Google Search Console is a platform that can be used by any website to monitor its performance on Google’s search engine result pages (SERP’s). It includes a set of tools that help you understand what your organically (non-paid) performing pages are, mobile site quality, highest-traffic queries and an overall idea about your site pages. What […]
Digital Marketing
Bhuvan Bam’s BB ki vines Success Story & Learnings
You have seen him, you love him but he also makes you cringe through the laugh. We are talking about one of the top YouTubers in India Bhuvan Bam. Bhuvan is one of India’s favourite Youtube comedian and content creator. He is the young Indian sensation who runs his insanely famous Youtube channel ‘BB Ki […]
Latest Off-Page SEO Techniques that work in 2020
Off page SEO is a technique that helps your website appear higher in search rankings. Off-page SEO is a type of search engine optimization that comprises of the myriad of techniques that SEO encompasses. SEO is divided mainly to two: on-page and off-page SEO. We have already talked about on-page SEO earlier, so let’s look […]
Top YouTubers in India
If there ever was a cure for boredom, it has to be YouTube. We look at the top YouTubers in India to find out why they click. YouTube, the free video streaming platform, has held its head high through the years. It has even stood tall when many other giant competitors entered the landscape ferociously. […]
What is On-Page SEO Optimization that works in 2020?
On-page SEO helps your page’s position by placing it in a higher ranking in the search engine results page; thereby, your website has more visibility to targeted visitors. They will eventually convert visitors into paying customers. What is On-Page SEO On-page SEO is the method of optimising your web page content to show up better […]
What is a Meta Description
If you want to extract maximum benefit from your SEO efforts, you must know about the meta description. Wondering, what is a meta description and why should you pay attention to it? Let me tell you, a good meta description is essential if you want your web page to consistently rank high on the search […]
How can brands use influencer marketing?
“Don’t speak about your brand yourself; Let good people speak good about it to make the world believe the good in it.” Mark Zuckerberg once said, “People influence people.” This seems to be true enough when it comes to marketing. We see many advertisements on various channels but rarely do we rush to buy a […]
What Are Long-Tail Keywords
Well, As the name suggests, long-tail keywords are keywords that are long. As these keywords are long, generally the long-tail keywords perform better in terms of conversion as a user is able to communicate his intent with the usage of a long-phrase. Long-tail keywords, when used properly can help you rank higher on search engines […]
What is the Difference Between a Blog and a Website?
In order to understand the basic difference between a blog and a website let us first understand what the two are: What is a Blog? Blogs are logs on the web that are catered to by individuals, groups or organisations with regular entries in the scape of write-ups and visuals, commentaries, personal diaries, social and […]
What is a Domain Name and How do you get it?
If you are looking for authoritative control over the Internet with your own name and space. Your Domain name is your identity- an identification subset that puts up your select space out there. So what is a domain name, if that is a question in your mind then read on. Domain Names are very important […]
The Future of eCommerce in India
Ecommerce in India is booming. Everywhere you look, brands and businesses are setting up websites or creating apps and selling their products and services online. The statistic shows that the retail e-commerce sales compound annual growth rate from 2019 to 2023 for India will be 17.8%. India will rank first in terms of B2C ecommerce […]
How to Create Backlinks for SEO
If you are starting to work in the field of search engine optimisation, or are building your website, or are writing online content, you have undoubtedly come across the term “backlinks.” In simple words, backlinks are links outside your website that link to your website. While they may seem inconspicuous, getting backlinks to your site […]