add your images to your existing sitemap or create a new sitemap for images.

Concise caption

Captions too are crawled by search engines. Keywords in captions is a bonus. This can get your page listed in the search results. Good SEO depends on balancing page content and image relevance.

On the other hand, misleading captions for images will see a higher bounce rate, which will be caught by Google. This says your content is not a match to your image and therefore may result in a decline in ranking. Form the user perspective, captions on images make your content more engaging and is easier for readers to understand.


We know that image optimisation is an unavoidable part of on-page SEO. The key is to use relevant images and keyword-rich supporting texts like Alt text, metatags, and captions. Optimise your images for speed and don’t forget Google crawlers who use the sitemap to find your images. Have more questions on image optimisation? Get in touch with Brandloom for one-stop digital marketing solutions.


  1. How to make images SEO friendly?

    Basically, you should opt for genuine and good quality images. Then make sure they are captioned well, use keywords in the titles and meta descriptions. When all that is said and done, ensure you sitemap your images so that Google can find and index them. In effect, do on-page SEO on images too!

  2. What are some of the best SEO images?

    If you can get genuine pictures that represent your blog content/ website, nothing can top that. But make sure they are high quality and not shabby images taken in a hurry or on the phone. This may undermine the reputation of your website. If you are using stock images, make sure they are befitting your content and that there are no copyright issues.

  3. How to optimise SEO images in WordPress?

    When using WordPress, you can optimise your images easily. As we said earlier, original images are critical and ensure there is minimal text in images. It is recommended to use a 4:3 or 16:9 ratio for your pictures. You can even scale your images to these dimensions. Employ descriptive titles and using responsive images for ease of browsing. Alt Text and captions are very important and include your keywords in this text. An image sitemap can help images be found and indexed by Google.

  4. In SEO, are PNG images better?

    PNG images are the preferred format for most webpages. They allow high quality for your images which is important for user appeal. Make sure that the size isn't too much which can raise the page loading time. JPEG is a lower quality file but it has a lower file size. If using JPEG, double-check for quality when you upload.

  5. How to perform SEO for images in HD?

    For high definition images, the JPEG format is usually used. PNG format can also be used but it will render a large file size. One can apply all the SEO techniques like adding Alt Text, captions, ensuring Page titles and meta descriptions are filled out for optimization. Mentioning keywords for all these attributes is essential for SEO. One has to be careful about page loading speed when the site has HD images since these can slow down sites and increase bounce rates.

  6. What is image optimization in SEO?

    Image optimization (on-page SEO images) refers to the steps taken to make the images on your web page more readable and user-friendly both for users and search engines. Image optimization literally translates your images into the text to help search engines read and index them faster.

  7. How to optimize images for SEO

    High-quality images boost the appearance of your webpage. Striking the balance between file size and quality will make your page a winner both in appeal and page loading speed. Below is what Google recommends for Images.
    – Images should be at least 1200 pixels wide.
    – Every page must contain at least one image (whether or not you include markup). Google will pick the best image to display in Search results based on the aspect ratio and resolution.
    – Image URLs must be crawlable and indexable.
    – Images must represent the marked-up content.
    – Images must be in .jpg, .png, or. gif format.
    – For best results, provide multiple high-resolution images (minimum of 800,000 pixels when multiplying width and height) with the following aspect ratios: 16×9, 4×3, and 1×1.

  8. How to write alt text for images for SEO?

    In order to write Alt text for images follow the following guidelines:
    1. Describe the image so that Search engine can understand what the image is all about. However, be very specific while doing so. Do not add too many words. I generally advise it be be approximately 100 characters.
    2. As much as possible use a relevant keyword. But do not overdo it. If you have more then one image does not keep repeating the same keyword again and again. Ensure your alt text represents the image.
    3. Do not force-fit keywords in each and every image.

  9. What is image alt tag in SEO?

    “Alt Tag” or “Alt Text” or “Alt Attribute” or “Alt Description,” is essentially an HTML attribute applied to image tags to provide an explanatory text alternative for search engines. When you apply Alt tags to images, the photos can enhance On-Page SEO leading to better search rankings.

  10. How to do image submission in SEO?

    In order to do Image submission in Google Search Console for SEO follow the following steps:
    1. Ensure that every page of your website has an image.
    2. Ensure that the image follows the quality guidelines given by Google.
    3. Generate XML sitemap of your site.
    4. Create your account on Google Search Console and verify your website as the owner of the site.
    5. Now go the left navigation bar on Google Search Console and click on “SITEMAPS” and submit your image sitemap URL.

    You are all set.

Pin It